1 GOVERNMENT OF WESTERN AUSTRALIA ASSOCIATE DEGREE OF HOSPITALITY MANAGEMENT COURSE OUTLINE 2015 Information correct as of August Provider CRICOS Code 00020G Higher Education Provider
2 The Administrative Information Course Title Associate Degree of Hospitality Course Code 6430 CRICOS Course Code 05836M Department Higher Education Course Information Course DetailS Duration Full-time students will complete the course in 2 years studying 4 units per semester. Part-time students should plan to complete the course in 4 years and will normally complete 2 units per semester. International students must maintain a full-time study load. Units This associate degree course comprises 16 units. Some units are common with other associate degree courses. Credit points Each unit is allocated 3 credit points. A total of 48 credit points is required to complete the Associate Degree. Delivery site Bentley Campus. Delivery mode This course comprises a mix of lectures, tutorials, practical sessions and independent study. Online teaching and support is provided using Polytechnic West s online learning environment known as E-Campus. Onshore international students must study no more than 25% of their studies online. There are usually 3.5 hours of timetabled delivery per unit per week. You are expected to attend all timetabled lectures, tutorials and workshops. You are expected to undertake a further 6.5 hours study per unit per week in their own time. Delivery period Two semesters a year. Each semester comprises 14 weeks of study, plus two examination weeks. Intakes February and July. Introduction Associate Degree of Hospitality The Associate Degree of Hospitality was developed as a qualification that equips you with the underpinning technical and theoretical knowledge for a career in the hospitality industry up to industry standards. Graduates will have a sound knowledge of hospitality operations up to a five stars rating standard. Additional business units expand the range of employment opportunities in the field of hospitality management. With the acquisition of specialist knowledge in room s division management, food and beverage management, human resource management, quality service management and facility management, graduates will be able to undertake paraprofessional employment in the hospitality industry. The underpinning technical and theoretical knowledge can also act as possible pathways for additional learning in management careers in the hotel and restaurant industry or further studies at higher education institutions. Graduates will, with additional experience, be able to explore new fields in events management and entrepreneurship due to the knowledge and skills acquired in the Associate Degree of Hospitality. The Associate Degree of Hospitality will require you to (have): Broad technical and theoretical knowledge in the field of Hospitality, with the ability to apply this knowledge to the hospitality industry. Broad knowledge of the technical and theoretical concepts to operate a hospitality business with the understanding of business principles and concepts. Demonstrate in-depth knowledge of the concepts and theory associated with Hospitality including room s division management, food and beverage management, events management, human resource management, quality service management and facility management. Develop cognitive skills to identify, analyse and evaluate information and concepts from a range of sources available from operational activities within the Hospitality industry. Cognitive, analytical and creative thinking skills to interpret and ability to generate solutions. Ability to effectively communicate, share and present hospitality work based knowledge, ideas and solutions as an individual and in a multi-cultural team. An ability to use initiative and judgement to solve problems, plan and identify solutions in hospitality paraprofessional practice. An ability to adapt fundamental hospitality principles, concepts and techniques to familiar and unfamiliar contextual situations in the field of Hospitality. An ability to use and adjust hospitality knowledge and skills in different contexts and apply to further studies within the field of hospitality. The capacity to practice professionally and an ability to exercise ethical responsibility as an individual or within teams, and recognise the need to engage in lifelong learning within the field of Hospitality.
3 Employment outcomes Associate Degree of Hospitality graduates will have the opportunity to work in various roles within the Hospitality industry. Roles available to the graduate include restaurant supervisor, bar attendant, receptionist, food and beverage attendant, reception supervisor, hospitality coordinator, sales and marketing coordinator, night duty supervisor, function sales supervisor, reservation agent and reservation supervisor. Employment opportunities with further experience and qualifications Hotel Manager - Upon gaining further qualifications and experience in the hospitality industry, graduates may look for employment as hotel manager. A degree is generally perceived as desirable for those aspiring to graduate management trainee positions in the accommodation, food and beverage, function, sales and marketing fields. General Manager - With extensive experience, exposure and preparedness to be relocated graduates may look for employment as general managers, especially in smaller establishments associated in Chain hotels. Further study outcomes Polytechnic West maintains strong relationships with a number of universities. On successful completion of a Polytechnic West Associate Degree or Higher Education Diploma, students are eligible to take advantage of articulated pathways and apply for credit (advanced standing) towards a Bachelor degree at one of our university partners. For details of our university pathway options, visit the Polytechnic West website.
