CONVERGE APPLICATIONS, ANALYTICS, AND DATA WITH VCE AND PIVOTAL

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1 CONVERGE APPLICATIONS, ANALYTICS, AND DATA WITH VCE AND PIVOTAL Vision In today s volatile economy, an organization s ability to exploit IT to speed time-to-results, control cost and risk, and drive differentiation can be a deciding factor in advancing the marketing leadership. Business impetus to tackle a broader set of data generated from unstructured data coming from social media, mobile devices, and others, as well as structure data is at an all-time high. Despite broader availability of technologies, explosion of information and context is taxing businesses to realize returns on their investments. To put data, applications, and analytics to work in this new era, organizations must advance the IT competency in integrating internal and external services as a hybrid IT with its use of cloud computing. Successful IT in this hybrid environment demands an agile IT-as-a-Service (ITaaS) with supporting Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) tuned and adaptable to business needs. VCE is the leading innovator of converged infrastructure systems. Customers rely on VCE for the fastest deployment of infrastructure and applications, the highest performance and availability, and the lowest Total Cost of Ownership (TCO). Pivotal, the company at the intersection of big data, PaaS, and agile development helps organizations transform into great software companies. Pivotal is a leader in application and data infrastructure software, agile development services, and data science consulting, which allows enterprises to innovate with disruptive speed. With EMC and VMware as common investors, VCE and Pivotal have joined forces to help our customers simplify, speed, and adapt its IaaS and PaaS deployment on the converged system. Unlike traditional approaches where data and applications are scattered, our approach enables organizations to become worldclass, data-driven competitors by bringing analytics such as Hadoop and in-memory together with the application eco-system. The joint VCE and Pivotal solutions enable transformation from disparate, complex, and unmanageable IT investments to a converged platform-based investment to drive value from applications, analytics, and data across the enterprise.

2 Solution Overview The joint solution consists of Pivotal data, application, and analytic solutions validated to run on Vblock System with VCE Vision Intelligent Operations. Uniquely designed to help enterprises modernize software applications that leverage big and fast data, the Pivotal comprehensive product portfolio accelerates continuous value creation driven by the relationship between applications, data, and analytics. Featuring Compute and Network technology from Cisco, Storage and Data Protection from EMC, and Server Virtualization and Virtualization Management from VMware, Vblock Systems are the most innovative, converged infrastructure product in the industry. VCE Vision software discovers the physical and logical configuration of Vblock Systems, including the system definition, release compliance, and operations automation package. It also delivers API integration with a customer s choice of data center management frameworks. With our platform approach, VCE and Pivotal make it simpler, faster, and more efficient for an organization to: Drive better decisions based on all data including unstructured data by aggregating relevant data and applications on a platform Increase flexibility of analytic use including Hadoop, in-memory, and MPP databases with storage optimized for analytics Speed application deployment from development to QA, production, and automated scaling Meet business SLA for high availability, high performance, back-up and recovery, and data protection and data mobility. Addressing Industry Challenges Hybrid IT is a key ingredient in technology-enabled, business strategies supporting corporate mandates such as acquire and retain customers, streamline operations, manage risk and compliance, and reduce costs. Despite the attempts for IT to incorporate private and public clouds while embracing legacy deployments, the proliferation and complexity of new applications and analytics is making it harder for IT to rely on traditional approaches and still meet business expectations. For instance: Rise of mobile and social media applications makes it harder to drive a complete view of business because data from legacy or enterprise applications, and from new applications, is hard to access without service brokerage;

