Driving Success in 2013: Enabling a Smart Protection Strategy in the age of Consumerization, Cloud and new Cyber Threats. Eva Chen CEO and Co-Founder

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1 Driving Success in 2013: Enabling a Smart Protection Strategy in the age of Consumerization, Cloud and new Cyber Threats Eva Chen CEO and Co-Founder

2 Consistent Vision for 25 Years A world safe for exchanging digital information

3 Customer Challenges in the Cloud Era Cyber Threats Consumerization Cloud & Virtualization Employees IT

4 Organizations Need a Smart Protection Strategy Then Perimeter security Now Elastic perimeter, sophisticated threats Smart layered protection against theft and loss Complete IT control Static environment Consumerization of IT with many points to secure Dynamic and complex with cloud and mobile Simple yet flexible to manage and deploy Security that fits an evolving ecosystem Copyright 2013 Trend Micro Inc.

5 Smart Solutions Cyber CUSTOM Threats DEFENSE Consumerization Employees COMPLETE END USER PROTECTION CLOUD & DATA CENTER SECURITY Cloud & Virtualization IT Copyright 2013 Trend Micro Inc.

6 Consumerization: Risky New Environment! & Messaging File/Folder & Removable Media Web Access Device Hopping Cloud Sync & Sharing Collaboration Social Networking Employees Security IT Admin 91% targeted attacks begin with spear-phishing 1 1 million malicious Android apps by end of in 5 use Dropbox at work, typically against rules 3 1: Trend Micro: Spear Phishing Most Favored APT Attack Bait, Nov : Trend Micro Threat Predictions for : Global survey of 1300 enterprise customers; Shadow IT in the Enterprise, Nasuni, Sept 2012 Copyright 2013 Trend Micro Inc.

7 COMPLETE END USER PROTECTION Protecting Full Range of User Activities & Messaging File/Folder & Removable Media Web Access Device Hopping Cloud Sync & Sharing Collaboration Social Networking Employees Anti-Malware Content Filtering Data Loss Prevention Encryption Device Management Application Control Complete End User Protection Security Copyright 2013 Trend Micro Inc. IT Admin

8 Cloud and Virtualization: New Challenges! Data Center Physical Virtual Private Cloud Public Cloud By 2016, 71% of server workloads will be virtualized*; Organizations can cut costs by 74% by storing data in the cloud* Security Data Center Ops Server and VM integrity Appropriate policy enforcement Data protection, especially in the cloud Performance and manageability Source: Forrester study Copyright 2013 Trend Micro Inc.

9 CLOUD & DATA CENTER SECURITY Single Security Platform across Environment Data Center Physical Virtual Private Cloud Public Cloud Anti-Malware Intrusion Prevention Firewall Integrity Monitoring Log Inspection Encryption Cloud and Data Center Security Security Data Center Ops Copyright 2013 Trend Micro Inc.

10 Cyber Threats: More Social, Sophisticated, Stealthy! 1.8 successful attacks per week Security Network Admin $8.9M average cost of per year Sources: 2012 Ponemon Study on costs of Cybercrime Copyright 2013 Trend Micro Inc.

11 CUSTOM DEFENSE Full Lifecycle of Defense against APTs Detect malware, communications & behavior invisible to standard defenses Analyze the risk and characteristics of the attack and attacker Adapt security automatically (IP black lists, custom signatures ) Respond using the insight needed to respond to your specific attackers Network-wide Detection Custom Sandboxes Advanced Threat Analysis Specialized Tools Automated Security Updates Threat Services Custom Defense Security Network Admin Copyright 2013 Trend Micro Inc.

12 Market Growth in Suites and Server Security CATEGORY BY CAGR Anti-malware $403M -11.4% Security Suites $2,760M 12.7% Server Security $1,018M 10.5% Trend Micro already enjoys a big market lead in Server Security! Trend Micro 27% Source: IDC, 2012; Worldwide Corporate Endpoint Server Security Revenue Share by Vendor, 2011

13 2013 GTM Structure: Solomo Each BU has Sales, Ops, Marketing, Channel, and Technical leaders

14 Leveraging Proven Success: Japan Offices London Tokyo New York Singapore

15 Increasing Strategic Focus: Winning in the US Global Ops Dallas, TX

16 Excellence in Execution: Regional Sales Plays Capture New Demand New Customer Displace the Competition New & Emerging Finding Opportunity YOUR Best Sales Plays by Segment in 2013 Mature Grow the Existing Customer Protect and Expand the Base

17 In Summary Driven by a consistent vision for 25 years Enabling a Smart Protection Strategy for today s landscape Innovating to meet toughest challenges our customers face: Consumerization, Cloud and Cyber Threats Executing a GTM strategy to ensure global success 2/13/2013 Copyright 2013 Trend Micro Inc.

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