Turnkey B2B Lead Generation Campaigns
|
|
- Benedict Cooper
- 8 years ago
- Views:
Transcription
1 Turnkey B2B Lead Generation Campaigns Fill your pipeline with leads Marketing that works
2 Introduction IDS Technology Marketing is a marketing group that delivers turnkey lead generation campaigns, branding and creative services for mid-market companies. Over the last four years we ve designed a number of turnkey lead generation campaigns that we ve used hundreds of times in the field. Our clients enjoy being able to pick and choose from a list of proven campaigns. Often they tell us these campaigns outperform any of their previous marketing efforts; they re especially effective in B2B companies selling a high-value or complex product or service. Why are we giving away some of our secret sauce? We thought we d share some of our expertise and knowledge with companies that can benefit from it. If you re able to execute the programs with your in-house resources we re happy to pay it forward and glad to contribute to your success. If you d like to have us manage them for you, it s our business, so or give us a call for more details and pricing. You might be surprised at our affordability. Phone: hello@idstm.com
3 Chapter PAge Executive Door Opener 4 Dimensional Mailer 8 Informational Microsite 12 Lead Generation Webinar 16 Live Event 20 Promotional Announcement 24 Send-A-Ball Meeting Grabber 28 Trade Show Promotions & Follow Ups 32 Basic Promotional Package 36 Executive Appointment Setting 40
4 Executive Door Opener
5 executive door opener (EDO) Need to get the attention of those hard-to-reach executives? Reward your top sales reps with an executive door opening campaign that gets prospects attention with an irresistible offer. Send a teaser gift to 20 enterprise executives or other hard-to-reach prospects with the promise of another high-value gift for those who attend a meeting. Pick a gift that fits your target market and the value of your leads. Examples include: A Kindle 2 Leather Cover as a teaser and a free Kindle 2 Wireless Reading Device for attending an appointment A free service analysis such as an IT assessment or ROI analysis as a teaser and a free ipad for attending an appointment A business travel accessories kit as a teaser and a free airline voucher for attending an appointment After delivery, reach out to all prospects with two invitations and up to three phone calls to schedule their appointment. This eight week integrated marketing campaign is a great way to make an impression and move those stuck or hard-to-reach prospects into action! Goal Obtain meetings with those hard-to-reach executives. Target Audience Top 20 executive prospects in your database. Chapter 1: Executive Door Opener Page 5
6 Typical Timeline week 1 Hold marketing consultation to discuss messaging Order the door opener item week 2 Finalize copy and design for letter, collateral insert, landing page and Final mailing list due Go to print week 3 Print and hand-cut custom mail pieces Assemble mailer and packaging Seal packages with custom wraps and prepare for shipping Ship teaser items via FedEx Ground Go live with landing page week 4 Send first to prospects not yet registered for an appointment Follow-up calls for appointment setting week 5 8 Meetings with prospects High-value gift fulfillment week 9 Campaign debrief Chapter 1: Executive Door Opener Page 6
7 If you d like to use our campaign What we handle»»» One-hour marketing consultation» Design & copywriting services for high-impact creative Teaser item procurement Custom box wrap + your marketing collateral included inside the teaser mailing Printing, assembly & packaging to complete the door opener USPS priority shipping for added impact and to get the teaser into prospects hands quickly Executive gift procurement and shipping Create landing page for appointment request HTML follow-up to reinforce message and drive to landing page Telemarketing of up to three calls per person for increased success in getting appointments Your Responsibilities Deliver campaign goals and messaging direction Deliver an EPS high-resolution version of your logo for printing Deliver feedback Deliver mailing list with name, company, physical address, address, and phone number Use our promotional to reach out to your prospects Schedule meetings with interested prospects that request meetings Hold meetings Provide list of prospects attending appointments to receive gift card, including name, company and address Chapter 1: Executive Door Opener Page 7
8
9 Dimensional Mailer Need to get your prospects to take action? Make a strong impression by sending a custom-designed dimensional mailpiece that commands attention and demands action. Add a custom landing page with trackable personalized URLs (PURL) so your prospect can take the next step, whether it s to download a valuable whitepaper or register for a free consultation. The sky s the limit of what you can send the best mailpieces reflect the offer and have that Wow factor. In the past we ve created a custom piece that resembles an exact replica of an Apple ipad TM to encourage prospects to register for a sales appointment during which they ll actually receive a free ipad. We ve also created a rotating cost-savings wheel, giving prospects a taste of what they might experience from completing a custom savings analysis. After you send the dimensional mailpiece, follow up via and the phone to get your prospects to take action. Goal Make a strong impression to entice key prospects to register for a specific service or appointment. Target Audience Prospects on your current list or new prospects to uncover. Chapter 2: Dimensional Mailer Page 9
