Your introduction to marketing qualifications with Home Learning College

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1 Your introduction to marketing qualifications with Home Learning College Shabnam Sadjady Home Learning College student CAM Diploma in Digital Marketing 1

2 Introduction Thank you for considering Home Learning College for your marketing studies. We would like to lead you through our online learning experience. In this guide you will be able to learn more about: To get the most from your learning experience, we encourage you to take advantage of a conversation with one of our experienced Course Advisors who will help you in making your decision. It is worth considering: A career in marketing CIM, CAM, IDM and Squared Online marketing qualifications The Home Learning College difference 1. How this qualification will help you in achieving your professional ambitions 2. What outcome is important to you? 3. How online learning will fit around your current commitments 4. What are the costs and which payment options are available to you? 5. Any other questions and concerns you may have. The benefits of studying online The admissions process To find out more, talk to one of our expert Course Advisors free on We are open 9am-8.30pm weekdays and 10am-5pm weekends. 2

3 Is marketing for me? If you thrive in a fast-paced environment and love using your communication skills in a creative way, a career in marketing can be very exciting. What skills do I need? Marketing requires creative, dynamic thinkers; people who can think outside the box, solve problems and deliver on targets. In a marketing role, you will often be required to produce strong marketing campaigns but coming up with a great idea is only half the job. You will also need to implement your idea within marketing activity and monitor its performance. To be a successful marketing professional you will need to have the following skills: What would I be doing? Typical Hours: per week Salary: 25,000-85,000* Work Environment: Office/ events/client meetings Entry Requirements: No formal requirements Marketing is about promoting a product or service to potential customers in order to encourage interest and boost sales. It is an important aspect of business and can make for an exciting, rewarding career, offering: A well defined career path (see overleaf) On-the-job training in marketing technologies An excellent starting salary A high earning potential Job stability The ability to work in any industry Many specialisms within the marketing field. The ability to cope under pressure Creativity Flexibility Digital capability Organisational skills Strong written skills Ambition Analytical ability. *Source: Guardian Jobs Salary Checker May 2014 To find out more, talk to one of our expert Course Advisors free on We are open 9am-8.30pm weekdays and 10am- 5pm weekends. 3

4 What would I be doing? Depending on which area it is in which you choose to specialise, the work you could be doing as a fully qualified Marketing Executive or an Account Manager in a marketing agency could involve: In house or agency? One decision an aspiring marketing professional will have to make is whether they want to work for a marketing agency dealing with a variety of external clients or as part of a company s in house marketing team. Organising market research Assisting with campaign development and execution Arranging promotional events Analysing data Assessing campaign results Writing online content Optimising Search Engine performance Managing Pay Per Click advertising Drafting press releases Scheduling and creating social media posts Updating clients. Agency: Marketing agencies supply specialist marketing services for a variety of different organisations and brands, giving you the opportunity to build a comprehensive campaign portfolio. In house: Working in house means working in a company s internal marketing department and working to promote the brand and products associated with that company, allowing you to gain a deeper understanding of the product/service and monitor campaign success through to completion. What you could be earning at each stage of your career Working in marketing means a clear career path with a real opportunity to progress and the potential to earn a very good salary: Position Salary Expectations The course worked so well for me. I allocated myself 15 hours a week and my assignments were marked within a few days which was great. I found the webinar links really useful and my tutor was brilliant; every time I d send an he d respond within an hour. Carla Reed Marketing Assistant 21,000* Marketing Executive 29,000* Assistant Marketing Manager 37,500* Marketing Manager 44,500* Senior Marketing Manager 56,000* Marketing Director 85,000* *Source: Guardian Jobs Salary Checker May

5 Our partnerships with awarding bodies: CIM, CAM, IDM and Google Marketing is an extremely attractive and competitive industry, so having a relevant professional qualification is a huge advantage when securing a new role or promotion. To ensure that all of our students, regardless of which stage they are at in their career, can choose a course perfectly suited to help them become more employable and significantly boost their salary potential, we have built strong links with the leading awarding bodies. By partnering with the Chartered Institute of Marketing (CIM), the Communications Advertising and Marketing (CAM) Education Foundation, and exclusively, the Institute of Direct and Digital Marketing (IDM) and Google, we guarantee one of our courses will be right for you. Our strong relationship with CIM, CAM, IDM and Google ensures our courses meet the high industry standards, and are built around the needs of marketing employers. The Chartered Institute of Marketing (CIM) CIM is the world s largest organisation for professional marketers, recognised globally as the leading professional body within the marketing industry. CIM has over 60,000 members; individuals and businesses alike; looking to develop their marketing talent, gain qualifications and achieve professional recognition in the workplace. The Communications Advertising and Marketing (CAM) Education Foundation The CAM Foundation is a registered education charity that strives to deliver specialised qualifications in digital and offline marketing communications. In 2000 the Foundation formed an alliance with CIM and from then onwards, CAM qualifications have been awarded by CIM. The Institute of Direct and Digital Marketing (IDM) The IDM is the only UK government approved institute for digital marketing professionals, and has been helping marketers boost their careers for over 25 years. This exclusive partnership with Home Learning College brings IDM s qualifications online so you can fit your studies around your life. Delivered by marketing experts, our courses combine real-world examples with up-to-the-minute content to give you the skills, confidence and recognition to excel in your career. Squared Online by Google Squared Online is the unique product of a collaborative online partnership between Home Learning College and Google. It is the only online version of Squared, an initiative originally created to educate digital marketers. Endorsed by the IPA and created in consultation with the wider marketing community, Squared Online is 5

