May 25, 2016 Dom omladine Beograda PARTNERSHIP INVITATION

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1 May 25, 2016 Dom omladine Beograda PARTNERSHIP INVITATION

2 Digital Day DIGITAL DAY IS THE ONLY LOCAL EVENT THAT FOCUSES ON DIGITAL AND INTERACTIVE ADVERTISING. IT HAS BEEN ORGANIZED IN BELGRADE ON ANNUAL BASIS SINCE THE EVENT HAS EDUCATIONAL CHARACTER AND BRINGS IN THE SPEAKERS FROM MORE DEVELOPED MARKETS TO SHARE KNOWLEDGE AND BEST PRACTICES IN DIGITAL ADVERTISING INDUSTRY. CONFERENCE ORGANIZER IAB SERBIA IS AN ASSOCIATION THAT ACTIVELY PROMOTES GROWTH AND DEVELOPMENT OF DIGITAL MARKET IN SERBIA AND CEE REGION. AVERAGE NUMBER OF VISITORS PER CONFERENCE:

3 IT S WHERE DIGITAL INDUSTRY GATHERS FOR THE BEST REGIONAL SHARING AND NETWORKING OPPORTUNITIES

4 Digital Day 2016: Ads we love THE TOPIC OF THIS IS YEAR S CONFERENCE - ADS WE LOVE IS INTENDED TO DRAW AN IMPORTANT DISTINCTION BETWEEN AD RELEVANCE AND LOW QUALITY ADVERTISING THAT OCCASIONALY GIVES A BAD REPUTATION TO THE ENTIRE DIGITAL ADVERTISING INDUSTRY. ONE OF THE MOST IMPORTANT FEATURES AND ADVANTAGES OF DIGITAL ADVERTISING IS THE ABILITY TO UTILIZE THE BIG DATA IN ORDER TO SERVE THE USER WITH THE RELEVANT AND PERSONALIZED ADS THAT MATCH THEIR PRECISE INTEREST AT EXACTLY THE RIGHT TIME AND SPACE. THE TECHNOLOGY BEHIND AD SERVING, ADVANCED TARGETING AND A VARIETY OF ONLINE METRICS IS WHAT ENABLES DIGITAL MARKETERS TO FIND THEIR PERFECT AUDIENCE IN VAST POOL OF ONLINE USERS PRESENTING THEM WITH EXACTLY THE RIGHT MESSAGE. THIS GUARANTEES NOT ONLY HIGH AD EFFECTIVENESS BUT ALSO A SATISFYING USER EXPERIENCE. OUR GUEST EXPERTS IN DIGITAL AND INTERACTIVE ADVERTISING WILL SHED SOME LIGHT ON THE AMAZING TECHNOLOGY BEHIND OUR FAVOURITE ADS AND MAIN FACTORS THAT CONTRIBUTE TO THE SUCCESS OF DIGITAL ADVERTISING CAMPAIGNS.

5 Digital Day 2015: other details DATE MAY25, 2016 PLACE DOM OMLADINE BEOGRADA SPEAKERS WORLD-CLASS DIGITAL AND INTERACTIVE ADVERTISING PROFESSIONALS FROM ADVANCED MARKETS GUESTS REPRESENTATIVES OF IAB EUROPE, GUESTS FROM CEE REGION AUDIENCE AROUND VISITORS OF HIGH INTELLECTUAL PROFILE- DECISION-MAKERS, MANAGERS, ENTREPRENEURS, IT AND MARKETING PROFESSIONALS, STUDENTS AND MEDIA REPRESENTATIVES

6 Advantages for sponsors POSITIONING OF A BRAND IN MODERN AND ADVANCED ENVIRONMENT CONTRIBUTES TO THE BRAND PERCEPTION IN THE LIGHT OF THOSE VALUES. SPECIAL ADVANTAGES MIGHT BE ARRANGES (PROMOTIONS, ACTIONS, SAMPLING, MINI-EXPO, SPECIAL BRANDINGS ETC.) PROMOTION IN A LARGE NUMBER OF ONLINE AND OFFLINE MEDIA (PROMPT CONFIRMATION OF SPONSORSHIP GUARANTEES MORE MEDIA COVERAGE) ATTENDANCE OF ABOUT VISITORS OF HIGH STATUS AND INTELLECTUAL PROFILE - DECISION-MAKERS, MANAGERS, COMPANY OWNERS, IT AND MARKETING PROFESSIONALS, STUDENTS AND MEDIA REPRESENTATIVE.

