Surak Thammarak. Advisory Systems Engineer EMC
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1 Surak Thammarak Advisory Systems Engineer EMC
2 2
3 ?? Today s Life?? - ส งคมก มหน า 3
4 4
5 Gartner and IDC Mobile Platform 5
6 The DIGITAL UNIVERSE of OPPORTUNITIES 6
7 Digital Universe ZETTABYTES x MORE 44 ZETTABYTES ZETTABYTE = 1,000,000,000,000,000,000,000 bytes Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April
8 EMC s Exabyte Journey 8
9 Digital Universe MILLION IT PROS WORLDWIDE 8 MILLION MORE OF YOU 36 MILLION IT PROS WORLDWIDE Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April
10 Digital Universe GB PER IT PRO 5x MORE GB PER IT PRO Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April
11 Data Deluge Growth Drivers MOBILE CLOUD BIG DATA SOCIAL Mobile Connected Things will generate 27% of the Digital Universe by 2020 Less than 20% of the Digital Universe was touched by cloud in Cloud will touch 40% by Organizations will need to ingest huge amounts of data quickly, reason over it and act on it in real time Social networking is transforming the way humans interact Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April
12 BILLIONS OF USERS 200 BILLION DEVICES MILLIONS OF APPS HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS MILLIONS OF USERS THOUSANDS OF APPS Source: IDC 12
13 EMC Federation 2014 Our Strategy: Build A Differentiated Stack Best Of Breed. Architected Horizontally, Not Vertically. Choice. SOFTWARE-DEFINED ENTERPRISE Pat Gelsinger HYBRID CLOUD END USER COMPUTING SOFTWARE-DEFINED STORAGE David Goulden INFORMATION STORAGE & PROTECTION INFORMATION SECURITY INFORMATION INTELLIGENCE SECURITY SOFTWARE-DEFINED DATA CENTER Arthur W. Coviello Jr. ADVANCED Paul Maritz PLATFORM FOR CLOUD & BIG / FAST DATA APPLICATIONS 13
14 Today s Business Challenges Cut Operational Costs & Legacy More Than Ever React Faster To Find New Growth 2 New IT Agenda Provide Access To All Applications & Data Through Mobile Devices. Use Agile Development To Build New Customer-Centric Applications. Build A Data Lake To Deliver Insights And Applications On All Data. Move To A Software-Defined Data Center Infrastructure And Expand It To A Hybrid Cloud. Balance Risk Use Adaptive, Data-Driven Security To Rapidly Respond To Emerging Threats. 14
15 A Unique Federation Of Companies ENTERPRISE DATA CENTER 2 INFORMATION INFRASTRUCTURE CONVERGED INFRASTRUCTURE New IT Agenda Delivering The Software-Defined Enterprise. Solutions & Choice. SOFTWARE DEFINED DATA CENTER PLATFORM AS A SERVICE VIRTUAL WORKSPACE BIG DATA SOLUTIONS PLATFORM AS A SERVICE AGILE APPLICATION DEVELOPMENT ENTERPRISE MOBILITY SOFTWARE-DEFINED DATA CENTER ADVANCED SECURITY Provide Access To All Applications & Data Through Mobile Devices. BUSINESS SECURITY DATA LAKE ANALYTICS Use Agile Development To Build New Customer-Centric Applications. Build A Data Lake To Deliver Insights And Applications On All Data. Partners Move To A Software-Defined Data Center Infrastructure And Expand It To A Hybrid Cloud. Use Adaptive, vcloud Data-Driven Security Hybrid To Rapidly Service Respond To Emerging Threats. SERVICE PROVIDER 15
16 Many Industries Face Structural Change 16
17 BUSINESS 17
18 INFRASTRUCTURE I think the pic is maybe more of a hybrid cloud thing (maybe label it as well) HYBRID CLOUD 18
