Professional Qualifications

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1 Corporate Training & Professional Development Professional Qualifications University of Hertfordshire Business School Plug into your true potential

2 Contents Turning potential into performance 3 A leading entrepreneureal university 4 Study that works for you 4 Management Chartered Management Institute (CMI) Certificate in Leadership and Management (Level 5) 5 Coaching Chartered Management Institute (CMI) Award in Coaching & Mentoring (Level 5) 6 Chartered Management Institute (CMI) Certificate in Coaching & Mentoring (Level 5) 7 Purchasing Chartered Institute of Purchasing and Supply (CIPS) Foundation Diploma (Level 4) 8 Chartered Institute of Purchasing and Supply (CIPS) Advanced Diploma (Level 5) 9 Marketing Chartered Institute of Marketing (CIM) Professional Certificate in Marketing 10 Chartered Institute of Marketing (CIM) Professional Diploma in Marketing 11 Communication, Advertising and Marketing (CAM) Diploma in Digital Marketing 12 Chartered Institute of Marketing (CIM) Chartered Postgraduate Diploma in Marketing 13 CIM Postgraduate Diploma Stage 2: Leading Marketing Chartered Marketer with fast-track to MSc Business and Management Studies 14 Sales Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 3) 15 Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 5) 16 Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 6) 17 Accounting Chartered Institute of Management Accountants (CIMA) Operational level and Management 18 Chartered Institute of Management Accountants (CIMA) Strategic 19 Chartered Institute of Management Accountants (CIMA) TOPCIMA with fast-track to MSc Business and Management Studies 20 Public Relations Chartered Institute of Public Relations (CIPR) Foundation Award (Level 3) 21 2

3 Turning potential into performance We firmly believe business can only be successful if employees are motivated and have opportunities to develop their potential. At the University of Hertfordshire, we re passionately committed to lifelong learning and helping people realise their full potential. That s why, to meet the needs of employers and employees alike, we offer a wide range of accredited and non-accredited continuing professional development (CPD) and corporate training programmes designed to shape new ways of thinking and give employees the skills to go further. Our courses are taught by specialist academics and expert practitioners. Whatever sector you re in, whatever level you re at, you ll find the right course at the University of Hertfordshire. To find out more about studying with us: visit go.herts.ac.uk/professionaldevelopment or Our professional partners ISM M The Institute of Sales & Marketing Management 3

4 A leading entrepreneurial university The University of Hertfordshire is a new kind of higher education institute. More than 4,300 students and over 500 working professionals on traditional workforce programmes study with us in a vibrant environment, supported by first-class facilities and a hugely experienced 250-strong academic team. Our staff continue to practise and bring valuable real-world experience to the school. We maintain strong links across all business sectors public, private and third as well as with professional bodies on a regional, national and international level. By working closely together, we ensure that all of our courses are designed and developed with working professionals in mind. 10 great reasons to study at the University of Hertfordshire 1. Rated excellent by the Quality Assurance Agency (QAA) 2. Specialist subject tutors 3. Small class sizes 4. Expert support 5. Outstanding university resources 6. Access to our professional network 7. Convenient weekend schedule 8. State of the art facilities 9. Convenient road and rail links 10. Free parking Study that works for you The Business School offers a diverse range of professional qualifications and short courses, flexibly delivered and designed to fit around your work and family commitments. Starting at different times of the year, our courses are underpinned by expert classroom tuition held at weekends, at the University s state-of-the-art de Havilland Campus. All of which is backed up by extensive independent study opportunities through our distance learning platform: when it comes to studying back at home, you ll find our virtual learning environment, StudyNet, invaluable. StudyNet gives you round-the-clock access to course information, e-resources, study notes, your fellow students and so much more. You ll also have access to our award-winning Learning Resources Centres, boasting a technology-rich environment with almost 3,000 study places, 1,500 computer workstations, 600,000 books and 120,000 electronic books. If you have a number of staff requiring development, we can custom deliver our corporate training and professional development programmes. This means we can deliver on-site at your premises or at the Business School. Programmes are tailored to suit the level and experience of your staff and to reflect the needs of your business. While we offer an extensive range of programme choice, we can additionally create bespoke programmes to reflect more specialist development needs. As well as classroom taught programmes, we provide one to one executive coaching and group coaching sessions for action-learning. Whatever your development requirement, we can help. 4