10 Typical Timeline week 1 Hold marketing consultation to discuss target audience, messaging and campaign creative week 2 Finalize campaign details Create concepts week 3 Review concepts and copy for all components of campaign week 4 Signoff on design and copy Go-live with landing page week 5 9 Send mailpieces Send follow-up s Commence follow-up calls & telemarketing Hold meetings week 10 Award incentive giveaway Chapter 2: Dimensional Mailer Page 10
11 If you d like to use our campaign What we handle»» One-hour marketing consultation to design the campaign and select the dimensional mailpiece Design & copywriting services for high-impact creative Printing, assembly & packaging to complete mailpiece USPS priority or FedEX shipping for added impact and to get the mailer into prospects hands quickly Create landing page for call-to-action or appointment request HTML follow-up to reinforce message and drive to landing page Telemarketing of up to three calls per person for increased success in getting appointments Your Responsibilities Confirm campaign goals and messaging direction Deliver an EPS high-resolution version of your logo Deliver mailing list with name, company, physical address, address, and phone number Follow-up with your prospects to schedule meetings Hold meetings and deliver incentives if included Provide list of prospects attending appointments to receive gift card, including name, company and address Chapter 2: Dimensional Mailer Page 11
12 INFORMATIONAL MICROSITE
13 Promotional microsite & pay-per-click Need to add some meat to your website or promote a special offering? It s a common request from many companies selling technology, professional services or market to other businesses. Your site should evolve as you add new offerings and launch new campaigns to deliver a clear and consistent message to your selling and marketing. To accomplish this, build a content-specific microsite onto your existing website and optimize it to maximize search engine traffic. After it s complete, announce the site to your market in an online, search-optimized press release and deliver a special offer to help get the word out, drive appointments or registrations. PLUS, the microsite is yours to continue promoting and driving traffic for future lead generation activities. Goal Beef up your website with a content-specific microsite and use it as part of a promotional announcement to your market. Target Audience New and current prospects. Optional Promotional Methods Add telemarketing, pay-per-click or banner advertising for a wider reach. Chapter 3: Informational Microsite Page 13
14 Typical Timeline week 1 Campaign planning: discuss microsite content, announcement, website technology and pay-per-click campaign week 2 Microsite design & layout Circulate and edit overview of content to be included on page Signoff on microsite page components - content, supplemental materials and design week 3 4 Copywriting and coding of microsite Procurement of hosting and URL if needed Copywriting, design & development of HTML Selection of keywords and setup of Google Adwords campaigns week 5 Go live with microsite Send promotion Launch Google Adwords campaigns week 6 8 Google Adwords campaign monitoring and reporting Lead follow-up and appointment setting Campaign debrief Chapter 3: Informational Microsite Page 14
15 If you d like to use our campaign What we handle»» One-hour marketing consultation to determine content to add and strategy Messaging strategy & copywriting (microsite & ) Microsite design & programming Copywriting, design and development for lead generation HTML blasting services & management 4 blasts to all prospects Keyword research and ad copywriting for Google Adwords pay-per-click (PPC) campaign Management and reporting on your online PPC campaigns Your Responsibilities»» Deliver microsite content direction and feedback Deliver general direction and feedback on keyword research and online ad development Deliver access to existing website back-end to help with coding and integration Deliver house /contact list of customers and prospects if available Assist with announcement offer and handle responses Chapter 3: Informational Microsite Page 15
16 LEAD GENERATION WEBINAR
17 lead generation webinar Need to fill your pipeline with qualified leads? Build awareness for your offering by holding an informational online webinar that educates your target market and produces qualified leads. Drive registration and attendance via a multi-touch campaign consisting of telemarketing, Google AdWords, marketing and special incentives. Moderate and record the event on one of the popular webinar platforms and generate near-term pipeline opportunities with follow-up telemarketing to set live customer appointments. Registration, attendance and qualified prospect results depend upon your offering and geography, but our campaigns tend to average 150 Registrations 50 Attendees to the Live Event 10 Qualified Leads Plus, the recorded webinar makes a great long-term marketing asset to extend your reach and increase your visibility and lead flow. Goal Drive prospects to attend an informational webinar and convert interested webinar attendees into appointments. Target Audience Prospects on your current list and new prospects to uncover. Chapter 4: Lead Generation Webinar Page 17