4 Course Structure Unit Code Unit Title Contact Hours Year One 1 HHM101 Introductory Studies in Hospitality & Tourism Credits EFTSL Value*** Nil 2 HHM103 Rooms Division Nil 3 HHM107 Introduction to Accounting Nil 4 HHM108 Food and Beverage Nil 5 HHM104 Legal Environment Nil 6 HHM102 Human Behaviour in the Hospitality Nil Industry 7 HHM105 Hotel & Restaurant Information Nil Systems 8 HHM106 Introduction to Nil Year Two 9 HHM202 Consumer Behaviour & Services Marketing Pre-requisite Human Behaviour in the Hospitality Industry 10 HHM206 Events Introduction to 11 HHM203 Managing Physical Assets Food and Beverage 12 HHM205 Hospitality and Tourism Food and Beverage 13 HBU217 Organisational Theory & Behaviour* Introduction to 14 HBU212 Commercial Law* Legal Environment 15 HBU214 Finance and Banking* Nil 16 HBU210 Human Resource * Introduction to * Unit taken from the Associate Degree of Business *** Equivalent full-time study load
5 UNIT SYNOPSES Introductory Studies in Hospitality and Tourism (HHM101) This unit provides you with a broad overview of the integrative model of hospitality and tourism as a dynamic industry. The unit analyses the role of the travelling public and the tourism promoters, and explores the critical linking role that travel agents and tour wholesalers provide. The importance of service providers in destinations, attractions, entertainment, transportation and accommodations are explored. The unit will provide a foundation for acquiring the knowledge, skills and abilities to launch a successful career in the hospitality and tourism industry. Rooms Division (HHM103) This unit is designed to familiarise you with the management of accommodation services, including how to manage properties efficiently and effectively in front office, housekeeping, concierge, security and safety. You will gain a theoretical and an applied focus including the practical application of the Fidelio reservation system and a front office computerised Property System (PMS). Introduction to Accounting (HHM107) This unit provides you with a broad overview of the theoretical and practical requirements required to understand the accounting and operating characteristics that are of major concern to managers in industry. Food and Beverage (HHM108) This unit is designed to familiarise you with the monitoring, controlling and evaluation of food operations within the food and beverage sector of the hospitality industry. You will be confident in demonstrating knowledge and skills in developing food menus, beverage and wine lists, as well as implementing occupational health and safety and sustainability practices. You will gain an understanding of the skills required for a food and beverage service supervisor including high level sales and customer service skills, communication, organisational and leadership skills, along with human resource management skills. Legal Environment (HHM104) This unit enables you to review business operations by examining the legal concepts of law of tort, contract, agency, insurance and consumer protection laws. Other key areas are employment laws which relate to the roles of employers, employee and independent contractors within the organisation, business legal structures and licenses. The student will be familiarised with the role of government departments and private organisations in occupational safety and health. The unit provides the skills and knowledge to manage employment law and industrial relations, health, safety and security issues within a tourism or hospitality context. Human Behaviour in the Hospitality Industry (HHM102) This unit enables you to recognise the importance of effective people management by analysing the behaviour of people at work in the hospitality industry. Having acquired the necessary skills and experience, graduates shall have an understanding of how managers can use a behavioural approach to effectively manage people in a hospitality context. The unit will explore the staffing characteristics, interrelationships and behaviour of people within the hospitality sector; work performance and applications of motivation theories; development of individuals; group behaviour and team development. Hotel and Restaurant Information Systems (HHM105) This unit is designed to familiarise you with an overview of the impact of technology on the managers, workforce and customers of the hotel and restaurant industries. Although the unit will be analysed from a conceptual and theoretical perspective, it will allow you to explore the human issues of using information systems in the hospitality industry. You will encounter a range of theoretical and practical applications of information technology which are unique to these industries including reservations systems, guest history systems, electronic point of sale systems, and guest driven applications such as automatic check-in and automatic checkout. Introduction to (HHM106) The unit will give you an understanding of the range of management skills and styles required by today s managers to increase productivity in a more participative, consultative way. You will also be exposed to change management tactics and implement leadership and teamwork practices in organisational operations. The emphasis is not solely on profitability but to be able to relate ethics, social responsibility and sustainability to management practices. Consumer Behaviour and Services Marketing (HHM202) This unit prepares the student with the skills and knowledge required by marketers to understand consumer behaviour and use the information to demonstrate effective services marketing. You will be taught learning tools on how to deal with the fast pace of new product introduction, shorter product cycles, high rate of new product failures, increased interest in consumer protection by private groups and public decision makers.