5 Management Chartered Management Institute (CMI) Certificate in Leadership and Management (Level 5) Yes, if you re a manager, team leader or aspiring manager looking for a fast-track qualification to enhance your career prospects. There are three units: Personal Development as a Manager and Leader Performance Management Leadership Practice Where do I study? This five day course is intensively delivered over a two day weekend (Friday and Saturday) at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. This course is designed to develop your leadership and management skills and focuses on areas such as: Reviewing your current competencies Identifying development opportunities Understanding the links between individual, team and organisational objectives How to create an environment of trust and support The performance review process How to prevent conflict Discussing the concept of managers as effective leaders Examining different leadership styles You ll need to be of graduate calibre and demonstrate your professional experience. The course is delivered twice a year in spring and autumn. Please contact the Corporate and Professional Development Unit at the Business School for specific dates. Please call or I m happy to say that the first-class teaching I received at UH helped me to pass at my first sitting with a great mark. CIMA managerial level student 5

6 Coaching Chartered Management Institute (CMI) Award in Coaching & Mentoring (Level 5) Yes, if you re a manager, team leader or aspiring manager looking for a fast-track coaching qualification to enhance your career prospects and working performance. During this two-day course you will learn the difference between coaching and mentoring and understand how coaching can be used to support and motivate individuals and teams to enhance performance using a number of models. You will also learn advanced questioning skills, how to give clean feedback and to recognise when coaching is a relevant tool. Where do I study? It is delivered over a two-day weekend (Friday and Saturday) at the University s de Havilland Campus. You will also be required to spend additional time on independent coaching skills. This course is designed to introduce the skills needed to perform effectively as support coaches and mentors in the workplace and focuses on areas such as: Reviewing your current competencies Identifying development opportunities Understanding the links between individual, team and organisational objectives How to create an environment of trust and support The performance review process How to prevent conflict Discussing the concept of managers as effective leaders Examining different leadership styles You ll need to be of graduate calibre and/or demonstrate your professional experience over 3 years. Where could this take me? Completion of the award can be counted towards the CMI Level 5 Certificate in Coaching & Mentoring in Management. The course is delivered twice a year in spring and autumn. Please contact the Corporate and Professional Development Unit at the Business School for specific dates. or 6

7 Coaching Chartered Management Institute (CMI) Certificate in Coaching & Mentoring (Level 5) Yes, if you re a manager, team leader or aspiring manager looking for a coaching qualification to enhance your career prospect and working performance. You will complete three units on this course: Introduction to Management Coaching and Mentoring Management Coaching and Mentoring Management Mentoring In addition to all of the skills gained at the award level (days 1 & 2) candidates will also understand the concept of coaching and mentoring as an HR tool and the relationship between coaching and mentoring and organisational objectives. You will be able to develop relationships to support coaching practice and be able to practice coaching interventions to meet organisational requirements. Where do I study? The intensive course is delivered over three two-day weekend (Friday and Saturday) units at the University s de Havilland Campus. You will also be required to spend additional time on practical coaching skills. This course is designed to introduce the skills needed to perform effectively as support coaches and mentors in the workplace and focuses on areas such as: Reviewing your current competencies Identifying development opportunities Understanding the links between individual, team and organisational objectives How to create an environment of trust and support The performance review process How to prevent conflict Discussing the concept of managers as effective leaders Examining different leadership styles You ll need to be of graduate calibre and/or demonstrate your professional experience over 3 years. The course is delivered twice a year in spring and autumn. Please contact the Corporate and Professional Development Unit at the Business School for specific dates. or 7

