IMI Diploma in Data Business
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1 IMI Diploma in Data Business
2 This is what industry leaders say......about the. The new IMI Diploma and MSc in Data Business will play a critical role in educating the next generation of business leaders. The use of data analytics in everyday business activities is expanding dramatically and shaping the global business environment. It is imperative that we ensure business leaders have the necessary skills to take advantage of this new IT revolution and enable the creation of high-quality job opportunities. As a global leader in Big Data and data analytics, EMC is pleased to partner with UCC and IMI in supporting and assisting on this programme which will ensure Ireland positions itself to take advantage of new high-tech trends in global IT. Donagh Buckley, Chief Technology Officer and Director of EMC Research Europe Big Data and its exploitation using data analytics are no longer concepts, they are now a key part of the strategic make up of leading companies looking to find a competitive edge. SAS believe the Masters in Data Business programme is important for business leaders of today and the future, who are looking to get the most from data by building new business models and strategies to leverage data and the analysis of it. Geoffrey Taylor, Academic Program Manager, SAS UK and Ireland
3 Context & Rationale for the Programme Suite Companies that use advanced data analytics effectively experience financial performance with profit margins in the range of 19 73% higher than companies that don t effectively use advanced analytics. Deloitte, 2007 This suite of Data Business Programmes has been developed in ongoing partnership with; A recent study of 3000¹ executives found that top performing organisations were twice as likely to use analytics, but it was also found that two of the top three impediments to becoming more data driven included: (i) a lack of understanding of how to use analytics to improve the business and (ii) the lack of skills internally in the line of business. The MSc in Data Business aims to help organisations overcome these hurdles. Furthermore, recent Forrester reports in the area of business intelligence have shown very high demand for applications and skills, leading to increased career opportunities for professionals in the domain 1. Headline Facts Level 9 programme UCC Post-graduate certificate in Data Business Tailored content Leverages IMI Executive Education approach Two Pathways leading to either IMI Master of Business (MBS in Management Practice) or MSc in Data Business, with exits. Who This Programme Is For This executive education programme is appropriate for professionals requiring expertise in business intelligence and data business. The programme is designed for professionals who have a role in transforming the existing information supply chain of their business or being a change agent in developing a new data business capability. Professionals who have technical experience and want to develop a more business/holistic view of data strategy and non-technical professionals who need to have a strategic understanding to manage data and collaborate with the data analysts. Typical Roles & Business Functions Roles in business functions that are data intensive such as logistics, manufacturing, marketing, social media, payments, customer service, project managers, application designers/ developers, and business personnel who have a role in the information supply chain of their business. Data rich industries such as financial services, healthcare management and the ICT sector are ideally suited to the programme. Programme Themes Data business analysis. Business modelling, agility and innovation management. Enterprise data management. Programme Impact Successfully harness the explosive growth of data that is available to a new data enabled business. Build a data business strategy and roadmap to propel your business s future strength and security. Support an existing data business or help develop a new data enabled business. Programme Duration: Classes run from 9am to 5pm each day. All teaching is held on the IMI s National Management Centre in Dublin. Programme Dates Part 1: 12, 13, 14 May , 10, 11 June , 09, 10 September , 07, 08 October , 04, 05 November , 02, 03 December LaValle et al. (2011), Big Data Analytics and the Path From Insights to Value
4 Programme content organised around the information supply chain Acquisition Integration Analysis Delivery Value Enterprise Data Management (10 credits) Data Business Analysis (10 credits) Innovation Management for Data Business (10 credits) Governance This module considers the activities within an organisation s information supply chain such as the acquisition, integration, analysis, delivery and governance of business data. Apply frameworks to analyse an organisation s supply chain Appreciate the practicalities of data / information management from an Agile perspective Evaluate data / information enterprise-wide integration, combining structured and unstructured data Design an appropriate data governance programme with a focus on data quality This module explores the role for data-based decisions in reducing risk and addressing uncertainty, as well as providing practical skills to become effective, confident consumers and producers of statistical analysis. Enhanced awareness of the meanings users bring to data interpretation