Programme Specification

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1 Programme Specification Title: Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) To be delivered from: Level Date Masters or Postgraduate Certificate (PG Cert) Masters or Postgraduate Diploma (PG Dip) Masters or Master of Science (MSc) Page 1/22

2 Table Of Contents 1. Introduction Basic Programme Data Programme Description Overview Aims and Objectives Variations to Standard Regulations and Guidance Programme Outcomes Knowledge and Understanding Subject Specific Intellectual Skills Subject Specific Practical Skills Transferable Skills and Attributes Learning, Teaching and Assessment Strategies Learning and Teaching Strategy Assessment Strategy Programme Structure Appendix I - Curriculum Map Appendix II - Assessment Map Appendix III - Benchmark Analysis Appendix IV - Benchmark Statements(s) Page 2/22

3 1. Introduction This document describes one of the University of Lincoln's programmes using the protocols required by the UK National Qualifications Framework as defined in the publication QAA guidelines for preparing programme specifications. This programme operates under the policy and regulatory frameworks of the University of Lincoln. Page 3/22

4 2. Basic Programme Data Final Award: Programme Title: Exit Awards and Titles Master of Science (MSc) Marketing Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) Subject(s) Marketing Mode(s) of delivery Full Time Is there a Placement or Exchange? UCAS code Awarding Body Campus(es) School(s) Programme Leader Relevant Subject Benchmark Statements Professional, Statutory or Regulatory Body Accreditation No University of Lincoln Lincoln Campus Programme Start Date Lincoln Business School Mizanur Rahman (mrahman) Page 4/22

5 3. Programme Description 3.1 Overview MSc Marketing is a full time teaching based postgraduate programme in marketing. 3.2 Aims and Objectives Educational aims of the programme: The MSc Marketing aims to provide: A realistic progression for those students who have studied business at the undergraduate level that is, it builds upon knowledge gained as an undergraduate, whilst at the same time utilising knowledge and skills acquired during relevant employment. A good general management education with a specialism in Marketing, including a major opportunity to research in depth a business related topic at the dissertation level To provide Graduates with an opportunity to apply new knowledge within the base of their professional experience. They will be able to reflect on and learn from that prior experience and thus be able to integrate new knowledge with past experience and apply it to new situations. The MSc Marketing programme is distinctive by providing: A greater emphasis on employability with the MSc Marketing employability will feature throughout the taught modules emphasising the link between marketing/business ideas and practice. Many of the taught modules lend themselves to an external focus and assignments will emphasise this approach. The new programmes will reflect developments and emerging theories within the marketing subject area. Specific modules such as Cybermarketing and Global Relationship Marketing emphasise the growing importance of networking and technology within today s top marketing orientated firms. An emphasis on working with employers across modules will enhance the relationship between students and the industry. One outcome of this we hope will be a greater intensity of relations with local employers via guest lectures, etc. which is part of our business mission. The above strategy will lead to a greater role for the Faculty s Employer Engagement Manager in the support of the MSc Marketing. We believe that the approaches outlined above will make our Master s products more commercially attractive, especially in a time of grater competition in the jobs market. QAA Subject Benchmark Statement(s): The MSC Marketing responds to the United Kingdom QAA benchmark statement for the subject of Masters Courses in Business and Management, which does cover the more general area. (QAA /07, 2007) The MSc Marketing is a type 2 award. Internal contexts: The Faculty is looking to secure a high quality, clearly defined portfolio of postgraduate courses. Thereby resources can be directed upon a smaller but academically stronger, range of activities. The development of a strong and focussed Programme will enable the Faculty to maintain a coherent student experience. This MSc Marketing programme addresses a current gap within the Faculty s offerings and should make a contribution towards the fulfilment of the University s overseas students target. The programme will also strengthen the research profile of the Faculty by stimulating projects that will support the research interests of the Academic Team and by providing Page 5/22

