China SEO 教育學校. For Education Providers: Schools, Colleges & Universities

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1 For Education Providers: Schools, Colleges & Universities 教育學校 Founded in 1997 ChinaSEO is one of China s first and leading online marke<ng agencies. Our clients include global and local brands such as LG, Li Ning (No1 Sports brand in China) WebEx (a Cisco company) and 51job (China s top job portal). By: Robbie Burns: China SEO Qi Yang Group. Date: March 2012 ChinaSEO All rights reserved.

2 For Education Providers: Schools, Colleges and Universities 教育學校 1. China Australia relationship, Aus. Govt. Statistics 2. Chinese love to study in Australia! 3. Introduction to SEO: expected costs and time 4. SEO compliments your offline sales platforms 5. What are the top 5 Chinese Search Engines 6. Get started: steps, tools and platforms required 7. some clients

Introduction to SEO: expected costs and time 4.

3 A strong healthy Chinese Australia relationship. DFAT and AUSTRADE data from July 2010 LINK TO ORIGINAL ARTICLE on AUSTRALIAN GOV WEBSITE: h6p:// tra/.../china- Snapshot- July 2011.pdf DFAT LINK : h\p://

$../china- Snapshot- July 2011.pdf DFAT LINK : h\p://www.dfat.gov.$

4 Chinese love to study in Australia! Number 1 in a competitive market! Source:

5 How long does it take? SEO: it is not instant Expected results with a 3 month campaign You will have SEO friendly site with targeted keywords for the China market. ü You will be right there when those long tail keywords closely related to your business are searched. ü You will begin receiving target traffic from Baidu and Google China. Expected results in 6 months As outbound link building, those rankings of main keywords will be improved continuously. ü Your Key Words will regularly begin to achieve top 10, even top 5 and first folder. ü With the KPI tracking and optimization, you will see notable rises in quality of traffic and leads generation. Expected results in 12 months With the ongoing management and SEO/SEM, online press release, social media marketing, you will become well-known online as an Australian expert in your field. ü You will receive steady stream of traffic, leads and good sales accordingly. ü You will have strong competitiveness with a certain search market share.

Expected results in 6 months As outbound link building, those rankings of main keywords will be improved continuously.

6 SEO: helps and supports your offline sales platforms SEO/ SEM compliments and drives more traffic to your offline platforms. WEB SEO GOOD WEB PAGES AND SEO/ SEM DRIVE and GATHER DIRECT CONTACTS, & PHONE ENQUIRIES PROMOTE YOUR SEMINARS AND ROAD SHOWs HELLO NICE TO MEET YOU PROMOTE YOUR TRADE FAIRS

WEB SEO EMAIL GOOD WEB PAGES AND SEO/ SEM DRIVE and GATHER DIRECT CONTACTS,

7 Top 5 Chinese Search Engines search. university, study, Australia,.. Hong Kong Is your website registered with these search engines?

8 What are the most popular China Search Engines? 90% 80% 78% 70% 60% 50% 40% % of CHINA SEARCH ENGINE QUERY: Market Share Q Source CNNIC 30% 20% 16% 10% 0% BAIDU GOOGLE CHINA 3% 1.50% 1.00% 0.50% SOGOU SOSO YOUDAO OTHERS BAIDU is the most popular Chinese Language search engine. At 78% Baidu is the number 1 search site in China, at 16% Google Hong Kong (not the Google you know) comes a distant 2 nd. Baidu is also ranked number 1 in China traffic. As of March 1, 2012 Baidu is currently ranked 5 th in traffic of all global websites. Chinese readers prefer Baidu, no matter where they are. If you are living outside of China, chances are there is a Chinese person living around the corner from you. Guess what search engine they are using right now?

At 78% Baidu is the number 1 search site in China, at 16% Google Hong Kong (not the Google you know) comes a distant 2 nd. Baidu is also ranked number 1 in China traffic.