Comparision of causality and correlation implications in data analysis Appreciation of difference between statistical significance and impact Practice in exploratory data analysis and making predictions This module provides a suite of conceptual tools for business model design and innovation. Apply design thinking to innovate and use design tools for process improvement and new product development Appreciate the impact of data on the business model Appreciate what data contributes to innovation Apply innovation frameworks to leverage business data in different organisational contexts Participants may exit after successful completion of part 1 and will be awarded an IMI Diploma/UCC Postgraduate Certificate in Data Business. Programme Content Part 1: IMI Diploma/UCC Post-Graduate Certificate in Data Business (30 Credits) Throughout Part 1 of the course, participants are given insight into the primary foundational topics in Data Analysis, Data Management, and Innovation, which aims to enable participants to: Identify how to make a business more innovative by analysing key datasets within a business. Identify and critique the technologies that provide a foundation for data analysis within an organisation. Gain organisational insight by analysing datasets using foundational mathematical techniques. Manage the practicalities of data management and designing a data governance programme within a business. Develop an enterprise data strategy for a business. Part 2: IMI / UCC MSc in Data Business (60 Credits) Throughout the 12 month duration of Part 2 of the course participants engage in an action design research project and attend 9 x 2 day monthly seminars. On successful completion of Part 2 participants should be able to: Identify how to make their business more innovative/agile/ reliable. Identify and critique the technologies that have triggered an increased data analytical capability within businesses. Develop and test a prototype of a data business solution where it is applied in an organisation. Develop an enterprise data strategy and translate that strategy into actionable tasks/projects. Demonstrate an ability to do rigorous research on a data problem and present the resulting findings to different stakeholders/groups, orally and in writing. Prepare and deliver a research report in data business as well as demonstrate an ability to integrate knowledge and to analyse, assess and manage the research process.
5 100 The 3 defining characteristics of Part 2: x10 Participants cover the following topics: ``Applied Research Methods ``Design Thinking and Process Improvement ``Agile Project Delivery 80% ``Data Driven Design of organisations `` Big Data have and no Analytics single version Participants of the enjoy truth Research Seminars in Data Business Big Data Unstructured Data Good Bad Data Quality Finally, and most importantly, participants undertake a Data Business project following an action design research approach. This will enable participants to create business value through data-centric change and intervention within their business. Deep Analytically Skilled 0 80% 80% of organisations of organisations have no have no single single version version of the of truth the truth Data Savvy Managers Deep Analytically Skilled Data Savvy Managers Deep Analytically Skilled Accreditation: Data Savvy Managers Part 1: Following successful completion of Part 1 participants will be awarded the IMI Diploma/UCC Post-Graduate Certificate in Data Business. The Post-Graduate Certificate is a Minor Award accredited by University College Cork at level 9 (30 Credits) on the National Framework of Qualifications. Part 2: By successfully completing Part 2 participants will be awarded the MSc in Data Business which is accredited by University College Cork. IMI Masters of Business Participants who successfully complete the IMI Diploma/UCC Post-graduate in Data Business may wish to progress onto the IMI Masters of Business. By completing one further IMI Diploma plus the IMI Business Research Project participants will be awarded the MBS in Management Practice which is accredited by University College Cork. Pathways Complete MSc in Data Business -Part 2 Complete IMI Diploma in Data Business -Part 1 Complete any other IMI Diploma Complete Business Research Project MSc in Data Business Masters of Business/MBS in Management Practice
6 Entry Requirements A candidate s suitability for the programme will be determined by a combination of their academic qualifications and / or relevant professional experience. Each applicant will be firstly required to comprehensively complete the IMI Portfolio of Learning form before a decision is made on their acceptance onto the programme. A primary degree from a recognised third level institution (NFQ level 8) will typically be required with at least 3 years relevant industry experience, however, prior workplace learning will be recognised where applicants do not meet the academic requirement. A minimum of at least 5 years relevant experience at an appropriate managerial level is the requirement where the degree is not in the appropriate area (Information Systems/ Information Technology) or if the candidate does not hold a primary degree (level 8, honours). This experience may come from a general business or organisational background, involving information technology or experience in data management. Candidates will be expected to have shown managerial or supervisory