51% WHO WILL YOU MEET? 68% 12% 12% An opportunity for the key players to exchange ideas that will shape the future of content delivery

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1 50 nt er id ov pr nd ce a vi rs rs er te de r s as vi fo dc ro oa t p br en co % S DI TS T UN CO s, UN CO IS PD OU e! G labl ai av 30TH SEPTEMBE 2ND OCTOBE 2014 THISTLE MABLE ACH HOTEL, LONDON THE WOLD S PEMIE CDN AND VIDEO CLOUD SUMMIT CO-LOCATED WITH MONETISING VITUALISED CONTENT DELIVEY FUTUE POOFING THE TV BUSINESS USING CLOUD BASED TECHNOLOGY 2 EVENTS 51% over three days Meet over 300 attendees CXO, Board Level Network with 100s of service providers IN-DEPTH CASE STUDIES, DEBATES AND DISCUSSIONS FOM LEADING NAMES INCLUDING: Managing Principal Content Operations Engineer Eugen Mikóczy Strategy and Architecture Slovak Telekom Simon Jones Chief TV Architect BT Volker Dietzel Head of Swisscom TV Development & Technology, Swisscom Will Hughs Head of Global OTT Snorre Corneliussen Strategy Paul McDonough CE Technical Specialist Online Platform Virgin Media Gil From, Head of Products Development & Biz-Dev Department YES Satellite TV David Gonzalez Head of Multiscreen & Video Platform Atresmedia Massimo Bertolotti Head of Engineering and Innovation SKY Italia Oliver Friedrich Senior Expert New Media Nick Ontiveros Director of Marketing Television & OTT ONO COVEING KEY ISSUES IN CDN: ADDESSING HOTTEST TOPICS IN VIDEO CLOUD: Find out how to econfigure the Media Delivery Value Chain Enhance your mobile content delivery and backhaul optimization skills Share ideas on how to leverage the new generation of virtualized network functions for integrating CDN and Cloud Discover how to monetise the Edge of the Network Learn the short and long term market drivers for pushing TV functions to the Cloud Building a fool proof business case for virtualised TV functions beyond Cloud Based DV/PV Successful experiences with virtualising user interface and STB Leveraging cloudbased technologies to drive innovation in TV Everywhere services CDN WOLD SUMMIT SPONSOS: Session TV IN THE CLOUD SUMMIT SPONSOS: Silver Gold egister for tickets at: Gold Silver

2 30 TH SEPTEMBE 2 ND OCTOBE 2014 THISTLE MABLE ACH HOTEL, LONDON DEA DELEGATE... CO-LOCATED WITH D A Y S WHY ATTEND? Gain access to three days of comprehensive conference programme Learn about the benefits of cloudified CDNs and NFV for content delivery in our pre-conference workshop Discover the latest innovations on the CDN World Summit and TV in the Cloud exhibition floor eceive access to our networking tool, enabling you to network pre, during and post event with all speakers, delegates, exhibitors and sponsors Over the past few years experts have looked to redefine CDN from simple content caching to the overarching technology of live programming content delivery on multiple devices. CDN is increasingly being associated with multiscreen content delivery as a direct response to the increased digital content consumption by consumers. We ve also seen it associated with SDN technology telecom operators are prioritising investing in CDN to add more elasticity to the network. Cloud usage has also been on the increase - OTT players have used cloud to replace their missing networks, and large telecom operators have seen benefit utilising cloud on their extensive legacy networks. Cloud based TV offers the scope, intelligence and flexibility to service providers (while keeping costs down) and it is expected to become the future of delivering catch up and multiscreen TV services. In order to address the perfect marriage between CDN and Cloud based TV for content delivery on network and service levels, we ve aligned CDN World Summit and TV in the Cloud Summit to run together and share an exhibition and keynotes. Over the three days the event will cover real case studies, indepth workshops, business models with ground-breaking insights and future forecasts about the CDN and Cloud delivered TV industry. It s an exclusive opportunity to meet all of the major technology providers, cloud platforms and telecom operators under one roof. I look forward to welcoming you. Best wishes, Kamelija Stefanova esearch Manager, Informa Telecoms & Media UNIVALLED NETWOKING EXPEIENCES: Join us for our exclusive cocktail reception where you ll mingle with all our speakers, delegates, sponsors and exhibitors from across CDN and TV in the Cloud - and let your hair down with a few Bellini s! When: Wednesday 1 st October at 6.00pm Where: Thistle Marble Arch INTEESTED IN SPONSOSHIP OPPOTUNITIES? CONTACT THE SALES TEAM: George Silva, Sales Manager T: +1 (571) E: Matthew Birch, Senior Sales Executive T: +44 (0) E: WHAT S NEW? 25% increase in hours of conference agenda - hear more case studies, groundbreaking insights and future forecasts from leading operators and technology providers access with industry analysts - pick the brains of our experts, and gain exclusive insights on the topics most relevant to your business Experience more hours of networking opportunities than ever before with our extended breaks and evening cocktail reception! Meet and network with two audiences of key decision makers, and maximise your opportunities in this space - with CDN World Summit and TV in the Cloud co-locating for the very first time egister for tickets at:

