IDENTIFYING THE RIGHT KIND OF HYBRID CLOUD FOR YOUR BUSINESS

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2 IDENTIFYING THE RIGHT KIND OF HYBRID CLOUD FOR YOUR BUSINESS BILL REID 2

3 ROADMAP INFORMATION DISCLAIMER EMC makes no representation and undertakes no obligations with regard to product planning information, anticipated product characteristics, performance specifications, or anticipated release dates (collectively, Roadmap Information ). Roadmap Information is provided by EMC as an accommodation to the recipient solely for purposes of discussion and without intending to be bound thereby. Roadmap information is EMC Restricted Confidential and is provided under the terms, conditions and restrictions defined in the EMC Non- Disclosure Agreement in place with your organization. 3

4 SOFTWARE IS REDEFINING EVERY BUSINESS 4

5 BUSINESS IS MOVING MUCH FASTER TRADITIONAL IT TEAM ENTREPRENEURIAL BUSINESS TEAM MEASURE SUCCESS IN YEARS MEASURE SUCCESS IN HOURS! 5

6 THE CFO S VIEW OF IT An expense to cut Run rate budgeting Regulated monopoly Keep the lights on THE BUSINESS VIEW OF IT Too SLOW Too EXPENSIVE Too RESTRICTIVE To BE AVOIDED!! THE CIO S PREDICAMENT Legacy Blues Complexity & Fragility Losing Control 100% Reactive 6

7 TRENDS DRIVING CHANGE Big Data Shadow IT Customer Data Apps Mobile DevOps Agile Apps Speed TECH CULTURE BUSINESS 7

8 TRENDS DRIVING CHANGE Big Data Shadow IT Customer Data Apps Mobile DevOps Agile Apps Speed TECH CULTURE BUSINESS IT as a Service Broker & Builder New Business Model New Technology Architecture New Operation models and roles 8

9 ITaaS DELIVERS BUSINESS AGILITY AT LOWER COST IT Cost Comparison (% of Total IT OpEx Budget) Innovation Spending (% of IT Budget) Legacy 100% 33 ITaaS 76% Legacy - 28 % Cloud Services 4 Innovation External Services Internal Services Software Hardware Maintenance Telecom, Facilities, Legacy ITaaS 40 % + Source: McKinsey, Gartner, EMC analysis Source: Forrester, EMC analysis 9

10 IT AS A SERVICE 62% 70% BUSINESS LEADERS IT LEADERS Business leaders and IT leaders agree that ITaaS is important Source: IDG /CIO Big Picture Global Survey: Dual Perspective of ITaaS, June

11 UNDERSTANDING WORKLOADS IS VITAL 11

12 PERFORMANCE SECURITY COMPLIANCE STORAGE DATA PROTECTION AUTOMATION 12

13 APPLICATION WORKLOADS IN IT PLATFORM 2 PLATFORM 2.5 PLATFORM 3 Virtualized Traditional IT Monolithic applications Workloads scale up Applications expect resilient infrastructure Infrastructure provides resiliency High degree of virtualization IT operational processes largely unchanged Automated Virtualized Traditional IT Monolithic applications Workloads scale up Applications assume resilient infrastructure IT process automation accelerate/automate IT processes More agile IT More agile Dev Ops focus Elastic IT Apps loosely coupled, small components Stateless execution modules Application takes responsibility of resiliency, fault tolerant Assume high data resiliency Workloads easily scale out Dev Ops focus App Layer HYBRID Traditional IT Processes Operator Controlled IT Processes Developer Controlled IT Processes 13

14 HYBRID CLOUD IS KEY PRIVATE PUBLIC Three-fourths of large enterprises to have hybrid clouds by 2015 (Gartner) 45% of workloads run on private, 23% on public cloud, 32% non-cloud (IDC) 73% believe cloud will improve IT s ability to support the business (IDC) 14

15 TODAY S WORLD IS HYBRID SIMPLE LOW-COST FLEXIBLE TRUSTED CONTROLLED RELIABLE 15

16 BUILD YOUR OWN IS HARD Storage Compute Private Cloud Management & Orchestration Self Service Network Compatible Public Clouds Organizational Transformation Copyright EMC Corporation. All rights reserved. 16

17 WELL-RUN HYBRID CLOUD BROKERED AS WELL AS BUILT CONSUMERIZED CHOICE OF DEVICE STANDARDIZED SERVICES SELF PROVISIONED WITHIN BUSINESS POLICY T R A N S P A R E N T PRICING AND SERVICE LEVELS A U T O M A T E D DEPLOYMENT 17

18 WELL-RUN HYBRID CLOUD Governance, Risk and Compliance (GRC) Security API Virtual Infrastructure Physical Infrastructure PUBLIC CLOUD Cloud Services Virtual Infrastructure Physical Infrastructure HOSTED PRIVATE CLOUD BPaaS SaaS PaaS IaaS Cloud Service Broker (CSB) API API Cloud Service Building Blocks Virtual Infrastructure Physical Infrastructure PRIVATE CLOUD Policy Engine Device Hosting Service Catalog Orchestration Engine Traditional (Non-Cloud) Services Network Software Metering Engine User Portal Professional Services Service Management Request Management Incident Management Problem Management Event Management Knowledge Management Change Management CMDB AMDB Configuration Management Asset Management 18

19 NEW IT OPERATING MODEL NEW ORGANIZATION AND ROLES IN THE ITaaS TRANSFORMATION BUSINESS Department Department Department Department Department Department Department Demand Demand Demand Demand Demand Demand Demand SUPPLY BUSINESS RELATIONSHIP MANAGEMENT (BRM) SERVICE PORTFOLIO MANAGEMENT SERVICE OPERATIONS IT Portal Service Catalog Solution Desk Monitor Support Measure Improve Services DEMAND Supply Supply Supply Supply IT Service Center IT Service Center IT Service Center SP Service Center ELASTIC IT SUPPLY 19