3 Traditional Hadoop deployment in commodity hardware impedes the ability to aggregate with the rest of the analytic eco-systems, poses security and privacy risks, causes excessive data replication, and lacks flexibility of independent scaling of storage from compute; Turning innovative applications built across the business units and regions into a cohesive set of profitable solutions is becoming harder; and Stringent availability, performance, security, and privacy requirements are harder to meet when advancing application and analytic development from R&D, QA, and production. Pivotal on Vblock Systems When deploying Pivotal on Vblock Systems, businesses can enjoy the benefit of standardizing on the optimized infrastructures across data centers while choosing the right set of compute, network, and storage for the target applications, analytics, and data. For example: Achieve elasticity, scalability, and reliability benefits with Pivotal CF on the Vblock System 300 or Vblock System 700 family utilizing Cisco B-series and best-in-class networks, and EMC VNX or Symmetric VMAX; Ensure mission-critical readiness of Hadoop with Pivotal HD, HAWQ, and EMC Isilon deployed with the Vblock 300 or Vblock 700 family to exploit multi-tenancy, virtual / bare-metal implementation, Hadoop Distributed File System (HDFS) integration, privacy and reliability advantage; Drive operational and performance gains with Massively Parallel Processing (MPP) Pivotal DB Greenplum in communication with external databases and Hadoop on a Vblock 300 family; Ensure faster, better business outcomes by analyzing massive quantities of data and scale within the cloud with Pivotal GemFire on a Vblock 300 or Vblock 700 family; Deploy VCE Data Protection, including EMC Avamar, EMC Data Domain, and EMC VPLEX; and Mix and match future deployments, and upgrade Compute, Network and Storage, as your business demand evolves and new versions of technologies become available. Solution Highlights Pivotal on Vblock System Availability / Reliability Enterprise- and service provider- class, as high as 6 x 9 s Performance / Scalability Security / Privacy Protocol Support Data / analytic support Multi-Tenancy Mixed Workload Integrated Support Virtualization Operations Management Enterprise- and service provider- class, high configurability to scale, dynamic and intelligent scaling Data-at-rest encryption, secure data transmission, multi-level segregation, control and isolation HDFS 1/2, NFS, CIFS, FTP, HTTP All data including structured and unstructured data to run MPP Pivotal Greenplum DB, Hadoop and in-memory GemFire, as well as bare-metal implementation with VCE Vision, Open API. System metrics available

4 Business Benefits Pivotal on Vblock Systems will enable organizations to become an agile enterprise with a complete view of business accelerating the time-to-results on IT investments on the converged infrastructure. The joint solution enables customers to deploy and scale complex applications and analytics to meet business demands from users, while maximizing the flexibility and utilization of IT resources in a hybrid IT environment. Together VCE and Pivotal empower businesses to innovate more at unprecedented speed by converging application, analytics, and data investments. Benefit Pivotal Vblock Systems Speed Time to value Agility Operational efficiency Openness Standards-based, open-source support Scale Enterpriseand service providergrade Automation Turnkey, pre-validated platform Predictability Reduced risk and cost Speed application and data service deployment from months to days Scale hundreds of application instances in seconds Deploy Hadoop, MPP, or inmemory analytics as data services Ensure faster updates and upgrades with minimal downtime Reduce infrastructure wiring, and eliminate deployment bottlenecks Pivotal CF based on Cloud Foundry is an open-source PaaS, sponsored and led by Pivotal with a large ecosystem Support variety of existing and emerging services and protocols Rapidly update and scale applications across public or private clouds Instantly expand and upgrade with no downtime Leverage built-in services and automatically bind to new data services through a service broker or to an existing user-provided service Take a turnkey approach with enterprise PaaS management platform with IaaS integration Improve application performance and availability De-risk and separate concerns of application development and operations Get up-and-running with 40+-day lead time Meet 5X faster time for new services Scale storage/network compute tuned to demand Rapidly deploy mixed workloads on a single platform to support more innovation Open and standards-based aggregation of functional, environmental, and operational characteristics Support existing and emerging management frameworks Enterprise- and service providergrade Start for today s demand, and adapt with future demand Automated validation and testing with roadmap alignment validation with investors Reduce error-prone processes associated with deploying and maintaining IT infrastructure and applications Achieve 96% reduction in downtime Reduce annual data center costs by up to 50% Integrated support

5 For More Information VCE: Pivotal: ABOUT VCE VCE, formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE, through the Vblock Systems, delivers the industry's only fully integrated and fully virtualized cloud infrastructure system. VCE solutions are available through an extensive partner network, and cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating, and managing IT infrastructure. For more information, go to vce.com. Copyright VCE, VCE Vision, Vblock, and the VCE logo are registered trademarks or trademarks of VCE Company LLC or its affiliates in the United States and/or other countries. All other trademarks used herein are the property of their respective owners.