8 Purchasing Chartered Institute of Purchasing and Supply (CIPS) Foundation Diploma (Level 4) Yes, if you re working in purchasing and supply and would like a recognised, accredited professional qualification to boost your career prospects. The course is split into five units: Effective Negotiation in Purchasing and Supply Developing Contracts in Purchasing and Supply Measuring Purchasing Performance Managing Purchasing and Supply Relationships Purchasing Contexts Where and when do I study? For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual delegate. However, between 45 and 55 guided learning hours is expected. As well as gaining the knowledge and skills to progress your career, you can enjoy the benefits of being a studying member of the Chartered Institute of Purchasing and Supply (CIPS). As part of the world s largest body representing those working in the profession, you ll have access to a wide range of resources, events, careers advice, research publications and much more to support your working life. Where could this take me? You could work towards the top CIPS Executive Level Diploma and full membership of CIPS to enhance your career. The diploma is suitable for delegates who have at least two A-levels (or equivalent) or a Level 3 CIPS qualification. Alternatively, you need two years experience in a business environment. You can start the course in either March or September. How long is the course? 9 to 15 months, part time. or 8

9 Purchasing Chartered Institute of Purchasing and Supply (CIPS) Advanced Diploma (Level 5) Yes, if you re working in purchasing and supply and wish to progress from the Foundation Diploma to gain a higher accredited professional qualification to boost your procurement career. The course is split into five units: Improving Supply Chain Performance Management in the Purchasing Function Marketing for Purchasers Operations Management in the Supply Chain Risk Management and Supply Chain Vulnerability Where and when do I study? For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual delegate. However, between 45 and 55 guided learning hours is expected. As well as gaining the knowledge and skills to progress your career, you can enjoy the benefits of being a studying member of the Chartered Institute of Purchasing and Supply (CIPS). As part of the world s largest body representing those working in the profession, you ll have access to a wide range of resources, events, careers advice, research publications and much more to support your working life. Where could this take me? You could work towards the top CIPS Executive Level Diploma and full membership of CIPS to enhance your career. The diploma is suitable for delegates who have at least two A-levels (or equivalent) or a Level 3/4 CIPS qualification. Alternatively, you need two years experience in a business environment. You can start the course in either March or September. How long is the course? 9 to 15 months, part time. or 9

10 Marketing Chartered Institute of Marketing (CIM) Professional Certificate in Marketing Yes, if you re working in a marketing support role. This qualification will provide you with a practical insight into the principles and applications of marketing. There are four modules: Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder Marketing Where and when do I study? For flexibility, the course is taught in a series of evening classes, so you will attend ten Wednesday workshops per unit at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. You will explore the function and fundamentals of marketing in some depth including how to write and execute a marketing plan. You will learn the different ways of understanding and communicating with customers and gain an understanding of your organisation s marketing environment, its many constituent parts and how they work in unison. Finally you will learn to apply practical knowledge including the collection and analysis of data. You ll need a minimum of two A-levels or a foundation degree or hold a CIM introductory certificate. You can start the course in either January or September. How long is the course? 9 to 15 months, part time. Did you know? We offer the largest range of Professional and Corporate Development Programmes in Hertfordshire. or Our CIM Professional Diploma has an 85% average pass rate against the national average of 65%. 10

11 Marketing Chartered Institute of Marketing (CIM) Professional Diploma in Marketing Yes, if you re a marketing manager and / or have gained operational marketing knowledge or experience and would like a professional, Chartered Institute of Marketing (CIM) award to enhance your career prospects. There are four modules: The Marketing Planning Process Delivering Customer Value Through Marketing Managing Marketing Project Management in Marketing Where and when do I study? For flexibility, the course is taught at the weekends, so you will attend three Saturday workshops per unit at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. This course is designed to develop you as a marketing manager and give you a detailed understanding of marketing planning. It also gives a thorough assessment of the dynamic and complex nature of the marketing environment and the impact that has on developing plans. Among other skills, it will help you develop and execute marketing activities to meet organisational objectives. You ll need a business or marketing Bachelor s degree (or equivalent) with a third of the credits coming from marketing. Alternatively, you should have experience of working at marketing manager level and, if required to do so, pass the entry test. You can start the course in either January or September. How long is the course? 9 to 15 months, part time. or 11