19 Workloads Have Different Requirements SIMPLE DATA SERVICES File Sync & Share Storage As-A-Service High Performance Computing Full Motion Video Online Archive Data Analytics Online Backup Tech Apps Web Content Application Development Home Directories IT Applications Decision Support Content Management VM Infrastructure Transaction Processing ADVANCED DATA SERVICES 19
20 Flash Delivers New Levels Of Performance PERFORMANCE FLASH SIMPLE DATA SERVICES ADVANCED DATA SERVICES 20
21 A Flash Portfolio for Every Use Case Server Flash Most Extreme Performance Highest Possible IO Lowest Possible Latency 100μS 500μS SDS Block Capacity Pooling Advanced Availability 1mS Elastic Scale 5mS Software All Flash Array Consistent Performance Purpose Built All Flash Array Software Defined Flash Optimized Data Services Inherent Balance Flash Optimized Hybrid Array Higher Perf/Lower Latency File & Block Workloads Hybrid Storage Array Balance Cost and Performance Large Data Sets Changing IO Patterns Competing Workloads SIMPLE DATA SERVICES ADVANCED DATA SERVICES 21
22 New Workloads Need New Infrastructure In-Memory Databases, High Performance / Realtime Analytics 22
23 Welcome World. 5th Storage Architecture. Flash Top of Rack Pool Ideal for Rack Scale Architectures NO need for SCSI. NO need for File Handles. Hyper-coupled PCIe and NVMe connectivity Directly called by libhdfs and Key Value Stores ( and direct memory mapping, and block / file primitives if you WANT) Buffering Flash Latency with Unique IP. 23
24 Flash Everywhere Distributed, Buffered, Memory Extension Server Flash 50μS 100μS 500μS All Flash Array 5mS Hybrid Arrays SIMPLE DATA SERVICES ADVANCED DATA SERVICES 24
25 Enterprise Data ARCHITECTURE Data Ingestion System Data Staging Platform Analytic Data Marts MPP Database Operational Intelligence In-Memory DB Run-Time Applications In-Memory Object Stream/CEP Enterprise Data Warehouse RDBMS Traditional BI/Reporting Data Visualization 25
26 26
27 Big Data Case Studies Agency Organization Underpinning Technology Big Data Metrics Initial Big Data Entry Point Public/User Benefits Transportation Traffic Pattern Analysis Streams analytic software, predictive analytics Gigabits/sec Streaming and Data Analytics Improve traffic in metropolitan areas by decreasing congestion and reducing traffic accident injury rates National Weather Service HPC modeling, data from satellites, ships, aircraft and deployed sensors Petabytes, Terabyes/sec, Semistructured Streaming Data & Analytics, Warehouse Optimization Provide weather, water, and climate data, forecasts and warnings for the protection of life and property and enhancement of the national economy Revenue Service Multiple analytics applications, descriptive, exploratory, and predictive analysis Petabytes Streaming Data & Analytic, Warehouse Optimization, Distributed info Mgt Provide taxpayers top quality service by helping them to understand and meet their tax responsibilities and enforce the law with integrity and fairness to all Center for Medicare & Medical Services Medical Records Analytics Columnar and NoSQL databases, Hadoop, EHR on the front end, with legacy structured database system Petabytes, Terabyte/day Streaming Data & Analytics, Warehouse Optimization, Distributed Info Mgt Protect the health of all citizens and ensure compliant processing of insurance claims 27
28 28
29 The New Role Of IT: Cloud Broker Source: The Economist Intelligence Unit Limited
30 RAPID ADOPTION OF PUBLIC CLOUD INNOVATORS & ENTREPENUERS SIMPLE LOW-COST FLEXIBLE 30
31 RAPID ADOPTION OF PRIVATE CLOUD TODAY S IT TEAMS TRUSTED CONTROLLED RELIABLE 31
