IMI Diploma in Marketing Strategy with Digital Marketing
|
|
- Deirdre Snow
- 8 years ago
- Views:
Transcription
1 IMI Diploma in Marketing Strategy with Digital Marketing
2 This is what past participants have to say......about their experience of completing the IMI Diploma in Marketing Strategy with Digital Marketing. At last a highly appraised education programme that meets all my needs! Heading up a European marketing function I needed a programme that allowed me to maintain my travel commitments and busy work schedule. This is a high level intensive programme that was flexible enough to meet my needs and wants with the opportunity to go on and gain practical insight into other areas of the business through the Masters of. The range and quality of lecturers was second to none. Rarely did I finish a day of college or an assignment without practical ideas for implementation. I m looking forward to developing even further through the Masters of programme. Michelle Wallace, Marketing Director, Data Centre Services Colt Technology Services As a digital beacon brand, it is imperative that we lead from the front in the area of digital marketing as a whole. One of the key benefits of this programme was the detailed dissection and embodiment of industry recognised marketing frameworks and tools, which have aided the conversion of the conversation from subjective based opinions to fact based decision making. This element alone immediately benefited the strategic direction of my organisation even before the programme has concluded. Warren Cray, E-Commerce Director Trader Media Group As a chartered accountant very often discussions with my clients revolve around cash-flow and working capital issues. By undertaking the IMI Diploma in Strategic Marketing I am able to change the conversation. Now I am able to credibly assess my clients marketing strategies and offer some insights into what s best practice. This is very important, as many companies do not have any marketing awareness or capability - with my knowledge I am able to outline the importance of why marketing should be brought front and center of a company s strategy. David Lucey, ACA, Senior Development Advisor Engineering Markets, Enterprise Ireland There is a great mix of subjects with a focus on the current challenges around measurement and digital marketing. Also the quality of the lectures is great with resident IMI lecturers and master classes from international contributors. Nuala Culhane, Head of Sales and Marketing, 48 The Diploma in Strategic Marketing helped me to put a framework on a lot of my day to day work, allowing me to step back and think about it more strategically and contribute more to the organisation. The faculty and international contributors were world class and really challenged my thinking. I also found the mix of participants a real source of learning and a great network for the future. Ken Collins, Head of Tesco Express stores, Tesco Ireland The Diploma in Strategic Marketing Management was a great experience. It broadened my knowledge of marketing and most importantly the IMI made it relevant to my work. The lectures are superb and the course content is relevant and topical. JP Montgomery, Commercial Project Manager Dun Laoghaire Harbour Company I would have no hesitation in recommending the IMI Diploma in Marketing Strategy with Digital Marketing to others. The content, delivered by internal faculty and key figures from industry, was of a very high standard. For me personally, it was critical that I could take away key learning that could be applied to the business on a practical level as we look to grow revenues in African and European markets. Academic models, along with practical guidelines, taught me how our organisation can offer differentiated, sustainable value to target customers. The programme gave me the ability to segment the marketplace, in order to choose segments that best match our capabilities. One of the key insights for me was the need to shift from product focus to focusing on customers needs. A company will be successful if they can offer products that are tailored exactly to meeting the needs of their customers. Paul Crawford, DAQS Europe As the managing director of an SME, I was immediately engaged when I read the advertisement for the Diploma in Marketing Strategy with Digital Marketing. The course has given me an excellent understanding of how to create a dynamic, effective and differentiated marketing campaign and the importance of ensuring that any marketing conducted must be professionally executed. Above all else, I have real clarity in relation to how under resourced our marketing has been and I can see clearly now just how fatal an error that has been. If we want to seriously grow our revenues, then we must invest in sound marketing campaigns. I could highly recommend this course to any business but, in particular, to SMEs. Sinead O Connor, Manager Killarney Holiday Village
3 The IMI Diploma in Marketing Strategy with Digital Marketing offers the vital ingredients to business development, sales and marketing managers to take the lead in their market place. It offers a pragmatic approach to becoming market driven and creating more value for your customers. Your view on marketing and its value will be changed forever and your business will move from surviving to thriving. If you agree that it is time to move the conversation away from budgeting, figures and managing the now and on to leading the company into the future or that your business is ready to look outward to the market and the customer needs again, it is vital that you or a member of your team sign up for the IMI Diploma in Marketing Strategy with Digital Marketing. After all, Your customer is your only profit centre - Kotler Who This Programme Is For This programme is for business professionals seeking to develop their strategic abilities from a marketing perspective so as to drive growth for the company. The programme will progress from up to date marketing concepts to the tools and techniques of strategic marketing management. It is ideal for marketing, sales and business development professionals who have a primary degree and/ or professional marketing qualification (MMII graduateship or international equivalent) and who now have significant marketing responsibility. Programme Impact Your approach will become more market driving because you will have the information and the insights, the tools and the techniques and the energy and motivation to be one step ahead of your customers. In this way you will be bringing them the best approach or the best product because you will know the market changes, the competitors activity, the customers new needs and your own skills and capability to deliver. You will be able to: Gather insights on the changing market space within which you compete by knowing the appropriate questions to ask and the research tools to answer them. Look at other business models that give a competitive advantage. Identify and build on the strengths, skills and the product and service within your company. Position the business for advantage in a competitive environment. Design and implement a marketing plan which will identify real opportunities for the business to act on. Join the digital marketing debate and apply technology with measurable results. Assess marketing performance in financial terms to allow you to have that conversation with the financial controller and have the budget you need to market the business. Those without formal qualifications but with significant experience will be considered on a case by case basis. The programme is also suited to those from a different discipline who have business experience in a relevant management role. Meet the Programme Director Eva Perez Programme Duration: The programme runs over 6 x 3 day modules from November 2015 to April Classes run from 9am to 5pm each day. All teaching is held on the IMI s National Management Centre in Dublin. Programme Dates: 16, 17, 18 November , 08, 09 December , 19, 20 January , 09, 10 February , 08, 09 March , 05, 06 April 2016 Visit to watch an introductory video for the IMI Diploma in Marketing Strategy with Digital Marketing Programme.
