IMI Diploma in Digital Business. & MBS in Digital Business

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1 IMI Diploma in & MBS in

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3 Context and Rationale for the MBS in IMI and UCC have partnered to develop the MBS in. By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being the world of digital business. business is the creation of new business designs by blurring the digital and physical worlds. The digital era not only makes big bets possible but increasingly necessary. To compete in the face of digital disruption, your firm must transform. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. The challenge for most, is not to see what is possible, but to determine what is profitable with digital technology. Enterprises seek digital edge transformation processes, business models and the customer experience by exploiting the pervasive digital connections between systems, people, places, and things. Any company large or small, old or new can use this digital technology to create a winning edge for its business. (adapted from Accenture Technology Vision 2015, Martin Gill, Forrester Research 2014, Mc Donald & Rowsell-Jones, Gartner Inc) EMERGING THEMES that reflect shifts in the business ecosystem The Internet of Me is changing the way people around the world interact through technology, placing the end user at the center of every digital experience. devices are powering an Outcome Economy and enabling a new business model that shifts the focus from selling things to selling results. The Platform (R)evolution reflects how digital platforms are becoming the tools of choice for building next-generation products and services and entire ecosystems in the digital and physical worlds. The Intelligent Enterprise is making its machines smarter embedding software intelligence into every aspect of its business to drive new levels of operational efficiency, evolution, and innovation. Advances in more natural human interfaces, wearable devices, and smart machines are extending intelligent technology to interact as a team member, working alongside employees in a Workforce Reimagined Accenture,

4 Who is this programme for? It is aimed specifically at organisations who are seeking to expand or improve their digital engagement in business If you require expertise to help with understanding new and emerging digital business models and their associated challenges If you are involved in sales, marketing, finance and IT functions If you are a change agent in developing or evaluating digital business If you are charged with managing and controlling your organisations digital content If you have a role in transforming the existing digital business model of your organisation Key Themes Maximising Value in the Economy Discover Opportunities Develop Services Communicate Commercialise Meet the Programme Director Dr. Philip O Reilly Programme Dates: Part 1 (UCC Cork) 21, 22, 23 October , 19, 20 November , 17, 18 December , 14, 15 January , 11, 12 February , 10, 11 March 2016 Programme Duration: Classes run from 9am to 5pm each day. 2

5 Part 1 Programme content: Maximising Value in the Economy Theme 1 The Mobile, Social and Collaborative Web Objective: Provides participants with the ability to create and capture business value by leveraging established and emerg ing web and mobile technological trends. Participants Will: Explore technological, social, legal and economic characteristics of established and emerging web and mobile technological trends, such as social media, social networking and collaboration platforms. Examine value drivers, commercial opportunities and business cases for exploiting these trends/phenomena. Critique challenges, best practices and critical factors for successful exploitation of these trends/ phenomena. Theme 2 Product Development and Commercialisation Objective: To provide participants with techniques to drive and evaluate innovation initiatives within an organisation. Participants Will: Focus on agile digital product development and on using innovative user-centred design processes to move from idea to invoice. Gain an appreciation of innovation, emerging business models and trends in a digital world increasingly witnessing the confluence of social, local and mobile forces. Become familiar with the agile manifesto and the impact that an agile mind-set can have on organisational thinking. User-centred approaches to digital product design are presented. Guided by agile development methods, participants use a toolbox of design tools to tackle different challenges and to move ideas forward to market. Theme 3 Sales and Marketing Objective: To equip participants with the tools one needs to assess their organization s social media and digital sales strategy, vis a vis exemplars, and help identify areas of improvement. Participants Will: Gain insight on how the elements of a digital marketing strategy can bring customers to you, including the power of search engine optimization, paid search, and online advertising. Evaluate cross-platform and cross-device effects in digital attribution analyses. Reflect on how best to extend your brand and cultivate relationships in these channels. Critique how social media monitoring and data analysis can be used to improve marketing and product development activities. Examine how to extract business intelligence from social listening tools Appreciate how to create trust in online environments. Participant Outcomes Upon completion of Part 1, participants should be able to: Utilise social networks and media towards maximising business value. Design and implement a process for facilitating the creation and commercialisation of digital innovations in their organisation. Identify the key strengths of international exemplars and apply same to their organisational/industry setting. Apply open innovation and crowdsourcing techniques and discuss how these techniques can be of benefit to their organisation. Critique how analytics can be utilised as part of their organisation s sales and marketing campaign. 3

