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1 adbglobal.com connecting lives connecting worlds personal TV Solution briefing

2 Personal TV Solution Briefing Personal TV is an innovative and feature rich endto-end solution that enables operators and service providers to meet the challenges of evolving media consumption and consumer behavior by delivering video and other content seamlessly to pay-tv platforms, multi-device and OTT deployments. The Evolving TV Landscape The TV industry is going through a period of dramatic transformation and across all generations viewers are enjoying new trends. Whether it s VOD binge-viewing on TVs and PCs, watching short-form mobile content on the go, or using second screen companion apps to enhance the viewing experience the world of TV is changing. By 2020, this evolving TV landscape will be serving 8 billion broadband subscriptions and 1.5 billion digital television homes within a market worth $750 billion a year. Today s always/everywhere attitude means service providers are fighting to offer a range of live, on-demand and catchup TV services across an evergrowing number of devices. The new ecosystem of smart devices and TV software also means that operators and service providers are looking for new monetization possibilities, such as ad-insertion and geographic targeting. New technologies are also evolving to support TV service providers. The cloud is becoming an increasingly popular alternative to on-premise, offering increased operational flexibility, scalability and efficiencies to help companies reduce costs, increase revenues and drive profitability. One of the biggest challenges in delivering TV always/everywhere is overcoming the complexity of the different devices available today

3 Overcoming the Challenges of Personal TV As they seek to address this changing landscape, operators and service providers are faced with increasingly complex infrastructure requirements, often coupled with legacy technology and a lack of in-house skills and resource. One of the biggest challenges in delivering TV always/everywhere is overcoming the complexity of the different devices available today and ensuring seamless TV delivery across these screens. Not only must service providers deliver content in high quality across devices with different screen sizes and in resolutions up to 4K, they must also cope with the different operating systems and security processes to ensure a continuous service is delivered as viewers move between set-top boxes, TVs, tablets and smartphones. That also means providing a consistent user experience across ADB delivers a solution that maximizes customer satisfaction, helps increase revenues, manage costs and deliver profitable growth multiple devices. Viewers will expect the same UX regardless of whether they are watching content on a TV, laptop, tablet or smartphone. With the huge level of competition from disruptive OTT-VOD providers, delivering a compelling experience is critical for success. Focusing on developing new revenue streams and positively impacting key performance indicators like ARPU, lifetime value and churn is also a key challenge. Operators and service providers will need a full package of fully integrated applications like content recommendations, search and discovery, ad-insertion and advertising enablement. However, in order to thrive in the competitive TV landscape, service providers need to ensure they reduce their operational costs while providing enhanced services. This means having the flexibility to deliver traditional freeto-air and support advertising, subscription, PPV, as well as a growing number of innovative hybrid business models. The ADB Answer ADB understands the trends and business drivers in the new TV landscape and has informed insight into the future of personal TV. With 20 years experience, ADB has deep knowledge of changing consumer consumption, the evolving engagement with content and the growing demand for faster connectivity and services always/ everywhere. We take a focused, problem solving approach to building the right solutions that address the many different challenges today s service providers face. With a feature-rich modular architecture, Personal TV is a complete package for managing and delivering multiscreen content. ADB is also focused on positive commercial outcomes. It is our intention to deliver a solution that maximizes customer satisfaction, helps increase revenues, manage costs and deliver profitable growth. Personal TV is also compatible with an array of operating systems and ensures a consistent and seamless TV experience is delivered across set-top boxes, mobile devices and PCs. By treating all media types identically, ADB quickly delivers the same set of services to every screen, providing a unified and consistent TV experience. We know the answer also includes: A unified pay-tv video platform using a modular endto-end architecture to deliver a seamless user experience Device agnostic solutions with best of breed monetization capabilities The flexibility of on-premise or cloud delivery Enhanced OTT services using your existing distribution platform

4 Delivery on all broadcast scenarios including Digital Satellite, Cable, Terrestrial, IPTV, Hybrid deployments and OTT and TV Everywhere. Personal TV Solution Overview Personal TV delivers seamless TV experiences across devices, allowing consumers to enjoy their favorite content across PCs, laptops, set-top boxes and mobile devices. Delivers multiscreen and second screen TV Supports network VOD, PVR and catch up TV Delivery for hybrid TV and OTT Includes monetization capabilities such as advertising and content recommendations At the heart of Personal TV is ADB s award winning video software application Graphyne TV, designed to provide operators with the very best set of consumer functions, maximum operational and deployment flexibility and low total cost of ownership. Graphyne TV is also integrated with a full range of monetization features from 3rd party ecosystem partners. We provide an innovative way to select, procure and deploy devices by using our ODM partner network. The ADB network includes the world s leading media device manufacturers, delivering the best fit, best timeframe and price for our operators. Underpinning Personal TV is ConnectedOS, ADB s cloud platform, and InnoSolutions, our professional service and outsourcing resource that is heavily relied upon by our clients to deliver their complex projects. ADB has more than 70 operator customers and delivers successful deployments in a wide range of different scenarios.

5 ADB is Connecting Lives and Connecting Worlds with first-class solutions for personal and business TV and the Internet of Things. We understand how the Connected Age is changing consumer consumption and driving demand for powerful, flexible and cost effective connectivity and services. Our Connected Solutions bring together our proven expertise and 20 years of award-winning industry firsts, enabling our customers to build successful businesses and deliver the connected experiences that today s consumers crave. Underpinned by our ConnectedOS digital platform, we enable our customers to increase ARPU, reduce churn and improve profitability. ADB SA Avenue de Tournay 7, 1292 Chambesy, Switzerland. Tel adbglobal.com

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