How Can You Use Social Media to Promote Next Gen Events?

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1 How Can You Use Social Media to Promote Next Gen Events?

2 Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social Media

3 How ICSC uses Social Media

4 Educate & Inform Late Night Rule

5 Growth Followers Followers

6 Share photos & updates from events

7 LIVE! Tweeting

8 Hashtag everywhere!

9 Don t forget to say Thank you

10 ICSC Digital Marketing Plan

11 Digital Marketing Plans Events on Social Media include: 1. Whistler Conference 2. Caribbean Conference 3. Mid-Atlantic Conference & Deal Making 4. ICSC University of Shopping Centers 5. Monterey Idea Exchange 6. Open Air-Summit 7. Carolinas Idea Exchange 8. JTR School for Professional Development 9. European Conference 10. RECon Latin America 11. RECon 12. New England Idea Exchange 13. Next Gen National Conference 14. PA/NJ/Del Idea Exchange 15. Canada Convention 16. Western Division Conference 17. NOI + Conference 18. MOCIAL Conference 19. Chicago Deal Making 20. Hispanic Markets National Conference 21. US Shopping Center Law Conference 22. Southeast Conference 23. Texas Conference 24. New York National Conference & Deal Making

12 Digital Marketing Plans For major ICSC events the New Media Department produces Social Media Marketing Plans to organize the promotion of events on Social Media. These plans are sent to meeting planners months in advance with notice of what is needed from them to promote their events on ICSC s Social Media platforms. Meeting Planners are given a due date for when information is needed to ensure the event is promoted on Social Media.

13 Digital Marketing Plans Video Testimonials: No more than 30-seconds In landscape mode at 16x9 ratio No background noise Be clear and enthusiastic for the event Blog Q&A: Used to introduce attendees to event speakers Must include High-Res photo of the speaker

14 Digital Marketing Plans Photos during the event: Send photos live during the event to and Photos appear on Twitter and Instagram as well as in photo galleries on Facebook or Google+ after the event.

15 How Can You Use Social Media to Promote Next Gen Events?

16 Official Hashtag The official hashtag for the ICSC Next Generation Program is #ICSCNextGen Use this hashtag when talking about any local Next Generation event, and be sure to too!

17 Next Gen Conference #NextGenConf is the official hashtag for the annual National Next Generation Conference This year being held in Philadelphia

18 Social Media Best way to promote your Next Gen Event is to talk about it on Social Media Start a discussion in the ICSC LinkedIn Group about the event. The ICSC LinkedIn group has over 41,000 members.

19 Social Media Talk about it on Twitter Use the Next Gen Hashtag - #ICSCNextGen so we can RT Don t ask to register, Tell us why we should go Tweet often, it is not a one-and-done

20 Social Media Tweet from your personal accounts, not just company accounts People like to hear from real people not companies on social.

21 Social Media Get your presenters to tweet too!

22 Social Media Share photos of the event as it happens Post on Twitter using #ICSCNextGen Hashtag Tweets with images 18% more clicks, 89% more favorites and 150% more retweets.

23 Best Practices

24 Best Practices Don t be an egghead Put a profile photo Don t be a robot There is a reason it is called Social Media People want to know who you are, it is not just about work Why should they follow you? Share what interests you Share interesting articles, videos and photos

25 Best Practices Educate, don t sell Don t try to be a salesman on social Never use the R-Word, Give them a reason to register or buy Educate them on how it benefits them. Use hashtags! If you re on Twitter, Instagram or Google+ be sure to use hashtags to catalog your posts

26 How to use a hashtag What is a hashtag? A hashtag is how we categorize topics on social media. For example #ICSC How to use a hashtag.

27 Personal vs for a brand On your personal accounts Share your own opinions But be careful You are still responsible for what you post

28 Personal vs for a brand Don t post anything controversial on your brand s account

29 Personal vs for a brand Be careful of current events

30 Influencers What is an influencer? An influencer is someone that a large portion of your audience follows. Influencers have a certain level of credibility online and off. Work with influencers to help get the word out They lend credibility to your brand They can be anyone!

31 Influencers

32 Any Questions?

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