POSITIVE SOCIAL MEDIA CASE STUDIES

Size: px
Start display at page:

Download "POSITIVE SOCIAL MEDIA CASE STUDIES"

Transcription

1 POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening?

2 Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels in their organisation. They encourage new franchises to set up their own Facebook accounts in order to connect with local customers and offer discounts and information relating to their store. Over 2,000 customers turned up to the new Hobart store A quarter of Cold Rock s 90-plus stores have their own Facebook page Cold Rock Geelong has over 4300 fans

3 Jet Blue. WHERE Twitter Airline Travel After an incident in 2007 where Jet Blue passengers were stranded in JFK s airport or on planes for upwards of 9 to 11 hours, JetBlue posted videos addressing the issue. They also joined Twitter in order to give feedback and quickly respond to customer complaints Over 180,000 fans on Facebook and 1.5 million followers on Twitter JetBlue also has its own YouTube channel with 310 subscribers and 17,000 views

4 Current TV. WHERE Twitter Media During the 2008 Presidential Elections, Current TV decided to incorporate the flood of Twitter comments into its broadcast Current TV received a lot more attention than if it had followed traditional broadcast methods and received a lot of positive feedback on the coverage

5 tasti D.lite. WHERE Twitter, Foursquare Dessert franchise They mingled by jumping into conversations with users who were discussing their products Tasti now has over 2000 followers on Twitter with many of them Twittering positively about the company

6 Etsy. WHERE Social media integration Social Commerce Twitter WHAT Etsy uses Twitter to alert followers to particularly creative products such as bags, ceramic and jewelry. They share valuable tips and tricks Etsy reached new users through retweets which exposed their website to a broader audience Etsy now has over 1 million followers

7 Ikea. WHERE Facebook Furniture Due to a limited budget a new IKEA store in Sweden launched a Facebook campaign and encouraged people to tag photos of products to win them Word of mouth was substantial as Facebook users told their friends about the opportunity to win free furniture The publicity also meant that the store became wildly popular much faster than if it had used traditional methods

8 Earth Hour. WHERE Facebook, Twitter, Blogs Charity Earth Hour is a project against climate change in which the goal is for everyone to turn off all power for 60 minutes one day a year Earth Hour eaked at 2.2% of all Tweets 75,000 new fans joined the Facebook page The combined online audience reached a total of million people across 128 countries

9 Old Spice. WHERE YouTube, Twitter Body wash Old Spice wanted to revitalise itself to a younger market. They hired a marketing company to create a brilliant TV ad, which they also uploaded to YouTube Over153 million views and180,000 subscribers on YouTube 120,000 followers on Twitter The ad itself won numerous awards Increased sales from 150% to 420% in terms of units sold Old Spice is now Proctor and Gamble s top body wash for men

10 Ford. WHERE Facebook Automobiles Ford ran a competition on Facebook that coincided with the launch of one of their new cars. They invited people to test drive it and post comments on Facebook Ford s campaign was warmly received by users as they went about it in an unobtrusive fashion Over 100,000 fans on Facebook

11 Starbucks. WHERE Facebook, Twitter, YouTube Coffee Starbucks invited customers to give their ideas and help them imagine better retail stores. They also used Twitter and Facebook to give promotion and drive people to their stores The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter s promoted tweets ad platform before other advertisers had the chance

12 Allstate. WHERE Facebook, Twitter, YouTube Insurance Allstate embraced social media and grew its presence online through Twitter, Facebook, YouTube and forums 600 fans on Facebook 3,000 followers on Twitter answer

13 The world is talking. Are you listening?

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Engaging through social media. Carl Holloway, Senior Communications Officer, Preston City Council

Engaging through social media. Carl Holloway, Senior Communications Officer, Preston City Council Engaging through social media What are the benefits of using social media? o Cost effective most channels are free or have a small cost aside from staff time. o Instant direct communication with a mass

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Using social media to promote children s play

Using social media to promote children s play Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013

More information

Social Media Marketing for Local Businesses by Jeff Sneeringer

Social Media Marketing for Local Businesses by Jeff Sneeringer By: Jeff Sneeringer of Sneeringer Associates jeff@sneeringerassociates.com 717-226-3489 1 The Social Media Factor: What is Social Media? Social Media is a red-hot buzz phrase that, like it or not, is here

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Social Influence Marketing The Opportunity for the Road Industry

Social Influence Marketing The Opportunity for the Road Industry Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?