3 WHO WILL YOU MEET? EACH DECISION MAKES: A FULL ECOSYSTEM IN ATTENDANCE: Service Providers 35% Network Equipment Providers (NEPs) 18% 51% OF ATTENDEES WEE CXO, BOAD, DIECTO AND HEAD OF DEPATMENT LEVEL CxO, Board Level, Director Level 38% Business Development & Sales 21% Marketing, Branding, Product, Project Management, P 14% Head of Department 13% Architecture, Engineering, Technical 9% esearch, Analyst, Press & Consultant 5% CDN/Cloud Solutions Providers 12% Analyst/esearch/Consultancy 12% Transparent Caching Platform 8% Software Solutions Providers 3% Quality and Service Assurance Solutions Providers 3% Infrastructure and Transmission Providers 2% Analytics and Monitoring Solutions 2% IP Service Optimization Solutions 1% Content Management Solutions 1% Data Centre Network Services 1% Investment Institution 1% Semiconductors/Chipsets/Components 1% Telecom Operators 27% OTT TV Service Providers 3% Broadcasters 2% Cable Operator 2% Content Providers 1% NETWOK WITH THE WOLD S KEY PLAYES ACOSS THEE DAYS: 68% Western Europe 12% North America 2% South America 1% Africa 2% Eastern Europe 3% Middle East 12% Asia Pacific Great event to get players in the market to get on the same page. Manager, Ericsson An opportunity for the key players to exchange ideas that will shape the future of content delivery VP Marketing Development, Limelight Networks PE-CONFEENCE WOKSHOP CLOUDIFIED CDNS AND NFV AS A GAME CHANGING ACHITECTUE FO CONTENT DELIVEY NETWOKS 30 TH SEPTEMBE 2014 THISTLE MABLE ACH HOTEL, LONDON WHY ATTEND?: The pre-conference workshop is tailored to network architects, technology engineers and strategists from telecom operators, cable and media companies looking for strategies to embrace cloudbased video and content delivery, whilst reducing the cost of running their networks over the next 5 years. AGENDA: 13:30 Use cases, benefits and architecture for virtualised CDNs (including NFV) Use cases, benefits of elastic virtualised CDNs; when does elasticity not bring real benefits? Architecture for virtualised CDNs over an OpenStack cloud platform Led by: Francois Le Faucheur Distinguished Engineer 14:45 Networking Coffee Break 15:30 CDN technology progress and roadmap around CDN virtualisation Technology progress and roadmap around CDN virtualisation of CDN technology (VDS-IS) and CDN Analytics (VDS-SM) Advanced content delivery Live demonstration of OpenStack based elastic virtualised VDS-IS CDN Led by: Hemi Nehemia Senior Product Manager Eli Fuchs Product Line Manager, Videoscape Distribution Suite, 17:00 Informal Q&A with complimentary drinks & nibbles 17:30 End of Workshop Hosted by: TELECOM OPEATOS, CABLE AND MEDIA COMPANIES FEE TO ATTEND! For more information or to register: /workshop

4 DAY ONE: WEDNESDAY 1st October :30 egistration, Coffee and efreshments 09:00 Chairman s Introductions Paul Jackson Practice Lead PLENAY KEYNOTES: TV in the Cloud and CDN World Summit DAY TWO: THUSDAY 2nd October :30 Experiences of Hybrid TV in the Cloud and CPE in the Home 09:10 Future vision for IP Video: From Pay TV to Cloud TV Three predictions about pay TV environment in 10+ years New technologies to support innovative and personalized video services How to evolve the IP network to increase customer reach, enhance user experience and reduce delivery costs Paul Larbey, President Video Business Unit Core Networks Division, Alcatel-Lucent Wednesday Chairman of CDN World Summit: Dom obinson, Co-Founder and Director, id3as 11:30 Consumers, Content and Connected devices: Quantifying the impact on the Cloud ob Gallagher, Director of esearch, Media, Entertainment & Consumer, Using Analytics to Monetise Content and Advertising 11:50 Monetizing high value Content and Advertising though Video Analytics Using probe technology for data collection across network infrastructures and end point devices Providing real-time, meaningful, actionable video analytics Taking the guess work out of understanding viewing habits and advertising consumption Overlaying behavioural analytics with service assurance information Stuart Newton, VP Corporate Strategy, IneoQuest New opportunities in the Content Delivery Marketplace 12:10 Leveraging CDN Internal Needs to Increase evenue Growth Potential esolving QoS issues relative to OTT content delivery Finding an alternative solution instead of transparent caching considering https traffic fast progression Overview of Orange s egional Delivery (or content termination) for major third-party CDN providers Optimizing mobile content delivery by combining Media Internet Gateways (e.g. Flash Network Products) and advanced CDN acceleration features at application level (DSA) or transport level Sara Oueslati, Content Delivery Product Manager, Orange 12:30 PANEL DISCUSSION: Offering Next Generation Media Content Delivery Understanding the perceived value of media delivery industry Establishing the skills for managing, publishing and monetising content before distribution Staying on top of new technologies to offer cutting edge services Using multiple CDNs to deliver best quality video How SDN concepts can be applied to address network challenges Best practise case studies Jerome Tassel, TV Architect and Security Director, BT Will Hughs, Head of Global OTT, Mark de Jong, Sales Manager CDN, Deutsche Telecom ICSS Lionel Bringuier, Product Manager - Delivery Products, Elemental Technologies 14:30 The Challenge of Integrating Multiple Technologies in a Single Content Delivery Network Discover why the rapidly expanding number of videoenabled devices cause a major challenge to any operator proposing a CDN service Understand the existing technologies that help solve this challenge, including digital rights management Study the different options : intelligence in the head-end, in the network, in the cloud or in the reception device See how this could affect the profitability of a wholesale service Damien Lucas, EVP & co-founder, Anevia Using the cloud for transcoding and video delivery Building the business case for Cloud TV due to low cost for cloud