Advertising Specs for Business

Transcription

1 Advertising Specs for Business

2 Your inspiring profile 1 Verified status Start with a trusted, verified account by logging in through Twitter. A check mark appears on verified accounts The basics Choose a username consistent with your username on other social media profiles. 1 Select an image, such as your logo, for your profile picture (432 x 432 pixels). Pair that with a beautiful cover image (1000 x 452 pixels). Check out how it looks both on the web and mobile. Add a fun, concise bio (under 90 characters) to set the tone for your canvas and link back to your website. The concert series, Life in Color uses an exciting, fun cover image that provides people with a strong vision of the brand promise. Brand logo serves as brand avatar Direct link out to the brand s website Tight tag line for the brand s bio We Heart It verified account shown by check mark 1 If you have a trademarked brand name that s already taken as a username, let us know and we ll help. We Heart It Advertising Specs for Business 2

3 Mobile first Our mobile app offers creative ways to share your primary canvas page with your followers. On mobile devices, your avatar sits in the middle of your hearted images. You can select the background to include images from a specific collection, a collage of images from your latest hearted images, or a singular image from a collection with only one image. Single image background Default multi-image canvas Prep your canvas privately After creating your profile, if you d like to ensure that your brand does not appear in search until you re ready to launch your canvas all at once, please contact us and we can hide your canvas from our community while you build it out. We Heart It Advertising Specs for Business 3

4 Promoted images Our hearters love emotive, aesthetically captivating content that inspires and uplifts. Successful ads blend with the content our community craves. The highest performing, most engaging ads are often nearly indistinguishable from user generated content. Be cognizant of the crop Full native ad image entry (web) Native ads in the all images feed will be cropped to fit minimum dimensions (480 x 400 pixels with a 6:5 aspect ratio). When clicked the ads expand to full size. Ensure your entire call-to-action can be clearly seen in the cropped sizing. Creative elements to share with us A generic, web safe font Any custom fonts (OTF and SVG file formats) Hex color codes Your logo in vector format Any additional brand guidelines Creative ad unit specs Appearance on all images feed after thumbnail crop (web) Minimum of 25 units 8 tags per unit to enhance search Minimum width: 800 pixels Aspect ratio: 6:5 for a cropped We Heart It Advertising Specs for Business 4

5 Contests & sweepstakes Contests and sweepstakes require advanced planning with at least two weeks notice to We Heart It prior to the campaign launch. Check out the contest delivery timeline at the end of this document to get a better idea of timing specifics and when creative, like the masthead, needs to be delivered. Masthead We Heart It will build into your canvas a custom, dynamic masthead for your contest or sweepstakes. The masthead should contain participation guidelines for our community of hearters. Your team will provide the creative imagery from which we will create a masthead on your web profile. Masthead elements Background image Brand logo Campaign title, description, and prize Terms & conditions mention linking to a landing page with contest rules 3 Step call-to-action 1) Follow [insert your username] 2) Start a collection with the title XX and kick it off with at least 3 images from the YY collection 3) Tag each of your images with ZZ Masthead specs Fixed width: 1000 pixels Max height: 800 pixels Minimum resolution: 72 dpi PSD file format (or equivalent layered format) Hollister Sparkle in So Cal masthead We Heart It Advertising Specs for Business 5

6 Extended promo unit Promoting the contest with a portion of your paid ad inventory can spark significantly stronger engagement and higher participation rates for the contest. Create an extended image (vertically taller) with the call-to-action visible in the cropped thumbnail. Include the step-by-step of how to enter in the extended portion of the image. Phrases like Heart to learn more can compel hearters to engage with the creative at higher rates. Extented promo unit elements Background image Heart to learn more visible in the cropped thumbnail Full entry directions in the extended portion of the image 3 Step call-to-action 1) Follow [insert your username] 2) Start a collection with the title XX and kick it off with at least 3 images from the YY collection 3) Tag each of your images with ZZ Extended unit specs Minimum width: 800 pixels Height: varies. The extended image includes details and steps to enter the contest The cropped thumbnail view has a 6:5 aspect ratio; ensure the call-to-action is visible in this thumbnail. JC Penney extended promo unit Keep the top 15% of the image clear of text. For example, the top 125 pixels of a 1000 x 834 pixel image should not contain text Promo unit appearance in all images feed after thumbnail crop We Heart It Advertising Specs for Business 6

7 Asset delivery timeline At least two weeks prior to the target launch, partners should be finalizing their first drafts of all creative assets. The timeline below represents an example delivery schedule to ensure a timely launch for contests, sweepstakes, and promoted images. We Heart It Advertising Specs for Business 7