skills in managing organisational resources. Each proposed candidate will be considered on a case by case basis by the Programme Directors, who will interview applicants in person or by phone. The IMI Registrar s Office will oversee all applications and the final decision on any application rests with the Registrar. All applicants whose first language is not English will be required to show evidence of the successful completion of an IELTS or TOEFL test. The English language requirement for this programme is an IELTS score of 6.5. Pricing and Payment Options For 2014, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever. IMI prices are inclusive of core textbooks and psychometric profiling tools, meals and parkingat the IMI National Management Centre. These prices are only guaranteed for the spring 2014 intake of the. We offer all our programme participants a 10% discount on double rooms at the IMI Residence at the National Management Centre. Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner your organisation can avail of considerable additional volume discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at or programmeadvisors@imi.ie. Tax Relief on Tuition Fees If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI Diploma. The amount of relief available varies from person to person, and may be as high as 1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners. IMI Diploma in Data Business leading to an MSc in Data Business IMI Diploma in Data Business leading to a Masters of Business Part 1 Part 2 IMI Diploma 1 IMI Diploma 2 Business Research Project Corporate Pricing 9,950 16,050 Promotional Rate for Member Companies 7,890 13,500 26,000 21,390 9,950 9,950 7,690 7,890 7,890 7,190 27,590 22,970 Monthly Payments Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply. IMI Staged Payments Pay for 60% of your course in advance of its commencement and pay the 40% balance by August 1st There is no interest charged for choosing this payment option. Terms and conditions apply. Loan Packages Short term loan packages are now available to facilitate payment for MoB programmes. Eligibility for these loans will be determined by our financial partner. For more information on these financing options, contact the team at or programmeadvisors@imi.ie
7 Biographies Professor Tom Davenport Tom Davenport is a renowned thought-leader and is recognised as one of the top 25 consultants in the world, the third most influential business and technology analyst in the world and the highest-ranking business academic and one of the 100 most influential people in the IT industry.tom combines his interests in business, research, and academia as the President s Distinguished Professor in Management and Information Technology at Babson College and as a Visiting Professor at the Harvard Business School. He s also co-founder and research director of the International Institute for Analytics, and a Senior Advisor to Deloitte Analytics. Tom is the author of hundreds of articles, columns and blogs and has written or co-authored fourteen books, including several firsts in the areas of big data and analytics, business process reengineering, knowledge management, and the business use of enterprise systems. He is quoted frequently in media such as The Wall Street Journal and The New York Times. His concept of big data and analytics as a competitive differentiator, initially introduced in a Harvard Business Review article (2006), Competing on Analytics, has been recognised by HBR editors as one the most important management ideas of the past decade and remains one of HBR s ten must-read articles in that magazine s 90-year history. His book Competing on Analytics: The New Science of Winning is cited by CIO Magazine as one of the all-time top 15 most groundbreaking management books, his work in this area is credited with spawning a new breed of organisation. Bill Inmon Bill is best known as the father of data warehousing and named, by Computerworld in 2007, as one of the ten IT people who mattered in the last 40 years of the computer profession. Bill has become the most prolific and well-known author worldwide in the data warehousing and business intelligence arena, having 35 years of experience in database technology and data warehouse design. In addition to authoring more than 50 books and 650 articles, he is known globally for his seminars on developing data warehouses and information architectures. Bill also has an extensive entrepreneurial background, having founded 4 companies throughout his career. Bill is renowned for developing the Corporate Information Factory and the Government Information Factory methodologies and blueprints. In more recent years, Bill has developed Textual ETL technologies that allow an organisation to move various types of unstructured information into a data warehouse and consolidate it with structured data into a single shared data store. Also, Bill recently announced Inmon s DW2.0 the architecture of the next generation of data warehousing. His latest book on the subject is DW 2.0: Architecture for the Next Generation of Data Warehousing. Dr. Thomas Redman Tom is known as the data doc and he is renowned for working with people from all over the world in numerous industries to address the tough problems of data quality in long-term ways to make their companies stronger. As an advisor, tom has helped dozens of companies understand their options for addressing data