transcoding Using the flexibility of the cloud for multi-device encoding Achieving real multiscreen service through cloud based TV Asanga Gunatillaka, Chief Product Officer, Com Hem 9:50 1st October Enhancing Edge Delivery Function by Caches at the Edge 14:50 Active vs Passive CDN Caching The case for distributing video content processing to the network edge including: Format re-packaging Dynamic Ad insertion Network and content policy control Jon Haley, VP business development and product marketing, Edgeware 15:10 Using Edge Caching in Mobile Environments for traffic offload and Optimization Current status of mobile N/W (ratio of duplicated traffic) Mobile Operator s Challenges and Opportunities. Details of Mobile Edge Cache System in Jongmin Lee, Manager of the Institute of Network Technology, Future Investments in Network Infrastructure for Content Delivery 15:30 PANEL DISCUSSION: How can Operators Justify Future Investments in the Network? How to approach the trend to move all content delivery needs to the cloud? How to use legacy networks to optimise the viewing experience combining the cloud? How to calculate the OI and break even points? Additional capacity allowing additional services to upsell or monetise customers Using own capacity to monetise the network Moderator: Aditya Kishore, Founder and Principal Analyst, Diametric Analysis Panellists: Mila Milenkovic, Head of esidential Business Development, Telekom Srbija Željko Bak, Multimedia, Cloud and Video Services Manager, VIPnet* Bruno Pereira, Director & Founder, TV App Agency 16:00 Networking Coffee Break Global Outlook for Content Delivery and Peering 16:40 Doing Business in Africa through CDN Deployments Overview of current CDN players in Africa Are these CDN services limited to only a handful of global players? Finding ways to encourage more focus from (smaller) CDN providers into Africa How to address concerns about rolling out in this region? Mark Tinka, Head of Engineering, Seacom 17:00 Overview of What Constitutes an IXP What peering entails The benefits of peering Why CDNs should peer How to get involved Nina Bargisen, Board Member, LINX Brief introduction to the association LAC-IX Snapshot of IXP in the region: countries, POPs, traffic of the IXPs members of LAC-IX IXP models: similarities and differences of IXPs in different countries CDNs in the region - Mutual benefits for CDNs and IXPs Wednesday The Business of TV in the Cloud 11:30 Today s ealities in the Cloud TV Market How far have we come in the past 2 years Categorising cloud TV opportunities: Cloud DV, Cloud UI, Cloud infrastructure Weighing up the cloud opportunity who, when, where Winners and losers Paul Jackson, Practice Lead, 11:50 Using a Virtual STB Approach to Test Cloud Delivered TV Services Cutting down on hardware, making financial sense and reducing the cost factor How to integrate dedicated STBs in the TV Set? Implementing IPTV in SDN and NFV environments Focusing on improving the browser which could sit locally or in the cloud Supporting own, HbbTV and third-party HTML5-based services esults from testing the scalability of platform in a fully virtualized, IPv6 environment Oliver Friedrich, Senior Expert New Media, 12:10 Building the Business Case for Virtualised TV Functions beyond Cloud Based DV/PV eplicating the success of Web & Mobile services running in the cloud to TV environments Moving video recordings in the TV cloud; Offering network PV as an OTT service outside of Switzerland unning STB over the top (worldwide) managed centrally from the Swiss TV Cloud First learnings from the launch of TV 2.0 service Volker Dietzel, Head of Swisscom TV Development & Technology, Swisscom 12:30 PANEL DISCUSSION: Experiences with Virtualising User Interface and STB eview the latest developments, challenges and technologies for delivering IPTV directly to the television set, without a set top box Examine the maturity of a standards-based solution Drivers for going STB-less Can Smart TV apps efficiently replace the set-top box? Dave Alpert, Chief Technology Officer, HBO Central Europe* Miguel Barreiro, Head of Synthetic Video esearch, Mundo Paul McDonough, CE Technical Specialist - Online Platform, VirginMedia Andy Eardley, Co-Founder, TV App Agency 13:00 Networking Lunch Break Future Scenarios for Internet TV: Is it getting Closer to the Cloud? 14:30 Improving the Connected Device Experience 17:40 End of Day One 18:00 Cocktail reception Ian Massingham, Technical Evangelist, Amazon Web Services 09:30 Using CDNs in Live Streaming Environments 09:00 Chairman s Introductions ob Gallagher Director of esearch, Media, Entertainment & Consumer, PLENAY KEYNOTES: TV in the Cloud and CDN World Summit 10:30 Networking Coffee Break Achieving excellent content delivery through CloudFront the Amazon WS content delivery service Presenting the success of several customer case studies Using AWS to transform the experience for content consumers in large scale VoD services Global delivery of applications for connected TV and device independent second-screen applications Hernan Arcidiacono, Director of Technology at IPLAN & member of fiscal commission of LAC-IX 08:30 egistration, Coffee and efreshments Simon Jones, Chief TV Architect, BT Achieving Next-Gen Content on all Platforms offered from the Cloud Mick Scully, VP and GM of the Carrier Products Division, Akamai 17:20 Overview of the IXPs in Latin America - Landing in the region 13:00 Networking Lunch Break 10:10 Maximising the Potential of TV Functions in the Cloud One year after TiVo-launch: creating Sweden s strongest TV offering From launch to now; new user behaviour, customer reactions and results TV in the cloud