18 Typical Timeline week 1 Hold marketing consultation to discuss presentation, target audience, messaging and campaign week 2 Finalize campaign details Pick webinar date and decide on presenters Start building lists Write campaign copy for landing page, AdWords campaign and blast week 3 Review campaign copy Circulate design for all components week 4 Go live with AdWords campaign, landing page and blast Commence telemarketing week 5 8 Continue promotions Prepare presentation for live webinar week 9 Reminder s sent Presentation held and recorded week 10 Recorded webinar distributed Follow-up telemarketing to set appointments Award incentive giveaway Chapter 4: Lead Generation Webinar Page 18
19 If you d like to use our campaign What we handle»» One-hour marketing consultation to determine webinar plan Assistance in shaping the webinar content, presentation and flow Messaging strategy & copywriting (telemarketing scripts, & landing page) Telemarketing to register prospects for the event HTML design & development blasting services & management 4 blasts to all prospects HTML registration page design & development 24-hour reminder & telemarketing Webinar hosting, dry run, conference call fees, live event management & recording Post-event landing page updating and on-demand management Post-event HTML management & blasting services Post-event telemarketing Incentive promotion and procurement Your Responsibilities Deliver messaging direction and feedback If you have a house list, deliver mailing list with name, company, physical address, address and phone number Use our promotional to reach out to your existing customers and prospects Contact and secure any guest speakers or customer success stories for the event Attend webinar dry-run meeting to prepare for the live event Create and deliver webinar presentation Schedule meetings with interested prospects that request meetings Hold meetings Provide list of prospects attending appointments to receive gift card, including name, company and address Chapter 4: Lead Generation Webinar Page 19
20 EVENT LIVE LIVE EVENT
21 live in-person event Need to get in front of a collection of targeted c-level or manageriallevel executives? Hold an informative and fun event in a professional and exclusive atmosphere that builds credibility, drives interaction and provides follow-up sales opportunities. Drive registration and attendance via a multi-touch campaign consisting of direct mail invitations, telemarketing and marketing along with an event registration landing page. Handle all day-of-event promotional items, such as name badges, table cards, signage and brochures, along with the logistical and live-event items like room setup, refreshments and attendee takeaways. Goal Generate new sales leads. The number depends upon the event size, venue and target market. Target Audience Prospects on your current list and new prospects we uncover. Optional Promotional methods Add a press release and Google AdWords for a wider reach. Chapter 5: Live Event Page 21
22 Typical Timeline week 1 Hold marketing consultation to discuss event theme, location, venue and target audience size week 2 Finalize event location, theme and venue Copywriting, design and layout for invitation, and registration landing page week 3 Determine all day of event details Design event materials Procure attendee incentives week 4 Send invitations Go live with registration page Commence telemarketing to drive registrations week 5 8 Continue promotions Prepare presentation for live event week 9 Reminder s and telemarketing Setup venue Hold live event week 10 Follow-up with key attendees and schedule appointments Chapter 5: Live Event Page 22
23 If you d like to use our campaign What we handle»» One-hour marketing consultation for event planning and development Planning and coordination of each event, including venue room selection, meal and refreshments, audio/visual and interface with venue staff Acquisition and management of any incentive giveaways Dedicated project management resource Copywriting, design and printing of a professional, high-level invitation mailed to executives to help build their interest and garner their RSVP Design and develop an online registration page where interested prospects can learn more about the event including the agenda, date & time, location, topics being covered, and hosts and RSVP immediately Execute a 4-5 week targeted telemarketing campaign into a list of approximately 300 prospects to drive real-time registrations for the event Phone follow-up to all event registrants 24-hours prior to the event to remind them of the time and location and confirm their attendance Creation of event deliverables, such as name badges, table name cards, 24x36 signage Your Responsibilities Event planning participation Deliver messaging direction and feedback If you have a house list, deliver mailing list with name, company, physical address, address and phone number Use our promotional to reach out to your warm prospects Arrange and coordinate guest speakers and/or customer success stories Develop your presentation for the event Host the live event Follow-up with appointments and confirm and host meetings Chapter 5: Live Event Page 23
24 PROMOTIONAL ANNOUNCEMENT
25 promotional announcement Need to get the word out regarding a special promotion, new product launch or other important announcement? Grab a platform and choose the most impactful media to ensure your target audience hears not only hears your news, but also acts on your call-to-action to add new leads to your sales funnel. Start with an online press release, sent live on the newswire, customized for organic search engine effectiveness and optimized for social media so you ll get maximum online presence. Then send out an blast and follow-up with telemarketing to make sure your message is driven home and you get the kind of responses you set out for. Goal Get the word out for a special message. Target Audience New and current prospects. Optional Promotional methods Add Google AdWords for a wider reach. Chapter 6: Promotional Announcement Page 25