4 Programme Content Strategy and Marketing Planning Strategic marketing in a down market The role of marketing in strategy development Strategy development process Marketing strategies identifying options Strategies for achieving advantage/gaining new advantage Strategic marketing planning Strategic leadership Digital Marketing Internet marketing strategy its fit in the mix Relationship marketing using the Internet Multi-channel communications strategy including website, online PR, affiliate marketing, and mobile text messaging and social media Delivering an online customer experience Search engine marketing Managing the performance of digital channels Marketing Analysis for Foresight and Insight Contemporary market research techniques Understanding contemporary buyer behaviour Review of business buying behaviour Building a competitive intelligence database Currently undergoing revalidation Programme Features Personal Development The programme focus is not just on developing your expertise as a marketing professional but also addresses your role as a leader in the organisation and your ability to drive the market focus of the organisation. Case Studies and Industry Guest Speakers IMI s teaching methods feature relevant case studies and contributions from industry guest speakers. These in conjunction with a diverse participant mix will expose you to many of the contemporary challenges of marking and best practice. Peer Learning & Collaboration Often marketing professionals work in isolation. Case study groups and action learning elements provide an interactive and rich learning environment. This will help strengthen your problem solving skills. Peer learning is enhanced by the breadth and depth of the group s business experience and sectoral expertise. Participants are drawn from a range of sectors, B2B, FMCG, B2C and services businesses.
5 Marketing as Value Creation Researching and developing the value proposition Segmentation and targeting Positioning for advantage Strategic brand management managing brand equity Services marketing management Developing customer relationships Innovation and new product development Integrated marketing communications Logistics and supply chain management IT enabling value creation in marketing Global/international marketing strategies Marketing and Finance Profitable pricing strategies Managing the interface with finance Shareholder value analysis Budgeting: linking the marketing plan to budgets Marketing metrics Investment appraisal Personal Development for Successful Leadership and Marketing Implementation Leadership understand your personal leadership style Communicating the marketing mission and messages internally Change management Developing and using influence Liaising with other functions IMI Diploma in Marketing Strategy with Digital Marketing Strategic Marketing Plan Practical Application to Your Assignments and class work are aimed at assisting you to apply the learning to your own context thus allowing you to contribute to your organisation at a more strategic level. As part of the programme assessment you will complete a marketing plan for your business (or SBU, product or channel plan). This will provide a rich learning experience and is a very tangible return from the programme for your organisation.