TiVoToGo The TiVo-future 09:10 easons why OTTtv Doesn t Exist Will Hughs, Head of Global OTT, 1st October TV over LTE: leveraging uplink capabilities for both B2B (eg. broadcasters) and B2b (i.e. smaller enterprise and prosumers) applications Using TV over LTE in cases where the cloud is playing a major role as media control room and for distribution of TV streams Experience of Telecom Italia offering this service Gian Paolo Balboni, Head of Future Centre, Telecom Italia 15:10 PANEL DISCUSSION: What are the benefits of Cloud TV Solutions for Operators who won t Scrap entire Legacy Infrastructure for Cloud Platform Delivery? Differentiating between Cloud TV, OTTtv and IPTV and strategies to build on top of legacy infrastructure Migration from QAM to IP video networks for cable operators Using cloud based TV solutions to enable telcos to complement existing infrastructures to rapidly deliver fresh, new video experiences for consumers, without the need to create, code, and integrate new capabilities themselves Jaime Miles, GVP Content Operations, Nick Fielibert, CTO Video Technology SP EMEA, Systems Jon Haley, VP business development and product marketing, Edgeware Dustin Encelewski, Director of Product Management, Elemental Technologies 15:40 PANEL DISCUSSION: Cloud TV Is Not What You Think It Is: The Content-as-a-Service Model As An Enabler of Innovation OI and competitive advantage Driving efficiencies and future-proofing video services Enabling new types of services and providers Creating a truly consistent, seamless consumer experience Moderator: Anupam Gupta, Executive Vice President of Cloud Services, Vubiquity Panellists soon to be announced 16:10 Networking coffee break Innovations in Quality and Security for Cloud based TV Services 16:40 Quality of Experience the Key Ingredient for PayTV OTT The importance of user-experience and customer satisfaction for the future success of OTT services The need for actively-managed OTT systems, with qualityof-service and quality-of-experience monitoring throughout Holistic rights management, operator-controlled userinterfaces, and the need for user self-service systems that can see what s going wrong the moment that the user needs help Why quality of experience is key to OTT s success Innovative Solutions for Content Delivery Needs 11:30 The value a CDN has in the content protection chain Why does a CDN have a part to play How does a Content Provider indirectly influence the CDN choice. Not all content is the same High value content requirements today Future security requirements Daniel Woolnough, Broadcast & Digital Media Consultant, BT Vision 11:50 PANEL DISCUSSION: How to Overcome Content Delivery Challenges with New Technology Solutions? What are the latest innovations for live content delivery? How to overcome multiscreen content delivery challenges What are the creative solutions for content on the go? How to ensure fast and reliable mobile content delivery? Jaime Miles, GVP Content Operations, Snorre Corneliussen, Strategy, Mike McKeown, Director of Business Development for Service Provider Video, EMEA, Xavier Leclercq, Senior Technical Consultant, Alcatel-Lucent 12:20 Slovak Telekom s Deployment of CDN How to deploy multi-functional CDN How to use Virtualization and NFV-like CDN to help with network elasticity CDN future trends and operator vision Eugen Mikóczy, Strategy and Architecture, Slovak Telekom 12:40 Case Study: Optimising Content Delivery through CDN Switch CDN switching based on analytics and optimisation educing cost while increasing customer engagement by introducing CDN switches educing buffering Monitor the network and device to provision the best CDN for the content Gil From, Head of Products Development & Biz-Dev Department, YES DBS Satellite TV 17:20 How to Deliver Video Content from the Cloud as a Broadcast Service? Offering an engaging service that users need and want Building benefits to advertisers through targeted campaigns Engaging the users with premium content and relevant ads Clayton Dutton, VP Broadcast & Post Production Operations, Discovery Communications Europe Ltd 2nd October Movement of TV to online Streaming What are the challenges facing TV Providers today? Benefits to customer and businesses Delivering a coherent experience across STB, Mobile and Online channels Challenges Our Solution Approach Focus on customer experience in each channel Paul McDonough, CE Technical Specialist - Online Platform, VirginMedia 10:30 Networking Coffee Break Thursday 2nd October TV in the Cloud Chair: Colin Dixon, Founder & Principal Analyst, nscreenmedia 14:30 Finding Net Neutrality for Operators CDN brokerage moving the neutrality idea closer to reality for telcos eusing own CDN for caching other traffic (like Netflix) Monetise the traffic that goes through the network How to interconnect with other telco networks? Case study: monetising CDN telco space in Spain 13:10 Networking Lunch Break 14:40 Telco Perspective related to Cloud TV Services Evolution of Existing Business Models Sergi Alsina, Product Line Manager, Abertis Telecom 11:30 Gradual Introduction of Cloud based TV Functions to Legacy Networks Defining Cloud based TV approach for Orange Our experience with a STB-less approach What can we learn from our Cloud based gaming service offer? What can the Cloud could bring to the TV ecosystem? 