26 Typical Timeline week 1 Hold marketing consultation to discuss announcement, target audience, messaging and campaign week 2 Finalize campaign details Start building lists Write campaign copy for landing page, blast and press release week 3 Review campaign copy Circulate design for all components week 4 Go live with landing page and blast and press release Commence telemarketing week 5 8 Continue promotions and schedule appointments Chapter 6: Promotional Announcement Page 26
27 If you d like to use our campaign What we handle»» One-hour marketing consultation to determine announcement and strategy Messaging strategy & copywriting (press release, & landing page) HTML design & development blasting services & management 4 blasts to all prospects Optimizing press release for search and social media and distribution on the wire HTML registration page design & development Telemarketing Your Responsibilities Deliver announcement and messaging direction Deliver feedback If you have a house list, deliver mailing list with name, company, physical address, address and phone number Use our promotional to reach out to your warm prospects Follow-up with registrations Chapter 6: Promotional Announcement Page 27
28 SEND-A-BALL MEETING GRABBER
29 send-a-ball meeting grabber Need to increase your reach? Get a meeting with your top prospects, or maybe those prospects who are stuck, with an attention-getting, fully-inflated red ball delivered straight to their desk via US postal services with your custom message on it. The popular red ball campaign is a memorable way to invite prospects to schedule a meeting to learn more about your offering, register for an event, thank them for business, or inform them about a new offering or product launch. The message on the ball drives prospects to a custom landing page for them to register for an appointment, with the promise of an incentive such as a $20 gift card from the vendor of your choice for attending a meeting. To maximize the campaign s effectiveness, you ll then reach out to all prospects with two invitations and up to three phone calls to schedule their appointment. This eight week integrated marketing campaign is a great way to make an impression and get the meeting! Goal Obtain meetings with your top prospects. Target Audience Top 100 prospects in your database. Chapter 7: Send-A-Ball Meeting Grabber Page 29
30 Typical Timeline week 1 Hold marketing consultation to discuss messaging Deliver and review initial drafts of mailer and landing page copy week 2 Finalize copy and design for direct mailer, and landing page Finalize mailing list Order Send-a-Ball direct mailers week 3 4 week 5 Ship red balls Send first to prospects not yet registered for an appointment week 6 Send second to prospects not yet registered for an appointment Telemarketing to remaining prospects week 7 8 Host meetings with prospects Fulfill and deliver gift card incentives Chapter 7: Send-A-Ball Meeting Grabber Page 30
31 If you d like to use our campaign What we handle»»» One-hour marketing consultation» Design & copywriting services for red balls, landing page and Procure and deliver Send-A-Ball to grab attention and drive to landing page Create landing page for appointment setting HTML follow-up to reinforce message and drive to landing page Telemarketing of up to three calls per person for increased success in getting appointments Gift card purchase and fulfillment Your Responsibilities Deliver messaging direction and feedback Deliver mailing list with name, company, physical address, address, phone number Confirm scheduled meetings with interested prospects Hold meetings Provide list of prospects attending appointments to receive gift card, including name, company and address Chapter 7: Send-A-Ball Meeting Grabber Page 31
32 Hello, my name is TRADE SHOW PROMOTIONS AND FOLLOW-UPS
33 trade show promotion and follow-up Need to have a presence at your industry trade show? Build your own, personalized Trade Show In-a-Box to make sure you get people to your booth and follow-up appointments after the show. Start by letting people know where and when you ll be at the event via a multi-touch campaign consisting of telemarketing, marketing and direct mail invites. Once you re at the show, make sure you look the part with professional banners and signage, datasheets and marketing collateral, and fun giveaways for visitors at your booth. Afterward, follow-up with contacts via and the phone and set appointments to generate qualified leads ready who are fit for your pipeline and for the sale. Goal Drive prospects to attend your booth at your industry trade show, look good at the show and follow-up afterward to set appointments. Target Audience Prospects on your current list and new prospects to uncover. Chapter 8: Trade Show Promotions & Follow-Ups Page 33
34 Typical Timeline week 1 Hold marketing consultation to discuss trade show, target audience, messaging and campaign week 2 Finalize campaign details Start building lists Write campaign copy, telemarketing script and blast Begin writing datasheet week 3 Review campaign copy Circulate design for all components week 4 Go live with blast Commence telemarketing week 5 7 Continue promotions Prepare for trade show week 8 Trade show week 9 11 Follow-up Follow-up telemarketing to set appointments Chapter 8: Trade Show Promotions & Follow-Ups Page 34