More information

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Engagement Marketing Corissa St.Laurent, Constant Contact

Engagement Marketing Corissa St.Laurent, Constant Contact Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

How To Optimize your Marketing Strategy with Smart WiFi

How To Optimize your Marketing Strategy with Smart WiFi How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10

Welcome to the Twin Cities Business Advisory Group s. Presentation #1 9/3/10 Welcome to the Twin Cities Business Advisory Group s Monthly Presentation. Presentation #1 9/3/10 Internet Marketing 1. Is harder than you think. 2. Will take longer than you think. 3. Requires more skill

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Social Listening & Analytics:

Social Listening & Analytics: Social Listening & Analytics: A focus on TV broadcasters/producers Listening What is happening around a TV broadcast in social/online media? Analytics How is a TV broadcast performing/benchmarking? Benchmarking

More information

BEST PRACTICES, Social Media. Name of Local Government: City of Port Coquitlam

BEST PRACTICES, Social Media. Name of Local Government: City of Port Coquitlam 2012 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Port Coquitlam Project Summary Paragraph Please provide a summary of your project, program

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

SPRING 14 RELEASE NOTES

SPRING 14 RELEASE NOTES SPRING 14 RELEASE NOTES At Salesforce ExactTarget Marketing Cloud your success is our top priority and we re working hard to continuously improve the Marketing Cloud solutions you use. We recently reached

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

Business Impacts of Social Media

Business Impacts of Social Media Research Note Business Impacts of Social Media By Akshay Bhagwatwar Copyright 2009, ASA Applicable Sectors: Management Consulting, Information Technology, IT Enabled Services, Communications, Advertising,

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

How much does this all cost?

How much does this all cost? Welcome Introduction Online marketing is growing at an exponential rate where thousands of websites, blogs, videos, tweets and posts are created and distributed every single day. A digital strategy that

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey Why Social Media Matters to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies By Brant Cruz and JoshMendelsohn Chadwick Martin Bailey Our

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

10 Social Media Tips for Your Dental Practice

10 Social Media Tips for Your Dental Practice 10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals

More information

A Comprehensive Guide to Attracting Prospects with Video

A Comprehensive Guide to Attracting Prospects with Video A Comprehensive Guide to Attracting Prospects with Video Why would you want to use video to attract prospects? It's easier (and cheaper) to write a blog or post on Facebook. But it's a proven fact that

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

How To Make Money From Social Media

How To Make Money From Social Media Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet

More information

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage

More information

4/28/2010. Prediction

4/28/2010. Prediction Impact of Social Media on Small Business Internet Marketing Mike Andrew Consulting Web Site SEO Social Media Strategies Internet Marketing The biggest threat to small business today is not Technology -It

More information

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence With more than 600 million Facebook users and a worth of $50 billion, it would be foolish for businesses

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

How to Trust Your Employees With Your Brand When They are Online. And by Doing So Succeed at Social Media Marketing.

How to Trust Your Employees With Your Brand When They are Online. And by Doing So Succeed at Social Media Marketing. How to Trust Your Employees With Your Brand When They are Online And by Doing So Succeed at Social Media Marketing. Contents Contents Section 1 Introduction Section 2 Why We Need Social Media Marketing:

More information

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539 The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer

More information

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com

Take Advantage of Social Media. Monitoring. www.intelligencepathways.com Take Advantage of Social Media Monitoring WHY PERFORM COMPETITIVE ANALYSIS ON SOCIAL MEDIA? Analysis of social media is an important part of a competitor overview analysis, no matter if you have just started

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS

HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems

Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Building Common Practice of Social Media Campaign for Public Awareness of Deposit Insurance Systems Prof. Dr. Louis Chen Graduate Institute of IP National Taipei University of Technology 9 April 2013 Louis

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA. Charles Mok

THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA. Charles Mok THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA Charles Mok Social media has become ubiquitous 2 How many of you actively use at least one social media everyday? How much time do you spend on social media?

