NEXT GENERATION EMC: LEAD YOUR STORAGE TRANSFORMATION. Copyright 2013 EMC Corporation. All rights reserved.

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1 NEXT GENERATION EMC: LEAD YOUR STORAGE TRANSFORMATION 1

2 The Business Drivers Increase Revenue INCREASE AGILITY Lower Operational Costs Reduce Risk 2

3 CLOUD TRANSFORMS IT Lower Operational Costs 3

4 Disruptive Technology Forces Storage Backup Availability Infrastructure X86 Multicore Virtualization Flash Public Clouds (IaaS) 4

5 INFRASTRUCTURE CHAPTER ONE STORAGE 5

6 Workloads Will Drive Storage Innovation Performance Low Service Level High Service Level Capacity 6

7 Workloads Will Drive Storage Innovation Performance Low Service Level Motion Video Tech Apps HPC Home Directories Decision Support App Dev Transaction Processing VM Infrastructure High Service Level Online Archive Web Content IT Content Mgmt. Storage As-A-Service Capacity 7

8 Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 8

9 Hybrid Clouds Will Be Pervasive Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 9

10 Server Virtualization Was The First Step 1 Standardize 2 Virtualize 3 Automate 10

11 Layer - Cloud Operating System More Virtualization = More Automation Virtualization Layer - Cloud Operating System Abstract Intelligence COMPUTE STORAGE NETWORK 11

12 This Is The Software-Defined Data Center Lowers Cost & Improves Agility Of The Infrastructure Virtualization Layer - Cloud Operating System Leverage Intelligence COMPUTE STORAGE NETWORK 12

13 Our Strategy : Best Of Breed Storage & Backup Performance LEADER HIGH-END STORAGE VMAX Low Service Level LEADER SCALE-OUT NAS STORAGE LEADER MIDRANGE STORAGE Isilon VNX LEADER BACKUP High Service Level LEADER OBJECT STORAGE Atmos Capacity Data Domain Avamar & Networker 13

14 Dimensions of a Modern Storage System Tightly Coupled Hardware And Software Multi-Core Hardware Platform Lowest Response Time FLASH Hyper-Efficient Core Scaling Low Capacity & Transaction Cost 14

15 Leading Flexible Midrange SERVICES STORE FAST 15

16 ACCELERATE YOUR TRANSFORMATION MORE POWERFUL MORE TRUSTED EVEN SMARTER MORE EFFICIENT 16

17 MORE THAN THE COMPETITION 1.3 MILLION IOPS VMAX 40K w/ ORM vs HDS VSP w/ Flash Acceleration, 128 Flash Drives, Sustainable RRM, 8K Blocks 17

18 MORE VPLEX CONTINUOUS AVAILABILITY RECOVERPOINT VNX Frame Licensing Limitless Migrations SIMPLE CONSUMPTION vrpa For VNX With No EMC Hardware VAAI VSPEX for VMware View VMWARE INTEGRATION Recovery To ANY Point In Time With SRM and VSI HA Over Distance For XtremIO NEW USE CASES Multi-Site Topology CDP Support With SRDF 18

19 EVEN WITH VMAX CLOUD EDITION CLOUD EDITION Admin Network Compute Storage 34% LOWER TCO EASIER TO USE FASTER TO PROVISION PREDICTABLE SERVICE LEVELS Sources: AWS pricing, Forrester Research, customer interviews, EMC IT, Customer Council Analysis 19

20 VMAX Cloud Edition PLATINUM GOLD PLATINUM GOLD SILVER BRONZE SILVER BRONZE Service Catalog Aligned With Cloud Operating Models Simple Linear Pricing Buy In Smaller Blocks Without Price Penalties Pre-Deploy & Pay As You Consume Faster Time To Deployment 20

21 VMAX Cloud Edition Is Just The Start A New Consumption Model For The EMC Storage Portfolio Simplifies Private Clouds & Virtual Private Clouds PLATINUM SILVER GOLD BRONZE VMAX VNX RECOVER POINT VPLEX DATA DOMAIN AVAMAR 21

22 MORE INTEGRATED SOLUTIONS THAN THE COMPETITION 128 CPU CORES 80 CPU CORES $4.2M HW&SW 1.5M IOPS 1.7M IOPS $1.9M HW&SW 38% FEWER 55% LOWER LICENSES TCO Source: Physical stack comparison to Exadata pricing 12% MORE IOPS 22

23 New Performance-Intensive Workloads Performance 100μS 500μS Low Service Level 1mS High Service Level 2mS Capacity 23

24 New Performance-Intensive Workloads Performance Web-Scale Applications 100μS Financial Modeling Seismic Research 500μS Database Consolidation VDI 1mS Low Service Level 2mS High Service Level 24

25 Flash Characteristics Flash Hard Disk Drives PCIe Card SSD Performance Capacity $/GB 30-40X 30-40X 4X X Latency 100μS 200μS 2mS 6mS IOPS 100,000 20, IOPS/$ 50X 10X X 1.6X 25

26 Flash Reduces Latency, Increases IOPS Performance 100μS XtremSF 500μS 1mS XtremIO Isilon VNX VMAX Low Service Level 2mS High Service Level 26