quality, define programmes that get to the roots of the issues, and save themselves millions of dollars. As an innovator, Tom was the first to understand the fundamental importance of data, extend principles of quality to data, understand fundamental properties of data in organisations, and give meaning to the phrase manage data assets. Today Tom s focus is on better organisations for data. Tom s 2008 book titled: Data Driven: Profiting from Your Most Important Business Asset was the first completely business oriented book on data. In 2011 Tom received the first IAIDQ Distinguished Member Award and the MIT Award for Outstanding Contributions to Information Quality. Tom also holds 2 patents. Dr. Ken Collier Ken is known as the agilist and is one of the first to start combining Agile methods with data warehousing, business intelligence, and analytics. Ken has successfully adapted Agile techniques to data warehousing and business intelligence to create the Agile Analytics style. Ken has trained many data warehousing and business intelligence teams in Agile Analytics, giving him the opportunity to exercise this approach with various technologies, team dynamics, and industry domains. Ken is the Agile Analytics Practice Lead for ThoughtWorks, where he is focused on advanced analytics using cool new technologies. He is formerly the Data Insight and Social BI Practice Director for the Cutter Consortium as well as a Senior Consultant in the Agile Development practice. Ken has had the privilege of working as a software engineer for a large semiconductor company. He has spent several years as a tenured professor of computer science engineering. He has directed the data warehousing and business intelligence solutions group for a major consulting firm. Dr. Tadhg Nagle Joint Programme Director Tadhg is a lecturer in the Department of Accounting, Finance and Information Systems (UCC). With a background in Financial Services Tadhg became a Business Analyst Lab Leader in the Digital Enterprise Research Institute, from which he holds a PhD. Focusing on emerging technologies, strategic innovation and disruptive technologies he has published a number of papers in leading international Information Systems conferences and journals. Hi current focus is on the implementation of Cloud and Big Data technologies with a view to creating real business value.
8 Dr. David Sammon Joint Programme Director David is a senior lecturer in the Department of Accounting, Finance and Information Systems (UCC). David s current research interests focus on the areas of conceptual data modelling, master data/information management, theory and theory-building, and redesigning organisational routines through mindfulness. David has published extensively in international journals and conferences. He is an Associate Editor of the Journal of Decision Systems and co-author of the book: Enterprise Resource Planning Era: Lessons Learned and Issues for the Future (2004). Dr. Paidi O Reilly Paidi is the Director of Innovation & Research with a UK headquartered software company. He oversees development and implementation of their innovation strategy. Paidi also delivers innovation and technology subjects to masters-level students at UCC. Paidi sits on the Innovation Management Standards Consultative Committee within the National Standards Authority of Ireland (NSAI). Paidi has over fifteen years experience as a consultant and professional trainer. He has worked with many public and blue-chip organisations in the UK and Ireland. Paidi has a particular interest in the use of innovation models for policy-making and management strategising. He has published his work in leading academic and practitioner outlets. Dr. Eleanor Doyle Eleanor Doyle is Senior Lecturer in Economics. She is Director of the practitioner-oriented, developmental, doctoral research programme, DBA (Business Economics). She is interim Director of the Institute for Business Development and Competitiveness at the Department of Economics and her teaching and research relate to the integration of professional and organisational development and its impact on the environment for business and in turn on economic development and prosperity. She is an invited member of the international Microeconomics of Competitiveness network of the Institute for Strategy and Competitiveness, Harvard Business School, led by Prof. Michael Porter. She leads the Competitiveness Survey Group at UCC providing Irish input to the Executive Opinion Survey for the annual Global Competitiveness Report published by the World Economic Forum. Eleanor contributes regularly to debates in national and international media on such topics as: competitiveness, the housing and financial bubbles, and the Banking Crisis. Jeremy Hayes Jeremy Hayes is a lecturer and researcher in the Department of Accounting, Finance and Information Systems in University College Cork. His research interests are in the area of Business Models for ebusiness, Cloud, Open Innovation, and for the Smart Grid. His research has been published in leading international journals and conferences, including Information Systems Research, the Journal of Strategic Information Systems, the European Journal of Operational Research, Journal of Database Management, Journal of Information Technology and People, the European Conference on Information Systems (ECIS), and working conferences of the International Federation for Information Processing (IFIP).
