ORACLE SOCIAL MARKETING CLOUD SERVICE

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1 ORACLE SOCIAL MARKETING CLOUD SERVICE KEY FEATURES Universal navigation between all social marketing functionality Single-platform management for Facebook, Google+, Twitter and other social communities Advanced social publishing features Dozens of embeddable content modules Dashboards that provide the data and analytics to make decisions Stream-level management for organizing people and products into teams and allowing different access levels Single sign-on protected by advanced security protocols Integration with Oracle Social Engagement and Monitoring Cloud Service and CRM systems KEY BENEFITS Streamline internal management of social marketing properties, posts, campaigns and communities Customize posts and pages according to audience Deliver dynamic Facebook content, programs and campaigns faster and more efficiently Build communities and moderate social conversations on brand properties Improve and tune messages, posts, content by customer segment or social property with relevant, real-time metrics Optimize your social presence to mobile devices Control access to social properties so only designated employees can modify the Facebook page A consistent and integrated approach to incorporating customer insights into social marketing and providing a consistent and compelling multi-channel customer experience A component of Oracle Social Relationship Management, Oracle Social Marketing Cloud Service provides brands and agencies with the tools and technology they need to execute social marketing strategies. Delivered via the software-as-a-service (SaaS) model, Oracle Social Marketing Cloud Service enables marketers to engage fans and followers, publish social content, measure, improve marketing messages and campaigns, and align social strategies with other marketing channels. Easy to use, scalable, and efficient, Oracle Social Marketing Cloud Service provides the right technology for the demanding 24/7 job of social marketing. A Single, Integrated Platform Oracle Social Marketing Cloud Service is a cloud-based, software-as-a-service (SaaS) solution for managing your brand presence on Facebook, Google+, Twitter, and emerging social networks. This single, integrated platform provides all the tools social marketers need, including administrative features for managing your brand s social properties, creating an engaging social experience, aligning campaigns and teams, and driving improvement back into your social marketing strategy. Integration with Oracle Social Engagement and Monitoring Cloud Service, a companion Oracle Social Relationship Management product, enables you to monitor social conversations that impact your brand, gain insight into customer likes, dislikes, and perceptions and drive them directly back into your social campaigns, social properties and communities. And, because social isn t the only channel you use to deliver your differentiated customer experience, integration with CRM systems including Marketing, Sales, Commerce and Customer Service enables you to provide the right action and a consistent message across customer touchpoints. Consolidate Social Publishing Activities Oracle Social Marketing Cloud Service consolidates publishing activities for Facebook, Google+, Twitter and other social properties into a convenient, integrated dashboard for streamlined internal management and aggregated reporting, allowing organizations to scale social marketing across brands and geographies, and deliver a consistent and compelling brand experience to fans and followers,. Providing a single point of management for all social streams and pages, Oracle Social Marketing Cloud Service allows social marketers to craft and customize messages on social channels to their precise specifications making it easy to attach engaging media and schedule posts for strategic distribution. The publishing capabilities in Oracle Social Marketing Cloud Service also make it easy to ensure that brand messages stand out in Facebook newsfeeds. In addition, the feature-rich dashboard allows marketers to better monitor comments, moderate conversations and manage communities.

2 Figure 1. Oracle Social Marketing Cloud Service lets you create, schedule, moderate, and measure content across multiple social networks from a single integrated interface Tailor Content to the Customer Foster successful social relationships by providing the content that your fans want and appreciate, at the right time, and through the right social channels Do it without the cost and complexity of custom coding and time spent designing the experience to integrate seamlessly with your brand. Oracle Social Marketing Cloud Service offers custom Facebook modules that drive dynamic content, fan engagement, and sales. It also provides a management system that makes creating, deploying, and tracking content easier than ever before. As a result, you can deliver the dynamic content that engages your fans and deepens their relationship with your brand. By taking advantage of the custom modules available in Oracle Social Marketing Cloud Service, you can Tailor Facebook modules to regions, cities, zip codes, languages, brands, and products to gain complete control of customer targeting Track which administrators are posting what content to your page at all levels via the integrated dashboard Employ an ever-growing library of customizable apps and modules to keep fans engaged with your brand on social media Deliver engaging content that fans and followers will appreciate on Facebook or embedded into your other social properties Drive traffic to specific offers or exclusive social deals that generate sales with direct integration into leading commerce applications Optimize your Facebook modules for mobile usage Easily manage content, making changes at your convenience 2

3 Figure 2. The dynamic modules in Oracle Social Marketing Cloud Service make it easy to foster successful social relationships by providing fans with timely, useful content. Be Insightful Providing actionable data on all of your posts, Oracle Social Marketing Cloud Service makes it easy to gauge the effectiveness of your content. You get deeper, more-comprehensive realtime engagement metrics by combining the analytic capabilities of Oracle Social Marketing Cloud Service with Facebook Insights. As a result, you can quickly and easily assess how your content is resonating with your brand s influencers and fans, so that you can make timely, necessary, and flexible adjustments to your social marketing strategy. Best of all, detailed, customizable data and metrics can be downloaded and used immediately to analyze against your strategic goals without having to wade through statistics that don t apply. The result is informed, data-driven decision-making. 3

4 RELATED PRODUCTS Oracle Social Marketing Cloud Service, a component of Oracle Social Relationship Management, enables you to have meaningful customer engagements with consistent brand experiences across all touchpoints and media. You can measure effectiveness and improve return on investment for social sales and marketing campaigns across paid, owned, and earned media, as well as enhance customer service through real-time responsiveness and high-touch engagement. Oracle Social Engagement and Monitoring Cloud Service Service for Facebook Pages Service for Google+ Streams Service for Twitter Streams Oracle Social Marketing Games Cloud Service Oracle Social Marketing Shop Cloud Service Figure 3. With Oracle Social Marketing Cloud Service, you get the metrics that are relevant to your social marketing efforts without having to wade through unrelated data. Into Action: Insightful, Integrated Cross-Channel Campaigns Integration between Oracle Social Marketing Cloud Service and Oracle Social Engagement and Monitoring Cloud Service, another component of Oracle Social Relationship Management, enables you to directly link ongoing social marketing campaigns, content, and messaging with customer insights, trends, and feedback from social conversations about your brand all from a single interface. It s a complete approach to social built for the way social brand teams work, linking listening, content creation, community management, and analysis of a company s social media efforts in one place. And, because social isn t the only channel you use to interact with customers, Oracle Social Relationship Management cloud solutions are integrated with the systems you already use to run your business including marketing automation, sales force automation, customer service and support, and commerce applications. It s a complete strategy to help you avoid the complexity of managing products from multiple vendors and the risk of costly social silos the result of trying to stitch together disparate workflows and metrics from disparate teams and tools. Contact Us For more information about Oracle Social Marketing Cloud Service, visit oracle.com/social or call ORACLE1 to speak to an Oracle representative. 4

5 Copyright 2013, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group

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