Use the best of offline and online marketing! Social Media DOOH

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1 Use the best of offline and online marketing! Social Media DOOH

2 DOOH (Digital out of home) is a form of advertising or displaying promotional content via modern digital media in the form of LED displays located in open space. The agency for creative implementation of digital technologies in marketing Homepage, presents an innovative Social Media DOOH service which integrates the best of online and offline marketing. Homepage publishes posts using the features and benefits of digital technology DOOH a network of LED digital displays in Belgrade owned by the company multivision (member of the DPC group).

3 Integrate your campaigns - connect social networks and street display signs!

4 Social Media DOOH is an innovation that unifies latest trends in offline and online marketing by combining attractive brand announcements on LED displays with original brand content created by users of Instagram and Twitter.

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7 Advanced software technology, knowing the habits of social network users and the infrastructure covering the busiest points in Belgrade, provides an exceptionaly strong transfer of messages which are created by the fans, making them visible to those who are not online.

8 Advanced software technology, knowing the habits of social network users and the infrastructure covering the busiest points in Belgrade, provides an exceptionaly strong transfer of messages which are created by the fans, making them visible to those who are not online.

9 The power of an individual s influence multiplied by the means of outdoor advertising.

10 The power of an individual s influence multiplied by the means of outdoor advertising.

11 What constitutes the SMDOOH service? Social media DOOH allows: filtering and gathering posts from Instagram and Twitter their selection for display (moderation) and deletion automatic creation of branded posts in predesigned image formats their display on the digital displays in LED technology

12 The proces and the agency s activities The process is completely controlled, and the administration such as the creation of the "declaration of advertising message, creation of the publication archive and neccessary reports are automated. The agency provides the design and the implementation of campaigns that will lead to the creation of content appearing on the displays as well as the system moderation (selection of posts that will be posted on the displays).

13 Possibilities of implementation In all marketing activities, social network users are encouraged to create and publish content on Instagram and Twitter with the campaign s hashtag (#).

14 Possibilities of implementation In all marketing activities, social network users are encouraged to create and publish content on Instagram and Twitter with the campaign s hashtag (#).

15 How does Social Media DOOH work? After you select and enter the design in which the posts will show, they are collected from Instagram and Twitter via hashtags (#) which are beneficial to the client. They are then recorded in the database and finally selected to be displayed. When a submission is selected for display, the system is automatically designed in the form that the client chooses. It is possible to customize the display of images and text formatting. The posts consist of text and images, the authors username, as well as the sign of the social networks where it was originally posted.

16 The declaration of advertising message and the reports Choosing the posts can be done by the agency or the client (by agreement). The agency is in charge of the creation and submission of the the "Declaration of advertising message" to the company multivision. This is a legal requirement for publishing content on the displays. After the completion of activities, the agency submits a report to the client, links to the published content from Instagram and Twitter, as well as all posts shown on the displays in the form of a.zip archive.

17 The fee for using the Social Media DOOH services The fee for Social Media DOOH services consists of: the price of renting the LED displays the price of the Innovate Fee the price for the use of Homepage s software and the agency services For detailed information about this service, the prices of the software and agency services, please contact us at office@homepage.rs

18 The network of LED displays, their characteristics and lease Find information about the network of LED displays of the company multivision on the website or in your media agency. For the lease terms of LED displays Innovate Fee, please contact your media agency or the company multivision via: Velika pokrivenost najbitnijih tačaka na teritoriji Beograda LED displejima i atraktivnost prikaza na njima garant je snažnog prenosa poruke Address: Kosovska 3, Belgrade office@multivision.rs Web:

19 Use the best of offline and online marketing! Social Media DOOH