ELEVATED ENGAGEMENT Print Media Kit

Transcription

1 2014 Print Media Kit

2 PRINT. ONLINE. MOBILE REACHES ITS READERS WHENEVER AND WHEREVER THEY RE LOOKING FOR AWARD-WINNING CONTENT. TOP 5 CITY MAGAZINES for EDITORIAL QUALITY -City & Regional Magazine Association, 2009, 2010, produces 18 branded editions throughout the year, including: 5280 sells more copies per issue in Denver than People, Us, Sunset, Cosmopolitan, and In Touch combined! -The Centofante Group, 2013 SIX-TIME NATIONAL MAGAZINE AWARD FINALIST -American Society of Magazine Editors, 2005 (2), 2008, 2010, 2012 (2) 3 MILLION TOTAL INTERACTIVE REACH SOCIAL MEDIA 62, COM 2.6 MILLION monthly E-NEWSLETTERS 414,000 monthly

3 MAGAZINES ARE THE MEDIUM OF MAGAZINES REACH YOUNG PROFESSIONALS AND HOLD A STRONG READERSHIP BASE 96% OF THOSE UNDER 25 READ MAGAZINES INFLUENCE Magazines deliver consumers who take action and influence purchases of family and friends. INSPIRE 62% of 5280 readers have stopped in a store or restaurant because it was advertised in ENGAGE Magazines are number one in reader engagement among other media and number one in commanding consumer attention. MAGAZINES ARE THE # 1 PLACE CONSUMERS WANT TO LOOK AT ADS. MAGAZINE 45% 91% OF U.S. ADULTS READ MAGAZINES (Print and digital editions) TV SHOW WEBSITE *Top 3 mediums 23% 23% SOURCES: The Association of Magazine Media Factbook 2013/2014. Magazine.org.

4 Distribution PROVEN. VERIFIED. LOYAL. Research from the Media Audit, a national independent market survey of local media, consistently shows, year after year that 5280 is one of Denver s largest media outlets, reaching more than 517,053 unique readers over a four-issue period. For two decades, 5280 s subscription renewal rates have been among the highest of all city and regional magazines. 48,000 (46,500 print/1,500 digital) SUBSCRIBERS 31,000 NEWSSTAND 5,000 HOTELS 1,000 WAITING ROOMS 85,000 TOTAL GUARANTEED DISTRIBUTION 75% OF 5280 SUBSCRIBERS RENEW WITH A TWO YEAR SUBSCRIPTION 517,053 FOUR-ISSUE CUMULATIVE TOTAL READERSHIP

5 Readership Breakdown Though 5280 has readers in 48 states and throughout Colorado, the majority of our fast-growing readership is found in the Denver metro area s penetration is particularly strong in the key neighborhoods favored by Denver s affluent adults. This allows you to reach this vital market at a fraction of what you d pay in other media, or even through direct mail REACHES 1 OUT OF 4 DENVER-AREA RESIDENTS BOULDER: 51,958 Boulder Louisville Lafayette Longmont BROOMFIELD: 19,771 DENVER: 129,014 JEFFERSON: 103,565 Westminster Arvada Wheat Ridge Lakewood Golden Ken Caryl Columbine Bow Mar Evergreen Genesee Brighton Henderson Commerce City Northglenn Glendale Greenwood Village Cherry Hills Village ADAMS: 47,069 ARAPAHOE: 109,439 Littleton Englewood Castle Rock Highlands Ranch Parker Lone Tree Castle Pines DOUGLAS: 56,238 * CUMULATIVE READERSHIP OVER A FOUR ISSUE PERIOD SOURCES: The Media Audit, August-September reach based on census data of combined Denver-area population of 3,214,218 as of July 1, 2012.

6 Subscribers 5280 DEMOGRAPHIC AND READERSHIP HABITS AGE Median age Age % Age % GENDER Female... 69% Male...31% MARITAL AND FAMILY STATUS Married... 66% Single... 34% Have children... 55% Have dogs... 49% EDUCATION College degree... 42% Post-graduate degree... 42% ECONOMIC PROFILE Average household income... $153,625 ANNUAL HOUSEHOLD INCOME Greater than $100, % Greater than $150, % HOME OWNERSHIP Own home... 82% Average value of primary home...$439,827 MARKET VALUE OF PRIMARY HOME Greater than $300, % Greater than $500, % Greater than $1,000, % PURCHASING HABITS Has purchased a product or service based on an ad in % LIFESTYLE Ate four or more meals in restaurants in the past two weeks... 22% Plan to visit a mountain resort in the next year...77% Traveled 3 or more times in the past year... 35% READERSHIP HABITS Readers per copy PURCHASE PLANS Planning or strongly considering purchase of: Financial investment... 66% Home remodeling... 63% Auto... 59% Artwork... 52% Jewelry... 48% Cosmetic procedure... 42% FIND 5280 HELPFUL WHEN CHOOSING : Restaurants... 99% Travel... 92% Cultural events... 95% Theater... 87% Hotels and resorts... 83% Doctor/Dentist...73% Home furnishings, services, and accessories...72% Health and fitness... 69% Spa services...67% Sporting events...61% Artwork... 58% Clothing... 56% Jewelry... 50% SOURCES: The Media Audit, August-September Readership demographics based on total 5280 audience. Subscriber financial profile and readership habits based on August 2013 subscriber survey. Surveys were mailed to 5,000 readers selected at random from a list of current 5280 subscribers; 8.6 percent were completed and returned. 93% OF 5280 READERS HAVE PURCHASED SOMETHING ADVERTISED IN THE MAGAZINE 5280 REACHES 97,830 DENVERITES WHO HAVE $250K IN LIQUID ASSETS 68% OF 5280 READERS HAVE TWO OR MORE ISSUES OF 5280 IN THEIR HOME REGULARLY

