The Changing Role of Software in the New Era George L. Lotridge Senior Partner Technology Strategist VMware, Inc.

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1 1 The Changing Role of Software in the New Era George L. Lotridge Senior Partner Technology Strategist VMware, Inc.

2 The Three Eras of IT Mainframe Client-Server Mobile-Cloud Thousands of Users Hundreds of Apps IT Priority: Control Millions of Users Thousands of Apps IT Priority: Build Silos Billions of Users Millions of Apps IT Priority: IT as a Service 2

3 Power of Virtualization Liberate Resources from the Client-Server World Build the Mobile-Cloud World 3

4 From Client/Server to Mobile/Cloud: End-to-End Infrastructure Apps Data Apps Data 4

5 Forces Shaping the Mobile-Cloud Era Software Virtualization Hybrid Cloud Mobile Engine for Innovation The Foundation The Future IT at Speed of Life 5

6 What if and delivered unprecedented value for customers were applied to the entire data center? The same principles that transformed a single layer of the data center Abstract. Pool. Automate. 6

7 Result: the Software-Defined Data Center All infrastructure is virtualized and delivered as a service, and the control of this data center is entirely automated by software. Abstract. Pool. Automate. 7

8 SDDC: A New Standard for Agility Storage/ Availability Servers Networking Security Management/ Monitoring Virtual Data Center Software-Defined Data Center Services Weeks Days/ Hours Minutes/ Seconds SDDC 8

9 The Evolution of an Industry Movement Software-Defined Data Center Pioneered by VMware Sets new direction for industry Software-Defined Data Center Becomes a Reality Market responds (customers, analysts, vendors) The Tipping Point Software-Defined Data Center goes mainstream 9

10 Data Centers Are Silos Windows Linux Databases Mission Critical HPC Big Data 10

11 Windows Linux Databases Mission Critical HPC Big Data Compute MGMT Storage/Availability Network/Security Abstract Pool Automate 11

12 Windows Linux Databases Mission Critical HPC Big Data Software-Defined Data Center Virtual Data Center Virtual Data Center Virtual Data Center Virtual Data Center Virtual Data Center Software-Defined Data Center Services Abstract Pool Automate 12

13 The Software-Defined Data Center Expand virtual compute to all applications Transform storage by aligning it with app demands Virtualize the network for speed and efficiency Management tools give way to automation 13

14 The Software-Defined Data Center: Networking Virtualize the network for speed and efficiency 14

15 Challenges with Networking: Provisioning is slow Hardware dependent Operationally intensive Internet 15

16 16 Internet

17 17 Internet

18 Solution: Virtualize the Network Programmatic provisioning Decoupled from hardware Operationally efficient Internet 18

19 The Software-Defined Data Center: Storage Transform storage by aligning it with app demands 19

20 Storage Market in Midst of Disruption Technological Advances Are the Catalyst Server Storage Shared Storage New Forms Key Drivers years ago years ago Today Server-side flash Falling storage prices Abundant CPU cycles Hypervisor-converged infrastructure Cloud economics 20

21 Software-Defined Storage Bringing Compute s Operational Model to Storage Policy-Driven Control Plane Common policy-based automation and orchestration Data Protection Hypervisor-Converged Storage Pool LUN Virtual Data Services Mobility Performance LUN Virtual Data Plane SAN / NAS Pool LUN LUN LUN VVOL LUN Object Storage Pool VM-centric data services Third-party services integration Abstraction and pooling Infrastructure integration New storage tiers 21 x86 Servers Virtual SAN SAN / NAS Cloud Object Storage 2 1

22 The Software-Defined Data Center: Management Management tools give way to automation 22

23 The Foundation for the Software-Defined Enterprise End-User Computing Desktop Virtual Workspace Mobile Applications Traditional Modern SaaS Policy-Based Management and Automation Software-Defined Data Center Cloud Automation Cloud Operations Cloud Business Virtualized Infrastructure Abstract & Pool Compute Abstraction = Server Virtualization Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage Hybrid Cloud VMware & vcloud Data Center Partners Physical Hardware Private Clouds Public Clouds 23

24 Conclusion: A Reversal of Roles For most of the history of the high-tech industry hardware has defined functionality, and software has made it accessible to end users. During the past decade or so the roles have been reversed, and now software defines functionality and specialized hardware (typically ASICs today) provides: Cost-effectiveness Improved Performance Scalability 24

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