6 Part 2 and Part 3 To leverage these insights into the new digital business landscape, Part 2 digs deeper into three key topics for next-generation digital business. Part 3 allows participants to apply their new insights and skill set in an applied and meaningful way, crafting value by undertaking an applied digital business project in their own organisation. Product Development and Commercialisation The Mobile, Social & Collaborative Web Part 2 Investment and Analytics Reviews the theory and practice associated with digital business investments and the role of Intelligence tools in underpinning such decisions Financing Innovation Project Sales and Marketing Governing & Managing Provides participants with an understanding of the key governance issues in managing a digital business, particularly with regard to regulation, reporting, compliance and risk. Intelligence and Analytics Governing & Managing Financing Innovation Focuses on financing options for digital business initiatives. Specifically, it focuses on single and multi-party financing options, focusing on capital structures, budgeting and debt. Novel financing approaches are reviewed and exemplars identified. Part 3 Project Participants undertake supported self-directed work in an area of particular professional interest relating to. Participant Outcomes On successful completion of Part 2 and 3, participants should be able to: Assess the investment value of a initiative towards informing the development of a Investment portfolio Utilise Intelligence technologies to provide insight on their businesses ecosystem, informing all aspects of their service offering including product innovation, commercialisation and business models Research, analyse, develop and implement a Initiative 4

7 Biographies Dr. Paidi O Reilly Paidi is the Director of Innovation & Research with a UK headquartered software company. He oversees development and implementation of their innovation strategy. Paidi also delivers innovation and technology subjects to masters-level students at UCC. Paidi sits on the Innovation Management Standards Consultative Committee within the National Standards Authority of Ireland (NSAI). Paidi has over fifteen years experience as a consultant and professional trainer. He has worked with many public and blue-chip organisations in the UK and Ireland. Paidi has a particular interest in the use of innovation models for policy- making and management strategising. He has published his work in leading academic and practitioner outlets. Jeremy Hayes Jeremy Hayes is a lecturer and researcher in the Department of Accounting, Finance and Information Systems in University College Cork. His research interests are in the area of Models for e, Cloud, Open Innovation, and for the Smart Grid. His research has been published in leading international journals and conferences, including Information Systems Research, the Journal of Strategic Information Systems, the European Journal of Operational Research, Journal of Database Management, Journal of Information Technology and People, the European Conference on Information Systems (ECIS), and working conferences of the International Federation for Information Processing (IFIP). Dr. Mary Daly Dr Mary Daly is a lecturer and researcher in Information Systems in the Cork University School of. Her teaching covers undergraduate, postgraduate and executive education modules. Research interests include Decision support systems, Big Data, the role and impact of Information systems for strategic decision making, as well as IT and Data Governance. Prior to joining UCC in 2004, her career spanned international and multinational corporations as well as indigenous manufacturing and distribution companies, providing IT management, project management and process improvement expertise for enterprise systems implementations. Dr. Rob Gleasure Dr. Rob Gleasure (BA, MBS, PhD) is a Lecturer at University College Cork, where he teaches a range of undergraduate and postgraduate courses relating to ebusiness and online crowd behaviour. His research focuses on design science, the psychology and neuropsychology of computer-mediated interaction, the semantic web and Internet of Things, and crowdsourcing/crowdfunding. Rob has published work on these topics in a range of international journals and conferences, and serves as an editor or chair for a number of academic outlets. Rob performs consultancy work in the areas of interaction design, design thinking and business process design, and acts as Chief Designer or Founder for multiple early-stage ebusiness startups focusing on crowdfunding and the provision of digital services. Dr. Joseph Feller Dr. Joseph Feller is a Senior Lecturer ( Information Systems) with the Cork University School at University College Cork, and is the Director of the Information Systems research masters and doctoral programmes. He also serves as editor of the Cutter Benchmark Review, as a Senior Consultant with Cutter Consortium s Data Insight and Social BI Practice, and as the Founding President of SIGOPEN (a special interest group of the global Association for Information Systems). Dr. Feller s teaching and research focuses on various forms of collective intelligence and action (e.g. open innovation, open source software, open content, crowdsourcing, crowdfunding, etc.). His published work includes 5 books, 75+ academic papers, and 125+ industry articles and reports, and has been cited over 1,600 times in the academic literature. He has directed numerous research projects funded by Irish, EU, and US research bodies, and by private industry and government partners. He is a frequent presenter and panelist at international conferences and has been invited to deliver keynotes, seminars, workshops, and policy briefings to numerous industry organisations, firms, NGOs, and Irish and foreign government bodies. Dr. Philip O Reilly Dr. Philip O Reilly is a Senior Lecturer ( Information Systems) at University College Cork, Ireland. Dr. O Reilly has in excess of 80 peer reviewed publications. His work has been published in leading journals in the information systems field including the European Journal of Information Systems (EJIS), Journal of Strategic Information Systems (JSIS) and Information Technology and People (IT&P). Furthermore, his work has been presented at the leading information systems conferences in the world. Dr. O Reilly is a multiple award winning researcher, having received best paper awards from numerous top ranked journals and conferences including EJIS, ECIS and SIGIR. Dr. O Reilly has been a leading member of research teams which have been successful in securing in excess of 1m in research funding in recent years. His research focus is on the business performance of information systems. He is currently the Principal Investigator on the B-MIDEA project. B-MIDEA s goal is to create a Intelligence Application, incorporating prediction and simulation capabilities, to enable financial services organisations to analyse product innovations and predict the optimal Models for same, prior to market launch. Professor Mark Hutchinson Mark Hutchinson is Professor of Corporate Finance in the Department of Accounting Finance and Information Systems at University College Cork. From 2000 to 2002 Prof Hutchinson traded Futures, Options and Cash Equities at HSBC Investment Bank in London. At HSBC he was responsible for institutional market making and proprietary trading. In December 2002 he joined University College Cork where he teaches finance and investments. In 2007 he founded the Centre for Investment Research with researchers at CASS School, DCU, University College Cork and the University of Miami. This centre focuses on researching investments and trading strategies. He regularly presents his research throughout Europe and the US and has published articles on finance, trading and hedge funds in leading international academic and practitioner journals. Professor Hutchinson currently sits on the curriculum development committee of the CAIA Association in the US. He has also taught at DCU School and Universite de Rennes, in France and holds BSc, MSc and PhD degrees in Finance. 5