7 Readers 5280 READERS HAVE BUYING POWER 28,941 DENVER BUSINESS JOURNAL KBCO FM WESTWORD COLORADO PUBLIC RADIO KUSA-9 NEWS 6 AM NEWS DENVER POST SUNDAY BUSINESS SECTION 1 Readers age with annual household income $100K+ 65,851 32,244 44,242 74,900 AFFLUENT BABY BOOMERS 46,863 FINANCIAL OPTIMIST 112,232 60, ,994 61, ,728 72, MAGAZINE 37,407 COLORADO PUBLIC RADIO KMGH-7 10 PM NEWS KUSA-9 5 PM NEWS Percentage of market reach KUSA-9 5 PM NEWS Readers 18+ with annual household income of $100K+ 12% 75,380 21% HOUSEHOLD INCOME 136,112 BUSINESS OWNER 23% 138,566 28% 46% 145, MAGAZINE COLORADO HOMES & LIFESTYLES KOSI FM COLORADO PUBLIC RADIO DENVER POST SUNDAY BUSINESS SECTION MAGAZINE COLORADO PUBLIC RADIO DENVER BUSINESS JOURNAL KUSA-9 5 PM NEWS DENVER POST SUNDAY BUSINESS SECTION MAGAZINE Readers age 18+ who think they will be better off in six months Readers primarily occupied as a business owner, partner, or corporate officer SOURCE: The Media Audit, August-September Graphed using base population of 2,137,685.

8 Community AN ACTIVE AND INVOLVED CITY PRESENCE 5280 actively supports a variety of organizations throughout the Denver metro area. Not only does each relationship provide us with an amazing opportunity to give back to the community in which we live and work, but we re also able to extend the reach of your advertising message to a highly qualified audience. Advertising with 5280 means you ll have access to additional community partnerships that offer high-level networking opportunities and valuable exposure that strengthens your advertising program CARES ABOUT COMMUNITY 5280 READERS CARE ABOUT COMMUNITY $7,000,000 OF IN-KIND ADVERTISING DONATED SINCE % CHARITY OF OUR READERSHIP DONATES MONEY TO EVERY YEAR SOURCE: 5280 subscriber survey. August 2013.