6 Entry Requirements Participants are required to provide evidence of relevant workbased learning at management level and/or should hold a relevant academic qualification at primary degree level. Validation Successful participants will be awarded both the IMI Diploma in Marketing Strategy with Digital Marketing and the UCC Postgraduate Certificate in Marketing Strategy with Digital Marketing. The Postgraduate Certificate qualification is validated and awarded by University College Cork National University of Ireland, Cork and is a Level 9, Minor Award on National Framework of Qualifications. By completing this programme you will also earn one-third of the credits required to be awarded a Masters of qualification. Assignments and Workload Assignment workload is spread across the year to allow you to combine learning with work/life demands. It also ensures that learning is applied as the programme progresses. In order to accelerate the learning between modules, participants are expected to complete assigned reading from supplied texts and articles. Assignments include an individual learning log and a strategic marketing plan. Pricing and Payment Options For 2015, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever. IMI prices are inclusive of core textbooks and psychometric profiling tools, meals and parking at the IMI National Management Center. These prices are only guaranteed for the autumn 2015 intake of the IMI Diploma in Marketing Strategy with Digital Marketing. We offer all our programme participants a 10% discount on double rooms at the IMI Residence at the National Management Centre. Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional volume discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at or programmeadvisors@imi.ie. Tax Relief on Tuition Fees If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI Diploma. The amount of relief available varies from person to person, and may be as high as 1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners. IMI Diploma in Marketing Strategy with Digital Marketing Corporate Member SME Non-Member 7,990 8,990 9,990 Monthly Payments Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply. IMI Staged Payments Pay for 60% of your course in advance of its commencement and the 40% balance is due before the start of your fourth module. Reflective Integrated Assignment Completion of the MBS pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of 650. Payment is due on acceptance of Diploma three. For more information on these financing options, contact the team at or programmeadvisors@imi.ie
7 The IMI Master of Framework The Master of is based around a framework of fifteen IMI Diploma Programmes and BRP. By completing either of the four pathways below within a five year timeframe, you will earn the required amount of credits to be conferred the title MSc or MBS in Practice, MSc in Data or MBS* in Digital. The IMI Masters of Framework is validated and awarded by University College Cork - National University of Ireland, Cork. MBS Pathway IMI Diploma 1 IMI Diploma 2 IMI Diploma 3 MBS in Practice MSc Pathway & RIA 5 credits IMI Diploma 1 IMI Diploma 2 Research Project 35 credits MSc. in Practice MSc in Data Pathway MBS* in Digital Pathway Data Part 1 Data Part 2 60 credits MSc. in Data Digital Part 1 Digital Part 2 Digital Part 3 MBS* in Digital IMI Diploma Programmes *Currently MBS but will transition to MSc subject to revalidation of the title. Leadership Executive Coaching Organisational Behaviour Strategic HR Management Digital Management Finance Marketing and Digital Strategy Management of Compliance** Regulatory Management** International Development Strategy and Innovation Data Cloud Strategy Organisational Development and Transformation How does it work? Step 1: Successfully complete any one of the IMI s suite of fifteen IMI Diploma programmes. Step 2: Successfully complete a second IMI Diploma of your choosing achieving an overall grade average of 2.1. Step 3: Successfully complete the IMI Research Project or a third IMI Diploma of your choosing and a Reflective Integrated Assignment (RIA). Separate to their individual pathways, it must be noted that the IMI Diploma in Data Part 1 or the IMI Diploma in Digital Part 1 can be taken as the first, second or third IMI Diploma in the journey towards an MSc in Practice or MBS in Practice. The MoB philosophy Unlike traditional MBAs and Masters, the IMI MoB Framework is driven by an intensely practical, action learning philosophy. Throughout the programme, classroom learning is applied to reallife business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefits from your participation. Timeframe A key feature of the IMI MoB Framework is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the steps takes approximately six months to complete, you have a five year window within which to complete all required steps and attain the Masters. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years. Who is eligible? Participants are required to provide evidence of relevant work-based learning at a management level and / or should hold a relevant academic qualification at primary degree level. For further information contact the team at programmeadvisors@imi.ie or Freephone **Due to similarities in certain subject themes it is not possible to combine the IMI Diploma in Regulatory Management with the IMI Diploma in Management of Compliance as a pathway towards earning the Master of. All other programme combinations can act as a pathway towards the MoB.
8 Introducing IMI Corporate Membership 2015 Giving you flexibility and a membership that builds BizLabs on: Well-Being & Performance led by Prof. Shane O Mara The Future of Work led by Prof. Lynda Gratton Organisational Development Forum led by Eva Maguire Practitioner Network: Engagement - From Aspiration to Action by David Ulrich Talent Management Roadmap to Maturity by Josh Bersin To find out more or sign up as a corporate member, please contact our Membership Advisors at or membership@imi.ie programmeadvisors@imi.ie Freephone: Follow us
IMI Diploma in Marketing Strategy with Digital Marketing
IMI Diploma in Marketing Strategy with Digital Marketing This is what past participants have to say......about their experience of completing the IMI Diploma in Marketing Strategy with Digital Marketing.