6 Events (HHM206) This unit provides you with the ability to research markets to identify opportunities for events, liaising with clients to ascertain their precise event requirements and producing detailed proposals for events. You will be able to examine the role of public, private and voluntary bodies in the organisation of an event. The role of event organiser is hands-on and often involves working as part of a team. Event organisers must be able to complete a wide range of activities requiring clear communication, strong organisational skills and attention to detail. They must work well under pressure, ensuring the smooth and efficient running of an event. Managing Physical Assets (HHM203) This is an introductory unit primarily concerned with the The unit is designed to familiarise the student with facility management and the major role it plays in the hospitality industry towards guest satisfaction. The student will gain the knowledge and skills to make appropriate decisions in managing the maintenance, providing an appealing visual environment, incorporating environmental and sustainability practices in a hospitality building. Properly managed systems (from design to operations) can result in considerable long-term savings and the failure to manage such systems can result in significant long term costs. Hospitality and Tourism (HHM205) This unit gives the student the knowledge and skills to write a business plan which can test the feasibility of a business idea, paying attention to both the broad operational and financial objectives of the new business, secure funding and attract investors. You will recognise that a business plan can also be used by any business, no matter what industry, location, or size, to formalise a set of business goals and outline the operational and financial strategy for meeting those goals. A formal business plan can be a vital tool for running a business, setting out sales forecasts, marketing plans, and cash flow statements that can be revisited and updated every month. Commercial Law (HBU212) Commercial Law focuses on providing a balanced, unbiased body of statutes and principals that assist in protecting and regulating the interests of all parties involved when conducting business activities. In this unit, you will build upon prior knowledge of the Australian legal system and be immersed in the intricacies of the varying statutes and laws that occupy both the Federal and State landscapes. Further to which, you will be able to understand how individual components which make up Commercial Law impact on the way business is conducted. Additionally, you will develop applicable knowledge in varying industries including in depth knowledge of Contract and Tort law, Business Structures, and Consumer Law. Finance and Banking (HBU214) This unit exposes you to the application of financial mathematics, various personal financial decisions including valuing debt, equity and hybrid securities. In the process, characteristics of these securities are detailed and valuation incorporating the respective security s cash flows, time value of money and the associated risk are presented. The unit also addresses the principle of maximizing shareholder wealth and firm value. The interplay between these principles is examined by consideration of information asymmetry between the different stakeholders. Human Resources (HBU210) This unit provides a broad understanding of human resource management concepts, principles and activities required in contemporary organisations. It will provide knowledge of industrial relations, recruitment and selection, human resource planning, business ethics, organisational change and development and the changing human resource environment. An emphasis is placed on strategic human resource management and the need for human resource management practitioners to become more strategic in their operational activities. Organisational Theory and Behaviour (HBU217) This unit will develop conceptual and theoretical understandings of human behaviour, attitudes and performance in organisations including its interdisciplinary origins of psychology, sociology, political science and anthropology. You will develop a sound knowledge of human behaviour and how it can be impacted upon by the organisation s environment, structure, culture, systems and processes. The unit will give you the ability to analyse and evaluate why people behave the way they do in organisations.
7 Admission and Enrolment Requirements To enter a higher education qualification at Polytechnic West, you should have: Successfully completed Western Australian Certificate of Education (WACE) or its year 12 Australian or International equivalent with a score of at least 50 in, English, Literature or EALD, or Successfully completed the full International Baccalaureate Diploma with a minimum of 24 points from six subjects at one sitting. Three of the subjects must be at the higher level. One of the six subjects should be English, or Successfully completed a 12 month VET Certificate IV in a relevant area, or Completed a relevant qualification in another country that is deemed by the National Office of Overseas Skills Recognition (NOOSR) as being at least comparable to an AQF Certificate IV. School Leavers Polytechnic West will accept an AQF/TAFE Certificate IV as a basis for admission to most courses, however school leavers using a Certificate IV achieved during their Years 11 and 12 must also have: achieved a WACE; and meet Polytechnic West s English Language requirement. English Language Requirements Entrance is subject to English Language Admission requirements, such as: IELTS score of 6.0 (Academic Version) overall with no individual band lower than 5.5; or TOEFL score of 530 or above; or Medium of instruction at school being English, and satisfactory grades in English in final examinations (such as C grade at 0 level). Alternative Admission Requirements Students may be of mature age with relevant work or other practical experience and a demonstrated level of general education, which provides them with a reasonable chance of successfully completing the program. Mature age selection criteria will be based on an assessment of the applicant s previous educational record, work and other relevant experience and interest in the field of study. Students meeting admission requirements will be offered a place in the course and invited to enrol. You must complete the approved enrolment form and pay your fees to secure your place in the course. All enrolled students agree to abide by PWA s General and Academic Regulations and Student Code of Conduct. These are available in the Higher Education Student Handbook or from our website at International students please refer to the Education and Training International (ETI) website for further responsibilities as an international student in Australia. To Apply Online Domestic Students can apply online at our website International Students can apply online to study at Polytechnic West on the ETI website at ETI is the unit within the Western Australian Government responsible for the recruitment and admission of international students into studying at Western Australian TAFE Institutes.