9 Rate Card no RATES 1X 4X 8X 12X 1 page $8,610 $7,320 $6,690 $6,460 2/3 page 6,900 5,855 5,510 5,165 1/2 page 5,610 4,770 4,490 3,930 1/3 page 3,890 3,295 3,100 2,910 1/6 page 2,160 1,830 1,720 1,615 2-page spread 14,650 12,440 11,710 10,980 AD DIMENSIONS 2 PAGE SPREAD Bleed: 17 x Trim: x Safety: x No bleed: x10 ADDITIONAL FEES GROSS VS. NET Rates quoted are gross. Recognized advertising agencies are eligible for a 15 percent commission. No commission on production charges or late fees. Commission is forfeited in the event of unfulfilled contracts or accounts 75 days past due. PREMIUM POSITIONS Back cover available at earned frequency rate plus 25 percent. Inside covers available at earned rate plus 20 percent. All other guaranteed positions available at earned rate plus 10 percent. Orders specifying a position for which a premium has not been paid are accepted only on a request basis, with the publisher retaining the right to determine actual position. If a request cannot be honored, the advertiser will not be billed for the position premium but remains liable for the balance of the order. Specific premium positions may not be purchased by a single advertiser more than four times in a calendar year. CREDIT TERMS New 5280 advertisers are required to pre-pay for their first insertion. Full payment is due with ad materials. Credit cards accepted. Subsequent insertions will be billed upon publication. ADDITIONAL TERMS Additional terms and policies are spelled out in 5280 s standard insertion order, which must be signed prior to placement of advertising. Contact your account executive for additional details. SPOT COLORS AND PROOFS Contact your account executive if you require Pantone (PMS) inks. In the absence of SWOP certified proofs, 5280 is not responsible for the color reproduction. Rich 4-color blacks must have a combined ink density of no more than 300 percent. DESIGN SERVICES AND PRODUCTION FEES DESIGN SERVICES ARE INCLUDED WITH EVERY ADVERTISEMENT PURCHASED FOR INCLUSION IN ANY 5280 PUBLICATION. Our design staff will create a unique ad to your requirements and proof up to three times for each insertion. However, because design costs are built into 5280 rates, advertisers who require 5280-designed artwork to be RATES ARE PER INSERTION released to other publications will be charged for the design services. Fees are dependent on the size and complexity of each ad, but a general price structure is as follows: EXCESSIVE PROOF FEE: For any 5280-designed ad, after three proofs are delivered, each proof thereafter will be subject to a $75 excessive proof fee. LATE FEE: Finished ad materials submitted after deadline are subject to a $75 late fee. PDF FEE: Any 5280-designed advertisement supplied to clients or other publications as a PDF are subject to a $250 fee. ALTERATION FEE: Any ad not provided per our camer-ready specifications will be subject to a $250 alteration fee. This fee will also apply to changes made to 5280-designed ads that are submitted to other publications in PDF format. DESIGN FEE: Any two-third page or larger 5280-designed advertisement used outside 5280 or its related publications will be subject to a $1,000 design fee. Any half page or smaller will be subject to a $500 fee will release native files. PRODUCTION FEE: To agencies ANY disc intervention required by 5280 or its printer will result in charges to the advertiser. Charges will also be given for scans (4c or BW), digital proofs, and photography fees. $150/day is charged to the advertiser if artwork is not received by the drop-dead date. Contact your account executive for additional details. AD SUBMISSIONS The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser s name (not the designer s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit: USER: uploads PASSWORD: 5280up FOR A FULL LIST OF ADVERTISING SPECIFICATIONS PLEASE VISIT 1 PAGE Bleed: 8.5 x Trim: x Safety: x No bleed: 7.25 x10 1/2 PAGE Horizontal 7.25 x /3 PAGE Square 4.75 x /6 PAGE Horizontal 4.75 x /3 PAGE Vertical 4.75 x10 1/2 PAGE Vertical 4.75 x /3 PAGE Vertical 2.25 x10 1/6 PAGE Vertical 2.25 x4.875

10 2014 Editorial Calendar FEB 2014 MAR 2014 APR 2014 MAY 2014 JUN 2014 JUL 2014 Space Reservations: 12/6/2013 Space Reservations: 1/10/2014 Space Reservations: 2/7/2014 Space Reservations: 3/7/2014 Space Reservations: 4/11/2014 Space Reservations: 5/9/2014 Production Materials: 12/11/2013 Production Materials: 1/15/2014 Production Materials: 2/12/2014 Production Materials: 3/12/2014 Production Materials: 4/16/2014 Production Materials: 5/14/2014 Finished Materials: 12/13/2013 Finished Materials: 1/17/2014 Finished Materials: 2/14/2014 Finished Materials: 3/14/2014 Finished Materials: 4/18/2014 Finished Materials: 5/16/2014 General Newsstands on Sale: 1/31/2014 General Newsstands on Sale: 2/28/2014 General Newsstands on Sale: 3/28/2014 General Newsstands on Sale: 4/25/2014 General Newsstands on Sale: 5/30/2014 General Newsstands on Sale: 6/27/2014 EDITORIAL Distilleries Best New Restaurants Power Issue Luxury Travel Summer Guide Top of the Town Romance Fashion Health Real Estate Top Dentists SPECIAL ADVERTISING SECTIONS, EVENTS & DIGITAL OPPORTUNITIES ADVERTISING SECTION Gift Guide EVENT 5280 Home Party SPECIAL ADVERTISING SECTIONS Pets SPECIAL ADVERTISING SECTION Realtor Profile EVENT 5280 Home Party EVENT Top of the Town Party DIGITAL OPPORTUNITIES Top Doctors Voting Ballot 20 Days of Giveaways DIGITAL OPPORTUNITIES Top of the Town Voting Ballot Eat & Drink Takeover Women in Business DIGITAL OPPORTUNITY Travel & Outdoors Takeover SPECIAL ADVERTISING SECTION Dentist Profiles DIGITAL OPPORTUNITY Top of the Town Takeover SPECIAL ISSUES HOME Space Reservations: 1/3/2014 Production Materials: 1/8/2014 Finished Materials: 1/10/2014 General Newsstands on Sale: 2/28/14 HOME Space Reservations: 4/4/2014 Production Materials: 4/9/2014 Finished Materials: 4/11/2014 General Newsstands on Sale: 5/30/2014 TRAVELER Space Reservations: 5/2/2014 Production Materials: 5/7/2014 Finished Materials: 5/9/2014 General Newsstands on Sale: 6/27/2014 Editorial calendar subject to change without notice. Special ad sections are not featured on magazine s cover. Editorial features listed here may or may not be featured on the cover. Contact your account executive for updates. Last updated on October 1, 2013.