35 If you d like to use our campaign What we handle»» One-hour marketing consultation to determine trade show plan Messaging strategy & copywriting (telemarketing scripts, , datasheet and landing page) Telemarketing to invite prospects to your booth (either from your list, a new list we can procure or a combination) HTML design & development blasting services & management 3 blasts to all prospects HTML registration page design & development Reminder Datasheet design and printing Fun giveaway printing and delivery Post-event landing page updating and on-demand management Post-event HTML management & blasting services Post-event telemarketing Your Responsibilities Deliver messaging direction Deliver feedback If you have a house list, deliver mailing list with name, company, physical address, address and phone number Use our promotional to reach out to your warm prospects Attend the tradeshow and collect lead information Select your fun giveaway Schedule meetings with interested prospects that request meetings Hold meetings Chapter 8: Trade Show Promotions & Follow-Ups Page 35
36 BASIC PROMOTIONAL PACKAGE
37 basic promotional package Need to get the word out? Create a basic platform to use for any type of announcement, including appointment requests, event registrations and contests. Start with a custom landing page for capturing registrations. Then get the word out with an online press release, sent live on the newswire and optimized for organic search and social media for maximum online presence. Finally, follow up with an HTML blast and telemarketing to make sure your message is heard. Goal Get the word out for a special message. Target Audience New and current prospects. Chapter 9: Basic Promotional Package Page 37
38 Typical Timeline week 1 Hold marketing consultation to discuss announcement, target audience, messaging and campaign week 2 Finalize campaign details Start building lists Write campaign copy for landing page, blast and press release week 3 Review campaign copy Circulate design for all components week 4 Go live with landing page and blast and press release Commence telemarketing week 5 8 Continue promotions Prepare for trade show week 9 Campaign debrief Chapter 9: Basic Promotional Package Page 38
39 If you d like to use our campaign What we handle»» One-hour marketing consultation to determine announcement and strategy Messaging strategy & copywriting (press release, & landing page) HTML design & development blasting services & management 4 blasts to all prospects Optimizing press release for search and social media and distribution on the wire HTML registration page design & development Telemarketing Your Responsibilities Deliver announcement and messaging direction Deliver feedback If you have a house list, deliver mailing list with name, company, physical address, address and phone number Use our promotional to reach out to your warm prospects Follow-up with registrations Chapter 9: Basic Promotional Package Page 39
40
41 executive appointment setting Need to get an appointment with those hard-to-reach executives? Get their attention with a concise VITO (Very Important Top Officer) letter a proven technique for getting a message to a top executive and to ultimately get them to request an appointment. Invite them to a custom-designed landing page to fulfill their request, then follow-up with an invitation and telemarketing to reinforce the message and hit your entire list. Goal Obtain meetings with those hard-to-reach executives. Target Audience Top 100 executive prospects in your database. Chapter 10: Executive Appointment Setting Page 41
42 Typical Timeline week 1 Hold marketing consultation to discuss messaging week 2 Finalize copy and design for letter, landing page and Final mailing list due Go to print week 3 Go live with landing page and mail piece week 4 6 Send first to prospects not yet registered for an appointment Follow-up calls for appointment setting week 7 8 week 9 Meetings with prospects Campaign debrief Chapter 10: Executive Appointment Setting Page 42
43 If you d like to use our campaign What we handle»»» One-hour marketing consultation» Design & copywriting services for VITO letter and landing page Delivery of VITO letter Create landing page for appointment request HTML follow-up to reinforce message and drive to landing page Telemarketing of up to three calls per person for increased success in getting appointments Your Responsibilities Deliver messaging direction and feedback Deliver mailing list with name, company, physical address, address, phone number Schedule meetings with interested prospects that request meetings Hold meetings with prospects Chapter 10: Executive Appointment Setting Page 43
44 Chapter 10: Executive Appointment Setting Page 44
Generate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive
More informationGenerate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.704.4775 Intermec@PartnerConcierge.com I ve been an executive
More informationHow To Market An Exhibit
Present How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Learn how attendee behaviors have changed
More informationTrade Show Strategy Don t Leave Town Without It!
Trade Show Strategy Don t Leave Town Without It! Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager Whitepaper 2175 East Francisco Blvd., Suite F San Rafael, CA 94901 Phone: 415.453.0844
More informationHigh-Impact Pre-Show Planning & Marketing
Present High-Impact Pre-Show Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your PennWell Event Exhibit Custom Participant Learning Objectives: By the end
More informationEmail Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
More informationData Center. Business Intelligence. Enterprise Computing Solutions North America. IBM Group Marketing Guide for Business Partners. arrow.