6 Our marketing courses Each course has been individually designed closely with the accrediting body to ensure it delivers strong learning outcomes essential for a marketer s career and boosts the skills and knowledge they have already gained in their career so far. With CIM course for beginners and Squared Online for midlevel to senior professionals, choose the course most suited for the next stage of your career: CIM Introductory Certificate in Marketing: Designed for those just starting out in their marketing career, this course delivers a comprehensive overview of the basic marketing principles and practices, covering everything you need to know for an entry level role, including the role of marketing in business, the marketing mix and customer behaviour. CAM Diploma in Digital Marketing: Designed for marketing professionals with two to three years marketing experience looking to elevate their career, this course teaches the essentials of creatively employing digital elements to the marketing mix, how to influence consumer behaviour using social media platforms and effective digital campaign planning. The IDM Professional Diploma in Digital Marketing: Designed for those with two to three years marketing experience looking to develop their digital marketing skills, this online course will qualify you to develop a digital marketing strategy and apply key digital tools and techniques to achieve your marketing objectives. Providing you with up-to-the-minute, relevant and practical marketing knowledge, this internationally recognised qualification is the perfect step for marketers to progress to senior managerial level. The IDM Professional Certificate in Social Media: Designed for those wishing to specialise or learn new skills in social media, this indepth qualification will give you the practical knowledge and expertise to stand out in this competitive discipline. The IDM Award in Direct and Digital Marketing: Designed for those who are new to marketing or to digital, this qualification will give you a solid grounding in the principles of direct and digital marketing and an excellent foundation on which to build your marketing career. Squared Online Certificate in Digital Marketing by Google: Designed for today s and tomorrow s leaders in marketing, the Squared Online Certificate in Digital Marketing is a ground-breaking marketing education initiative all about learning the strategy, technology, and management behind modern business enterprises, using digital marketing and data management as the key. The programme is taught as a high-intensity synchronous course where students start in study-groups and stay with that group for the 6 month duration, working together on interactive exercises. 6

7 Course snapshot Course Level Equivalent to Study Units Tutor Marked Assessments Exams Guided Learning Hours (approximate) CIM Introductory Certificate in Marketing Level 3 A-Level CAM Diploma in Digital Marketing Level 4 HNC/Degree 3 11 N/A 300 IDM Professional Diploma in Digital Marketing Level 6 Bachelor s Degree Squared Online Certificate in Digital Marketing N/A A Postgraduate Qualification 5 5 N/A 200 IDM Professional Certificate in Social Media Level 5 Diploma of Higher Eductation IDM Award in Direct and Digital Marketing Level 4 HNC/Degree 10 N/A N/A 35 Online learning means you can study at your own pace and progress at a speed that works for you. You will have full tutorial support along the way to ensure your success on the course, with Tutor Marked Assignments (TMAs) submitted online and marked by our tutorial team, but any external exams must be attended in person at one of our approved exam centres. Need help deciding which course to choose? If you are unsure what level you are at or need help deciding how far to take your studies, our experienced Course Advisors will be able to help you identify your skills and areas for development and assist you in choosing the course best suited to you. They can be contacted free on between 9am- 8.30pm weekdays and 10am-5pm weekends. I m loving the course, it s challenging but the tutors are there on hand when you need them, you can do it all online, and you can work the course around a full time job and family. All the resources are there. The best thing is that at the end of it I m going to have a qualification in the area I really want to work in. Home Learning College is helping me to get a brighter future. Sandra Reid, CAM Diploma in Digital Marketing 7

8 The Home Learning College difference get qualified, get further Home Learning College is the largest online provider of professional qualifications. We know that most of our students have other commitments, so we offer a revolutionary approach to learning that fits around them. We take pride in delivering the very best learning experience we can. There are many reasons why our students choose to study with us: 100% pass rates Our pass rates are consistently above the national average, with our most recent CIM pass rate at 100%* High quality course material Our course materials are written by high-profile industry experts and endorsed by the awarding bodies; CIM, IDM, Google and CAM Experienced tutors We have a large and experienced marketing faculty who take pride in their work and are 100% focused on getting you qualified Our live online classes We offer regular live classes for all our courses delivered online allowing full interaction with your tutor and peers. They are also recorded, so if you miss them you can watch them at any time *Based on results from April 2013 January REASONS to study by distance learning with Home Learning College Our Course Advisors All our Course Advisors are trained professionals who will support and guide you through this important decision Exclusive connections We have excellent relationships with the employer recognised accrediting bodies in the marketing sector: CIM, CAM, IDM and Google It is all included Wherever possible we package together everything you need for your course, such as awarding body membership and live online classes We make it affordable We offer flexible and affordable payment options, including 12, 24 and 36 month instalment plans as well as discounts when paying in full * ** Any Credit Agreement you enter into will be governed by Oakbrook Finances Terms and Conditions, as provided to you by Oakbrook. Any Credit Agreement you enter into is subject to a credit check and will be governed by Oakbrook Finance s Terms and Conditions, as provided to you by Oakbrook. As you can see, we have set out to offer the best online marketing courses available but our students are the best qualified to judge. I found the Virtual Learning Community fabulous. I could log on at any time and keep in regular contact with my tutor. Phil Williams Watch their feedback With a 5 month old son, the only option for me was to study from home. With Home Learning College, it was simple. You ve got online support, can speak with other students for advice or help and the tutors are extremely helpful. I m so proud to be a qualified. Home Learning College opened so many doors for me. Kalina Georgieva 8