12 Marketing Communication, Advertising and Marketing (CAM) Diploma in Digital Marketing Yes, if you are a current marketing professional or are looking to get into the industry and want to get up to date with the principles of digital marketing. The course is split into three units: Digital Marketing Essentials Digital Marketing Planning Marketing and Consumer Behaviour Where do I study? For flexibility, the course is taught at the weekends, so you will attend three Saturday or Sunday workshops per unit at the University s de Havilland Campus, plus an individual one-to-one tutorial per unit. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. This dynamic, up-to-the-minute course will give you valuable knowledge of digital marketing, covering such areas as search engine optimisation, pay-per-click advertising, and viral marketing, social media and much more. On successful completion of the course, you ll get an industryrecognised qualification accredited by the Communication, Advertising and Marketing Foundation (part of the Chartered Institute of Marketing). You will need a business or marketing Bachelor s degree (or equivalent) with a third of the credits coming from marketing, or have a professional qualification in marketing (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations or similar). Alternatively, you should have experience of working at marketing manager level and, if required to do so, pass the entry test. Please note that if you have already completed the CIM Professional Diploma (see page 13 for details), then you only need to complete the Digital Marketing Essentials and Digital Marketing Planning modules to receive your diploma. The course starts in October. How long is the course? 9 months. or 12

13 Marketing Chartered Institute of Marketing (CIM) Chartered Postgraduate Diploma in Marketing Yes, if you already have a significant level of marketing knowledge and / or experience. This Chartered Institute of Marketing (CIM) course focuses on the strategic aspects of marketing management, while the accredited qualification is increasingly seen as a benchmark of competence at the highest level. There are four modules: Emerging Themes Analysis and Decision Marketing Leadership and Planning Managing Corporate Reputation Where and when do I study? For flexibility, the course is taught at the weekends, so you will attend three Saturday workshops per unit at the University s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. The aim of the course is to establish you as a professional practitioner capable of making a significant contribution to your organisation. Overall, this qualification will enable you to: make the transition into strategic management work more cross-functionally at a senior management level contribute to board decisions demonstrate a high level of leadership and influence You will need to have successfully completed the CIM Professional Diploma in Marketing (either the 2003 or 2009 syllabus) or the CIM Advanced Certificate in Marketing. Alternatively, you should have either a business or marketing Bachelor s or Master s degree (or equivalent) with a minimum of half the credits coming from marketing. Also, you will need experience of working at senior marketing management level and, if required to do so, to pass the entry test. The course has flexible start dates with units scheduled throughout the year. How long is the course? 9 to 15 months, part time. or 13

14 Marketing CIM Postgraduate Diploma Stage 2: Leading Marketing Chartered Marketer with fast-track to MSc Business and Management Studies Stage 2: Leading Marketing is an innovative approach for the new CIM Postgraduate Diploma in Marketing. It enables experienced Marketing practitioners to obtain Chartered Marketer status and top up to a full Masters qualification from the University of Hertfordshire. This stage is designed to enable students to design, implement and evaluate a live strategic business project and to develop their personal and professional skills, knowledge and behaviours. Students will be expected to self-manage their learning and add value to their organisation and/or business sector. Where and when do I study? Most study will be independent with structured meetings with your tutor either in person at the Business School, de Havilland campus or via video conference. The key aims of Leading Marketing will: Identify an emerging marketing theme that has a significant impact on your organsiation and/or business sector and produce a strategic response, in the form of a business project, to the opportunities presented by and/or the threats posed by the emerging theme and its impact Implement and critically evaluate your strategic business project to assess areas of success and areas requiring further improvement Critically evaluate your role as a leader and marketer. You will assess your role as the project leader and measure your personal and professional progression throughout the project Produce a structured report that demonstrates the activities above You will need to have successfully completed CIM Postgraduate Professional Diploma or have a CIM qualification with significant experience. What assessment is required? Part 1 - Produce up to a 5000 word project proposal. (Introduction 200 words, Literature Review (i) 3000 words, Literature Review (ii) 1000 words) Part 2 - Project Implementation and assessment 8000 words to include project plan 3000 words, business project 2000 words, project evaluation 3000 words. Part 3 - Self review and CPD 3000 words. Part 4 - For the MSC top-up at UH, either 2 additional work-based learning projects words each, or attend 4 taught MSc Marketing modules. The course has flexible start dates. How long is the course? months, part time. 14