11 A SUPPLEMENT TO 5280 MAGAZINE The Best Ways To Smooth Wrinkles, Erase Sunspots & Trim Up Trouble Areas (While Still Looking Healthy And Natural) Plus DOCTORS& BEGINS ON PAGE 42 What You Should Know Before Treating Your Anxiety PAGE 36 One Man s Struggle To Accept His Hearing Loss PAGE 24 How To Be A Hero During A Medical Emergency PAGE Editorial Calendar AUG 2014 SEPT 2014 OCT 2014 NOV 2014 DEC 2014 JAN 2015 Space Reservations: 6/6/2014 Production Materials: 6/11/2014 Finished Materials: 6/13/2014 General Newsstands on Sale: 8/1/2014 Space Reservations: 7/11/2014 Production Materials: 7/16/2014 Finished Materials: 7/18/2014 General Newsstands on Sale: 8/29/2014 Space Reservations: 8/8/2014 Production Materials: 8/13/2014 Finished Materials: 8/15/2014 General Newsstands on Sale: 9/26/2014 Space Reservations: 9/12/2014 Production Materials: 9/17/2014 Finished Materials: 9/19/2014 General Newsstands on Sale: 10/31/2014 Space Reservations: 10/10/2014 Production Materials: 10/15/2014 Finished Materials: 10/17/2014 General Newsstands on Sale: 11/28/2014 Space Reservations: 11/7/2014 Production Materials: 11/12/2014 Finished Materials: 11/14/2014 General Newsstands on Sale: 12/26/2014 EDITORIAL Top Doctors Fall Getaways Best Restaurants Innovators Holiday Shopping Top Lawyers Family & Parenting Fashion Education Bucket List Winter Getaways SPECIAL ADVERTISING SECTIONS, EVENTS & DIGITAL OPPORTUNITIES EVENT Top Doctors Party ADVERTISING SECTION Doctor/Health Profiles Private School Handbook EVENT 5280 Home Party EVENT 5280 Dines SPECIAL ADVERTISING SECTIONS Realtor Profiles SPECIAL ISSUES SPECIAL ADVERTISING SECTION What to Give Guide Style Guide Women in Business DIGITAL OPPORTUNITY Travel & Outdoors Takeover 20 Days of Giveaways EVENT 5280 Home Party SPECIAL ADVERTISING SECTION Craft Distilleries Guide SPECIAL ADVERTISING SECTION Arizona Tourism SPECIAL ADVERTISING SECTION Higher Education Health2014 EDITION LOOK & FEEL BEAUTIFUL! HOME Space Reservations: 7/3/2014 Production Materials: 7/9/2014 Finished Materials: 7/11/2014 General Newsstands on Sale: 8/29/2014 HOME Space Reservations: 10/3/2014 Production Materials: 10/8/2014 Finished Materials: 10/10/2014 General Newsstands on Sale: 11/28/2014 DENVER S TOP DENTISTS HEALTH Space Reservations: 10/31/2014 Production Materials: 11/5/2014 Finished Materials: 11/7/2014 General Newsstands on Sale: 12/26/2014 Editorial calendar subject to change without notice. Special ad sections are not featured on magazine s cover. Editorial features listed here may or may not be featured on the cover. Contact your account executive for updates. Last updated on October 1, 2013.

12 2014 Digital Media Kit

13 Interactive Reach Social Media 60,000 TOTAL FOLLOWERS E-newsletters 414,000 MONTHLY SUBSCRIBERS 5280.com 2.6 MILLION MONTHLY IMPRESSIONS 3 MILLION Total Interactive Reach

14 Interactive Audience 38 AVERAGE AGE OF VISITORS HALF OF VISITORS EARN OVER $100K ANNUALLY MOST VISITED SECTIONS: 5280.com Exclusive Stories Dining Culture & Events Travel & Outdoors 70% 30% FEMALE MALE 42% ARE REPEAT VISITORS 3:00 AVERAGE MINUTES SPENT ON SITE 600K MONTHLY PAGE VIEWS 150KX15 UNIQUE VISITORS Online traffic is growing daily. PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET UP-TO-THE-MINUTE STATISTICS. Numbers from 5280 website survey, August 2013.

15 Social Media 25,000 FACEBOOK FANS 33,000 TWITTER FOLLOWERS 1,000 PINTEREST FOLLOWERS 1,000 INSTAGRAM FOLLOWERS 60,000 Total Followers