More informationIMI Diploma in Marketing and Digital Strategy
IMI Diploma in Marketing and Digital Strategy This is what past participants have to say......about their experience of completing the IMI Diploma in Marketing and Digital Strategy. At last a highly appraised
More informationAnniversary 1953-2013. IMI Diploma in Marketing Strategy with Digital Marketing
th Anniversary 1953-2013 IMI Diploma in Marketing Strategy with Digital Marketing This is what past participants have to say......about their experience of completing the IMI Diploma in Marketing Strategy
More informationNEW! IMI Diploma In Organisational Development & Transformation. * subject to validation by UCC
NEW! IMI Diploma In Organisational Development & Transformation * * subject to validation by UCC Programme Drivers: While Organisational Behaviour is the study of human behaviour in an organisational setting,
More informationIMI Diploma in Business Finance
IMI Diploma in Finance Participant Testimonials This is what past participants have to say about their experience of completing the IMI Diploma in Finance. The IMI Diploma in Finance is designed to give
More informationHow To Complete The Imi Diploma In Cloud Strategy
IMI Diploma in Cloud Strategy Participant Testimonials IMI and UCC have partnered with Microsoft to develop the. This is what past participants have to say about their experience of completing the... The
More informationIMI Diploma in Strategic Human Resource Management. Enhancing Organisational Capability and Engagement
IMI Diploma in Strategic Human Resource Enhancing Organisational Capability and Engagement This is what past participants have to say......about their experience of completing the IMI Diploma in Strategic
More informationIMI Diploma in the Management of Compliance. Summit Finuas Network in Association with the IMI and UCC
IMI Diploma in the Management of Compliance Summit Finuas Network in Association with the IMI and UCC Programme Overview Recent global economic crises highlight with devastating impact what happens when
More informationAnniversary 1953-2013. IMI Diploma in Business Finance
th Anniversary 1953-2013 IMI Diploma in Business Finance This is what past participants have to say......about their experience of completing the. The is designed to give you a combination of skills, an
More informationIMI Diploma in the Management of Compliance
IMI Diploma in the Management of Why we introduced this programme The precursor to the Diploma in the Management of is the IMI Diploma in Regulatory Management which was first run in 2011 and was developed
More informationIMI Diploma in Executive Coaching
IMI Diploma in Executive This is what past participants have to say......about their experience of completing the IMI Diploma in Executive. is becoming increasingly important in Irish business. Whether
More informationCon. IMI Masters in Digital Business
Con IMI Masters in Digital Business Context and Rationale for the MBS in Digital Business IMI and UCC have partnered to develop the MBS in Digital Business. Digital density has reached a tipping point
More informationThe IMI Diploma in Cloud Strategy. Transforming the way you work. www.imi.ie
The IMI Diploma in Cloud Strategy Transforming the way you work www.imi.ie IMI and UCC have partnered with Microsoft to develop the. Microsoft experts have contributed practical industry insights to ensure
More informationIMI Diploma in International Business Development. Subject to validation
IMI Diploma in International Business Development Subject to validation Programme Drivers IMI has developed this programme for those executives who are looking to develop international business competencies
More informationIMI Diploma in International Business Development. Subject to validation
IMI Diploma in International Business Development Subject to validation Programme Drivers IMI has developed this programme for those executives who are looking to develop international business competencies
More informationIMI Diploma in International Business Development
IMI Diploma in International Business Development Programme Drivers IMI has developed this programme for those executives who are looking to develop international business competencies in their companies,
More informationIMI Diploma in Digital Business. & MBS in Digital Business
IMI Diploma in & MBS in Context and Rationale for the MBS in IMI and UCC have partnered to develop the MBS in. By 2020, more than seven billion people and businesses, and at least 30 billion devices,
More informationGraduate Diploma in. Management. (Grad.Dip.Mgmt)
cmi-ireland.com T: 01 492 7070 Graduate Diploma in Management (Grad.Dip.Mgmt) CMI Page 1 Graduate Diploma in Management About the Course CMI have teamed up with the ICM Institute of Commercial Management
More informationIMI Diploma in Data Business. & MSc in Data Business
IMI Diploma in & MSc in This is what industry leaders say......about the IMI Diploma in. The new IMI Diploma and MSc in will play a critical role in educating the next generation of business leaders. The
More informationIMI Diploma in Data Business
IMI Diploma in Data Business This is what industry leaders say......about the. The new IMI Diploma and MSc in Data Business will play a critical role in educating the next generation of business leaders.