32 Build Your Hybrid Cloud Strategy Economic Evaluation Trust Assessment Functional Assessment All Workloads Workloads Cheaper On Private/ Public Cloud Workloads Can Be Moved To Public Cloud Because They Meet Trust Requirements Public Cloud Workloads Private Cloud Workloads For Functionality Reasons Private Cloud Workloads For Trust Reasons Legacy Workloads For Cost Reasons 32
33 The Journey to the Private Cloud IT Production Lower Costs Business Production Improve Quality of Service IT-as-a-Service SDDC Public Cloud % Virtualized 85% 95% 50% 30 % Platinum Gold 15 % Run IT as a Business 33
34 What is an Enterprise Hybrid Cloud (EHC)? Existing Infrastructure + EMC Methodology= Hybrid Cloud Enterprise IT Hybrid Cloud EMC Reference Architecture Hybrid Existing IT Infrastructure EMC Hybrid Cloud Assessment Public Private EMC Technology 34
35 End User View IaaS Services Self Service Portal Policy-enabled Cloud Service Provisioning IaaS Apps OS VM OS VM OS VM Backup Policy & Retention Choice Platinum Gold Storage Choice Daily Backup with 1 Year Retention On-Demand Restore Platinum Gold Silver Public Cloud 35
36 End User View Everything *aas Self Service Portal EMC Hybrid Cloud Enables Anything-As-A-Service PaaS AaaS OS VM OS VM OS VM OS VM Backup Policy & Retention Choice Platinum Gold Storage Choice Daily Backup with 1 Year Retention On-Demand Restore Platinum Gold Silver Public Cloud Automation & Service Level Selection High Availability for Workloads Automated Disaster Recovery 36
37 Everything As a Service" Delivery 37
38 The EMC Hybrid Cloud Reference Architecture VMware vrealize Operations Log Insight End-User Portal vrealize Operations PLATFORM 2 APPS PLATFORM 3 OS OS OS OS VM VM VM VM VM VM VM VM VM Integrated Integrated Provisioning, Backup, and DR, Backup HA, & and Restore Security Hyper-V vsphere VMware NSX OpenStack BLOCK FILE APPS Admin Portal APP APP APP APP OBJECT/ HDFS ITBM Enhanced Chargeback Others vchs Partners EMC SRM Hybrid Arrays All-Flash SO-NAS SDDS 38
39 Hybrid Clouds More Than Technology Align Workloads With Most Suitable Cloud Model And Empower Them For Mobile And Big Data Solutions Build a Cost-Efficient, Agile Infrastructure to Enable Private and Hybrid Cloud LEGACY APPLICATION TRANSFORMATION 2 nd Platform Existing Apps INFRASTRUCTURE TRANSFORMATION PRIVATE Application Fabric Data Fabric Cloud Fabric 3rd Platform New Apps HYBRID PUBLIC OPERATING MODEL TRANSFORMATION User Portal Service Catalog Policy Engine Orchestration Engine Metering Engine New Roles Agile Processes Package And Orchestrate Services For Agile IT Operations And Convenient Consumption 39
40 People&Process development for Cloud Benchmark & identify gaps Plan and architect solutions Develop service-oriented organization Offerings and Capabilities for Hybrid Cloud People, Process, and Technology Skill up IT leaders & staff Create service catalog & self-service portal Deploy process excellence 40
41 Transforming IT for the cloud BUILD CLOUD INFRASTRUCTURE DEFINE SERVICE LEVELS ESTABLISH METERING & REPORTING EXPAND SERVICES: BUILD, BUY, OR PARTNER TRADITIONAL ROLES SERVICE CATALOG NEW ROLES SYSTEMS ADMIN STORAGE ADMIN BACKUP & RECOVERY ADMIN NETWORK ADMIN SECURITY CLOUD ARCHITECT CLOUD ADMIN CLOUD IT CAPACITY AUTOMATION PLANNER ENGINEER SVC MGMT 41
42 Bridges The Gap 42
43 Are you READY to move your infrastructure to 3 rd Platform? 43
44 44
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