16 5280.com ADVERTISING OPPORTUNITIES SUPER LEADERBOARD (970 X 66 OR 970 X 90), STANDARD LEADERBOARD (728 X 90) PUSHDOWN SUPER LEADERBOARD EXPANDS TO 970 X 415 PUSHING CONTENT DOWN RUN OF SITE (ROS) Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships. AD UNITS AVAILABLE: 300x250, 728x90, 300x600 TAKEOVERS Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes. HOMEPAGE POP-UP AD (800X600) MEDIUM RECTANGLE (300 X 250) ROS AND VIDEO HALF PAGE (300 X 600) HOME PAGE: The main landing page for our site. DINING GUIDE: Access to the city s most comprehensive restaurant listings. DWELL: The latest trends in home design, decor, and real estate in the Mile High City. EAT & DRINK: The latest dish on Colorado s food scene, trends, and restaurants. FASHION: Tips, picks, and styles from 5280 fashion editor Alexia Benjou. FROM THE MAGAZINE: An overview of the current issue and links to full articles from the magazine COM STORIES: Exclusive stories you can only find on 5280.com. EVENTS CALENDAR: Find out what s going on in the Mile High City. TOP DOCTORS AND DENTISTS: Our annual lists broken down by specialties. TOP OF THE TOWN: Our annual guide to Denver s best stuff. TRAVEL & OUTDOORS: Find out what s going on in the Mile High City. RICH MEDIA PUSHDOWN LEADERBOARD: A leaderboard with initial dimensions of 970x90 or 970x66 pixels. When the ad is expanded, it pushes page content down rather than displaying over the top of page content as most expandable ads do. HOMEPAGE POP-UP AD: Front and center display to our most heavily visited page. Your message shows up to each unique visitor once a day. IN-BANNER VIDEO: Promote your pre-produced 15 second ad to 5280.com visitors. IMPLEMENTATION & BEST PRACTICES All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Please also reference 5280 s digital specifications page at 5280.com/advertising COM VISITORS ARE: LEADERBOARD (768 X 90) 70% 30% FEMALE MALE Half of visitors earn over $100K annually Average age is 38 Numbers from 5280 website survey, August 2013.

17 Newsletters TARGETED. QUALIFIED. ENGAGED. Each of 5280 s targeted newsletters delivers information directly to the inbox of engaged readers hungry for information on everything from dining to travel to home. With open rates above national industry standards, 5280 newsletters consistently put your message in front of affluent consumers looking to interact with your brand. 18,000 48% IMPRESSIONS OPEN RATE 17,000 34% IMPRESSIONS OPEN RATE 23,000 37% IMPRESSIONS OPEN RATE 8,000 32% IMPRESSIONS OPEN RATE Table Talk Best Bets Dwell Traveler 23,000 33% IMPRESSIONS OPEN RATE 12,000 33% IMPRESSIONS OPEN RATE 30,000 31% IMPRESSIONS OPEN RATE Roundup Steals & Deals The Goods 414,000 Total Monthly Impressions

18 Facebook Promotions PARTNER WITH 5280 AND PROMOTE YOUR BUSINESS TO OUR 25,000+ ENGAGED FANS AND THEIR NETWORK OF FRIENDS! WHAT S INCLUDED: HEADER BANNER: 760x200 pixels FEED BUTTON: 111x74 pixels CUSTOM: 300x250 pixels Banner ads on 5280.com (728x90, 300x250, 300x600, 160x600). Banner ads on weekly newsletter blasts including Table Talk and Best Bets (468x60 & 160x600). Wall postings on 5280 s Facebook, Twitter, and Instagram pages (25,000+ fans). Customize your contest by adding the ability for fans to upload a photo or video, enter to win, and more. Ask for details. Receive all names and addresses of contest entrants at completion of contest. PRICING: $1,500 + prize * Advertiser to supply prize, description and value, along with banner ads to be used in the promotion. * Entrant information will be shared with advertiser based on day-of entries. * Suggested promotion period: one week. Limited to one offer per month. * Prize minimum: $ S FACEBOOK AUDIENCE IS: 65% 35% 36,955 65% FEMALE MALE WEEKLY TOTAL REACH ARE AGES Numbers from Facebook.com.

19 20 Days of Giveaways WHAT S INCLUDED: Pre-promotion newsletter about the contest will be sent out to 119,183 subscribers, with a direct link back to the contest page including your prize description and picture of prize or logo. Pre-promotion of contest in general, including social media, will start one week prior to event and will include: two Tweets and one Facebook post per day with direct link back to contest page. Logo or prize picture and prize description on 5280.com contest page that will be live for the entirety of pre-promotion and contest. One dedicated newsletter inclusion: Logo inclusion, prize description, and your business name in subject line of the . Feature on second newsletter announcing winner of your prize with image inclusion. Special contest callout in print gift guide special section. Social media during contest will include daily: two Tweets linked to your handle, one Facebook post with link to your page, and one Instagram post with link to your account. PRICING: $1,000 + prize * Advertiser to supply prize, description, and value. * Prize value must be between $250 and $1,000. * Entrant information will be shared with advertiser based on day-of entries. SPECIAL ADVERTISING SECTION 2 20 DAYS OF GIVEAWAYS GENERATED: 1 30,390 CONTEST ENTRIES Numbers from 20 Days of Giveaways, October What to give Guide & 2. Nest - Boy s Graphic Tee by PreFresh. I Love Colorado Buttons by My July. Bird on a Twig by Elevated Scraps. Gifts available at Nest, Denver s premier boutique for children. Near Cherry Creek North: 2808 East 6th Avenue (near Detroit Street) Larimer Square: 1408 Larimer Square, Suite CHERRY CREEK CHIC GIFT PACKAGE Two VIP tickets to Food & Wine, Celebrate Fashion and Cherry Creek Arts Festival (all 3 days), plus one $50 gift card for Sidewalk Sale. $600ea. CherryCreekNorth.com 4. The RIMOWA Amethyst Salsa Deluxe, exclusively for Colorado Baggage Co. Durable polycarbonate protects what s inside while 6 gliding through the airport with four German-engineered wheels. Find the nearest store at 5. Magellan s RFID Pass Case Wallet. Exquisitely crafted from rich, butter-soft leather, this wallet blends functionality with beauty. Organize and protect with RFID-blocking credit card slots and passport sleeve. Available at Colorado Baggage Co. 6. Before New York was New York, it was New Amsterdam. Now, the essence of the city has been distilled into the classic New York spirit - smooth enough to enjoy straight, distinctive enough to hold its own in any cocktail. Smoother by design, New Amsterdam spirits break from tradition with spirits that are modern, intriguing and smooth. It s your town. New Amsterdam Gin & Vodka. 66 Holiday 2013