More informationIMI Diploma in Leadership Available in DUBLIN & GALWAY in 2015
IMI Diploma in Leadership Available in DUBLIN & GALWAY in 2015 ManagementWorks ManagementWorks is a Skillnet-funded initiative under the Government s Action Plan for Jobs. ManagementWorks provides a small
More informationHow To Get A Cloud Computing Diploma
Executive Diploma in Cloud Computing Innovation Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment
More informationPsychology Online MSc Programmes
Online MSc Programmes 2 Why study for an online masters in psychology with the University of Liverpool? Gain a masters degree from a pioneering, globally respected university with a School of Psychology
More informationThe Claude Littner Business School
The Claude Littner Business School A connected education: Close links with professional business bodies. The Claude Littner Business School is based in the heart of west London, at the centre of a highly
More informationThe Cambridge Executive MBA - Seeking Employer Support
- Seeking Employer Support An Executive MBA is a programme designed for people who have excelled in their career to date and have proved their ambition and drive to succeed and wish to invest in their
More informationExecutive Diploma in Digital Marketing
Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition
More informationMasters. in Digital Marketing. www.digitalmarketinginstitute.com
Masters in Digital Marketing www.digitalmarketinginstitute.com Contents Masters in Digital Marketing 1. Welcome 2. Course overview 3. Course content 4. Course assessment 5. Digital Qualifications Roadmap
More informationIMI Certificate in Front Line Management
th Anniversary 1953-2013 IMI Certificate in Front Line Management About the Programme In today s business the frontline delivers the bottom line. You can have the greatest strategy and products, however,
More informationProfessional Qualifications
Corporate Training & Professional Development Professional Qualifications University of Hertfordshire Business School Plug into your true potential Contents Turning potential into performance 3 A leading
More informationMBA Programme. College of Business. Challenge your thinking, transform your future. Dublin Institute of Technology. www.dit/mba
DT348 LEVEL 9 College of Business MBA Programme College of Business Dublin Institute of Technology MBA PROGRAMME PART-TIME Challenge your thinking, transform your future www.dit/mba DT348 LEVEL 9 MBA Programme
More informationThe IDM Professional Diploma in Digital Marketing (Online)
The IDM Professional Diploma in Digital Marketing (Online) Contents Why choose the IDM (Institute of Direct and Digital Marketing)? 2 Do you have what it takes? 12 What is the IDM Professional Diploma
More informationNottingham Trent University Course Specification
Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: Nottingham Business School/City 3. Final Award, Course Title
More informationTRAINING COURSE OUTLINE Local Enterprise Office Wicklow Course Title: Accelerate Driving Your Business Forward Course Duration: Time: Dates:
TRAINING COURSE OUTLINE Local Enterprise Office Wicklow Course Title: Accelerate Driving Your Business Forward Course Duration: Time: Dates: Venue: Cost: Trainer s Name: Seven days training workshop PLUS
More informationProfessional Certificate in Asset Management
Professional Certificate in Asset Management Postgraduate Education 2015/2016 www.iob.ie/postgrad Who we are THE INSTITUTE OF BANKING The Institute of Banking is the largest professional institute in Ireland.
More informationGRADUATE CERTIFICATE IN ORGANISATIONAL DEVELOPMENT
GRADUATE CERTIFICATE IN ORGANISATIONAL DEVELOPMENT Innovative, practical and relevant SIMON GOTT Graduate Certificate In Organisational Development Programme Director Organisations cannot truly thrive
More informationFull-time MSc in Retail Management Course structure and content
Full-time MSc in Retail Management Course structure and content Course modules Term 1 Managing Brands and Consumer Equity Understanding and Managing People and Organisations Integrated Marketing Communications
More informationMSc in Operations and Supply Chain Management Online Programme
MSc in Operations and Supply Chain Management Online Programme 2 Foreword Professor Murray Dalziel Director, University of Liverpool Management School As a management professional and prospective student
More informationAWARDING INSTITUTION/BODY:
B1: Programme Specification PROGRAMME TITLE: MSc in Applied Sport and Exercise Psychology/MSc Sport and Exercise Psychology (with PgDiploma exit award) PLEASE NOTE. This specification provides a concise
More informationProgramme Specification. MSc Human Resource Management. Valid from: September 2015 Faculty of Business
Programme Specification MSc Human Resource Management Valid from: September 2015 Faculty of Business SECTION 1: GENERAL INFORMATION Awarding body: Teaching institution and location: Final award: Programme
More informationProgramme Specification. MSc Accounting. Valid from: September 2014 Faculty of Business
Programme Specification MSc Accounting Valid from: September 2014 Faculty of Business 1 SECTION 1: GENERAL INFORMATION Awarding body: Teaching institution and location: Final award: Programme title: Interim
More informationPsychology Online Postgraduate Programmes
Online Postgraduate Programmes 2 Why study for an online degree in psychology with the University of Liverpool? Contents Gain a masters or postgraduate certificate from a pioneering, globally respected
More informationMSc International Management & International Relations
Programme Specification MSc International Management & International Relations Valid from: September 2015 Faculty of Business & Faculty of Humanities & Social Sciences SECTION 1: GENERAL INFORMATION Awarding
More informationThe Business School. Deborah Lock: Director of
The Business School Welcome to The Business School, I would like to personally welcome you to our School and share with you just some of the many benefits of choosing to study with us. We are a leading
More informationJanuary 2016. Communications Manager: Information for Candidates
January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The
More informationSchool of Teacher Education. Professional Masters Opportunities
School of Teacher Education Professional Masters Opportunities 2 Contents s Welcome from the Dean of Education... Welcome from the Head of School of Teacher Education... Masters (MA) and Masters of Education
More informationMA Applied Linguistics and TESOL
School of Education Distance Learning Courses in MA Applied Linguistics and TESOL Contents 3 Welcome to Leicester 5 Why Study at the School of Education 6 Programme Information 7 Programme Structure 8
More informationLocal Access Point. Progression Partner COURSE PROSPECTUS
MA IN MARKETING & INNOVATION Inclusive of the Extended Postgraduate Diploma in Business & Marketing Strategy COURSE PROSPECTUS Local Access Point Removing the Boundaries to Education Progression Partner
More informationMSc in Banking Practice and Management and Chartered Fellowship
MSc in Banking Practice and Management and Chartered Fellowship Part-time Executive and Online programmes +44 (0)1227 829499 enquiries@ifslearning.ac.uk www.ifslearning.ac.uk The ifs School of Finance
More informationProfessional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
More informationMBA Master of Business Administration
MBA Master of Business Administration PwC and Northampton Business School Northampton Business School (NBS) accredits the learning undertaken during the PwC Mini MBA so as to offer participants exemption
More informationMA Marketing Communications and Branding
MA Marketing Communications and Branding International Students Can Apply UKPASS Code: P039360 Course Length: 1 Year Full-Time, 2 Years Part-Time Start Dates: September 2015, September 2016 Department:
More informationN/A N/A. Programme duration: 1 year full time - September (semester 1) and January (Semester 2) starts, 2 years parttime N/A.
