Con. IMI Masters in Digital Business

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1 Con IMI Masters in Digital Business

2 Context and Rationale for the MBS in Digital Business IMI and UCC have partnered to develop the MBS in Digital Business. Digital density has reached a tipping point with more than billion people on Facebook, 5.66 billion mobile devices and more than $20.4 trillion dollars of business or 14 % of all economic activity transacted across digital resources. The challenge is not to see what is possible, but to determine what is profitable with digital technology. Enterprises seeking a digital edge transform processes, business models and the customer experience by exploiting the pervasive digital connections between systems, people, places, and things. Any company large or small, old or new can use this digital technology to create a winning edge for its business. Every Business is now a Digital Business Accenture, 2013 Three significant shifts companies will need to address over the next five years are: The Global Digital Economy Coming of Age The internet is transforming many aspects of the global marketplace from consumer behaviour to new business models. Mobility, business intelligence and social media underpin this shift. Industries Undergo Digital Transformation As a result of the maturing digital economy, companies across a range of industries have seen their business models upended as they contend with the twin forces of technology and globalization. Over the next five years, many sectors, including technology, telecommunications, entertainment, media, banking, retail and healthcare, will continue to be reshaped through the application of information technology. A Customer Centric Market Customers in emerging markets including the consumer, business and government sectors offer huge opportunities for companies that can adapt to their needs. PWC 2012

3 Headline Facts Level 9 programme Accredited by UCC Tailored content Leverages IMI Executive Education approach Two Pathways- leading to either: Master of Business (MBS in Management Practice) or MBS in Digital Business with exits Who this programme is for? It is aimed specifically at organisation s who are seeking to expand or improve their digital engagement in business If you require expertise to help with understanding new and emerging digital business models and their associated challenges If you are involved in sales, marketing, finance and IT functions If you have a role in transforming the existing digital business model of your organisation If you are involved in strategic investments/acquisitions for your organisation If you are a change agent in developing or evaluating digital business If you are charged with managing and controlling your organisations digital content Programme Themes Social Media Digital Marketing Innovation Finance Programme Impact Digitise and innovate your existing business Enables you to harness the power of Social Media Make informed investment in Digital Business Entry Requirements A primary degree from a recognised 3rd level institution (NFQ Level 8; 2H2) will typically be required with at least 3 years relevant industry experience Prior workplace learning will be recognised where applicants do not meet the academic requirement, with a minimum of at least 3 years relevant experience at an appropriate managerial level being the requirement in such circumstances

4 Participant Outcomes On successful completion of this programme, students should be able to: Manage the practicalities of social networks and media for their business Identify and apply the key strengths of international Digital business exemplars in their organisational/industry setting Understand the implications which developments in digital commerce have for their business Apply open innovation and crowdsourcing techniques Apply a toolbox of techniques to facilitate creation of digital innovations in their organisation Understand the regulatory and legislative environment and the impact which they have on their organisations Digital Business initiatives Design a Digital Business Governance structure for their Business Assess the investment value of a Digital Business initiative Critique the Digital Business Ecosystem Develop a Digital Business Investment portfolio Critique the options available to finance a single and multi-party digital business project Integrate Digital media into their organisation s sales and marketing campaigns Reflect on developments in the Digital Business domain and understand the implications of developments in this area on both their career and their organisation Identify and design potential new digital products/services to be delivered by their business which they can deliver themselves or in partnership with other organisations Develop a Digital Business Initiative

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6 Corporate Pricing and Payment Options Pricing and Payments Options For 2013, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever. IMI prices are inclusive of core textbooks and psychometric profiling tools, meals and parking at the IMI National Management Centre. We offer all our programme participants a 10% discount on double rooms at the IMI Residence at the National Management Centre. Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming a MoB Corporate Partner your organisation can avail of considerable additional volume discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at or programmeadvisors@imi.ie. Tax Relief on Tuition Fees If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI Diploma. The amount of relief available varies from person to person, and may be as high as 1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

7 Just 3 Steps to IMI Masters in Digital Business The Master of Business is based around a framework of eleven IMI Diploma Programmes. By completing any two IMI Diplomas and a Business Research Project within a five year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred the title Master of Business. The Master of Business and its constituent IMI Diplomas are accredited and awarded by University College Cork - National University of Ireland, Cork. How does it work? Step 1: Successfully complete any one of the IMI s suite of eleven IMI Diploma programmes. Step 2: Successfully complete a second IMI Diploma of your choosing.* Step 3: Successfully complete the IMI Business Research Project....And you re there! Timeframe A key feature of the Master of Business (MoB) is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three MoB steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the MoB. Therefore, depending on your preference, you can complete the MoB in two years, or within up to five years. The MoB philosophy Unlike traditional MBAs and Business Masters, the IMI s MoB is driven by an intensely practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation. Who is eligible? If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2008, you may be considered eligible to proceed directly to the second stage of the MoB

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