Business Intelligence Data Center Cloud Mobility Enterprise Computing Solutions North America IBM Group Marketing Guide for Business Partners arrow.com Introduction To shorten your time to market and begin
More informationDriving Qualified Booth Traffic
Present Driving Qualified Booth Traffic How to Attract Enough of the Right Attendees to Your ABC Kids Expo Exhibit Custom Participant Learning Objectives: By the end of this webinar, you will... 1. Discuss
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationMEET Your Support Team
MEET Your Support Team Jason R. Firment VARCOM Director 1-800-354-9776 ex 4230 jfirment@bluestarinc.com www.bluestarinc.com/us-en/varcom.html Rebecca Smith VARCOM Coordinator 1-800-354-9776 ex 4210 rsmith@bluestarinc.com
More informationGenerate Leads and Drive Sales
Generate Leads and Drive Sales Delivering results that ma@er with effecbve and affordable markebng programs www.partnerconcierge.com 480.349.9263 Honeywell@PartnerConcierge.com I ve been an execubve with
More information10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel
10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than
More informationMARKETING THAT WORKS
MARKETING THAT WORKS Turnkey Lead Generation Programs Some marketing agencies do a great job with design but forget the most important part: generating leads. Not us. Marketing is more than just good design.
More informationDesigning & Executing Channel Marketing Campaigns for SMB Partners
Designing & Executing Channel Marketing Campaigns for SMB Partners ecoast Will Gibney, VP Sales and Marketing Demand generation offerings designed specifically for the channel community. Built relationships
More informationBuilding Market Awareness & Driving Qualified SHOT Show Booth Traffic
Present Building Market Awareness & Driving Qualified SHOT Show Booth Traffic Custom Participant Learning Objectives: By the end of this webinar, we will... 1. Discuss how attendee behaviors have changed
More informationState-of-the-Art RSNA Pre-Show Marketing
Present State-of-the-Art RSNA Pre-Show Marketing How to Attract Enough of the Right Attendees to Your RSNA Exhibit Custom Participant Learning Objectives: By the end of this webinar, you will... 1. Discuss
More informationCreating a Landing Page to Achieve Maximum Results
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
More informationBest Practices for Webinar Planning and Execution
American Marketing Association and ReadyTalk Present: Best Practices for Webinar Planning and Execution Audio & Web Conferencing A successful web event can help strengthen a company s brand awareness,
More informationStand OUT Stay TOP-of-mind Sell MORE
Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationREACH. CONNECT. ENGAGE.
REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive
More informationHow To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
More information76 List Building and List Management Ideas
76 List Building and List Management Ideas Compiled from the Attendee Acquisition Roundtables 40/40/20 Rule The success of any direct mail and/or email promotion is determined as follows: The strength
More informationTips for Planning the Perfect Meeting
Tips for Planning the Perfect Meeting 10 Tips for Planning the Perfect Meeting There s an old adage that goes When you fail to plan, you plan to fail. Those words are particularly appropriate when it comes
More informationRFID Journal LIVE! 2014
RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales
More informationcommunications design dialogue inspired
communications design dialogue Be Be inspired inspired Let us inspire you. We communicate your excellence! Media & Public Relations Writing press releases, arranging interviews, increasing awareness among
More informationPay Per Click Marketing
WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant
More informationCorporate Enterprise Computing Solutions Nordic. Marketing Services. arrow.com
Corporate Enterprise Computing Solutions Nordic Marketing Services arrow.com Marketing Services Nordic Arrow ECS marketing Arrow ECS has an in-house experienced marketing team of graphic designers, marketing
More informationSponsorship Prospectus. Tradeshow: October 23 25, 2015 Las Vegas Convention Center Las Vegas, NV ldishow.com
Sponsorship Prospectus Tradeshow: October 23 25, 2015 Las Vegas Convention Center Las Vegas, NV THIS IS YOUR SHOW! You have shipped the product, educated your sales staff, contacted your reps, built the
More informationSAP VIRTUAL AGENCY GETTING STARTED GUIDE: SELF SERVICE MARKETING
GETTING STARTED GUIDE: SELF SERVICE MARKETING SELF SERVICE MARKETING TABLE OF CONTENTS Introduction 3 Starting Out 4 Creating Campaigns and Collateral 8 Customizing and Executing a Pre-Packaged Campaign
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationOnline Order Management
discover Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually
More information(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
More informationMeasuring Return On Investment with Promotional Products
What is ROI? ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result. ROI =
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More information2014 eproduct Media Kit
2014 eproduct Media Kit TOC JOURNAL website ipad ADVERTISING Resource Center Webinar SPONSORSHIP Table of Contents Click to go to Introduction.... 3 PracticeUpdate.com... 4 TOC Banner Advertising.... 6
More informationDriving Qualified Booth Traffic
Present Driving Qualified Booth Traffic How to Attract Enough of the Right Attendees to Your IFT Food Expo Exhibit Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Discuss
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationPMS 295 PMS 348. Event Planning and Management
PMS 295 PMS 348 Event Planning and Management Successful Events Create Lasting Impressions New Signature provides full-service event and destination management knowledge and expertise that draw on the
More informationBEST PRACTICES GUIDE EVENT MARKETING Make the Most of Event Marketing for Your Nonprofit
Make the Most of Event Marketing for Your Nonprofit INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 As a nonprofit organization, you may have limited resources
More informationSAP VIRTUAL AGENCY GETTING STARTED GUIDE
GETTING STARTED GUIDE TABLE OF CONTENTS Introduction 3 Starting Out 5 Creating Campaigns and Collateral 8 Customizing and Executing a Pre-Packaged Campaign 9 Create your own Campaigns 11 Create a Landing
More informationAutomated Marketing for Small Business
Automated Marketing for Small Business By Bob Ogdon Swiftpage CEO October 17, 2008 Marketing Automation for Small Business Example used: ACT! by Sage combined with Swiftpage Automated marketing tools are
More informationSponsorship at a Glance
Sponsorship at a Glance Platinum 25.000 Diamond 18.000 Gold 10.000 Silver 8.000 Bronze 6.000 limited to one sponsor per day 45-min opening presentation 10 one-to-one meetings private room chairman alternative
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationState-of-the-Art Exhibit Marketing
Present State-of-the-Art Exhibit Marketing How to Identify & Attract Enough of the Right Attendees to YOUR Exhibit Custom Participant Learning Objectives: By the end of this webcast, you will... 1. Learn
More informationAbout the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP
About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,
More information50 List Building Techniques!