14:50 Overview of s CDN Network SKTelecom CDN Platform Architecture Eco-system of Telco CDN Telco Asset based CDN Function Online Video Platform Erwan Nédellec, Senior Expert on Audio Video Devices, Orange Yong-Hwan Ho, Manager of Network Technology &D Center, Offering the customer experience that cloud TV enables across multiple screens Working to defend your position against leaner cloud based entrants with a modified (hybrid) customer experience Avoiding erosion of revenues for the traditional model Customers used to using standard TV 2.0 and used to paying traditional operator prices for it 15:10 How Content Providers can combine the Benefits of Operator CDN and global CDNs The unique assets of operator CDNs The reasons for multiplying CDN sources The benefits of a central CDN allocation system John Håkansson, Head of CDN, TeliaSonera Nick Ontiveros, Director of Marketing Television & OTT, ONO 15:30 How Mobile Operators can build TIC/Operator s Cache Inside Mobile Core/Edge network Assessing the business model of making up CDNi using TIC/ caches with existing CDN operators? The benefits vs the challenges of using CDNi with existing CDN operators? Caching inside the mobile core realised by mobile operators only on NFV mobile core system easons to consider installing transparent internet caches inside the mobile core include shorter TT and greater QoE for accessing OTT content Another benefit of TIC for mobile operators is prospective revenues from TIC based on CDNi with CDN operators Kazuhide Koide, Manager of IP Transport Network Development - CDN technology, KDDI Telco excellent position to capitalize on synergies between CDNs and Cloud to offer Cloud TV Maximising the beneficial position telco has to offer end to end SLAs in cloud services Overview of challenges for Cloud TV uptake How to find own place in a competing cloud world Henri Setiawan, VP Innovation Management, Telin-Telecom Indonesia 15:00 Creating New Growth for Pay TV Providers by Combining Traditional Distribution Forms and OTT 11:50 ationale to Move to the Cloud TV from an Operator s Perspective 12:10 Potential Cloud based TV Scenarios for Broadcasters What kind of Cloud services are already being used by Broadcasters? Future broadcast cloud services in the production and distribution domain Examine the maturity of standards for broadcast cloud based solutions Can the Smart TV replace the set-top box? Bram Tullemans, Senior Project Manager - Broadband Networks & Software Platforms, EBU 12:30 PANEL DISCUSSION: Demystifying the Cloud TV 15:50 Networking Coffee Break What does Cloud TV mean? How is it different from today s TV platform? What benefits it brings to service providers and end users Moderated by Paul Larbey, President Video Business Unit Core Networks Division, Alcatel-Lucent Invited panellists include senior directors from global Tier 1 telecom and cable operators 13:00 Networking Lunch Break DVB-C/T vs OTT. Competing or supporting each other? The change in consumer behavior and demands The obvious strengths of the different distribution forms How to utilize these strengths to develop a superior product Thomas Guss, Business Development Manager Watson, Anvia 15:20 Cloud Changing the Game for Small Broadcasters and OTT Players Moving Critical Functions to the Cloud including scheduling and billing Launching cloud broadcast management solution By eliminating the need for a box, TV is adopting a low cost scalable model easy to emulate Jon Gisby, Adviser and EVP, Magine 15:40 PANEL DISCUSSION: Assessing the Investment vs eturns: Pros and Cons Created by Cloud TV Offerings What will be the Monetisation Strategies for Cloud TV Services? Winners and Losers from Market Fragmentation Will Cloud TV mean the death of the set top box? How will CE manufacturers reposition themselves to benefit from the new environment? Telcos and ISP are carrying but struggle to monetise traffic generated by cloud TV players such as Netflix what will be operators best approach to offer Cloud services? How to make cloud secure? Moderator: Paul Excell, CEO, Founder, iesquared Adrian Jezina, Member of the Board for Multimedia, Cloud and Fixed Access network, VIPnet Marla Shapiro, Director - Strategic Partnerships & Content Acquisition, Voddler andolph Nikutta, esearch & Innovation - T-Labs, DEUTSCHE TELEKOM AG 16:10 Networking Coffee Break POWE HOU - NEW FO 2014! 17:00 Evolving TV Platforms to offer Unique Video Entertainment Experience Introduction for yes s new TV Everywhere solution How to manage a customer education for TV everywhere services Expanding the TV experience to new usage patterns based on cloud capabilities Leveraging the Cloud TV infrastructure for future products Massimo Bertolotti, Head of Engineering and Innovation, SKY Italia David Gonzalez, Head of Multiscreen & Video Platform, Atresmedia Gonzalo de la Vega, CEO, Nice People at Work Peter Simpson, VP Product Marketing, Pace Senior epresentative, Pace 10:10 Multichannel TV in the Home and Online Broadcasters have to build the best quality catch up services Building the best CDNs and tools to use all functionalities on the market in accordance to ISPs in each country Targeting quality means high bit rate, low latency Federation as one way to HELP the media company Offering standard layer on MULTICDN environment on top of federation Managing Principal Content Operations Engineer Thursday 14:50 Achieving TV Contribution over LTE 09:50 Quality as Key Factor for Creating Value for OTT Services offered by Traditional Broadcasters VOD considerations Comparison between VoD and live Utilising learnings from VoD for live delivery Focus on the impacts of transient data on a CDN 16:30-17:30 POPOSED TOPICS FO 2014: ADDITIONAL POPOSED THEMES FO 2014 OUNDTABLES: INTEACTIVE OUND TABLE DISCUSSIONS 1 How can CDN enable npv: architecture, cost, QoS, analytics, views from existing deployments from operators and vendors Jerome Tassel, TV Architect and Security Director, BT 3 Addressing Key egulatory issues for CDNs: Netneutrality and Peering in Focus Matthew Howett, Practice Leader, Six round tables headed by designated workshop leaders will be run to discuss and explore various scenarios and OI on Cloud delivered TV, multiscreen media and CDN s role in the new content delivery future. 