15 Sales Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 3) Yes, if you are a practicing or aspiring sales or marketing professional with some experience in the field. To achieve the certificate level you must complete four mandatory units: Understanding laws and ethics of selling Preparing and delivering a sales presentation Handling objections Understanding influences on buyer behaviour The diploma comprises the four mandatory units above plus another four or five units selected from the list below to a credit value of 20 Understanding customer segmentation and profiling Understanding sales and marketing in organisations Using market information for sales Time and territory management for sales people Planning for professional development Prospecting for new business Sales pipeline management complete three workbooks per unit. In each workbook you ll complete two or three tutorassessed assignments, usually within twentyeight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want. You will gain the knowledge and skills required for employment within a sales environment. This qualification provides opportunities for progression to further qualifications at the same or higher levels. There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately with A-level. We re committed to flexible learning, designed to fit around your other commitments. Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering. Where do I study? Working via distance learning with two tutorials per unit at the University, you ll or 15

16 Sales Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 5) Yes, if you are a practicing or aspiring sales or account manager with some experience in the field. To achieve the certificate level you must complete four mandatory units: Managing responsible selling Understanding and developing customer accounts Understanding the integrated functions of sales and marketing Sales forecasts and target setting The diploma comprises the four mandatory units above plus another four or five units selected from the list below to a credit value of 20. Leading a team Motivation and compensation for sales teams Coaching and mentoring Designing planning and managing sales territories Analysing the financial potential and performance of customer accounts Relationship management for account managers Bid and tender management for account managers Developing a product portfolio Where do I study? Working via distance learning with two tutorials per unit at the University, you ll complete three workbooks per unit. In each workbook you ll complete two or three tutorassessed assignments, usually within twentyeight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want. You will gain the knowledge and skills required for employment within a sales environment. This qualification provides opportunities for progression to further qualifications at the same or higher levels. There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately with degree level. We re committed to flexible learning, designed to fit around your other commitments. Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering. or 16

17 Sales Institute of Sales and Marketing Management (ISMM) Sales Management or Account Management Certificate or Diploma (Level 6) Yes, if you are leading the sales function within your organisation. To achieve the certificate level you must complete the Leading a Culture for Responsible Selling unit plus three optional modules from the following list Leadership and management in sales Planning and implementing sales and marketing strategy Salesforce organisation Sales forecasting and budgeting Developing strategic relationships with major customers Managing sales-related change Developing and using customer insight To achieve the Diploma you must complete all of the above units. Where do I study? Working via distance learning with two tutorials per unit at the University, you ll complete three workbooks per unit. In each workbook you ll complete two or three tutorassessed assignments, usually within twentyeight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want. You will gain the knowledge and skills required for employment within a sales environment. This qualification provides opportunities for progression to further qualifications at the same or higher levels. There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately to honours degree level. We re committed to flexible learning, designed to fit around your other commitments. Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering. or 17

18 Accounting Chartered Institute of Management Accountants (CIMA) Operational level and Management Are these courses for me? Yes, if you are aiming to qualify as a Chartered Management Accountant, are preparing for the CIMA exams and would like help via classroom and revision courses. This qualification consists of six papers, with three at each level: Operational level: Enterprise Operations Financial Operations Performance Operations Management level: Enterprise Management Financial Management Performance Management We advise you to concentrate on studying just two of the above papers per sitting, or you can also choose to study for just one at a time. To give you a balance of content, we recommend you don t select similar topics as a combination, for example Performance Operations and Performance Management. In addition to these taught courses, we also offer revision courses to help boost your success rate. Where and when do I study? The taught courses run over six consecutive Saturdays and, if you choose to study two papers per sitting, you will study one subject in the morning and another in the afternoon. The revision courses run over three consecutive Saturdays. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. Both the taught and revision courses take place at our de Havilland Campus. These courses are an ideal, flexible way to prepare for your CIMA qualification, as you learn from CIMA-dedicated lecturers in a stimulating environment. Courses start in September and March. or You can also find out more and complete a booking form at go.herts.ac.uk/cima 18

