We Deliver. Highly targeted media, highly effective results

Transcription

1 Ahwatukee Foothills News ahwatukee.com Arizona Interactive Media Group Clipper Marketplace Daily News-Sun yourwestvalley.com East Valley Tribune eastvalleytribune.com Surprise Today Glendale-Peoria Today Tucson Explorer explorernews.com U and Your Home azlocal.com We Deliver Highly targeted media, highly effective results 2015

2 Local news to targeted communities 44 Community Newspapers 1.24 Million Full Week Circulation 2.97 Million Readers in Print 1.7 Million Readers Online PHOENIX, ARIZONA TUCSON, ARIZONA Reach over 2.97 Million Potential Customers Directly in their Communities DALLAS, TEXAS HOUSTON, TEXAS HOUSTON COMMUNITY NEWSPAPERS PRINT 24 Community Newspapers 1 Paid Daily & 1 Paid Twice/Week 22 Weeklies 465,000+ Midweek Circulation 520,000+ Full Week Circulation 1.24 Million+ Readers DIGITAL 30 Community and Resource Websites 12.5 Million Page Views Quarterly STAR LOCAL MEDIA PRINT 14 Community Newspapers 1 Twice/Week 13 Weeklies 121,000+ Midweek Circulation 271,000+ Full Week Circulation 650,000+ Readers DIGITAL 14 Community Websites 472,000+ Page views Monthly ARIZONA & TUCSON LOCAL MEDIA PRINT 6 Community Newspapers & 1 Monthly Glossy Magazines 1 Paid Daily & 2 Twice/Week 4 Weeklies 289,000+ Weekend Circulation (not including magazine) 450,000+ Full Week Circulation (not including magazine) 1.08 Million+ Readers DIGITAL 4 Community Websites 1.62 Million Page Views Monthly Ahwatukee Foothills News ahwatukee.com Arizona Interactive Media Group Clipper Marketplace Daily News-Sun yourwestvalley.com East Valley Tribune eastvalleytribune.com Surprise Today Glendale-Peoria Today Tucson Explorer explorernews.com U and Your Home azlocal.com

3 The customers you want, where you want GREATER HOUSTON TEXAS TARGETED DISTRIBUTION 6TH LARGEST MSA IN THE USA 24 Community Newspapers 465,000+ Midweek Circulation 520,000+ Full Week Circulation 1.24 Million+ Readers OUR NEWSPAPER READER DEMOGRAPHICS: 64% Families with children 81% Married couples 72% Households earning over $75K 69% Homes valued over $150K & 90% homeowners 99% Single family homes DAILY ONLINE: 30 Websites under yourhoustonnews.com 12.5 Million+ Page views quarterly Sources: 2012 Epsilon; National Newspaper Association database 2010

4 The customers you want, where you want GREATER DALLAS TEXAS TARGETED DISTRIBUTION 4TH LARGEST MSA IN THE USA 14 Community Newspapers 121,000+ Midweek Circulation 149,000+ Weekend Circulation 271,000+ Full Week Circulation 650,400+ Readers OUR NEWSPAPER READER DEMOGRAPHICS: Families with children with disposable income that are spending to invest in their homes, quality of life and children s education. Many are also empty-nesters with greater than average disposable income. DAILY ONLINE: 14 Websites under StarLocalMedia.com 1.2 Million+ Page views quarterly Combined with Mesquite Source: 2011 Census Bureau data compiled by EASI and AdMall; National Newspaper Association database 2010

5 The customers you want, where you want GREATER PHOENIX & TUCSON ARIZONA TARGETED DISTRIBUTION Ahwatukee Foothills News ahwatukee.com Arizona Interactive Media Group Clipper Marketplace Daily News-Sun yourwestvalley.com East Valley Tribune eastvalleytribune.com Surprise Today Glendale-Peoria Today Tucson Explorer explorernews.com U and Your Home azlocal.com 7 Community Newspapers 289,000+ Weekend Circulation 450,000+ Full Week Circulation 1.08 Million+ Readers 14TH LARGEST MSA IN THE USA OUR NEWSPAPER READER DEMOGRAPHICS: Controlled circulation allows us to strategically target the most affluent single-family homes. With our enhanced distribution, we deliver your message to the right audience at the right time. Average Home Value $230K with 82% home ownership Average Household Income $78K PHOENIX, ARIZONA TUCSON, ARIZONA DAILY ONLINE: 4 Websites 2.4 Million+ Page views quarterly ADDTIONAL TARGETED MONTHLY PUBLICATIONS AVAILABLE 52ND LARGEST MSA IN THE USA ExplorEr-Marana Tucson Source: 2010 Census Bureau; National Newspaper Association database 2010