8 Enrolment with Advanced Standing If you have undertaken previous study in a similar field you may be eligible to enrol with advanced standing and have your previous learning recognised. Advanced Standing is the granting of credit towards the completion of a course based on previous studies that has been judged to have units that are equivalent to those in the course. International students should refer Advanced Standing enquiries to Education and Training International. Advanced standing from VET courses is set out in the table below: Institute VET Level required HOSPITALITY Associate Degree of Hospitality Maximum Advanced Standing Exemptions awarded in higher education course based on successful completion of VET qualification Polytechnic West SIT50313 Diploma of Hospitality Completed diploma Up to 8 units 1. HHM103 Rooms Division 2. HHM107 Introduction to Accounting 3. HHM108 Food and Beverage 4. HHM104 Legal Environment 5. HHM102 Human behaviour in the Hospitality Industry 6. HHM106 Introduction to 7. HHM202 Consumer behaviour & Services Marketing 8. HHM206 Events Association of Business Executives (UK) Level 5 Diploma in Travel, Tourism and Hospitality Completed course Up to 4 units 1. HHM106 Introduction to 2. HHM101 Introductory Studies in Hospitality and Tourism 3. HHM105 Hotel and Restaurant Information Systems 4. HHM104 Legal Environment
9 Student Rights and Responsibilities It is the responsibility of every student to be aware of Polytechnic West s General and Academic Regulations, the Student Code of Conduct and the policies and procedures that relate to your rights and responsibilities as a student. These can be found in the Higher Education Student Handbook and on the Polytechnic West website at International students please refer to the Education and Training International website for further responsibilities as an international student in Australia. You are advised to obtain a Student I.D. card which will provide you with access to library services at Polytechnic West campuses and with our partner organisations. The Student I.D. card will also be required as proof of identity when you attend examinations. Assessment of the Associate Degree of Hospitality Assessment information and marking criteria for each unit will be provided in the Unit Guide at the start of your study semester and you must abide by the assessment requirements set by the Polytechnic West Academic Regulations and in the Unit Guide. You will be given feedback on your performance in all assignments including the criteria against which the final mark was determined. Submission dates will not be altered unless an Application for Deferred Assessment has been completed and approved. Graduation with the Associate Degree of Hospitality ) To be awarded this qualification you must pass all the required units within the course. Once these are completed you will be entitled to apply to graduate with an Associate Degree of Hospitality. Pathways Students graduating with the Associate Degree of Hospitality are eligible for credit towards a Bachelor degree at one of Polytechnic West s articulating universities. Check our website for up-to-date credit recognition arrangements. Study Fees Associate Degree of Hospitality International Students The tuition fee for international students is: $1, per unit. This fee is paid to ETI. Please refer to the Education and Training International website for payment details and refund policy. Domestic Students The tuition fee for domestic students is: $1, per unit paid using one of PWA s payment options; or $1, deferred (includes 25% FEE-HELP Loan Fee) A full-time study load consists of four units per semester. These fees are valid for Semester 1 and Semester 2, Fees are reviewed on an annual basis. The Higher Education tuition fee statement is available on the Polytechnic West website polytechnic.wa.edu.au Course Costs In addition to the fees payable for this course, you may need to pay for textbooks and any additional costs associated with your chosen course Higher Education Student Services Higher Education Student Services staff can offer advice and support to make your education experience as successful as possible. If they cannot directly assist, suggestions can be made about referral to other staff or appropriate agencies which may be able to help if you are experiencing personal problems or difficulties with your study. Appointments with Client Services staff may be arranged at a Customer Service Centre by phoning or via Disclaimer The information contained in this publication is correct at the time of publishing but may be subject to change without notice. For up-to-date and current information, please check our website.