6 an appropriate route to PhD research for promising candidates. The proposed Programme will contribute to and build upon the courses and expertise already available in the Lincoln Business School and the Faculty of Business and Law. Staff profile: There are eight Professors within the faculty. Many staff have masters degrees and doctorates. All staff have extensive experience of teaching on degrees with international focii. The faculty performed very well in the previous Research Assessment Exercise (RAE) securing the highest ever standard by the Business School External contexts: The MSc Marketing is designed to reflect current marketing practice and developments in thinking within the academic discipline. An example is the growing interdependency of skills within the marketing discipline. The link to the external environment enables our graduates to understand market opportunities and threats, assess possible options and implement change, within a framework of enterprise development. In order to provide the right opportunities to develop these skills, students will experience at first hand industry/marketing activities through live projects, visiting speaker programmes, membership of the Chartered Institute of Marketing student chapter and placement opportunities ensure students are kept up to date with issues facing a wide range of organisations in the public and private sectors. This Programme is proposed as a specific response to a growing demand from prospective students who have enquired about international marketing courses from home, EU and international markets. Many of whom have visited our open days or recruitment fairs overseas. 3.3 Variations to Standard Regulations and Guidance None Page 6/22

7 4. Programme Outcomes Programme-level learning outcomes are identified below. Refer to Appendix I Curriculum Map for details of how outcomes are deployed across the programme. 4.1 Knowledge and Understanding On successful completion of this programme a student will have knowledge and understanding of: 1 Identify key concepts and models in the relevant area of marketing/business and apply best practice to solve work based problems 2 Demonstrate an intensive and critical appreciation of relevant literature and theory 3 Employ a theoretical framework for the analysis and selection of key business themes which may be applied to work based learning experiences. 4 Identify major problem areas within the international marketing arena 5 Recognise and critically appraise core concepts and theories of marketing within the more specific funtional areas. 4.2 Subject Specific Intellectual Skills On successful completion of this programme a student will be able to: 6 Critically analyse evidence using the main theoretical perspectives of the relevant marketing area. 7 Justify choice of concepts and models. 4.3 Subject Specific Practical Skills On successful completion of this programme a student will be able to: 8 Investigate and report on professional practice in the relevant area of marketing. 9 Design and execute an appropriate investigation into relevant marketing practices 10 Apply appropriate evidence-gathering techniques in a named area of practice 4.4 Transferable Skills and Attributes On successful completion of this programme a student will be able to: 11 Actively synthesise the learning they acquire from a review of theory with that acquired in their investigation of practice 12 Identify and reflect on relationships between methods, processes and outcomes 13 Draw implications for the improvement of relevant business practice from contemporary thinking in the field. Page 7/22

8 14 Identify and communicate research questions, outine critically possible solutions and adopt a appropriate strategy after due evaluation For details of each module contributing to the programme, please consult the module specification document. Page 8/22

9 5. Learning, Teaching and Assessment Strategies 5.1. Learning and Teaching Strategy Learning and Teaching strategy: The teaching and learning strategy adopted within the MSc Marketing programme derives from and builds on the University s Teaching and Learning plan as it applies to the post-experience, post-graduate nature of learning and from the Faculty s Teaching and Learning Strategy. The University teaching and learning plan is subject to continuous critique and review in the pursuit of excellence.. The key Faculty strategic objectives driving the Teaching and Learning Strategy are to: Provide all students with a high quality teaching and learning environment Constantly seek to review the quality of the teaching and learning processes Improve student achievements and value added indicators Increase in graduate employment Attainment of high ratings from professional bodies and external agencies Improvement in the reputation and external positioning of the Faculty. Students are expected to move from existing skills and body of knowledge to rapidly assimilate and analyse concepts in marketing, hence modules will commence with basic tools in the practice of business/marketing and related techniques but will culminate in more decision-based assessment. At the end of the course, it is expected that students will be autonomous and critically self-reflective individuals equipped with a set of skills, which will enable them to operate effectively in their careers. The modules will utilise methods of teaching and learning which are appropriate to Masters level study, as set out in the FHEQ and outlined in principle in the QAA Benchmark statement for Masters programmes in Business, such as a case study approach, group discussions, presentations, report writing etc. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, simulation materials (including real life data and computer technology) and where relevant, the participants' own experiences. External academic and professional speakers from the business/marketing world will be invited to address the students. The programme will employ a variety of teaching and learning methods designed to meet its aims. The style of teaching will vary to reflect individual module objectives. Information relating to the structure of the module, assessment and attendance requirements and reading lists will be in the form of a formal module handbook, which may include indicative lecture notes and problem sheets. The programme, in keeping with other postgraduate programmes, will expect students to read and be aware of current theoretical debates within the literature, including relevant journals, and reading lists will also include reference to current events in the financial sector. Classes will be interwoven with discussions and debating opportunities regarding the rapidly changing events in this field. Class sizes will remain small allowing for the interactive teaching and learning approach that will be required given that students will emanate from varied undergraduate backgrounds. This also provides an opportunity for mature students to share prior knowledge and explore interlinkages. Sessions in learning support areas such as library, Blackboard, using the internet and information technology will be incorporated in the programme and will be supported by the Academic Librarian. These will enable students to gain practical experience in their application. As the Programme develops, on-line Page 9/22