50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More information2014 Media Kit Media Kit Contents
2014 Media Kit Media Kit Contents Safety News Alert At A Glance.....2 Audience Demographics.. 3-5 MarkeBng SoluBons... 6 17 About Safety News Alert.18-19 Safety News Alert At A Glance Brand Display Advertising
More informationREACH. CONNECT. ENGAGE.
REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive
More informationTrade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success
Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.
More informationAbout 0 to 60 Marketing
About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses
More informationPay Per Click Marketing Specialists
Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationBECOME A SPONSOR AT DISPLAY WEEK 2013
BECOME A SPONSOR AT DISPLAY WEEK 2013 Add Power to Your Display Week Exhibit with a Show Sponsorship As an exhibitor at Display Week, you recognize the importance of face-to-face marketing. Now discover
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationFive Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1
Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of
More informationKeys to Conducting a Successful Webinar
Keys to Conducting a Successful Webinar An Osterman Research White Paper Prepared for Citrix Systems May 2006 Osterman Research, Inc. P.O. Box 1058 Black Diamond, Washington 98010-1058 Phone: +1 253 630
More informationGenerate More Sales & Maximize Your ROI!
Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been
More informationIntegrated Marketing Community
Integrated Marketing Community Omnichannel Strategies in the Financial Sector Margot Vaughan, MasterCard We will be starting at the top of the hour. You will not hear anything until we start. Integrated
More informationDIGITAL LIFT-OFF HOW TO INCREASE RESULTS THROUGH INTEGRATION HENRY BRAITHWAITE MARKET MAKERS
DIGITAL LIFT-OFF HOW TO INCREASE RESULTS THROUGH INTEGRATION HENRY BRAITHWAITE MARKET MAKERS MARKET MAKERS Award winning Direct Marketing agency 100 Full Time B2B Telemarketers In house B2B telemarketing
More informationIf you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
More informationWelcome to MCC. Where community and technology unite
Welcome to MCC Where community and technology unite Welcome Table of Contents Welcome to the Microsoft Community Connections (MCC) program. By joining MCC, you ve taken a big step forward in helping educate
More information2015 sponsorships face-to-face
Canada s Meeting + Events Show IncentiveWorks is owned and produced by Meetings + Incentive Travel (M+IT) magazine. M+IT has been the market leader for the meetings industry in Canada for over forty years.
More informationSTRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner
STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens
More informationOur Vision. 2 For complete details and availability contact: 703-610-9038 or dlafont@the-aaa.org
Media Kit 2015 Our Mission Founded in 1979, the AAA's Mission is: "To promote health care policies that ensure excellence in the ambulance services industry and provide research, education and communications
More informationEmail. part 1. Eroi.com. the basics. email marketing guide part one. page 1
Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI
More informationTop tips for online campaign optimisation
Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If
More informationSponsor & Exhibitor Prospectus
Sponsor & Exhibitor Prospectus ABOUT ADRP The Association of Donor Relations Professionals (ADRP) is an internationally recognized professional development organization dedicated solely to the advancement
More information30 Lead Generation Strategies to Help Grow Your Business
30 Lead Generation Strategies to Help Grow Your Business 1 2 30 Lead Generation Strategies to Help Grow Your Business Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog,
More informationWebinars. bp&r BRITISH PLASTICS &RUBBER
bp&r BRITISH PLASTICS &RUBBER Webinars web i nar (web-based seminar): a presentation, workshop or seminar that is transmitted online to a wide audience of unlimited size. Your route to ROI... The constantly
More informationWant to grow your business through increased marketing of NCR solutions?