Faculty of Engineering & Informatics Programme Specification Programme title: MSc Information Technology Management Academic Year: 2015-2016 Degree Awarding Body: Partner(s), delivery organisation or support
More informationProfessional Certificate in Asset Management
Professional Certificate in Asset Management Postgraduate Education 2015/2016 www.iob.ie/postgrad Who we are THE INSTITUTE OF BANKING The Institute of Banking is the largest professional institute in Ireland.
More informationPROGRAMME SPECIFICATION COURSE TITLE: MSc Advanced Accounting
PROGRAMME SPECIFICATION COURSE TITLE: MSc Advanced Accounting PLEASE NOTE. This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student
More informationSchool of Management MBA in International Management Section 1 2014-2015
School of Management MBA in International Management Section 1 2014-2015 1 Contents Page MBA INTERNATIONAL MANAGEMENT AT THE SCHOOL OF MANAGEMENT... 1 DIRECTOR OF MBA INTERNATIONAL MANAGEMENT PROGRAMME...
More informationProfessional Marketing Qualifications
Professional Qualifications Smart and flexible qualifications from CIM Foundation Certificate in Certificate in Professional Diploma in Professional Chartered Postgraduate Diploma in Smart, flexible and
More informationpostgraduate Marketing
postgraduate Marketing Professor Larry Lockshin Head, School of Marketing Dr Richard Lee Program Director, Postgraduate why...why not? Welcome Why study a Postgraduate Marketing Degree? Marketing is a
More informationMSc Marketing Management - LM561
MSc Marketing Management LM561 1. Objectives The programme aims to explore the nature and role of marketing in contemporary society. It will emphasise the role of marketing a new product and new business
More informationNuclear Technology Management Professional Development Programme
Nuclear Technology Management Professional Development Programme Developing the next generation of technical leaders for the nuclear industry www.manchester.ac.uk/nuclear-pdp Nuclear Technology Management
More information4.9 MARKETING AND SALES COURSES
4.9 MARKETING AND SALES COURSES Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations,
More informationProgramme Title: MSc/Diploma/Certificate in Advancing Nursing Practice
THE UNIVERSITY OF EDINBURGH PROGRAMME SPECIFICATION FOR MSc in Advancing Nursing Practice Awarding Institution: The University of Edinburgh Teaching Institution: The University of Edinburgh Programme accredited
More informationExECUtIvE CoAChInG AnD BEhAvIoURAL ChAnGE
Diploma in Executive Coaching and Behavioural Change Coaching is increasingly recognised as an integral element of professional and working life, in the pursuit of capable leaders, motivated staff, enhanced
More informationMA EDUCATION MA Education: Childhood and Youth Studies MA Education: Higher Education MA Education: Leadership and Management MA Education: TESOL
Programme Specification MA EDUCATION MA Education: Childhood and Youth Studies MA Education: Higher Education MA Education: Leadership and Management MA Education: TESOL PGCert Artist Teacher PGCert Challenging
More information6. Attendance Full-time Part-time Distance learning Mode of attendance Yes Yes N/A. Minimum length of programme 1 year 2 years N/A
PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Youth Ministry Single honours Joint Major/minor 2. Final award Award Title Credit value ECTS Any special
More informationProfessional Diploma in Advanced Banking Risk Management 2015/2016
Professional Diploma in Advanced Banking Risk Management 2015/2016 Postgraduate Education 2015/2016 www.iob.ie/postgrad Who we are THE INSTITUTE OF BANKING The Institute of Banking is the largest professional
More informationB1.2 PROGRAMME SPECIFICATION. COURSE TITLE: MSc SPORT MANAGEMENT
B1.2 PROGRAMME SPECIFICATION COURSE TITLE: MSc SPORT MANAGEMENT PLEASE NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student
More informationNuclear Technology Management Professional Development Programme
