BroadSoft Delivering a Superior Unified Communications User Experience leveraging BroadCloud

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1 BroadSoft Delivering a Superior Unified Communications User Experience leveraging BroadCloud John Proctor, Sr. Dir. Business Development Paul Aabryn, RVP Business Development

2 The Unified Communications Opportunity is BIG IDC - Worldwide UC and Collaboration Forecast $30,000 $27B $25,000 $20,000 CEBP $15,000 $10,000 $5,000 Collaborative applications Mobile PBX/UC Customer service applications Contact center services Business VoIP/UC services IP telephony lines #BC14 BROADSOFT CONNECTIONS 2014 PAGE 2

3 Service Providers are THE Natural Delivery Channel Optimally Positioned to Take Advantage of the Market Direction Proven quality of service You own the network Range of diversified offers SOHO to Large Enterprise Ability to bundle services Established customer base Low acquisition costs Lower customer churn Support efficient & cost effective #BC14 BROADSOFT CONNECTIONS 2014 PAGE 3

4 BroadSoft Commercial Options BroadWorks and BroadCloud BroadWorks BroadCloud #BC14 BROADSOFT CONNECTIONS 2014 PAGE 4

5 BroadSoft Foundation for Service Provider UC Offerings Core Service Provider Branded Offering Telephony services Network access Enhanced services Service delivery Service Provider Market Specific Solutions Bundled market/vertical specific services and applications Market specific design, service delivery, training and support Complementary professional services based offerings #BC14 BROADSOFT CONNECTIONS 2014 PAGE 5

6 BroadCloud Superior User Experience for Service Providers and End Users Leverages core service provider assets Brand, marketing and sales Access network & services Core telephony and PSTN Service Provider Network (PSTN) Interconnect BroadSoft managed service Business features; mobile integration Unified communications services Carrier grade Launch in 90 days Access Network (Internet or VPN) Customer Minimal back office integration #BC14 BROADSOFT CONNECTIONS 2014 PAGE 6

7 Meet Customer Needs across Market Segments #BC14 BROADSOFT CONNECTIONS 2014 PAGE 7

8 Global Reach Datacenters in US and Europe High availability and geo redundant Global TAC 24 x 7 support Local market support 23 countries with local presence #BC14 BROADSOFT CONNECTIONS 2014 PAGE 8

9 Rich Set of Core Productivity Tools and Enhanced Services UC-One Suite Robust Business Features and Call Control Any device, anywhere Conferencing Call Center Call Recording #BC14 BROADSOFT CONNECTIONS 2014 PAGE 9

10 Service Productivity Management & Automation Service administration Quoting & customer qualification Order processing & provisioning Service delivery On-going management Billing and reports #BC14 BROADSOFT CONNECTIONS 2014 PAGE 10

11 Flexible Order Process Management Blended orders with ported and new (native) TNs Port order status Sales cancelation of orders postsubmission e.g., pending Terms & Conditions sign-off Implementation status for visibility through activation Provisioning complete Service ready for activation #BC14 BROADSOFT CONNECTIONS 2014 PAGE 11

12 Portals for Service Provider and Channel Direct and channel sellers Service administration Quoting, order status, history Order processing & activation Electronic contract & LOA CPE order processing Customer Service Tools Service inventory Support tools and resources #BC14 BROADSOFT CONNECTIONS 2014 PAGE 12

13 Portals for End Customer Self Management Service provider branded Enterprise administration User and device assignment User profile management Group feature configuration End user control Personal settings Unified messaging Call history and directory access #BC14 BROADSOFT CONNECTIONS 2014 PAGE 13

14 Modernized Portals Highly brandable Unified experience across desktop, tablet, and mobile Group / bulk admin tools Dynamic notifications Integrated quality assurance metrics #BC14 BROADSOFT CONNECTIONS 2014 PAGE 14

15 Integrated Service Assurance Examinet Java based web application Spot checks customer network DHCP, DNS, firewall, etc. Integrated into Rialto marketplace PacketSmart Verify LAN/WAN readiness Monitor, identify & isolate issues Diagnose complex QoS problems Standalone or integrated into select 3 rd party equipment Corporate LAN PBX Service QoS Assessments and Monitoring Service Provider Network Access #BC14 BROADSOFT CONNECTIONS 2014 PAGE 15

16 Integrated Reporting Tools Extensive reporting Service provider, customer admin, end-user One-time and recurring Visibility to manage the business Sales management Order & service delivery management Service inventory; usage, etc. Customer reports Call handling efficiency Call history by incoming, outgoing and missed #BC14 BROADSOFT CONNECTIONS 2014 PAGE 16

17 Comprehensive Support Tools & Resources #BC14 BROADSOFT CONNECTIONS 2014 PAGE 17

18 Reduced Costs and Complexity Improved Productivity Cost Category Sales Operations Infrastructure Development Description Service management Sales and sales operations Contract management Order processing & management Billing Provisioning & activation Service delivery Customer support Network operations Call control & UC applications OSS/BSS systems SBCs, storage Firewalls, routers, switches Database & virtualization EMS Space, power, networking Core telephony (TNs, PSTN) Development & engineering Lab environments & testing IT infrastructure & equipment Percentage of Cost 15-20% 25-35% 15-20% 15-20% BroadCloud Addresses #BC14 BROADSOFT CONNECTIONS 2014 PAGE 18

19 End-to-End Service Implementation Market Offers Sales Enablement Offer Definition Launch Scale & Expand Collateral and Training Marketing Strategies Rialto End to End Service Operation Platform Service Administration Quote & Order Processing Provisioning & Service Delivery End User and Admin Portals Tier2+ Support & Operations Marketplace Work Flow Engine Portals APIs Service Provider Interconnect BroadCloud Core Infrastructure Customer Access Customer End Points Peering BroadWorks OTT UC-One Apps SIP Trunk Network BYOB SIP Phones SCF Facilities & Labs MPLS Mobile Phones Operations Mobile Analog Gateways #BC14 BROADSOFT CONNECTIONS 2014 PAGE 19

20 BroadCloud A New Model For Delivering Unified Communications Enhanced User Experience Service Providers End Users Service Provider Network (PSTN) Interconnect Designed for service provider delivery Leverage core assets Feature rich Unified Communications service Retain customer relationship and brand Retain customer-facing processes and operations Bundle additional services and applications Access Network (Internet or VPN) Customer #BC14 BROADSOFT CONNECTIONS 2014 PAGE 20

21 BroadSoft Delivering a Superior User Experience for Cloud based Unified Communications Services John Proctor, Sr. Dir. Business Development Paul Aabryn, RVP Business Development

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