2 Future frontiers for CDNs and OTT live TV distribution 4 Cloud Service Provider and Telco Infrastructure Value Chain Will you be able to watch the World Cup final penalty shoot-out on the web in 2018 without it breaking down? Quality affected by number of simultaneous viewers today Will HD and 4K be possible in these scenarios? The role of edge processing and Operator CDNs Live CDN selection Benjamin Schwarze, Founder, CTO Innovation Consulting Overview of cloud value chain: OEMs, ODMs, service providers, semiconductor vendors ETSI NFV use case for vcdn How SDN concepts can be applied to address network challenges Abhi Dugar, Cloud, Mobile & Security Infrastructure Analyst, IDC - International Data Corporation 5 How can CDN enable 4K: is it just more bandwidth? Architecture, cost, QoS 6 CDNs build your own or get a managed service: views from industry and operators, pros and cons, cost, flexibility, QoE/S 7 CDNs don t work for the big video players: Netflix, Lovefilm, Google, if these services take 50% of Internet OTT traffic is this diluting the value of CDNs: industry thoughts, strategies to address? 8 Functional roadmap for CDNs: DAI, MPEG DASH/CENC easily supported? 17:40 End of Day One 17:30 End of Conference 18:00 Cocktail reception * awaiting final confirmation

5 3 DAYS OF EXPET INSIGHTS FOM 60+ VISIONAY NAMES INCLUDING: Managing Principal Content Operations Engineer Simon Jones Chief TV Architect BT Will Hughs Head of Global OTT Clayton Dutton VP Broadcast & Post Production Operations Discovery Communications Europe Paul McDonough CE Technical Specialist - Online Platform Virgin Media Paul Larbey President Video Business Unit Core Networks Division Alcatel-Lucent Mike McKeown Director of Business Development for Service Provider Video, EMEA Oliver Friedrich Senior Expert New Media Volker Dietzel Head of Swisscom TV Development & Technology Swisscom Dovev Goldstein Executive Director-Head of Biz-Dev YES Satellite TV Nick Ontiveros Director of Marketing Television & OTT ONO David Gonzalez Head of Multiscreen & Video Platform Atresmedia Asanga Gunatillaka Chief Product Officer Com Hem Miguel Barreiro Head of Synthetic Video esearch, Mundo TUN OVELEAF TO VIEW THE FULL POGAMME! Gian Paolo Balboni Head of Future Centre Telecom Italia Nick Fielibert CTO Video Technology SP EMEA, Systems Ian Massingham Technical Evangelist Amazon Web Services Erwan Nédellec Senior Expert on Audio Video Devices, Orange Henri Setiawan VP Innovation Management Telin-Telecom Indonesia Jon Gisby Adviser and EVP Magine Adrian Jezina Member of the Board for Multimedia, Cloud and Fixed Access network VIPnet Sara Oueslati Content Delivery Product Manager Orange Jongmin Lee Manager of the Institute of Network Technology Nina Bargisen Board Member LINX Eugen Mikóczy Strategy and Architecture Slovak Telekom Snorre Corneliussen Strategy John Håkansson Head of CDN TeliaSonera Massimo Bertolotti Head of Engineering and Innovation, SKY Italia Mick Scully VP and GM of the Carrier Products Division Akamai Paul Jackson Principal Analyst Jerome Tassel TV Architect and Security Director, BT Mark de Jong Sales Manager CDN Deutsche Telecom ICSS Dom obinson Co-Founder and Director id3as Mila Milenkovic Head of esidential Business Development Telekom Srbija ob Gallagher Director of esearch, Media, Entertainment & Consumer Daniel Woolnough Broadcast & Digital Media Consultant, BT Vision Yong-Hwan Ho Manager of Network Technology &D Center Bram Tullemans Senior Project Manager - Broadband Networks & Software Platforms, EBU Kazuhide Koide Manager of IP Transport Network Development - CDN technology, KDDI Jeremy Yates Managing Director & Vice President Playboy Plus Abhi Dugar Cloud, Mobile & Security Infrastructure Analyst IDC - International Data Corporation Stuart Newton VP Corporate Strategy IneoQuest Damien Lucas EVP & co-founder Anevia Jon Haley VP business development and product marketing Edgeware Bruno Pereira Director & Founder TV App Agency Hernan Arcidiacono Director of Technology at IPLAN & member of fiscal commission of LAC-IX Dustin Encelewski Director of Product Management Elemental Technologies

6 3 DAYS OF EXPET INSIGHTS FOM 60+ VISIONAY NAMES INCLUDING: Managing Principal Content Operations Engineer Nick Fielibert CTO Video Technology SP EMEA, Systems Simon Jones Chief TV Architect BT Ian Massingham Technical Evangelist Amazon Web Services Will Hughs Head of Global OTT Clayton Dutton VP Broadcast & Post Production Operations Discovery Communications Europe Paul McDonough CE Technical Specialist Online Platform Virgin Media Paul Larbey President Video Business Unit Core Networks Division Alcatel-Lucent Mike McKeown Director of Business Development for Service Provider Video, EMEA Oliver Friedrich Senior Expert New Media Volker Dietzel Head of Swisscom TV Development & Technology Swisscom Dovev Goldstein Executive Director-Head of Biz-Dev YES Satellite TV Nick Ontiveros Director of Marketing Television & OTT ONO David Gonzalez Head of Multiscreen & Video Platform Atresmedia Asanga Gunatillaka Chief Product Officer Com Hem Miguel Barreiro Head of Synthetic Video esearch, Mundo TUN OVELEAF TO VIEW THE FULL POGAMME! Gian Paolo Balboni Head of Future Centre Telecom Italia Erwan Nédellec Senior Expert on Audio Video Devices, Orange Jerome Tassel TV Architect and Security Director, BT Mark de Jong Sales Manager CDN Deutsche