20 Restaurant Directory PREMIUM RESTAURANT LISTINGS PROVIDE AN EASIER WAY FOR READERS TO FIND YOUR BUSINESS ONLINE. WHAT'S INCLUDED: Opportunity to include a photo of your restaurant (600x400 pixels). Up to 100 words about your restaurant in addition to 5280's description. Sponsored listing above search results page on a random, rotation basis. $1,000 ANNUALLY * Additional locations of the same restaurant chain/brand may be added for a nominal fee. Brands or concepts of different names within the same parent company will be considered an additional full-price buy. THAT S JUST $83 PER MONTH! * * Requires one-year commitment COM GENERATES: 3:00 AVERAGE MINUTES SPENT ON SITE 600K PAGE VIEWS PER MONTH 150K UNIQUE VISITORS Numbers from 5280 website survey, August % CHOOSE WHERE TO DINE BASED ON AN AD SEEN IN 5280 Source: 2013 Subscriber Survey Online traffic is changing daily. PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET UP TO THE MINUTE STATISTICS.

21 Top Dentists Directory PREMIUM DENTAL LISTINGS PROVIDE AN EASIER WAY FOR READERS TO FIND YOUR BUSINESS ONLINE. WHAT S INCLUDED: Premium listing above search results page. Up to 300 words about your practice and a Web link. Photo and/or logo of your practice (630x160 pixels). ANNUAL PRICING * $750 for print advertisers $1,000 for non-print advertisers For practices with multiple dentists on the list, there will be a $250 charge per additional dentist. * Requires one-year commitment COM GENERATES: 3:00 AVERAGE MINUTES SPENT ON SITE 600K PAGE VIEWS PER MONTH 150K UNIQUE VISITORS Numbers from 5280 website survey, August % OF READERS USE 5280 TO FIND A DENTIST OR DOCTOR Source: 2011 Subscriber Survey Online traffic is growing daily. PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET-UP-TO-THE-MINUTE STATISTICS.

22 Top Doctors Directory PREMIUM DOCTOR LISTINGS PROVIDE AN EASIER WAY FOR READERS TO FIND YOUR BUSINESS ONLINE. WHAT S INCLUDED: Premium listing above search results page. Up to 300 words about your practice and a Web link. Photo and/or logo of your practice (630x160 pixels). ANNUAL PRICING * $750 for print advertisers $1,000 for non-print advertisers For practices with multiple doctors on the list, there will be a $250 charge per additional doctor. * Requires one-year commitment COM GENERATES: 3:00 AVERAGE MINUTES SPENT ON SITE 600K PAGE VIEWS PER MONTH 150K UNIQUE VISITORS 300X600 AD Numbers from 5280 website survey, August % OF READERS USE 5280 TO FIND A DENTIST OR DOCTOR Source: 2011 Subscriber Survey Online traffic is growing daily. PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET-UP-TO-THE-MINUTE STATISTICS.

23 SPECIALTY (ALL) SPECIALTY (ALL) SPECIALTY (ALL) HOSPITAL (ALL) PRACTICE NAME (ALL) PRACTICE NAME (ALL) Directories REACH ENGAGED VISITORS LOOKING FOR YOUR PRODUCTS AND SERVICES [ SUBSCRIBE ] FIND A Doctor Dentist Lawyer Restaurant Event Best of DIRECTORIES Find what you need now. Find a Doctor Find A Dentist Find A Lawyer SEARCH BY NAME SEARCH BY NAME SEARCH BY NAME SEARCH Find a Restaurant Our guide to the best of dining in Denver. SEARCH BY NAME ZIP CODE (ALL) BROWSE ALL DOCTORS NEIGHBORHOOD (ALL) COST (ALL) CUISINE (ALL) RATING (ALL) SEARCH Event Calendar Our comprehensive guide to the best goings-on in town. SEARCH BY NAME SEARCH ZIP CODE (ALL) BROWSE ALL DENTISTS NEIGHBORHOOD (ALL) ANY FUTURE DATE (ALL) VENUE (ALL) COST (ALL) BROWSE ALL EVENTS SEARCH CODE (ALL) ZIP BROWSE ALL LAWYERS Best of 5280 Top of the Town The 25 Best Restaurants The Best New Restaurants Summer Guide Education Real Estate SEARCH 25 BEST BEST NEW BROWSE ALL RESTAURANTS BEST BET