9 The tools for expert SEO Good SEO strategy relies on expert assistance in managing the Search Engines to actively focus on your target market. Good SEO is constantly analysing and improving your brand and site positioning. Onging managers always consider: the Page Position, Traffic & Its Quality. Branding, Keywords & Competition Analysis tracking SEO results to your Strategies Website Optimization and tweaking Ongoing Search Engine & Directory Submission Outbound Link Establishing Tracking Reporting of KPI THE CHINA SEO RULES 1.start with a good SEO strategy before you build your website, set KPI s and start with an SEO engineered website structure. 2. Intelligent pay per click (PPC) management. Strategic buying of the best Key Words. 3. Key Performance tracking (KPI) Time to allow your campaigns to work, ability to build more traffic flow.

Branding, Keywords & Competition Analysis tracking SEO results to your Strategies Website Optimization and tweaking Ongoing Search Engine & Directory Submission Outbound Link Establishing Tracking

10 What are the costs to expect? Getting online, building traffic and remaining on top SEO costs vary according to business level and requirements. Set up costs Strategy and KPI setting: design and marketing strategy, translations Web Page build and Design: new builds Web Optimising current pages New account set up and paperwork fees Minimum deposits for Pay Per Click deposits (PPC) (eg. Google Hk min deposit is AUD$680 AUD Baidu AUD $900) For Hot Landing Pages and smaller businesses PPC click spending can average $250-$500 per month Search Engine and ongoing SEM / SEO requirements Monthly PPC expenses Monthly SEM/SEO Management: expert Key Word PPC management Reporting: track your progress, track competitors, track market share Adjustments and tweaking: move with the market, drop and buy new Key Words PPC campaigns: seasonal strategic spending for high epr phases and hot Key Words For large corporate branding and e-commerce platforms PPC click spend can average $8,000- $15,000+ per month

deposits for Pay Per Click deposits (PPC) (eg.

11 How to begin? The 5 steps for Step 1 KPI ANALYSIS Get quality market intelligence, form a clear SEM and SEO strategy. Step 2 CHINA FRIENDLY WEB PAGES BUILD AND OPTIMIZE Quality transla<on China friendly design and SEO engineered web pages. Step 3 CHINA SE REGISTRATION Account set ups Pages registered on Baidu, Google HK and other Chinese SE s 你好你呢 SEO STRATEGY ANALYSIS SET KPI s PAGE BUILD & REGISTRATION Step 4 SEO MANAGEMENT Expert PPC management to maximise view efficiency and your ROI Step 5 ACTIVE MARKET STRATEGY Ongoing tracking and repor<ng, SEM and SEO adjustments. Seasonal Campaign management

Step 3 CHINA SE REGISTRATION Account set ups Pages registered on Baidu, Google HK and other Chinese SE s 你好你呢 SEO STRATEGY ANALYSIS SET KPI s PAGE

12 CHINA SEO WEB PAGES Business platforms for SMEs and brands ANALYSIS: Online reports Compe<tor data Strategy QUALITY COPYWRITING, QUALITY TRANSLATION and WEB PAGE DESIGN LANDING PAGES Hot Flyers Selling Page Highly Targeted High Impact Seasonal SEO Engineered Contact Friendly ELITE BUSINESS and BRAND BUILDER PLATORMS Elite and Brand packages Mul<ple pages and SEO engineered plakorms High Impact across SEs Seasonal and long term SEM Hong Kong

13 Some ChinaSEO clients 13

14 THANK YOU! 谢谢 See our website for SEO white papers, China SEM and SEO advice, read example case studies and further great ChinaSEO information. Shanghai Headquarters Qi Yang Marketing Group: ChinaSEO Rm , Hitime Tower, No. 289, Wujin Road Shanghai , China Tel: ChinaSEO Australia Office 34 Burnett St Saint Kilda 3182 Melbourne, Australia tel: cell:

great ChinaSEO information. Shanghai Headquarters Qi Yang Marketing Group: ChinaSEO Rm.

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China SEO 教 育 學 校. For Education Providers: Schools, Colleges & Universities

China SEO 教育學校. For Education Providers: Schools, Colleges & Universities