6 The customers you want, where you want GREATER PHOENIX ARIZONA Clipper Marketplace Magazine AZClipper.com 17 Anthem Morristown 74 Desert Hills CAVE CAREFREE Circle City 60 Wittmann 74 P E O R I A CREEK S U R P R I S E 15 Sun City 14 SCOTTSDALE 10 Rio Verde West 303 SURPRISE EL MIRAGE YOUNGTOWN Sun City FOUNTAIN HILLS 8 c PEORIA GLENDALE 17 PARADISE VALLEY $79K Average HH Income $340K Average Home Value 670,000+ Circulation between 17 zones averaging 41,000 each. Monthly glossy savings magazine for Greater Phoenix. Direct mail to specific households based on shopping patterns and purchasing power. Targeting a female audience. Mails the first week of every month (12 editions). 85 BUCKEYE BUCKEYE Estrella Mountain Ranch P H O E N 51I X GOODYEAR G O O D Y E A R LITCHFIELD PARK 16 AVONDALE AVONDALE Cashion TOLLESON Komatke Ahwat ukee GUADALUPE Foothills SCOTTSDALE TEMPE CHANDLER Sun Lakes MESA GILBERT QUEEN CREEK 88

7 We Deliver More customers in the zip codes you need Higher zip code penetration than the Metro Newspaper s Wednesday/Thursday AND Sunday Print Circulation in 145 zip codes Higher zip code penetration than the Metro Newspaper s Wednesday/Thursday Print Circulation in 155 zip codes (Light red shows remaining 10 zip codes) Higher print circulation in 155 zip codes of 196 zip codes PHOENIX, A R I Z O N A HOUSTON, T E X A S DALLAS, T E X A S TUCSON, A R I Z O N A Higher Print Circulation in 75 zip codes compared to the Houston Chronicle Higher Print Circulation in 35 zip codes compared to the Dallas Morning News Higher Print Circulation in 45 zip codes compared to the Arizona Republic and Arizona Daily Star (Tucson) Sources: ABC Houston Chronicle Audit Report Sept 2011; ABC Dallas Morning News Audit Report Mar 2012; ABC Arizona Republic Audit Report Dec 2011; ABC Arizone Daily Star Audit Report Dec 2011; 3 Communications Internal Audit 2013

8 PUBLICATIONS HOUSTON, TEXAS HOUSTON - NORTH PUB DAY CIRC The Courier (Conroe) PAID Daily 8,493 The Courier (Conroe Saturation) Thursday 10,936 The Villager (The Woodlands) Thursday 44,416 Spring Observer Thursday 18,192 HOUSTON - NORTHEAST PUB DAY CIRC Humble Observer Wednesday 12,002 Atascocita Observer Wednesday 18,023 Lake Houston Observer Wednesday 7,295 Kingwood Observer Wednesday 20,605 East Montgomery County Observer Wednesday 10,523 Cleveland Advocate Wednesday 4,177 Eastex Advocate Wednesday 8,112 Dayton News Wednesday 6,202 HOUSTON - NORTHWEST PUB DAY CIRC Tomball Potpourri Wednesday 17,515 Magnolia Potpourri Wednesday 13,570 Cypress Creek Mirror (Cypress/Cy-Fair) Wednesday 34,766 Cypress Creek Mirror (Champions/Klein) Wednesday 29,768 HOUSTON - SOUTHWEST PUB DAY CIRC Examiner (West U/River Oaks/Bellaire) Thursday 33,311 Memorial Examiner Thursday 27,476 The Rancher (Katy) Thursday 27,010 Sugar Land Sun Thursday 30,658 HOUSTON - SOUTH PUB DAY CIRC Pasadena Citizen PAID Sunday 3,217 Pasadena Citizen (Saturation & Paid) Thursday 13,472 Deer Park Broadcaster Thursday 11,100 Bay Area Citizen Thursday 28,523 Pearland Journal Thursday 20,480 Friendswood Journal Thursday 8,744 The newspapers shown also provide news online on their corresponding community websites. Access the websites at: YourHoustonNews.com (Houston) StarLocalMedia.com (Dallas) EastValleyTribune.com (Arizona) DALLAS, TEXAS DALLAS - NORTH PUB DAY CIRC Plano Star Courier Thursday 29,729 Plano Star Courier Sunday 59,659 McKinney Courier-Gazette Sunday 29,857 The Leader (Flower Mound) Sunday 25,024 Lake Cities Sun Sunday 5,370 Lewisville Leader Sunday 11,509 Carrollton Leader Sunday 2,002 The Colony Courier-Leader Sunday 7,002 Coppell Gazette Sunday 9,398 Allen American Thursday 28,948 Celina Record Thursday 340 Frisco Enterprise Friday 26,260 Little Elm Journal Friday 6,013 DALLAS - EAST PUB DAY CIRC Mesquite News Thursday 23,583 Rowlett Lakeshore Times Thursday 6,386 ARIZONA PHOENIX - EAST VALLEY PUB DAY CIRC East Valley Tribune Thursday 56,589 East Valley Tribune Sunday 146,541 Ahwatukee Foothills News Wed/Sun 28,000 Clipper Marketplace Magazine (Greater Phoenix) Monthly 670,000 PHOENIX - WEST VALLEY PUB DAY CIRC Surprise Today Saturday 32,340 Glendale/Peoria Today Saturday 40,864 Daily News-Sun - PAID Tue - Sat 7,569 Daily News Sun Weekend Saturday 26,126 TUCSON - NORTHWEST PUB DAY CIRC The Explorer / Marana News Wednesday 44,125 Inside Tucson Business (every other week) Friday 5,600 Foothills News / Desert Times (Monthly) Friday 17,000