Nuclear Technology Management Professional Development Programme CPD/PGCert/PGDip/MSc Developing the next generation of technical leaders for the nuclear industry www.mace.manchester.ac.uk/nuclear-pdp
More informationBachelor of Business (Agribusiness) Associate Degree of Agribusiness Diploma of Agribusiness
Bachelor of Business (Agribusiness) Associate Degree of Agribusiness Diploma of Agribusiness flippo.bigstockphoto.com jojojojo.bigstockphoto.com Choose Your Pathway to a Career in Agribusiness Bachelor
More informationGraduate Diploma in Financial Planning
Graduate Diploma in Financial Planning The College of Professional Finance Postgraduate Education 2015/2016 www.iob.ie/postgrad Who we are THE INSTITUTE OF BANKING The Institute of Banking is the largest
More informationPostgraduate Certificate in Veterinary Business Management
Postgraduate Certificate in Veterinary Business Management Veterinary Postgraduate Unit School of Veterinary Science University of Liverpool Leahurst CH64 7TE Tel: +44 (0) 151 794 6016 Email: cpdvets@liv.ac.uk
More informationProgramme Specification
Programme Specification Title: Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) To be delivered
More informationSTRATEGY MANAGEMENT EDUCATION Leadership and Management Development
STRATEGY MANAGEMENT EDUCATION Leadership and Management Development Strategy Management Partners Partners Management s ability to execute strategies is a key differentiator for lasting success Vision without
More informationMSc Managerial Psychology
School of Business, Management and Finance MSc Managerial Psychology PROGRAMME DOCUMENT VERSION 1.0 CODE v1.0 October 2015 University of Technology, Mauritius La Tour Koenig, Pointe aux Sables, Mauritius
More informationDiploma in Applied Business. Education Engagement Enterprise
Diploma in Applied Business Diploma in Applied Business Business Development Services (Europe) Ltd. work in partnership with Putting education to work in your business... The Diploma is suitable for managers
More informationProgramme Specification
Faculty of Business and Law Masters Network in Management and Business Programme Specification This document provides a concise summary of the main features of the courses & associated awards offered through
More informationLeadership in Action Briefing Pack: Cohorts 15 & 16
Leadership in Action Briefing Pack: Cohorts 15 & 16 Introduction 2 1 Context of leadership development at the University of York 3 2 Principles of the core leadership programmes 5 3 Methodology and principles
More informationIPD Level 7 Advanced LEVEL 7 CIPD ADVANCED CERTIFICATE/DIPLOMA IN HUMAN RESOURCE MANAGEMENT DEVELOPING TODAY FOR TOMORROW
IPD Level 7 Advanced LEVEL 7 CIPD ADVANCED CERTIFICATE/DIPLOMA IN HUMAN RESOURCE MANAGEMENT DEVELOPING TODAY FOR TOMORROW CIPD Level 7 Advanced qualifications are the most widely-recognised professional
More informationCAM DIPLOMA IN DIGITAL MARKETING (MOBILE)
ONLINE LONDON CAM DIPLOMA IN MARKETING (MOBILE) A practical introduction to good practice in mobile marketing The direct study centre of CAM DIPLOMA IN MARKETING (MOBILE) i OUR PROFESSIONAL QUALIFICATIONS:
More informationThe Flying Start Degree Programme Henley Business School at the University of Reading
The Flying Start Degree Programme Henley Business School at the University of Reading Start your degree Start your career Realise your potential BA Accounting and Business (NN41) Welcome This booklet will
More informationThe Chartered Institute of Marketing
The Chartered Institute of Marketing CIM Student Induction (Insert your Centre Name) Introductions Welcome to your accredited study centre and to The Chartered Institute of Marketing (CIM) Your Study Centre
More informationProfessional Certificate in Data Protection Postgraduate education 2014/2015. www.iob.ie/postgrad
Professional Certificate in Data Protection Postgraduate education 2014/2015 www.iob.ie/postgrad Who we are THE INSTITUTE OF BANKING The Institute of Banking is the largest professional institute in Ireland.