Telecom ICSS Dom obinson Co-Founder and Director id3as Mila Milenkovic Head of esidential Business Development Telekom Srbija Henri Setiawan VP Innovation Management Telin-Telecom Indonesia ob Gallagher Director of esearch, Media, Entertainment & Consumer Jon Gisby Adviser and EVP Magine Daniel Woolnough Broadcast & Digital Media Consultant, BT Vision Adrian Jezina Member of the Board for Multimedia, Cloud and Fixed Access network VIPnet Sara Oueslati Content Delivery Product Manager Orange Jongmin Lee Manager of the Institute of Network Technology Nina Bargisen Board Member LINX Eugen Mikóczy Strategy and Architecture Slovak Telekom Snorre Corneliussen Strategy John Håkansson Head of CDN TeliaSonera Massimo Bertolotti Head of Engineering and Innovation, SKY Italia Kazuhide Koide Manager of IP Transport Network Development CDN technology, KDDI Jeremy Yates Managing Director & Vice President Playboy Plus Abhi Dugar Cloud, Mobile & Security Infrastructure Analyst IDC - International Data Corporation Stuart Newton VP Corporate Strategy IneoQuest Damien Lucas EVP & co-founder Anevia Jon Haley VP business development and product marketing Edgeware Bruno Pereira Director & Founder TV App Agency Mick Scully VP and GM of the Carrier Products Division Akamai Hernan Arcidiacono Director of Technology at IPLAN & member of fiscal commission of LAC-IX Paul Jackson Principal Analyst Dustin Encelewski Director of Product Management Elemental Technologies 300+ ATTENDEES 51% CXO, BOAD LEVEL 35% JOIN OU EXECUTIVE SPEED NETWOKING: 100+ meetings were booked in 2013! eturning for a second year, the executive speed networking provides a superior event experience, allowing companies to meet and network with the best variety of contacts for their business. Our VIP team work tirelessly to establish new relationships between sponsors and senior level operators, securing face-to-face meetings with an exclusive wish list of clients. Very useful we met many people I would not have met otherwise! CONNECT WITH POWEFUL OPEATOS: Great opportunity to exchange views and understand problems Excellent overview of the CDN markets from many different perspectives... M 38% of attendees were CXO/Director level*, CDN World Summit gives you access to an audience of key decision makers. M M Marketing, Strategy & Marketing Direction, Abertis Telecom SEVICE POVIDES Yong-Hwan Ho Manager of Network Technology &D Center Bram Tullemans Senior Project Manager - Broadband Networks & Software Platforms, EBU TWO EVENTS OV E THEE DAYS NETWOK AND DO BUSINESS WITH... JOIN THE CONVESATION: CONFEENCE OOM Tweet using the hashtag: #CDNWS M Find us on LinkedIn: CDN World Summit Find us on Facebook: TV Connect Global Events CONFEENCE OOM HALLWAY Great event to get players in the market to reach the same page. Communications, Media and Entertainment Solutions Marketing, Hitachi Data Systems scientia m bile Manager, Ericsson AISE YOU POFILE AND MAXIMISE YOU ETUN ON INVESTMENT: INTENATIONALISE YOU BAND: Ineoquest It s a great way to meet people and exchange contacts. eserved Good event to explore more knowledge and information Deutsche Telekom The speed networking sessions are a great way to have interesting discussions VP Innovation Management, PT Telekomunikasi Indonesia International (TELIN) Anevia ATTENDEES THAT CHOOSE CDN WOLD SUMMIT: A profile and logo on CDN World Summit and TV in the Cloud website, receiving over 11,220 visits from 70 countries Norway Philippines Serbia Singapore Slovakia South Africa Spain Sweden Switzerland Taiwan Thailand UAE USA CONTACT THE SALES TEAM: Tailored e-invitations to your clients and prospects to promote your presence at the show George Silva, Sales Manager T: +1 (571) E: An Executive Speed Networking programme Matthew Birch, Senior Sales Executive T: +44 (0) E: Support from global industry associations CDN WOLD SUMMIT SPONSOS: INTEESTED IN SPONSOSHIP, EXHIBITION SPACE O A MEETING OOM ON THE SHOW FLOO? Inclusive marketing opportunities include: ATTENDEES CAME FOM 30+ COUNTIES INCLUDING: Austria Brazil China Croatia Czech epublic Finland France Germany Hong Kong Indonesia Israel Italy Japan Netherlands Secure private meeting rooms and enable your company to showcase your innovations in discrete surroundings limited availability! To ensure you meet the right customers and receive maximum return on investment, the CDN World Summit and TV in the Cloud team will provide you with a targeted international marketing campaign. The central location of the show allows visitors from all over UK and Europe to attend, as well as providing accessible links to the rest of the world. MAXIMISE OI WITH ONE OF OU MEETING OOMS: Session TV IN THE CLOUD SUMMIT SPONSOS: Silver Gold Silver Gold *CDN World Summit 2013 post show report

7 OVUM ANALYST INSIGHT Operators, CDNs and content providers must meet in the middle, says ob Gallagher Director of esearch, Media, Entertainment & The Internet s ecosystem is at a transformation stage, with new commercial and technological dynamics emerging between local-access operators and large content providers and contentdelivery networks (CDNs). The proliferation of smart devices and faster broadband has turned delivering video over the top (OTT) of the public Internet from a disruptive strategy to an absolute necessity for the TV industry. Numerous pay TV operators are seeking to use the CDNs of the likes of Akamai to extend their services beyond their traditional TV infrastructure, while major OTT providers such as Netflix build their own from scratch. This shift has given rise to new tensions. Faced with growing OTT traffic volumes, major broadband access operators have seen reason to question