DETAIL SPECIFICATION SIZE ANNEXES LOGO TIPOGRAPHY ANNEX 1 BECOME A BUSINESSOWNER LOGO TYPOGRAPHY ANNEX 2 CROMATIC (COLORS) ANNEX 3

DETAIL SPECIFICATION SIZE ANNEXES LOGO TIPOGRAPHY ANNEX 1 BECOME A BUSINESSOWNER LOGO TYPOGRAPHY ANNEX 2 CROMATIC (COLORS) ANNEX 3 DETAIL SPECIFICATION SIZE ANNEXES LOGO ISOTYPE ANNEX 4 CHRISTMAS CHOIRS 2009 TYPOGRAPHY ANNEX 5 DETAIL SPECIFICATION SIZE ANNEXES GRAPHIC PIECE LOCATED ON TOP OF THE ANNEX 6 STATIONARY MOVISTAR KIOSK GRAPHIC PIECE MOVISTAR KIOSK 8,27 inches x 5,91 inches ANNEX 7 FLYER 5,91 inches x 8,27 inches ANNEX 8 TAPESTRY FOR FURNITURE ANNEX 9 ANFORA FOR TICKETS ANNEX 10 TENT CARD 5,51 inches x 7,87 inches ANNEX 11 DIPLOMAS AWARDS- CHRISTMAS CHOIRS ANNEX 12

SPECIFICATION SIZE LOCATION ANNEXES INTERIOR BANNERS BANNERS WITH COMPANY IMAGE 181,10inches x 163,39 inches INTERIOR SHOPPING CENTER, CENTRAL OVAL AND HALLWAYS ANNEX 13 BILBOARDS BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. 6 DE DICIEMBRE. SECTOR EL INCA ANNEX 14 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. ELOY ALFARO Y MOLINEROS COMITÉ DEL PUEBLO ANNEX 15 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. BRASIL Y MARIANO ECHEVERIA QUITO TENNIS ANNEX 16 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. AMERICA ENTRE NACIONES UNIDAS Y CARONDELET ANNEX 17 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. REPUBLICA PUENTE HACIA MALL EL JARDIN ANNEX 18 BILLBOARD BECOME A BUSINESSOWNER 314,96inches x 157,48 inches AV. SHYRIS Y GASPAR DE VILLAROEL ANNEX 19

DETAIL BUSES SPECIFICATION SIZE CIA. ROUTE LOCATION CAMPAIGN ANNEXES BACK LATERAL 78,74 inches x 62,99 CHRISTMAS CAMPAIGN BECOME A BUSINESSOWNER inches AGUILA DORADA CONDADO CONGRESO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER ANNEX 20 196,85inches x 55,12 inches QUITEÑO LIBRE CARAPUNGO MARIN BACK CHRISTMAS- BECOME A BUSINESSOWNER ANNEX 21 CATAR EL BOSQUE - DON BOSCO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER CHRISTMAS- BECOME A BUSINESSOWNER CATAR CARCELEN BASILICA BACK SEMGILLFLOR CARAPUNGO - OFELIA LATERAL CHRISTMAS- BECOME A BUSINESSOWNER TRANSEMISFERICOS MITAD DEL MUNDO - MIRAFLORES BACK CHRISTMAS- BECOME A BUSINESSOWNER PAQUISHA CONDADO - PARLAMENTO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER CHRISTMAS- BECOME A BUSINESSOWNER CATAR EL INCA - CONGRESO LATERAL CHRISTMAS- BECOME A BUSINESSOWNER SAN CARLOS SAN CARLOS - MARIN BACK CHRISTMAS- BECOME A BUSINESSOWNER SEMGILLFLOR CARAPUNGO - SAN BLAS BACK

PRINTED MEDIA Media: REVISTA COSAS ANNEX 22 Date of publication: Oct-09 CIRCULATION Diffusion period: 15 Days Circulation / Reach: 11806 Section: INDETERMINATE PAGE Size: 9,65 inches x 12,99 inches Reference: PROMOTIONAL ADVERTISING Media: TELEAMAZONAS ANNEX 23 Date: NOV-09 Diffusion period: 15 Days Rating: 63,9 Duration: 4 Weeks Reference: TELEVISION COMMERCIAL Media: SUPPLEMENT ANNEX 24 Date of publication: 09-Dec-09 Diffusion period: 1 DIA Circulation / Reach 138553 Section INDETERMINATE PAGE Reference: PROMOTIONAL AND DISCOUNT

CHRISTMAS 2009 BECOME A BUSINESS OWNER

TIPOGRAPHY ANNEX 1

ANNEX 2 The campaign Become Businessman Owner has 2 clearly typographical logos without isotype. The font used: OPTIMUS PRINCESS in variable Semibold

ANNEX 3 CROMATIC

ANNEX 4 TYPOGRAPHY

ANNEX 5 ISOTYPE

ANNEX 6 Graphic piece placed on the Movistar kiosk

ANNEX 7 Graphic piece located on the Movistar kiosk

ANEX 8 Front Back Flyer

ANNEX 9 Tapestry for furniture used in the exchange point

ANNEX 10 Front Back Anfora for tickets

ANNEX 11 Front Back Tent Card

ANNEX 12 DIPLOMA CHRISTMAS CHOIRS

ANNEX 13 Interior Banners

ANNEX 14 Billboard: Av. 6 de Diciembre. Sector El Inca

ANNEX 15 Billboard: Av. Eloy Alfaro y Molineros

ANNEX 16 Billboard: Av. Brasil y Mariano Echeverría. Quito Tennis

ANNEX 17 Billboard: Av. América entre Naciones Unidas y Carondelet. Sec. Plaza de las Américas

ANNEX 18 Billboard: Av. República. Puente hacia Mall El Jardín

ANNEX 19 Billboard: Av. Shyris y Gaspar de Villarroel

ANNEX 20 Buses- Back panel

ANNEX 21 Buses- Lateral panel

ANNEX 22 Date Campaign Magazine October 2009. Special Christmas Edition Become a Businessowner Cosas

ANNEX 23 Christmas music, effects, bells Loc OFF: This Christmas Condado Shopping and Movistar County will become businessman owner Display green background Christmas Flakes Christmas music The moves Gift return all to see Dad takes the package Christmas music magic sound effects He opens out a bright light camera and gets into the gift Christmas music Loc Off: Make all your purchases at Condado Shopping and win Shopping tour starts from the oval to the stand BECOME A BUSINESS OWNER- TV

Christmas Music Shopping tour starts from the oval to the stand Christmas Music LoccOff: and ready to begin Camera stops at the stand BECOME A BUSINESS OWNER- TV Christmas Music Locc Off: Your own business right now Stant is alight, it appears the actor falling confetti, streamers Christmas Music Locc Off: This Christmas Become Entrepreneur Christmas Music LoccOff Fast: Restrictions apply. Movistar customers receive two coupons. Condado Shopping everything you imagine and more

ANEXO 24 Discount Night