24 Digital Specifications RUN OF SITE SUPER LEADERBOARD DIMENSIONS: 970x66 or 970x90 pixels FILE SIZE: 40K max FILE TYPE: jpg, gif, png, Flash, HTML, JavaScript & most third-party ad tags accepted LINK: URL for the banner to link to LEADERBOARD DIMENSIONS: 728x90 pixels FILE SIZE: 40k max FILE TYPE: jpg, gif, png, Flash, HTML, JavaScript & most third-party ad tags accepted LINK: URL for the banner to link to HALF PAGE DIMENSIONS: 300x600 pixels FILE SIZE: 50K max FILE TYPE: jpg, gif, png, Flash, HTML, JavaScript & most third-party ad tags accepted LINK: URL for the banner to link to MEDIUM RECTANGLE DIMENSIONS:300x250 pixels FILE SIZE: 40K max FILE TYPE: jpg, gif, png, Flash, HTML, JavaScript & most third-party ad tags accepted LINK: URL for the banner to link to ADDITIONAL INFORMATION IMPLEMENTATION & BEST PRACTICES All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visitiab.net/guidelines. PREPARING FLASH BANNERS We use DoubleClick for Publishers (DFP) to host ad banners. DFP requires the specific clicktag in order to properly track clicks. You must provide a URL rather than a snippet for the creative. Please visit 5280.com/advertising for more detailed information. DEADLINES All banners are due at least 6 business days before the start of the campaign. REPORTS Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information. RICH MEDIA TAKEOVERS POP-UP (HOME PAGE ONLY) DIMENSIONS: 800x600 pixels FILE SIZE: 350K max FILE TYPE: jpg, gif, png, HTML, JavaScript & most third-party ad tags accepted. Flash files must include a closing button in the top right corner LINK: URL for the banner to link to DURATION: 8 seconds max PUSHDOWN SUPER LEADERBOARD (HOME PAGE and SECTION LANDING PAGES ONLY) INITIAL DIMENSIONS: 970x66 or 970x90 pixels EXPANDED DIMENSIONS: 970x415 pixels. Note: Expanding Pushdown ad units push page content down rather than expanding over page content. INITIAL FILE SIZE: 60K max SUBSEQUENT POLITE LOAD FILE SIZE: 110K max SUBSEQUENT USER INITIATED LOAD FILE SIZE: 2.2 MB BEST PRACTICE: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. DURATION: 15 seconds max LINK: URL for the banner to link to IN-BANNER VIDEO DIMENSIONS: 300x250 FILE SIZE: 40K max SUBSEQUENT POLITE LOAD FILE SIZE: 100K max SUBSEQUENT USER-INITIATED LOAD FILE SIZE: 2.2 MB, Unlimited for streaming. MINIMUM REQUIRED CONTROLS: Controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) BEST PRACTICE: For times when the user s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file. DURATION: 15 seconds max LINK: URL for the banner to link to LEADERBOARD OR SUPER LEADERBOARD MEDIUM RECTANGLE HALF PAGE ADD ON: PUSHDOWN LEADERBOARD (See specs above) TAKEOVER CAN RUN ON THE FOLLOWING CATEGORIES: 5280.com stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town