7 SPONSORSHIP PACKAGES

8 PLATINUM SPONSOR (4.500 eur) THERE CAN BE ONLY ONE PLATINUM SPONSOR THE MOST DOMINANT POSITION ON ALL PLACEMENTS MEANT FOR SPONSORS (ROLL-UP, MEDIA WALL, ELECTRONIC INVITES, PRINTED MATERIALS ETC.) MENTIONING AND THANKING SPONSOR DURING THE CONFERENCE 10 FREE PASSES AND SPECIAL DISCOUNT FOR ADDITIONAL ONES LOGO ON THE FRONT PART OF THE VISITORS ACCREDITATION CO-BRANDING OF NECK-HANGERS (WITH FORUM LOGO) PLACEMENT OF INFO-DESK, PROMOTERS AND PROMO-MATERIALS IN FRONT OF THE FORUM HALL IN NETWORKING AREA BANNER 728X90PX AT THE HEADER OF IAB.RS WEB SITE PAGES FOR DIGITAL DAY 2015 (FOR THE PERIOD OF ONE YEAR) INSERTION OF PROMO-GIFTS INTO VISITORS GOODIE-BAGS SPONSOR LOGO ON ELECTRONIC INVITES OTHER POSSIBILITIES MIGHT BE AVAILABLE UPON AGREEMENT

9 GOLDEN SPONSOR (2.500 eur) THERE CAN BE UP TO 3 GOLDEN SPONSORS NO MORE THAN ONE PER INDUSTRY (EG. ONE BANK, ONE MOBILE OPERATOR AND ONE ISP) MENTIONING AND THANKING SPONSOR DURING THE CONFERENCE 6 FREE PASSES AND 30% DISCOUNT FOR ADDITIONAL ONES SPONSOR LOGO AT THE BACK OF VISITOR ID CARDS IN UPPER PART FOR GOLDEN SPONSORS PLACEMENT OF INFO-DESK, PROMOTERS AND PROMO-MATERIALS IN FRONT OF THE FORUM HALL IN NETWORKING AREA BANNER ON IAB.RS WEB SITE PAGES FOR DIGITAL DAY 2015 IN THE SEGMENT INTENDED FOR GOLDEN SPONSORS POSITIONING OF SPONSOR LOGO ON ROLL-UP BANNER AND MEDIA WALL BELOW THE PLATINUM SPONSOR LOGO INSERTION OF PROMO-GIFTS INTO VISITORS GOODIE-BAGS SPONSOR LOGO ON ELECTRONIC INVITES OTHER POSSIBILITIES MIGHT BE AVAILABLE UPON AGREEMENT

10 SILVER SPONSOR (1.500 eur) THERE CAN BE AN UNLIMITED NUMBER OF SILVER SPONSORS MENTIONING AND THANKING SPONSOR DURING THE CONFERENCE 4 FREE PASSES AND 15% DISCOUNT FOR ADDITIONAL ONES SPONSOR LOGO AT THE BACK OF VISITOR ID CARDS IN THE MIDDLE PART FOR SILVER SPONSORS LOGO (SMALL BANNER) ON IAB.RS WEB SITE PAGES FOR DIGITAL DAY 2015 IN THE SEGMENT INTENDED FOR SILVER SPONSORS POSITIONING OF SPONSOR LOGO ON ROLL-UP BANNER AND MEDIA WALL BELOW THE GOLDEN SPONSOR LOGOS INSERTION OF PROMO-GIFTS INTO VISITORS GOODIE-BAGS SPONSOR LOGO ON ELECTRONIC INVITES

11 SPONSOR OF CENTRAL PANEL (750 eur) BANNER WITH SPONSOR LOGO POSITIONED ON STAGE AT THE FRONT OF THE PANEL TABLE DURING THE DISCUSSION PANEL MODERATOR THANKS THE SPONSOR

12 SPONSOR OF CLOSING PANEL (750 eur) BANNER WITH SPONSOR LOGO POSITIONED ON STAGE AT THE FRONT OF THE PANEL TABLE DURING THE DISCUSSION PANEL MODERATOR THANKS THE SPONSOR

13 SPONSOR OF PRESENTATION (650 eur) IT IS POSSIBLE TO SPONSOR INDIVIDUAL PRESENTATIONS OF CHOICE AND IN RETURN RECEIVE: SPONSOR LOGO PLACED ON THE STAGE DURING THE CHOSEN PRESENTATION PLACEMENT OF SPONSOR LOGO IN THE CONFERENCE PROGRAM NEXT TO THE CHOSEN PRESENTATION.

14 FRIEND OF CONFERENCEE (500 eur) SPONSOR LOGO PLACEMENT ON PROMOTIONAL MATERIALS AND CONFERENCE WEB SITE IN THE PLACE INTENDED FOR THE FRIENDS OF CONFERENCE PLACEMENT OF ROLL-UP BANNER IN THE CONFERENCE HALL DURING NETWORKING BREAKS

15 SPECIAL SPONSORSHIPS OTHER BESPOKE SPONSORSHIP DEALS MIGHT BE ARRANGED DEPENDING ON THE NEEDS OF CONFERENCE ORGANIZERS AND CAPACITIES OF THE SPONSOR (E.G. SPONSOR OF NETWORKING BREAK, COCKTAIL ETC.).

16 CONTACT GABRIJELA STJEPANOVIĆ EXECUTIVE DIRECTOR IAB SERBIA