10 learning resources, bulletin boards and discussion groups will be developed. The University s portal will be used as a platform for this facility. The programme leader will be responsible for the overall organisation, development and monitoring of the Programme. Every module will be evaluated by means of on-going discussion with students and also individual evaluation sheets. The programme leader will chair a programme committee, which will meet twice annually and will comprise of the Programme delivery team and student representatives. Regular feedback through such means will help to enrich the programme and ensure quality procedures are complied with Assessment Strategy Assessment strategy: The assessment strategy adopted within the MSc Marketing ensures that the Intended Learning Outcomes of the Programme are appropriately tested through the assessment process. Assessment methods will reflect the differing theoretical and practical approaches and learning outcomes of the modules. Individual module assessment regimes and module assessments will be recommended by the module coordinator to the course team for approval. Formative assessments will be integrated into the programme. Students will be offered feedback to ensure that it contributes to the learning process. Assessments may contain an element of individual choice. Care will be taken to ensure that the students fully understand the level of engagement with assessment that is required to meet the FHEQ requirements for Masters level study. All modules (except for the dissertation) will be assessed by the equivalent of one 4,000 word written assignment. For the Dissertation, at Master s stage, participants will produce a research dissertation of 15,000 words. It is intended that the students will work on their research proposal during the second semester so that by the end of that second semester they can formally start their dissertation. During the second semester, students will be able to discuss their research proposals informally with prospective supervisors. This will enable them not only to explore various topics and their feasibility but will encourage early formulation of research strategy. Normally no APL or APEL will be accepted in lieu of any assessment. The pass mark will be 50% for each module in keeping with the postgraduate regulations (August 2008). Following assessment, detailed formative feedback is given to students within three weeks of the date of submission regarding their performance to aid them in enhancing their work. All marked work is subject to moderation and processing through a Programme Board, which includes external examiner scrutiny. Page 10/22

11 6. Programme Structure The total number of credit points required for the achievement of Postgraduate Certificate (PG Cert) is 60. The total number of credit points required for the achievement of Postgraduate Diploma (PG Dip) is 120. The total number of credit points required for the achievement of Master of Science (MSc) is 180. Masters Title Credit Rating Core / Optional Integrated Global Communications Core Consumer Behaviour and Retail Marketing Strategy Core Cybermarketing Core Global Relationship Marketing Core Research Design and Methods Core International Marketing Planning Core Finance and accounting Core Understanding International Business Core The Dissertation Project in MSc Marketing Core Page 11/22

12 Appendix I - Curriculum Map This table indicates which modules assume responsibility for delivering and ordering particular programme learning outcomes. Key: Delivered and Assessed Delivered Assessed Masters Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business PO13 PO14 Page 12/22

13 Page 13/22

14 Appendix II - Assessment Map This table indicates the spread of assessment activity across the programme. Percentages indicate assessment weighting. Masters Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business 70 Page 14/22