9 Learning online and on your own terms Today many professionals choose to study online over a classroom alternative. They want the flexibility of online learning without sacrificing the personal support of a tutor. At Home Learning College, we have structured our courses to offer the best of both worlds. With us you can: Fit your studies around work and family life Get ongoing support from a personally assigned tutor Study from home or away Login to your coursework online and complete assignments and exams only when you are ready. Talk with your tutor via , over the phone or online. Access your study materials from wherever you are. Continue to earn while you learn Connect with fellow students who are in the same position Put your learning into practice as you progress through the course. Interact in our forums, share work or even find a study buddy that can work along with you. 9

10 Virtual Learning Campus (VLC) Your Virtual Learning Campus (VLC) You are able to access everything you need for your course in one place, via our Virtual Learning Campus (VLC), including all your course materials, ebooks, live online classes, video recordings, assignment submission, practice tests and a wealth of other helpful resources. You will be able to join live online classes, interact with other students using the student forums and download useful guides, exam practice papers and other resources when you need them. With the VLC you will never feel alone in your studies. Practice tests Course material Live classes Assignment submission I could finish an assignment at 1:00 a.m. and submit it immediately, rather than having to wait for normal working hours. The flexibility of this form of study really suited me. It allowed me to fit the course around the rest of my busy life. Karishma McDonald ebooks Videos 10

11 Get all the support you need When you enrol, you will be assigned a personal tutor who will be your main point of contact during your course; available via phone, or on the VLC. When you submit assignments for your course, your tutor will be able to access your uploaded assignment via the VLC and will aim to mark your assignment and provide feedback within seven days. Jessica Simpson is the Marketing Deputy and Faculty Manager at Home Learning College. She has a very strong marketing background. Jessica s responsibilities include customising learning plans and providing comprehensive welcome guides for new students. She also frequently checks her s and phone messages, responding to s within 24 hours but more often a turnaround of less than two hours is achieved. Phone calls are used when a more personal and supportive touch is required. I get many students who have very little confidence when starting out and are so worried they are not going to do well but with my help and guidance I see them achieve things they never thought they could and this is so rewarding for me as their Tutor this kind of transformation makes all the hard work worthwhile! Jessica Simpson, Home Learning College Marketing Deputy and Faculty Manager 11

12 Live online classes Learning online does not mean having to sacrifice the benefits you would get with classroom learning. Online classes consolidate what you have learnt from your own studies with face-to-face tuition and interaction with your fellow students. Your tutor will run regular classes covering the key topics of your course which you can join live or watch later via a recording. Our live online classes allow you to be face-to-face with your tutor as you would in a traditional classroom environment with interactive features, including a white board, chat-box and poll question feature. There are self-test questions for each lesson in the unit for you to complete as you go and check your progress. This all happens through your web browser. Example of a live online class Kyveli Charalampidou and Daniel Hargreaves Home Learning College students 12

13 Career development hub Kalina Georgieva Home Learning College student We know that virtually all of our students are studying to improve their career prospects we give you the tools to ensure you can make the most of your new qualification. The Career Development Hub is a private online careers portal accessible only by our students. It is a website accessible via the VLC that provides you with all the tools you need to progress with your professional career, including: ü ü Specialised CV builder Be fully prepared interview simulator allowing you to practise your interview skills Over 2,500 videos and advice articles from professionals Unique job search portal with over 250,000 jobs in the UK Psychometric and aptitude tests Weekly industry news updates. At the start of your course, you will be given the log in details for your own personal account. 13

14 Are you ready to take the next step? Whether you know the course you want to do and are ready to get started right away, or you just want to have a chat with one of our experienced Course Advisors, all you need to do is give us a call free on We are open 9am- 8.30pm weekdays and 10am-5pm weekends. What to expect from your conversation Our Course Advisors are all trained experts in professional study and are here to help you make the right choices for your career. They will run through your employment history, previous qualifications and interests with you and use this to help determine the path you should take. Call free on To make the most of your information and to help you decide on your next steps, we recommend you consider the following questions: Where do you want to go in your career? What do you want to get out of the course? How soon would you like to get qualified? Do you have any questions about online learning? Have you thought about payment options? Or visit us We are here to help with expert advice and information, so you can take the next step towards a better career. 14

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