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21 28 DAYS TO BE UP & RUNNING 21

22 FEDERATION ENTERPRISE HYBRID CLOUD IAAS & MANAGEMENT PRIVATE CLOUD, HYBRID READY Self-Service & Automation Operational Management Financial Transparency 22

23 FEDERATION ENTERPRISE HYBRID CLOUD Self-Service & Automation Operational Management Financial Transparency 23

24 PREENGINEERED WORKFLOWS 24

25 BUILD ON YOUR FOUNDATION Database Provisioning Platform-As-A-Service Cloud Brokering Self-Service & Automation Operational Management HA & DR Financial Transparency Backup & Recovery 25

26 FEDERATION ENTERPRISE HYBRID CLOUD CHOICE IN INFRASTRUCTURE Self-Service & Automation Operational Management Financial Transparency BYO BYO 26

27 FEDERATION ENTERPRISE HYBRID CLOUD CHOICE IN INTEROPERABLE PUBLIC CLOUDS Self-Service & Automation Operational Management Financial Transparency BYO BYO 27

28 THE FULL DEFINITION ENTERPRISE HYBRID CLOUD ON PREMISE CLOUD OFF PREMISE CLOUD PUBLIC CLOUD Customer Operates EMC MS Operates Partner Operates Managed Private Cloud vcloud Air 28

29 HYBRID CLOUDS: MORE THAN INFRASTRUCTURE APPLICATION TRANSFORMATION ORGANIZATION TRANSFORMATION TRADITIONAL NEXT GENERATION INFRASTRUCTURE TRANSFORMATION Self-Service & Automation Operational Management Financial Transparency 29

30 DRIVING VALUE BEYOND CONVERGED INFRASTRUCTURE FEDERATION ENTERPRISE HYBRID CLOUD SERVICE DEFINITIONS & AUTOMATION WORKFLOWS Federation Enterprise Hybrid Cloud Preferred Hybrid Cloud Standard services and workflows Update as needed with add-on modules MANAGEMENT & ORCHESTRATION SDC SDN (optional) SDS COMPUTE NETWORK STORAGE VCE Foundation for Federation EHC Preferred SW: VMware vrealize + EMC ViPR VCE Factory Testing + RCM Validation + Support VCE Converged Infrastructure Preferred Infrastructure for Hybrid Cloud VCE Vision Intelligent Operations software VCE Factory Testing + RCM Validation + Support Available in ONE Transaction from VCE 30

31 SERVICES TO GET YOU TO HYBRID CLOUD IT TRANSFORMATION WORKSHOP Which key priorities will accelerate my progress toward IT transformation? CLOUD ADVISORY SERVICE Which of my workloads are most suitable for cloud? ENTERPRISE HYBRID CLOUD How do I integrate Hybrid Cloud into my environment? 31

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33 WHAT PROBLEM ARE WE SOLVING? TO BETTER UNDERSTAND THE RATIONALE FOR THE VARIOUS ACTIVITIES UNDERWAY IT IS HELPFUL TO UNDERSTAND THE UNDERLYING BUSINESS PROBLEMS THEY ARE TRYING TO SOLVE Problem Barriers to growth Description The current infrastructure is likely to increasingly become a barrier to acquisition and/or a limiting factor to existing business growth options Increasing Complexity / Risks A steadily growing technology debt combined with an unplanned architecture constitutes a material risk to the current business much less its future growth Increasing Cost / Decreasing Value IT costs for non-integrated portions of organization are too high. Growing RTE costs represent funds that are not available for more valuable strategic efforts Inconsistent Customer Experience Despite the best efforts of staff, the customer experience interacting with the technology is far too often unacceptable and is adversely impacting the business 33 33

34 POSITION FOR THE FUTURE RATHER THAN SIMPLY SOLVING FOR THE PROBLEMS PREVIOUSLY OUTLINED, WE ARE ALSO TRYING TO TAKE ADVANTAGE OF THE OPPORTUNITY AND BETTER POSITION MARKEL FOR THE FUTURE Objective Support Full Integration Acquisition Strategy Description Position GTS staff to rapidly and completely integrate acquired business with as little technology infrastructure / expense as possible Ruthless Standardization Faster Time To Market Reduced long-term Cost / Complexity Smoother Path to Automation Improve Cost Transparency / Management Capability Evolve IT Finance capabilities to increasingly base costs / allocations on actual service consumption Enable ability to leverage cloud capabilities Create an architecture that allows the business to safely leverage cloud technologies (e.g. in-house DropBox, ) Facilitate faster Time-to-Market / Innovation Too much time/money spent supporting the todays Markel, not enough time being spent defining / creating tomorrows Markel Our competitors aren t standing still (and may not be who we think they are) 34 34

35 CONTINUE THE HYBRID CLOUD CONVERSATION Visit Our Booth, See Federation Enterprise Hybrid Cloud In Action Win ipads, Apple TVs, Go Pro4 Attend Additional Breakouts & Birds Of A Feather Adding New Services With Ease In Your Enterprise Hybrid Cloud (solutionsit.09) The Evolution Of The Federation Enterprise Hybrid Cloud: Moving To 3.0 (solutionsit.10) Lead User: Develop The Next Hybrid Cloud Solution From EMC (bof.19) Sending Your Workloads Off-Prem & Returning Them Safely To Your Enterprise Set Up A Meeting With My Team Scan The QR Code! 35

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