15 Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business Consumer Behaviour and Retail Marketing Strategy Cybermarketing Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business Consumer Behaviour and Retail Marketing Strategy Cybermarketing EP Page 15/22

16 Finance and accounting Global Relationship Marketing Integrated Global Communications International Marketing Planning Research Design and Methods The Dissertation Project in MSc Marketing Understanding International Business Page 16/22

17 Appendix III - Benchmark Analysis This table maps programme learning outcomes to relevant QAA subject benchmark statements or PSRB guidelines. Knowledge and Understanding PO1 PO2 PO3 PO4 PO5 PO1 PO2 PO3 PO4 PO5 PO1 PO2 PO3 PO4 PO5 MDBM01 MDBM02 MDBM03 MDBM04 MDBM05 MDBM06 MDBM07 MDBM08 MDBM09 MDBM10 MDBM11 MDBM12 MDBM13 MDBM14 MDBM15 MDBM16 MDBM17 MDBM18 MDBM19 Subject Specific Intellectual Skills PO6 MDBM01 MDBM02 MDBM03 MDBM04 MDBM05 MDBM06 MDBM07 MDBM08 MDBM09 Page 17/22

18 PO7 PO6 PO7 PO6 PO7 MDBM10 MDBM11 MDBM12 MDBM13 MDBM14 MDBM15 MDBM16 MDBM17 MDBM18 MDBM19 Subject Specific Practical Skills PO8 PO9 PO10 PO8 PO9 PO10 PO8 PO9 PO10 MDBM01 MDBM02 MDBM03 MDBM04 MDBM05 MDBM06 MDBM07 MDBM08 MDBM09 MDBM10 MDBM11 MDBM12 MDBM13 MDBM14 MDBM15 MDBM16 MDBM17 MDBM18 MDBM19 Transferable Skills and Attributes MDBM01 MDBM02 MDBM03 MDBM04 MDBM05 MDBM06 MDBM07 MDBM08 MDBM09 Page 18/22

19 PO11 PO12 PO13 PO14 PO11 PO12 PO13 PO14 PO11 PO12 PO13 PO14 MDBM10 MDBM11 MDBM12 MDBM13 MDBM14 MDBM15 MDBM16 MDBM17 MDBM18 MDBM19 Page 19/22

20 Appendix IV: Benchmark Benchmark Statement(s) Page 20/22

21 MDBM01 - Demonstrate a systematic understanding of relevant knowledge about organisations, their external context and how they are managed. MDBM02 - Demonstrate application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation. MDBM03 - Demonstrate a critical awareness of current issues in business and management which is informed by leading edge research and practice in the field. MDBM04 - Demonstrate an understanding of appropriate techniques sufficient to allow detailed investigation into relevant business and management issues. MDBM05 - Demonstrate creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management. MDBM06 - Demonstrate ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations. MDBM07 - Able to evaluate the rigour and validity of published research and assess its relevance to new situations. MDBM08 - Able to extrapolate from existing research and scholarship to identify new or revised approaches to practice. MDBM09 - Ability to conduct research into business and management issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process. MDBM10 - Ability to communicate effectively both orally and in writing, using a range of media. MDBM11 - Able to operate effectively in a variety of team roles and take leadership roles, where appropriate. MDBM12 - Able to consistently apply their knowledge and subject-specific and wider intellectual skills. MDBM13 - Able to deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate their conclusions clearly to a range of audiences. MDBM14 - Able to be proactive in recognising the need for change and have the ability to manage change. MDBM15 - Able to be adaptable, and show originality, insight, and critical and reflective abilities which can all be brought to bear upon problem situations. MDBM16 - Able to make decisions in complex and unpredictable situations. Page 21/22

22 Powered by TCPDF (www.tcpdf.org) University of Lincoln Programme Specification - Master of Science (MSc) Marketing MDBM17 - Able to evaluate and integrate theory and practice in a wide range of situations. MDBM18 - Able to be self-directed and able to act autonomously in planning and implementing projects at professional levels. MDBM19 - Able to take responsibility for continuing to develop their own knowledge and skills. Page 22/22

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