19 Accounting Chartered Institute of Management Accountants (CIMA) Strategic Yes, if you are aiming to qualify as a Chartered Management Accountant, are preparing for the CIMA exams and would like help via classroom and revision courses. These courses are an ideal, flexible way to prepare for your CIMA qualification, as you learn from CIMA-dedicated lecturers in a stimulating environment. This qualification covers the following papers: Enterprise Strategy Performance Strategy Financial Strategy We also offer a revision course for each paper, for those who have already studied the papers but are preparing to sit the exams. Where and when do I study? If you are attempting this level for the first time, we offer a nine-week course that covers all three papers above. There are six consecutive Saturday workshops for each paper, with one paper taught in the morning and another in the afternoon. You will need to have successfully completed both the CIMA Operational and Management level papers (see page 20 for details). Courses start in August and January. or You can also find out more and complete a booking form at go.herts.ac.uk/cima The revision courses are also taught over weekend sessions and are three consecutive Saturdays or Sundays. All teaching takes place at the University s de Havilland Campus, and you will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. 19

20 Accounting Chartered Institute of Management Accountants (CIMA) TOPCIMA with optional fast-track to MSc Business and Management Studies Yes, if you are aiming to qualify as a Chartered Management Accountant. TOPCIMA tests the ability of students to bring together a range of professional skills to produce a coherent report covering the issues facing a fictional organisation. During this course you will: Research a new business sector Specifically relate issues being faced by a fictional organisation with their technical knowledge Demonstrate the skills that are demanded in each section of the marketing grid Courses start in August and January. or You can also find out more and complete a booking form at go.herts.ac.uk/cima Fast-track to a University of Hertfordshire MSc in Business and Management If you have successfully completed your full CIMA qualifications you are eligible to take the University of Hertfordshire s Masters top-up route. We also offer a revision course for each paper, for those who have already studied the papers but are preparing to sit the exams. Where and when do I study? We offer a six-week course held on consecutive Saturdays for a full day from 09:00-17:00. These courses are an ideal, flexible way to prepare for your CIMA qualification, as you learn from CIMA-dedicated lecturers in a stimulating environment. You will need to have successfully completed both the CIMA Operational and Management level papers (see page 18 for details). You will identify a strategic theme within your organisation and produce a written project. You will work with an assigned tutor throughout to facilitate your independent study and reflection. You can start this programme of study to suit you and we recommend a period of 6-8 months to complete. For further information, please call CPDU on or 20

21 Public Relations Chartered Institute of Public Relations (CIPR) Foundation Award (Level 3) Yes, if you are considering a career in PR or already working in a wider role with some responsibility for dealing with public relations for your organisation. You will examine the key terms, techniques and theories of public relations and look at relationships between PR and other business functions such as marketing, advertising, promotions and publicity. You will gain a broad introduction to the specialist areas of PR, ethical issues, the CIPR code of practice and to in-house and consultancy working practices. Concepts such as corporate social responsibility (CSR), reputation management and working with publics will also be considered. Where and when do I study? This course is taught on the University s de Havilland Campus in three full-day Saturday workshops (between 09:00 17:00). Students will be required to sit an exam at the end of the course. This course will give you an overview of the field of PR and enable you to differentiate between the concepts and practices of PR and a number of other functions within the organisation. You will gain a working knowledge of key PR terms and the CIPR code of ethics and be able to demonstrate an understanding of when and how to write and place a news release. You will need to have five GCSEs (or equivalent) at grade C or above. The course is offered twice each year in February and September. How long is the course? Fifteen hours of lectures and workshops with approximately fifteen hours of background study and revision. Plus completion of a three hour exam. or You can also find out more and complete a booking form at go.herts.ac.uk/cima 21

22 Plug into a real business network The University of Hertfordshire Business School s Corporate and Professional Development Unit is ready to help you, your people and your organisation. To find out more about any of our services and facilities, call +44 (0) / or SX6168/BP/03_2012 go.herts.ac.uk/businessservices

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