VCE Vblock Systems: The Fast Path to EMC Hybrid Cloud Solutions

Copyright 2014 EMC Corporation. All rights reserved. 2 Cloud Infrastructure Forecast Cloud is experiencing a large Compound Annual Growth Rate (CAGR) while overall IT market is flat Internal private cloud and public cloud spending are each growing rapidly $25,000 $20,000 $15,000 $10,000 $5,000 Cloud Infrastructure Forecast 2012 to 2016 Public Cloud CAGR = 39% Internal Private Cloud CAGR = 21% $5,700 $10,607 $8,800 $13,455 $12,500 $16,403 $16,700 $22,620 $21,100 $19,530 2012: $16B 2016: $44B $0 2012 2013 2014 2015 2016 Public Cloud Computing Source: 451 Research Market Monitor Internal Cloud Enabling Technologies

Copyright 2014 EMC Corporation. All rights reserved. 4 Vblock Systems: Best Foundation For Cloud Expected Growth $ Current Market Size Mobile Positioning Platform 3 market is small but growing rapidly. Customers are looking for business agility and fast deployments PC, Client/Server BYO Mainframe Platform 2 market is large and stable. Customers are looking for cost efficiencies and increased staff productivity as they shift investment focus to platform 3 Source: IDC Terminal

IT Isn t Always Organized for Agility Compute Storage Network Virtualization Application 5 IT BUDGET Copyright 2014 EMC Corporation. All rights reserved. 70% 20% 10% Maintaining operations cost New software investments New hardware investments 5

Copyright 2014 EMC Corporation. All rights reserved. 7 EMC FEDERATION SOLUTIONS FOCUS SDDC: Foundation Of The Software-Defined Enterprise 3 Paths to Private Cloud Private Cloud SOFTWARE-DEFINED DATA CENTER Build Your Own All Infrastructure (e.g. Private, Public, Hybrid Cloud) Is Virtualized And Delivered As A Service Partner VSPEX Control Of This Data Center Is Entirely Automated By Software Vblock Systems

The Fastest Onramp to Hybrid Cloud TRUE CONVERGED INFRASTRUCTURE ENGINEERED MANUFACTURED MANAGED SUPPORTED SUSTAINED AS ONE PRODUCT Network Virtualization Compute Data Protection Storage Virtualization Management V CE LLC and Cisco Confidential internal use only Copyright 2014 EMC Corporation. All rights reserved. 8

Copyright 2014 EMC Corporation. All rights reserved. 10 Real world Outcomes 4X FASTER TIME TO DEPLOYMENT 160 days down to 40 79% less staff effort 5X FASTER TIME FOR NEW SERVICES 25 days down to 5 days 96% REDUCTION IN DOWNTIME 50% REDUCTION OF ANNUAL DATA CENTER COSTS RESULTS OF SEPTEMBER 2013 IDC RESEARCH STUDY

VCE s Unique Differentiation VBLOCK SYSTEMS ARE IDEAL FOR PRIVATE AND HYBRID CLOUD Copyright 2014 EMC Corporation. All rights reserved. 11 Emerging Platform 3 technologies Legacy Platform 2 implementations

Copyright 2014 EMC Corporation. All rights reserved. 12 EMC FEDERATION SOLUTIONS FOCUS SDDC: Foundation Of The Software-Defined Enterprise Private Cloud Hybrid Cloud Managed As One Cloud Public Cloud Service Provider SOFTWARE-DEFINED DATA CENTER All Infrastructure (e.g. Private, Public, Hybrid Cloud) Is Virtualized And Delivered As A Service Control Of This Data Center Is Entirely Automated By Software Simpler. Faster. Lowest TCO.

Copyright 2014 EMC Corporation. All rights reserved. 13 EMC Federation And VCE Alignment EMC Federation (EMC II, VMware, Pivotal) 5 Focus areas: Software Defined Data Center (SDDC) Platform as a Service ( 3 rd platform app frameworks) Virtual Workspace (VDI) Security and Analytics Business Data Lake Key Messages Vblock Systems are the preferred infrastructure foundation for EMC solutions Speed deployments, Lower risk, Simplify operations, Reduce TCO VCE enables customers to focus on the business, not maintaining infrastructure!