More information

E-Government Chair Research Project The use of social media for effective public engagement. Case Study - NZ Transport Agency: Drugged drivers

E-Government Chair Research Project The use of social media for effective public engagement. Case Study - NZ Transport Agency: Drugged drivers E-Government Chair Research Project The use of social media for effective public engagement Case Study - NZ Transport Agency: Drugged drivers Author: Summary New Zealand Transport Agency (NZTA) uses a

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Aims of today. Demonstrate examples of effective social media campaigns on a global scale

Aims of today. Demonstrate examples of effective social media campaigns on a global scale Social Media in Action Tuesday 7 th December 2010 Stuart Anderson Aims of today Demonstrate examples of effective social media campaigns on a global scale Highlight effective use of social media at a small

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Social Media Case Study: A Look at API s Vote 4 Energy Campaign

Social Media Case Study: A Look at API s Vote 4 Energy Campaign Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election

More information

CASE STUDY: Grand Old Day 2011

CASE STUDY: Grand Old Day 2011 CASE STUDY: Grand Old Day 2011 This year, SMCpros a Social Media agency, sponsored the Social Media initiative behind 2011 Grand Old Day the largest one day festival in the Midwest. SMCpros developed a

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

Social Media and Mobile Marketing Collide:

Social Media and Mobile Marketing Collide: Social Media and Mobile Marketing Collide: Overview of So-Lo-Mo By: Francois Muscat Digital Media Expert, WSI Start Marketing with Location-based Social Networks Executive Summary While many companies

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

USING SOCIAL MEDIA IN EMERGENCIES:

USING SOCIAL MEDIA IN EMERGENCIES: USING SOCIAL MEDIA IN EMERGENCIES: Smart Practices Insert DSTL Logo SMART TIPS FOR CATEGORY 1 RESPONDERS USING SOCIAL MEDIA IN EMERGENCY MANAGEMENT March 2012 UNLIMITED KEY MESSAGES Social media is a social

More information

You Are What You Tweet Information Security & Risk Management Conference 2011. 10 Steps to Personal Branding Success. University of Guelph

You Are What You Tweet Information Security & Risk Management Conference 2011. 10 Steps to Personal Branding Success. University of Guelph You Are What You Tweet Information Security & Risk Management Conference 2011 10 Steps to Personal Branding Success University of Guelph The Past - Circa 1977 PET - 1970s Width 16 1/2 Weight 44 Pounds

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Using social media to engage, listen and learn. {Smart Guides} to ENGAGEMENT. For better commissioning

Using social media to engage, listen and learn. {Smart Guides} to ENGAGEMENT. For better commissioning Using social media to engage, listen and learn {Smart Guides} to ENGAGEMENT For better commissioning Using social media to engage, listen and learn Part of the Smart Guides to Engagement series, this guide

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

SOCIAL MARKETING GOES MAINSTREAM

SOCIAL MARKETING GOES MAINSTREAM 211 SOCIAL MARKETING SURVEY SOCIAL MARKETING GOES MAINSTREAM BY BRIAN QUINTON What s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It s arbitrary, but 75% seems

More information

Global Social Media Policy

Global Social Media Policy Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking.

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. Social Networking Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. What is social networking? An online social network is a website where you can set up a profile

More information

Digital Marketing Last chance to level the playing field

Digital Marketing Last chance to level the playing field Digital Marketing Last chance to level the playing field Areas for discussion Stats on the market & digital adoption Framework for digital marketing for B2B companies What role does social media play for

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information