8 Contest checklist Contest dates What are the dates you wan to run the contest? Are you at least two weeks away from the target launch date? Theme What s the contest theme? Is it timely (i.e. related to season, trending news, new products, or life events)? Contest goals and synopsis What are the specific contest goals and marketing objectives? What are the brief steps to enter? Prizing What s the prize? Examples include gift cards, recognition (e.g. featuring heartiest images/collections on your canvas), and gifts. Terms & conditions Have you created approved terms and conditions for the contest? Landing page link Have you set up a landing page for the terms and conditions and sent that link to the We Heart It team? (Bit.ly links work best to incorporate into images/descriptions) Creative Do you have collections geared around the contest that hearters can reference? Have you delivered all elements of the creative to the We Heart It team? Did you check out the image on both mobile and web to make sure it appears the way you want? Brand creative elements (e.g. font) Native ad units Masthead unit Extended promo unit Simonteen s Summer Love Giveaway creative with simple three steps visible in thumbnail. We Heart It Advertising Specs for Business 8

9 Image uploading checklist Aesthetics Does the image have a similar look and feel to user generated content? (see section on The Heart for more on this) Sizing Is the image a minimum of 800px for optimal viewing on both web and mobile? Description Is there a concise description and potentially your company s twitter handle or relevant hashtags? Tags Did you include at least eight tags, including your brand and other popular tag phrases, prior to upload? Source link Does the image link back to your preferred source site? Using tracking links to measure clicks from individual images can make it easier for you to measure image performance. Added to a collection Is the image included in at least one collection? Mobile and web check Did you check out the image on both mobile and web to make sure it appears the way you want? We Heart It Advertising Specs for Business 9

10 FAQ How many creative units should we have? General best practice is to maintain at least 25 promoted images at any given time to ensure the content blends seamlessly with user content. For contests, there should be at least 20 ad units and 4 or 5 extended promo units. What are some best practices for ad unit style? Artistic, aesthetically beautiful imagery with filters, text overlays, and inspirational messages perform well. For promoted images, remember to keep the top 15% of the image clear of text. For example, keep the top 60 pixels text free for an image 400 pixels in height. The semitransparent promoted bar will cover that portion of the image. Please check out our Best Practices for Business guide for more about what makes up a great post. How many images should we have in a collection? You can have any number of images in a collection. Our community will engage even more with your canvas if you continue to add images to it while paid units run. Is the unit linking to our page within We Heart It? There will be one version of each native unit and it will link to the image-detail page, which can then link to a specific page on your website. We recommend you link the image-detail page to your canvas to maximize engagement within We Heart It. Why should we use the extended promo unit? With contests and sweepstakes, the extended promo unit defines how to engage with one click. Also, the masthead unit will only be on the web. Since the majority of our community operates on mobile, the extended promo unit is the best way to let them know about the contest. Who will host the contest rules, terms and conditions? You are responsible for hosting terms and conditions. We Heart It serves as a platform to share your contests or sweepstakes rather than run the contest itself. Please share the link to the terms and conditions site so we can build it into the masthead unit. We recommend using a bit.ly link. We Heart It Advertising Specs for Business 10

11 FAQ Our contest is on We Heart It; should we cross-promote it through other social media channels? Yes! Spread the word through your other social media accounts to drive even more engagement for your promotion. Hollister successfully cross-promoted its Sparkle in So Cal contest across We Heart It, Facebook, Instagram, and Twitter, creating more engagement. Who fulfills prizes? You are responsible for prize fulfillment. We Hear It will not send prizes to our users. How should we wrap up our contest and announce winners? For contests that asks entrants to create collections or upload original images, you can feature those collections and images on your canvas by following and hearting them respectively. As a brand, you can create a Winner s announced check out our canvas image to spread the word to your followers. For sweepstakes, hearting images is often the entry method, so there s no need to feature winners on your canvas. What are some differences to consider between sweepstakes and contests? For a sweepstakes, please follow these two additional recommendations: 1) Ensure you have legal language in the cropped version of the contest images so users know when they heart something that they are entering the sweepstakes, and confirming they re over 18, etc. 2) An entry form on the terms & conditions landing page is an even better way to validate age and country of residences. As an example, Delia s created a landing page and creative pointing users to that landing page for its We Heart Fall sweepstakes. We Heart It Advertising Specs for Business 11

12 for more information check out business.weheartit.com for success stories, our blog, advertising opportunities, and everything else you need to build your presence on We Heart It We Heart It Advertising Specs for Business 12