27 The XtremSF Family All Cards Are HHHL Highest Density In The Industry XtremSF TB XtremSF TB XtremSF GB XtremSF GB 27

28 Latency (ms) Latency (ms) XtremSF : Leading Performance 2X The IOPS With Half The Latency Of Brand F 4KB Random 70/30 Mixed Latency vs. IOPS KB Random 70/30 Mixed Latency vs. IOPS IOPS (000s) IOPS (000s) Thousands Source: EMC Internal Testing. 28

29 XtremSW Suite Data Services For Flash As Cache, DAS Or Memory Caching Direct Attached Storage (DAS) High Availability Pooling 29

30 XtremIO RETHINKING CORE DESIGN CRITERIA Software-Defined Commercial Off The Shelf Hardware Inherently Balanced Linear Scale-Out Architecture Designed For Flash Always On Data Services 30

31 XtremIO vs. The Typical Startup Typical All Flash Array Startup Scale-Out Architecture Yes No Linear Scalability Yes No Predictable Performance Yes No Inline Deduplication Yes Limited Thin Provisioning Yes Yes Space Efficient RAID Protection Yes No VAAI Support Yes Limited iscsi Support Yes No 31

32 Hybrid Arrays Automatically Tier Data Cost-Optimizing Performance And Capacity PERFORMANCE CAPACITY ACTIVE DATA INACTIVE DATA 5% FLASH 95% DISK FAST Dynamically And Automatically Optimizes Storage Pools Based On Actual Data Activity 32

33 Hybrid Arrays Lower Costs K DRIVES 70 DRIVES FAST Cache & FAST VP GB SSDs GB 15K SAS 24 3TB NL-SAS Media 0% Flash 5% Flash IOPS 33K IOPS 74K IOPS 125% Footprint 45 RU 18 RU 60% Power 3938w 990w 75% Cost $374,324 $180,292 52% 33

34 A Little Flash Goes A Long Way Hybrid Array An Incredibly Cost-Effective Way To Deploy Flash TRANSACTION DISTRIBUTION CAPACITY DISTRIBUTION 47% Of IOPs Serviced By 1% Of Capacity 34

35 $/GB Flash vs HDD : Industry Cost Trends MLC 8X More Expensive Than Performance HDD Through X 10X 40X 8X MLC Flash Performance HDD Nearline HDD 35

36 INFRASTRUCTURE CHAPTER TWO BACKUP 36

37 Backup Challenges Virtual Servers Applications Storage Physical Servers Data Sources Are More Important Data Owners Take More Control Traditional Admins Losing Control New Silos Are Being Created The Traditional Approach Needs To Transform 37

38 Evolution Of Backup Admins Never Leave Native Environments Virtual Servers Backup Cloud Central Administration Applications Storage EMC Purpose-Built Backup Appliance EMC Backup Software Reports Policy Mgmt Physical Servers Catalog Storage Mgmt 38

39 Changing The Game. VMware vsphere Data Protection, Powered by EMC Avamar Embedded Built In To vsphere 5.1 Efficient Dedup With Changed Block Recovery Flexible Agentless And Self Service EMC Avamar 39

40 INFRASTRUCTURE CHAPTER THREE AVAILABILITY 40

41 Availability Is A Big Virtualization Driver BC/DR & High Availability Are Two Of The Top Three Drivers 60% 50% 56% 55% 53% 40% 30% 36% 20% 10% 26% 19% 0 Agility BC/DR HA Consolidation Floor Space Power Source: McTigue, Jake. Nov Virtualization Management Survey. InformationWeek 41

42 Transforming HADR For The Cloud Manual, Reactive, Active-Passive Automated, Proactive, Active-Active Traditional HADR Continuous Availability Primary Site DR Site Automatic Site 1 Site 2 Clustering Active Standby Replication Standby Active-Active Data With Continuous Data Protection Service Assurance 42

43 Transforming HADR For The Cloud Manual, Reactive, Active-Passive Automated, Proactive, Active-Active Traditional HADR Continuous Availability Primary Site DR Site Automatic Site 1 Site 2 Clustering Active Standby Replication Standby Active-Active Data With Continuous Data RecoverPoint Protection Smarts Service Assurance Suite 43

44 INFRASTRUCTURE CHAPTER FOUR MANAGEMENT 44

45 EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity 45

46 EMC ViPR, Software-Defined Storage Data Plane: The EMC ViPR Data Services EMC ViPR Platform ViPR Data Services ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity 46

47 ViPR Controller: Reporting Monitoring & Reporting Across Physical & Virtual Environments EMC ViPR Controller Virtual Storage Isilon VNX VMAX 3 rd Party EMC SRM Suite Physical Storage 47

48 EMC Will Lead In Next Generation Storage Best-Of-Breed Storage Portfolio Workloads Drive Storage Choice, One Size Does Not Fit All EMC Leads In Every Primary Storage Category: VMAX, VNX, Isilon, Atmos EMC Is Also Leading In Backup: Data Domain, Avamar, Networker Broadest Flash Portfolio XtremSF PCIe Flash For Lowest Latency XtremIO All-Flash Array For Sustained Low Latency + Data Services Hybrid Arrays Are The Most Efficient Flash Deployment: VNX, VMAX, Isilon Software-Defined Storage ViPR Controller For Managing Existing Storage ViPR Data Services For Next Generation Applications 48

49 EMC CAN HELP YOU LEAD YOUR TRANSFORMATION 49

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