Want to grow your business through increased marketing of NCR solutions? NCR Corporation: Retail Channel Marketing Development Funds (MDF) Program Guidelines Table of Contents MDF Overview... 3 Partner
More informationTELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.
of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net
More informationINTEGRATED MARKETING AUTOMATION
INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationWHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More informationMarketing Solutions for Business Technology Providers
Dealer Marketing Solutions! Marketing Solutions for Business Technology Providers Evolved Office provides marketing services with ready-to-go content specifically designed for business technology providers,
More informationwww.netatlantic.com Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc.
Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc. 11 Proven Methods 2 Increase the number of people who you reach One of the best ways to grow your business is
More informationNALA Co-op Proof of Performance Guidelines
NALA Co-op Proof of Performance Guidelines Primary Activity Activity Type Prior Approval Requirements Claim Proof of Performance Requirements BRAND AWARENESS DIRECT MAILING CAMPAIGNS Advertising circulars
More informationGuide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca
Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer
More informationB2Best Practice. Landing Pages
B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?
More informationSAPinsider Electronic Lead Generation Services www.reachsapcustomers.com. Turnkey Webinars Targeted Asset Push List Rental
SAPinsider Electronic Lead Generation Services www.reachsapcustomers.com Turnkey Webinars Targeted Asset Push List Rental June 2013 SAPinsider Lead Generation Programs Audience Targeting We do not promote
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationGo-To-Market Strategies Product Launch Checklist
Go-To-Market Strategies Product Launch Checklist Thanks for requesting the Go-To-Market Product Launch Checklist. At Brand Profility we know that launching a product or service whether it s a new version
More informationWorkingClix TM. In strategic partnership with
Results are never click deep WorkingClix TM 1 Impressions Clicks 2 User Activity Optimization 4 3 Dedicated Landing Pages Conversion Tracking 5 6 ROI Analysis The WorkingClix Advantage Standard Campaign
More informationPerformance SEM Agency Generates Calls for Clients and Improves Campaign ROI
Performance SEM Agency Generates Calls for Clients and Improves Campaign ROI How imwave, Inc. Drove Additional Revenue and Increased Commissions with Call Performance Marketing Imwave, Inc. is not your
More informationHow to Land and Price the Hottest Web Writing Projects in 2010
How to Land and Price the Hottest Web Writing Projects in 2010 Rebecca Matter Managing Editor, Wealthy Web Writer Co-Managing Partner, AWAI 2010 Web Copywriting Success Copywriting vs. Web Writing Opportunities
More informationGenerating Leads on a Tight Budget
Generating Leads on a Tight Budget 1 2 Steve Beagelman Chief Franchising Officer Hollywood Tans Randy Watts Vice President, Franchising Nathan s Famous, Inc. Jeff Berns Director of Franchising Dunkin Brands,
More informationYour PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI
HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www. HOW TO Transform Your PPC Campaigns Today Stream s Approach
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationMAKE YOUR PRESENCE KNOWN
Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going
More informationThe complete guide to client-referral seminars
The complete guide to client-referral seminars Your business growth will be tied to how successful you are at three specific activities: 1. Client referrals 2. Client appreciation events 3. Client seminars
More informationTHE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationHow to Generate Sales Leads Using Webinars
How to Generate Sales Leads Using Webinars Over 80% of marketers rate webinars as one of their top 3 marketing tactics for lead generation Forrester Research Presented by Don Cameron What You ll Learn
More informationRFID Journal LIVE! 2016. Exhibitor Marketing Tools and Services
RFID Journal LIVE! 2016 Exhibitor Marketing Tools and Services Quedah Locket Marketing Coordinator 212-584-9400 x3 qlocket@rfidjournal.com Alan McIntosh Senior Director of Sales 212-584-9400 x4 amcintosh@rfidjournal.com
More informationHK Post Seminar March 9, 2012
HK Post Seminar March 9, 2012 Presented by: Eugene Raitt Chairman of HKDMA Former Chairman, DMA Hong Kong Direct Marketing Association CASE STUDIES Hong Kong Direct Marketing Association Case Study: Banking
More informationSOCIAL MEDIA CAMPAIGNS
5 BEST SOCIAL MEDIA CAMPAIGNS to Drive Customers Through Your Sales Funnel Stages a publication 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages 2 5 Best Social Media Campaigns
More information2015 Mile HigH SHrM Sponsorship Prospectus
2015 Mile HigH SHrM Sponsorship Prospectus Building relationships through Education and Engagement 1 Sponsorship prospectus Whether you are tasked with selling a specific product or service to Human Resources
More information