Repurposing Your League s Impact to Broaden Visibility
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- Loreen Stewart
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1 Repurposing Your League s Impact to Broaden Visibility
2 Agenda 1. Create relevant content 2. Refine it into a deliberative & supportive message 3. Share your message via traditional media and online platforms 2
3 The Internet Makes It Easier For Us 3
4 We Can Effectively Communicate Online 4
5 CONTENT IS THE KEY TO SUCCESSFUL COMMUNICATIONS 5
6 To Get Attention, You Need Content While working toward your goal, record and report on what you ve done, experienced, seen and heard. Create: Audio/Video Take pictures & videos Write Write your thoughts Write press statements Repurpose testimony, letters to the editor, etc. 6
7 WE ARE SELLING & PROMOTING IDEAS 7
8 Sell & Promote Your Ideas Increase Visibility Stronger League Greater Visibility Raise Money Increase Members Leverage ideas LWVUS 51st Convention in Dallas, Texas June 6-10,
9 Be Persuasive and Innovative Overcome Challenges Public opinion is not easily moved People hear more noise than ever Focus on Goals Educate and mobilize public People need to buy our ideas 9
10 Effective Message Best Practices Works: Timely Personal Compelling Focused on voters Doesn t Work: Wonky Negative or scary Internal League processes Jargony 10
11 Key Phrases Strengthen Messages We are volunteers in communities around the country Making Democracy Work Educate the populous Stay neutral Provide facts Promote debates & voter guides Focus locally Make an impact 11
12 3 Items For A Strong Election Messages 1. An interesting description of activity and its impact 2. Provide the service in a fact-based way 3. Essential to our democracy 12
13 THE MEDIA CAN BE YOUR ALLY 13
14 Effective Press & Media Outreach 1. Build & maintain relationships 2. Pitch stories 3. Circulate statements/releases 4. Host press conferences/events 5. Participate in media 14
15 Reframe Imperfect Messages Turning Lemons into Lemonade Not quite right: Bad quote in new story Reporter writes inaccurate story Benefits the League & Issue: Media publishes LWV letter to the editor LWV helps media with good editorial 15
16 A WEBSITE CAN WILL HELP 16
17 Multichannel Messaging Is Key to Success Strong Message Traditional Media/ New Media Website Success 17
18 Your League Needs an Up-to-Date Website More people will see your content Be of service to your audience Get Found Increase Credibility Raise Money Build Support Help your allies support your goals Enhance the image you project 18
19 SOCIAL MEDIA EXPLAINED 19
20 Social Media Allows For Interaction What is it? Platforms that people use to share content: Relevant news Experiences Perspectives & opinions Invitations to events Images & videos Why invest? Facebook 757 million daily active users 556 million daily active mobile users Twitter 255 million monthly active users 78% of active users are on mobile 500 million tweets sent per day LinkedIn, Pinterest, Instagram and others, are growing too! 20
21 Recycle, Reuse & Repurpose Share blog posts, press releases, photos, news articles Don t be afraid to reshare older content Create evergreen content 21
22 Social Media Is Not a Website Substitute Website New Media Traditional Media 22
23 HOW TO: TWITTER & FACEBOOK 23
24 Build A Network of Supporters Promote your work and impact Include links with all posts Images reign supreme Monitor comments and messages Foster conversation Be responsive Share and engage with partners 24
25 NOW THAT YOU RE HOME 25
26 Streamline Your Process, Don t Stress Start slow and build The process will get easier and quicker Repurposed content = fewer approvals Involve only key LWV officers in decisionmaking 26
27 LWVUS Visibility Resources League Style Guide Social Media Guidelines and Blogging Best Practices Guide Content Creation Strategy Search Engine Optimization (SEO) Guide Communications Templates (statements and LTEs) New Media League Facebook Group 27
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