More informationYour introduction to marketing qualifications with Home Learning College
Your introduction to marketing qualifications with Home Learning College Shabnam Sadjady Home Learning College student CAM Diploma in Digital Marketing 1 Introduction Thank you for considering Home Learning
More informationMBA Business Administration (Information Technology)
MBA Business Administration (Information Technology) International Students Can Apply UKPASS Code: Course Length: Start Dates: Department: P051837 12-18 Months Full-Time, 2-3 Years Part-Time January 2016,
More informationHow To Get A Degree In Telecommunications In Mauritius
MSc Telecommunications Management 1. Introduction There is an increasing demand for telecommunications engineers who combine a Master s level of theoretical and operational understanding with the flexibility
More informationAre you an accountant or solicitor? Building banking excellence
Are you an accountant or solicitor? Interested in a banking qualification? Keen to achieve job and career success? See what our new Education Framework can do for you. Building banking excellence As a
More informationProfessional Diploma. in Search Marketing. www.digitalmarketinginstitute.com
Professional Diploma in Search Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Search Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online learning
More informationAdvertising and Marketing Communications with Language
Advertising and Marketing Communications with Language BA Hons Greenwich Campus gre.ac.uk/business Why study this programme? This programme will help you to develop an in-depth knowledge of advertising
More informationHave you a degree? Building banking excellence
Have you a degree? Committed to a career in banking? Keen to achieve job and career success? See what our new Education Framework can do for you. Building banking excellence You ve a degree. So you know
More informationMBA Business Administration (Human Resource Management)
MBA Business Administration (Human Resource Management) International Students Can Apply UKPASS Code: Course Length: P048778 Start Dates: September 2016 Department: Location: 1 Year Full-Time, 2 Years
More informationMode of Study The MPH course will be delivered full-time and part-time on campus at the Kedleston Road site
PROGRAMME SPECIFICATION DOCUMENT SECTION ONE: GENERAL INFORMATION Programme Title/ Subject Title: Master of Public Health Award title and Interim awards: Postgraduate Certificate in Public Health Postgraduate
More informationA TEACHING AND LEARNING ISH, MATHS AND SCIENCE MA AND SPECIALIST PATHWAYS PATHWAYS (ENGLISH, MATHS GLISH, MATHS AND SCIENCE)
A TEACHING AND LEARNING ISH, MATHS AND SCIENCE MA A TEACHING AND LEARNING AND SPECIALIST PATHWAYS PATHWAYS (ENGLISH, MATHS GLISH, MATHS AND SCIENCE) FACULTY OF EDUCATION AND CHILDREN S SERVICES ACADEMIC
More informationACCREDITATION. APM Academic CASE STUDY. Faculty of Business and Law Coventry University
Faculty of Business and Law Coventry University Introduction Coventry University can trace its roots back to 1843 when it opened as the Coventry School of Design. It developed into a polytechnic and in
More informationiccp MBA International Certified Credit Professional MBA www.aicd.global
iccp iccp Programme www.aicd.global Architected by the Association of International Credit Directors (AICD) in conjunction with The Open University 1 iccp These are the critical questions that will help
More informationBusiness. HANNE AASEN Norway Master of Business Advanced graduate
Business HANNE AASEN Norway Master of Business Advanced graduate Studying an Advanced Masters Degree allowed me to specialise solely in my key interest, marketing. The subjects were both creative and practical,
More informationAll the details of the PwC s Mini MBA Programme. The value of knowledge PwC s Mini MBA Programme
All the details of the PwC s Mini MBA Programme The value of knowledge PwC s Mini MBA Programme Contents The value of knowledge 3 Mini MBA structure 4 Business breakdown and map 5 Modules Corporate and
More information2015/16. BA (Hons) Sport Development with Coaching 體 育 發 展 與 訓 練 ( 榮 譽 ) 文 學 士 Course Code: CE68-502-00/51
2015/16 Full-time Undergraduate Programmes 全 日 制 大 學 學 位 課 程 University of Northumbria at Newcastle 紐 卡 素 諾 森 比 亞 大 學 BA (Hons) Sport Development with Coaching 體 育 發 展 與 訓 練 ( 榮 譽 ) 文 學 士 Course Code:
More informationSTRATEGIC LEADERSHIP 4 CFOs
STRATEGIC LEADERSHIP 4 CFOs Driving international growth Programme Commences 29th April, 2014 delivered by: Strategic Leadership 4 Chief Financial Officers Programme is aimed at: Ambitious and experienced
More informationBusiness & Management
Business & Management Third Level Courses Certificate in Front Line Management Higher Certificate in Business in Social Media Marketing Higher Certificate in Business Bachelor of Business (Hons) Higher
More informationMaster of Science (MSc) International Business Programme Code: BSMIB Table 2: Outline Programme Structure
Master of Science (MSc) Programme Code: BSMIB Table 2: Outline Programme Structure Compulsory Taught Modules Module Title Core Modules Finance for Supply Chain Managmt Semester of delivery 1 1 Module Code
More informationMarketing. BA Hons. Greenwich Campus. gre.ac.uk/business
Marketing BA Hons Greenwich Campus gre.ac.uk/business Why study this programme? The BA Hons Marketing degree programme has been designed in consultation with employers and other important stakeholders,
More information