25 Newsletter Specifications DESCRIPTIONS Table Talk (Published every Tuesday) 18,000 SUBSCRIBERS The latest picks, news, and restaurant buzz from our food expert Amanda M. Faison. Best Bets (Published every Wednesday) 16,500 SUBSCRIBERS An insider s guide full of the coolest goings-on in town. Dwell (Published the third Thursday monthly) 23,000 SUBSCRIBERS Catch the latest trends in home design, interior decorating, and real estate in the Mile High City. Traveler (Published two Thursdays monthly) 7,500 SUBSCRIBERS Exclusive deals on travel packages, destinations, and hotels from 5280 advertisers. Roundup (Published every Friday) 23,000 SUBSCRIBERS Read the best of 5280.com each week in this weekly recap. Steals & Deals (Published two Fridays monthly) 11,500 SUBSCRIBERS A roundup of stellar discounts and timely deals from our marketing and promotions department. The Goods (Published about once a month) 30,000 SUBSCRIBERS Select offers from 5280 magazine and our partners. Newsletter traffic changes daily. Please contact your account executive to get up-to-the-minute statistics. SIZES NEWSLETTER FULL BANNER (Table Talk, Best Bets, Dwell, Roundup) DIMENSIONS: 468x60 pixels FILE SIZE: 20K max FILE TYPE: jpg, gif, or png only (Flash or third-party ad tags not accepted) LINK: URL for the banner to link to NEWSLETTER WIDE SKYSCRAPER (Table Talk, Best Bets, Dwell, Roundup) DIMENSIONS: 160x600 pixels FILE SIZE: 20K max FILE TYPE: jpg, gif, or png only (Flash or third-party ad tags not accepted) LINK: URL for the banner to link to SPONSORED LINK (Table Talk and Best Bets) TEXT: up to 30 words + URL DIMENSIONS: 88x31 pixels STEALS & DEALS DIMENSIONS: 700x250 pixels FILE SIZE: 60K max FILE TYPE: jpg or png only LINK: URL for the banner to link to TRAVELER & THE GOODS DIMENSIONS: 700x500 pixels FILE SIZE: 80K max FILE TYPE: jpg, gif, or png only ADDITIONAL INFORMATION BANNER AND SKYSCRAPER ADS Positioned directly above the editorial content, banners are a visual way of reaching out to 5280 newsletter readers and an opportunity for client logo exposure. The banner is the first message readers will see prior to reading the newsletter content. NEWSLETTER FULL BANNER (468X60) NEWSLETTER FULL BANNER (468X60) WIDE SKYSCRAPER (160X600) SPONSORED LINKS Sponsored links run adjacent to editorial content and offer advertisers a non-editorial opportunity to deliver a specific offer or message directly to 5280 newsletter readers. (Only available on Table Talk and Best Bets) IMPLEMENTATION & BEST PRACTICES FLASH FILES ARE NOT ACCEPTED FOR NEWSLETTERS! All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. DEADLINES All banners are due at least 6 business days before the start of the campaign. REPORTS Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

26 2014 Digital Rate Card TAKEOVERS CATEGORY RUN OF SITE (ROS) IMPRESSIONS RICH MEDIA IMPRESSIONS COST 10,000 50,000 $20 CPM 50, ,000 $18 CPM 100,000+ $15 CPM AD UNITS AVAILABLE 728x90, 300x250, 300x600 MONTHLY COST 5280.com stories $1,500 * Home Page $2,500 Events $1,500 Magazine $5,500 * Eat & Drink $2,500 Dining Guide $1,000 Travel & Outdoors Call Dwell Call Fashion Call Top Doctors Call Top Dentists Call Top of the Town Call *per week Available exposure includes all pages not sold for exclusive monthly section sponsorships. CPM (Cost per thousand impressions). Minimum commitment: 10,000 impressions. COST Home Page Pop-Up $1,500 Pushdown Super Leaderboard (home page only) $30 CPM In-Banner Video (supplied) $2,000 SOCIAL MEDIA IMPRESSIONS COST Facebook Sweepstakes $1,500 * Facebook Posts $500 *$500 prize minimum required NEWSLETTERS ADDITIONAL INFORMATION CREDIT TERMS New 5280 advertisers are required to pre-pay for their first insertion. Full payment is due with ad materials. Credit cards accepted. Subsequent insertions will be billed upon publication. ADDITIONAL TERMS Additional terms and policies are spelled out in 5280 s standard insertion order, which must be signed prior to placement of advertising. Contact your account executive for additional details. DESIGN SERVICES AND PRODUCTION FEES DESIGN SERVICES ARE INCLUDED WITH EVERY ADVERTISEMENT PURCHASED FOR INCLUSION IN ANY 5280 PUBLICATION. Our design staff will create a unique ad to your requirements and proof up to three times for each insertion. However, because design costs are built in to 5280 rates, advertisers who require 5280-designed artwork to be released to other publications will be charged for the design services. Fees are dependent on the size and complexity of each ad, but a general price structure is as follows: EXCESSIVE PROOF FEE: For any 5280-designed ad, after three proofs are delivered, each proof thereafter will be subject to a $75 excessive proof fee. LATE FEE: Finished ad materials submitted after deadline are subject to a $75 late fee. DESIGN FEE: Any 5280-designed digital advertisement supplied to clients or other publications are subject to a $250 fee will release native files. ALTERATION FEE: Any ad not provided per our camera-ready specifications will be subject to a $250 alteration fee. This fee will also apply to changes made to 5280-designed ads that are submitted to other publications in PDF format. Contact your account executive for additional details. AD SUBMISSIONS The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser s name (not the designer s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit: USER: UPLOADS PASSWORD: 5280UP BOOKING FREQUENCY COST LINK 1 LINK 2 LINK 3 Table Talk Weekly $1,500 $600 $500 $400 Best Bets Weekly $1,500 $500 $400 $300 Traveler Bi-Weekly $1,000 n/a n/a n/a Steals & Deals Weekly $1,000 n/a n/a n/a Dwell Monthly $1,500 n/a n/a n/a Roundup Weekly $1,000 n/a n/a n/a The Goods On Demand $3,000 n/a n/a n/a Frequency discounts available on all newsletters. FOR A FULL LIST OF ADVERTISING SPECIFICATIONS, PLEASE VISIT