DEFINING THE HYBRID CLOUD Choice of Device Self-Service Portal PRIVATE CLOUD Standardized Services Transparent Pricing Broker of Services Automated Provisioning PUBLIC CLOUD EMC Cloud Service Providers Delivered Assess Implement Optimize Agility! 2014 VCE Company, LLC. All rights reserved.

Showcased at EMC World 2014: built and demonstrated in less than 8 hours. Faster application provisioning, greater business agility, increased IT automation. Available from EMC. Built on VCE Vblock Systems. 2014 VCE Company, LLC. All rights reserved.

Copyright 2014 EMC Corporation. All rights reserved. 16 EMC Hybrid Cloud Solutions Build EMC a Hybrid Cloud Live 2.0 at (today) EMC World (August Delivery) Federation Software-Defined Data Center vcloud Automation Center vcloud Suite Physical Environment ViPR SDN NSX VMAX VNX Avamar DataDomain

Gartner Market Share Analysis INTEGRATED INFRASTRUCTURE SYSTEMS MARKET SHARE 2Q13 Market Size: $439M VCE integrated infrastructure systems market share was greater than all others combined VCE 51% Other 1% Oracle 5% 3% 3% HP 27% Hitachi Dell IBM 11% Source: Gartner Market Share Analysis: Data Center Hardware Integrated Systems 19 Copyright 2014 EMC Corporation. All rights reserved. 19

Copyright 2014 EMC Corporation. All rights reserved. ABILITY TO EXECUTE 20 Gartner Magic Quadrant 2014 VCE POSITIONED AS THE LEADER FOR INTEGRATED SYSTEMS NEW CHALLENGERS LEADERS The integrated system market is growing at 50% or more per year Ter adata Cisc o-netapp VCE Or ac le About the Magic Quadrant Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or im plied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. HP IBM Fujitsu Dell Huawei Hitac hi Data Systems Nutanix Unisys SimpliVity NICHE PLAYERS VISIONARIES COMPLETENESS OF VISION As of June 2014

HYBRID CLOUDS MORE THAN TECHNOLOGY Align Workloads With Most Suitable Cloud Model And Empower Them For Mobile And Big Data Solutions Build a Cost-Efficient, Agile Infrastructure to Enable Private and Hybrid Cloud LEGACY APPLICATION TRANSFORMATION 2 nd Platf orm Existing Apps INFRASTRUCTURE TRANSFORMATION PRIVATE Application Fabric Data Fabric Cloud Fabric 3rd Platf orm New Apps HYBRID PUBLIC OPERATING MODEL TRANSFORMATION User Portal Service Catalog Policy Engine Orchestration Engine Metering Engine New Roles Agile Processe s Package And Orchestrate Services For Agile IT Operations And Convenient Consumption 2014 VCE Company, LLC. All rights reserved.

Copyright 2014 EMC Corporation. All rights reserved. 22 Traditional Operations Server Tools Labor-Intensive Multiple Mgmt Tools Separate Teams Storage Tools Network Tools Cloud Operations Software-Defined Data Center Integrated Operations Portal Release P roblem C hange I nc ident Operational Processes P roblem C onfiguration Release C apacity C apacity C hange I nc ident I nc ident Rationalized Processes I nc ident P roblem C hange C onfiguration A vailability Release Service Level Demand C apacity Server Team Storage Team Network Team Disconnected Processes Cloud Operations Team Transformation to IT as a Service Automated Operations

EMC HYBRID CLOUD VALUE PROP Thousands of man hours of integration for free Continuous updates and software versions EMC HYBRID CLOUD Full service catalog automated data services AWS is not automatic Time to delivery EMC World 5:45 hours operational Fastest time from PO, and 5 days from landing True hybrid cloud integrated offering VCHS and CSP Built on Vblock Systems for fastest implementation with Lowest risk and lowest TCO 2014 VCE Company, LLC. All rights reserved.

KEY TAKE AWAYS What problem are we solving? Speed and Agility Cost, Simplicity, Service Levels How are we specifically solving them? True converged infrastructure cloud foundation with standardized, repeatable services. Deploy fast, cost less, higher availability How do we do it differently/better? Engineered, Manufactured, Managed, Supported and Sustained as a single product Factory integration of standardized, repeatable, supportable services by VCE, with full customization by EMC services Where are we doing it? EMC and VCE deploying with customers throughout the world 2014 VCE Company, LLC. All rights reserved.

EMC CONFIDENTIAL INTERNAL USE ONLY 28