or revise their peering arrangements with large content providers and CDNs. Comcast s recently announced paid-peering agreement with Netflix is one high-profile example, but it s not the only one and it s unlikely to be the last. The CDNs have their own challenges. Growing competition and falling bit delivery costs has led to increased specialization, with many larger players shifting away from video delivery and towards more lucrative services such as website acceleration, cloud storage and content management. Source: Competition fuels increasing specialization The largest CDNs are also seeking to expand their footprints and channels to market by pursuing various strategies for working with network operators, ranging from developing reseller partnerships with operators to providing managed and licensed CDN products. The next 5-10 years will continue to see the emergence of multiple commercial and technological arrangements for managing relationships between operators and content providers and CDNs. Smart companies will pick strategies that help to solve each other s challenges as well as their own, in order to make OTT delivery sustainable for all. This article has been taken from s Knowledge Centre, for more information please visit: Informa UK Ltd All rights reserved. For more information, visit CO-LOCATED WITH 30 TH SEPTEMBE 2 ND OCTOBE 2014 Thistle Marble Arch Hotel Bryanston Street, London, W1H 7EH T: CONFEENCE PICING: ONLINE: or TELEPHONE: +44 (0) Early Bird* before Friday 15th SEVICE POVIDE FEE Standard Fee after Friday 15th 3 FO 2 DISCOUNTS AVAILABLE! I84G5 CDN World Summit VENDO/TECHNOLOGY POVIDE FEE Early Bird before Friday 15th EVENT CODES: SEVICE POVIDE DISCOUNTS! I84FW TV in the Cloud Standard Fee after Friday 15th PLATINUM PASS: Full access to CDN World Summit and TV in the Cloud, the exhibition floor, all refreshments, access to the cocktail party, pre-conference workshop, networking tool and all presentations. GOLD PASS - CDN WOLD SUMMIT: Access to CDN World Summit, the exhibition floor, access to the cocktail party, the networking tool and all CDN World Summit presentations. GOLD PASS - TV IN THE CLOUD: Access to TV in the Cloud, the exhibition floor, access to the cocktail party, the networking tool and all the TV in the Cloud presentations. PE-CONFEENCE WOKSHOP: Assessing the benefits of cloudified CDNs and NFV for content delivery % 1, % 1, % 2, % % % 1, % 1, % % % 1, % 1, % FEE FEE % % FEE: There are different fees depending on which days you would like to attend. Paying options include access to the conference, lunch, refreshments, online conference documentation. The fees do not include hotel accommodation. VAT will be charged where applicable. Informa Telecoms & Media payment terms require that all delegate fees are due in full on booking. Failure to pay for your reserved place may result in the booking being released. All fees include lunch, refreshments and event documentation. CANCELLATIONS: If you cancel a conference registration prior to Tuesday 26th you will receive a refund less a cancellation charge of 125. We regret that NO EFUNDS can be made for cancellations received after this date. However, we welcome substitute delegates at any time. It may be necessary for reasons beyond the control of the organisers to alter the content and the timing of the programme or the identity of the speakers. This contract is subject to English Law. AE YOU EGISTEED: You will always receive an acknowledgement of your booking via . If you do not receive anything, please call us on +44 (0) to make sure we have received your booking. TEMS & CONDITIONS: CALL MONITOING: Telephone calls to Informa UK Ltd may be recorded or monitored in order to check the quality of the service being provided. DATA POTECTION: The personal information shown, and/or provided by you will be held on a database and shared with companies in the Informa Group. It may be used to keep you, or any additional names provided by you, up to date with developments in your industry. Sometimes your details may be obtained from or made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose, please write to The Database Manager, Informa UK, Maple House, 149 Tottenham Court oad, London W1T 7AD PAYMENT INFOMATION: Payment should be made by cheque, credit card, in Euros, Pound Sterling or US Dollars. Cheques must be made payable to Informa UK Ltd. Payment must be received by Tuesday 26th in order to secure your place. Please quote the delegate name and the Event Code I84G5 (CDN World Summit) or I84FW (TV in the Cloud) as a reference on all transactions. Informa UK Ltd, in conjunction with Tax Back International VAT reclaim, the world s leading VAT recovery organisation, can help you to make a significant reduction on your attendance cost. Once an invoice has been sent to you, Tax Back International will advise you as to how the VAT can be reclaimed. HOW TO PAY: Telephone our customer services team on +44 (0) and quote I84FW, your company name and delegate surname(s). Please note these payments will also be processed via our secure and compliant payment system so your card details are never compromised. DISCOUNTS: *Early Bird pricing offers are only available if payment is made at time of booking. If payment is not made at point of booking the standard non-discounted price applies. Multi-booking discounts will only be valid for delegates from the same company when booked as a group at the same time and paid for in full at that point. Informa is PCI compliant and for security reasons now only accept credit cards payments via the event website and on the phone.

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