AUDIENCE PROFILE & STATISTICS. Think you know the Crain s audience? Purchase/decision-making involvement in the following categories:

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1 Think you know the Crain s audience? THE SCOPE OF INFLUENCE AND BUYING POWER OF THE CRAIN S READER JUST MIGHT SURPRISE YOU Think again. Title or Position OF SUBSCRIBERS 78 hold positions of CEO, President, er (mid-to-top level executives) Purchase/decision-making involvement in the following categories: 45% 30% 29% 24% Professional Advertising/Marketing Technology Financial Employment Accounting, Legal, Consulting, Insurance Advertising, Marketing, PR Data Storage, Network Security, Cloud Computing, IT, Help Desk Banking, Fund Management, Investment Advisory Services Benefits, Recruitment, HR Telecommunication Meeting Planning Education/Training Health Care Real Estate Office/Administration Mobile & Wireless Communication Corporate Events, Conventions, Banquet Facilities College/University, Trade School, Continuing Education, Skills, Training Health Care Providers, Insurance Office, Commercial, Construction, Architectural Engineering Car Services, Credit Cards, Express Package Delivery 79% OF INFLUENCE DECISIONS BUYING POWER = $636,600

2 Property Profile 90% primary $372,000 17% second $524,000 24% OWN/HAVE INTEREST IN ADDITIONAL REAL ESTATE AGE % 55 or older 41% AGE: 51.6 years old Company Profile NUMBER OF EMPLOYEES 10,000 or more 1,000-9, or fewer GROSS REVENUE OF COMPANIES $1 billion or more $100 million - $999.9 million $10 million - $99.9 million $1 million - $9.9 million Less than $1 million Responded don t know Social Media 12% 22% 9% NUMBER OF EMPLOYEES = 3,837 23% % GROSS REVENUE = $838 million $500k or more: 7% $100k - $499,999: Less than $100k: 26% 77% PARTICIPATE IN SOCIAL MEDIA 65% male 35% female 84% 4-year degree or better SERVES ON AT LEAST ONE BOARD OF DIRECTORS 38% Master s degree or higher 93% of our audience donates and/or volunteers for a charity HOUSEHOLD INCOME : $350,000 7% 26% $100,000 - $499,999 Less than $100,000 $500,000 or more HOUSEHOLD NET WORTH : $1.46 MILLION 30% 35% 16% $100,000 - $499,999 $1 mill or more $1m or more: $500k - $999,999: $100k - $499,999: 3 Less than $100k: 30 $500,000 - $999,999

3 AUDIENCE PROFILE & STATISTICS Use of Publication 77 OF READERS Have taken action after seeing an ad in print 70% is the approximate SUBSCRIPTION RENEWAL RATE 63% 3.9 Belong to a health club/gym Average number of times per week our readers dine out 82% purchased wine/liquor/ spirits in the past year 79% read Crain s weekly (3 out of 4 issues) 83% of our readers have attended a cultural event (live theater/concert/ ballet/gallery) 77% are married 77% fine dining DISTRIBUTED TO 7 COUNTIES: Cuyahoga, Geauga, Lake, Lorain, Medina, Summit, and Portage 68% Attended a pro or collegiate sporting event in the past year Weekly Readership 87, READERS PER COPY 25 MINUTES Is the average time spent Average vehicle price = $39,500 33% Plan to buy or lease a car within the next 12 months Would use/use a financial planner/ investment advisor reading a weekly issue 1.7 months is the average shelf life of an issue have children planning to attend private school 29% went gambling/ to casinos LY E T A M I X APPRO MILLIONAIRES ARE

4 DIGITAL USERS 79 Title or Position OF SUBSCRIBERS hold positions of CEO, President, er (mid-to-top level executives) Business Categories 45% 28% 78% OF DIGITAL USERS INFLUENCE DECISIONS BUYING POWER = $601,800 24% 22% Professional 32% Advertising/Marketing Technology Financial Employment Telecommunication 22% Education/Training Meeting Planning Health Care Real Estate Office/Administration Accounting, Legal, Consulting, Insurance Advertising, Marketing, PR Data Storage, Network Security, Cloud Computing, IT, Help Desk Banking, Fund Management, Investment Advisory Services Benefits, Recruitment, HR Mobile & Wireless Communication College/University, Trade School, Continuing Education, Skills, Training Corporate Events, Conventions, Banquet Facilities Health Care Providers, Insurance Office, Commercial, Construction, Architectural Engineering Car Services, Credit Cards, Express Package Delivery AGE % 55 or older 39% AGE: 51.6 years old SERVES ON AT LEAST ONE BOARD OF DIRECTORS 93% of our audience donates and/or volunteers for a charity 64% male 36% female 85% 4-year degree or better 39% Master s degree or higher HOUSEHOLD INCOME : $337,000 $500,000 or more HOUSEHOLD NET WORTH : $1.42 million $1 mill or more $500,000 - $999,999 $500,000 - $499,999 28% 6% 15% 66% $100,000 - $499,999 36%

5 DIGITAL USERS 32% Plan to buy or lease a car within the next 12 months Average vehicle price = $39,200 Average number of times per week our readers dine out 68% Attended a pro or collegiate sporting event 63% belong to a health club/gym 29% went gambling/ to casinos % of our readers have attended a cultural event (live theater/ concert/ballet/gallery) 82% purchased wine/liquor/spirits 78% fine dining 76% Are married Property Profile 90% primary $377,000 25% OWN/HAVE INTEREST IN ADDITIONAL REAL ESTATE Company Profile NUMBER OF EMPLOYEES 10,000 or more 1,000-9, or fewer 13% $1 billion or more $100 million - $999.9 million $10 million - $99.9 million $1 million - $9.9 million Less than $1 million Responded don t know 16% second GROSS REVENUE OF COMPANIES 9% $446,000 NUMBER OF EMPLOYEES = 3,837 23% 55% GROSS REVENUE = $848 million have children planning to attend private school Would use/use a financial planner/investment advisor Social Media 80% PARTICIPATE IN SOCIAL MEDIA