9 Just 3 Steps to a Master of Business... The Master of Business is based around a framework of eleven IMI Diploma Programmes. By completing any two IMI Diplomas and a Business Research Project within a five year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred the title Master of Business. The Master of Business and its constituent IMI Diplomas are accredited and awarded by University College Cork - National University of Ireland, Cork. When you have completed your... Complete a second IMI Diploma of your choosing Business Research Project Master of Business IMI Diploma Programmes Management Strategy and Innovation Leadership Strategic HR Management Business Finance Regulatory Management Executive Coaching Cloud Strategy Marketing Strategy with Digital Marketing Organisational Behaviour Data Business Due to similarities in certain subject themes it is not possible to combine the IMI Diploma in Cloud Strategy with the IMI Diploma in Strategy and Innovation as a pathway towards earning the Master of Business. All other programme combinations can act as a pathway towards the MoB. The IMI Diploma in Regulatory Management is aimed at managers working in the regulatory environment only. How does it work? Step 1: Successfully complete any one of the IMI s suite of eleven IMI Diploma programmes. Step 2: Successfully complete a second IMI Diploma of your choosing. Step 3: Successfully complete the IMI Business Research Project....And you re there! Timeframe A key feature of the IMI Master of Business (MoB) is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three MoB steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the MoB. The MoB philosophy Unlike traditional MBAs and Business Masters, the IMI s MoB is driven by an intensely practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation. Who is eligible? If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2009, you may be considered eligible to proceed directly to the second stage of the MoB. Contact programmeadvisors@imi.ie to clarify your status. Therefore, depending on your preference, you can complete the IMI MoB in two years, or within up to five years. To learn more about the IMI s Master of Business, and for information on the IMI s MoB-linked Diploma programmes and the Business Research Project, contact the team at programmeadvisors@imi.ie
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12 IMI is the only Irish business school to be ranked globally for the provision of customised executive education by the Financial Times. Join IMI IMI is Ireland s only professional body dedicated to promoting the highest standards of management and leadership excellence. Our network is for corporate and individual members who want to improve their own and their organisation s performance through excellence in management and offers a wide range of business and learning services to members. IMI Alumni Network Stay Connected Our Alumni Network provides continued support to graduates after they have completed their programme with us. It aims to help them transfer their learning back to the workplace and to offer career guidance and personal development opportunities. It is also a great way to stay in touch with classmates, make new contacts and keep up to date with activities at the IMI. IMI Knowledge Centre The IMI Knowledge Centre provides access to thousands of books, journal articles and market reports - everything necessary to support participants in their learning journey. These business and learning resources are available 24/7 online and our team of professionally qualified librarians are available to answer any queries helping the participant on their learning journey. expertise you can put into practice For enquiries about programme content, eligibility and course work: Dr Dave Sammon: dsammon@afis.ucc.ie Tel: Dr Tadgh Nagle: t.nagle@ucc.ie Tel: Follow us on:
IMI Diploma in Data Business... Leading to an MSc in Data Business
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