8 Entry Requirements A candidate s suitability for the programme will be determined by Participants are required to provide evidence of relevant work-based learning at a management level and/or should hold a relevant academic qualification at primary degree level. experience, however, prior workplace learning will be recognised where applicants do not meet the academic requirement. Validation Successful participants will be awarded the IMI Diploma in. This qualification will be accredited and validated by University College Cork - National University of organisational Ireland, Corkbackground, and will beinvolving academically equivalent toor or information technology a Postgraduate (Level 9) Minor Award on the experience in data Certificate management. National Framework of Qualifications. managerial level is the requirement where the degree is not Each proposed candidate will be considered on a case by case basis rson or On successful completion of IMI Diploma in Part 2 and Part 3, participants will be awarded the MBS in. This is accredited by University College Cork at (Level 9) on the National Framework of Qualifications. test. The English language requirement for this programme is an Alternatively, after Part 1, participants can choose to exist the MBS in pathway and follow MSc. in Practice pathway or MBS in Practice pathway as outlined on next page. Validation: Pricing and Payment Options Successful participants will be awarded the IMI Diploma in Data For 2015 the IMI is offering promotional rates and innovative payment options that make our programmes more accessible than ever. or MBS in. We offer all our programme participants a 10% discount payment options that make our programmes more accessible than on double rooms at the IMI Residence on campus at the ever. National Management Centre. Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner your organisation can avail of considerable We offer all our programme participants a 10% discountfor on more additional volume discounts and other benefits. double roomson IMI pricing, financing options and MoB information Corporate Partnership, contact the team at or programmeadvisors@imi.ie. calendar year may be eligible for MoB Corporate Partnership Tax Relief on Tuition Fees If you are paying for your tuition fees yourself it is now possible to apply to the Revenue Commissioners for tax Corporate Partnership, contact the team at relief for this IMI Diploma. The amount of relief available or varies from person to person and may be as high as 1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available foryou any of tuition are met or If arepart paying for yourfees tuitionwhich fees yourself it isdirectly, now possible indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the be availablecommissioners. for any part of tuition fees which are met directly, or Revenue indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this IMI prices are inclusive of core textbooks, meals and parking at the IMI Campus. These prices are only guaranteed for the 2015 intake of the IMI Diploma in Non-Member SME Pricing 27,670 25,470 23,170 27,670 25,470 23,170 29,970 26,970 23,970 Corporate Member IMI Diploma in IMI Diploma in leading to an MBS in IMI Diploma in leading to an MSc in Practice 6 IMI Diploma in leading to an MBS in Practice Monthly Payments payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply. 6 IMI Diploma in Data IMI Staged Payments Pay for 60% of your course in advance of its commencement and pay the 40% balance by 12th January 2016.