9 Local focus in our communities The ONLY place to find any local news. You can t get anything from TV or the metro paper about what is going on in our own backyard. -C. Sproba, Local Resident Our editorial staff lives in the communities in which they work. We provide unique, relevant information about local politics, schools, sports, and community events. Since we target our distribution, we deliver newspapers in the areas with your best customers so that you get the best results from your investment. Suburban newspapers are the #1 source for all things local, surpassing metro newspapers, television, radio and the internet as the top source for community and neighborhood news, local youth and high school sports, local business news, local shopping and advertising, and local entertainment news. -The SNA Suburban Market Study conducted by RJI, January 2010

10 Media that goes where the customer is The people in our communities learn about the local news we are reporting through a variety of methods. Utilize our multiple media platforms so you can be where your customers are. 45 Community Newspapers 48 Community Websites and Resources Mobile Platforms 1.24 Million Full Week Circulation 2.97 Million Readers in Print 1.7 Million Readers Online Reach over 2.97 Million Potential Customers Directly in their Communities Reach an increasing mobile audience with your message

11 Digital solutions to grow your business DIGITAL SOLUTIONS LAUNCH YOUR PRESENCE Buy Domain Name Website Design Mobile Site Graphic Design Landing Pages GET FOUND ONLINE List Optimization Local Profiles On-Page SEO Off-Page SEO Link Building Blogging Bookmarking ENGAGE YOUR CUSTOMERS Social Media Marketing Social Integration Reputation Monitoring Content Marketing Creation ANALYZE Call Tracking Website Analytics Dashboard Tracking Across All Mediums GET MORE CUSTOMERS Retargeting Search Engine Marketing (PPC) Banner Advertising Marketing Newsletter Advertising Print Ad Direct Mail Newspaper

12 Results your need & return on investment CASE STUDY FOR A NATIONAL RETAIL ADVERTISER PRINT RESULTS After only running a 2 week test, we knew there was untapped potential with your publications. DIGITAL RESULTS At the end of the 3rd day your mobile was #1 out of all our national buys. Before the end of the first week your online banners were performing at #3 out of all our online buys. CONCLUSION After two weeks you blew away the competitors and far exceeded our expectations. This client is now under long-term contract. TARGETED PRINT TARGETED DIGITAL ROI

13 Your vehicle to position yourself in the thriving communities around Houston, Dallas, Phoenix & Tucson.

14 CONTACT INFORMATION Tom Legg Director of National Advertising DIRECT CELL FAX 100 Avenue A Conroe, TX ACCOUNT COORDINATORS GREATER HOUSTON AREA GREATER DALLAS AREA GREATER PHOENIX & TUCSON AREA Leslie Syring-Becerra (936) DIRECT (936) FAX lbecerra@hcnonline.com Danny James (972) DIRECT (972) FAX djames@starlocalmedia.com Patricia Dixie (480) DIRECT (480) FAX pdixie@evtrib.com Ahwatukee Foothills News ahwatukee.com Arizona Interactive Media Group Clipper Marketplace Daily News-Sun yourwestvalley.com East Valley Tribune eastvalleytribune.com Surprise Today Glendale-Peoria Today Tucson Explorer explorernews.com U and Your Home azlocal.com