9 The IMI Master of Framework Option The Master of of is based aroundaround a framework of The Master is based a framework of1:thirteen IMI Diploma Programmes and BRP. By completing any two IMI Diplomas and a Research Project or three IMI Diplomas and a Reflective ect or The Master of is based around aintegrated framework of Assignment within a five year timeframe, you will earn 95 credits and will be conferred the title MSc or MBS in ect or Practice. The IMI Master of Framework is validated and awarded by University College Cork - National University versity of of Ireland, Cork. options Participants who have completed IMI Diploma in versity of Part 1 have three options in their journey to achieving a Masters. options MSc in Data Data Pathway MBS in Part 1 Pathway MSc Pathway MSc Pathway IMI Diploma 1 Part 1 Part 2 IMI Diploma 2 IMI Diploma 1 IMI Diploma 2 MBS Pathway MBS Pathway IMI Diploma 1 IMI Diploma 2 Option Option 2:1: Complete Part 2 and Part 3 of and gain the Option 1: specialised qualification of MBS in. gain an Option 2: Complete a second IMI Diploma (choice excludes Part 2 and Part 3) and an additional Option Option 2: 3: Research Project to gain an MSc in Practice gain ticean qualification. Option Option3:3: Complete a second and third IMI Diploma (choice or tice excludes Part 2 and Part 3) and RIA* second and gain an MBS in Practice qualification. second It must be noted that Part 1 can be taken asor the second or third diploma in the journey towards an MSc in Practice or MBS in Practice. Data Part 2 60 credits Part 3 MSc. in Data MBS in Research Project 35 creditsh Researc Project MSc. in Practice MSc in Practice 35 credits IMI Diploma 1 IMI Diploma 2 IMI Diploma 3 Executive Coaching & RIA* 5 credits IMI Diploma Programmes IMI Diploma Executive CoachingProgrammes MBS in Practice MBS in Practice IMI Diploma 3 & RIA* Management 5 credits Marketing and Strategy Management Data Cloud Strategy Marketing and Strategy Data Cloud Strategy Timeframe The MoB philosophy Timeframe n around Timeframe A key feature of the IMI Master of (MoB) Framework The The MoB MoBphilosophy philosophy imately is its flexible timeframe, which allows you to tailor your to participation around work/life demands. Whereas each of the n around three steps takes you approximately to complete, you imately on your preference, can completesix themonths taught element of the IMI MoB have a five year window within which to complete all threeto steps and attain the Masters. Therefore, depending on your preference, you can thethe taught element IMIMoB on your preference, youcomplete can complete taught elementof of the the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years. Unlike and Masters, the IMIlearning Masters learningtraditional philosophy.mbas Throughout the programme, classroom of Framework is driven by an is applied to real-life business challenges viaintensely exercises,practical, group work, action learning philosophy. Throughout the programme, classroom learningthroughout is appliedthe to real-life business challenges learning philosophy. programme, classroom learning via exercises, group work, case studies projects thatwork, centre is applied to real-life business challenges via and exercises, group on both your day-to-day work and the challenges currently participation. facing your organisation. Both you and your organisation will derive real-world benefit from your participation. Whogenuine is eligible? participation. Participants are required to provide evidence of relevant work based Who is eligible? learning is at aeligible? management levelto and / or should hold a relevant Participants are required provide evidence of relevant Who work based learning at a management level and / or Participants are required to provide evidence of relevant work based should hold a relevant academic qualification at primary learning should holdstatus. a relevant Contact at a management level and /toorclarify your degree level. Contact to clarify your status. IMI Diploma in IMI Diploma in Data 7

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12 Introducing Well-Being & Performance The Future of Work Engagement - From Aspiration to Action Talent Management Roadmap to Maturity Organisational Development Forum expertise you can put into practice Dr. Philip O Reilly: Philip.OReilly@ucc.ie Tel: Tel: