Mobile Marketing Solutions

Transcription

1 Mobile Marketing Solutions Mobile World Congress Barcelona, Feb TELEFÓNICA MÓVILES Dirección Canales on Line y Comercio Móvil Dirección de Comercio Móvil 1

2 Mobile Marketing Portfolio Solutions Interactive Advertising Sponsorship Actions Direct Mobile Marketing Permission Marketing Proximity Marketing Digital Merchandising Convergent Solutions 2

3 Interactive Advertising Wap Banners 3rd parties s wap site Banners Wap Site development Web Banners (emocion.es) Sponsored Links Web sites transcoding Wap Banners Sponsored Links Wap Sites Develep. ADVANTAGES Higher unique users s monthly impacts Channel, timetable, handsets, etc targeting High performance and visibility Searching machine make an easier access to PC s portfolio 3

4 Sponsorship Actions Mobile Content Sponsorship (video, TV,.) Advergaming New Alerts Sponsorships: generics created ad-hoc Global Sponsorships Actions related to a great event (Olympics games; European football championships; music concerts, etc...) Coca-Cola Videogoals Service ADVANTAGES Great possibility of segmentation according to the typology of content and strategy of brands Benefits the association between brands and content Allows to link promotions and/or specific actions to the target s brand 4

5 Direct Mobile Marketing SMS/MMS Push Campaings To advertisers dd.bb. Mensajería Negocios On line solution for SMS autobuild campaings Member Get Member Solutions Member Get Member Mensajería Negocios ADVANTAGES Direct communications with customers Personalization capabilities according on the user s profiles Higher CTR s 5

6 Permission Marketing Movistar segmented users dd.bb. for direct communications Emocion Clubs users campaign Games, music, images, etc Multiple segmentations criteria: sex, age, nacionality. ADVANTAGE Exclusive Opt-in model Current opt-in DD. BB., more than 0,5 MM users Better CTR s response 6

7 Proximity Marketing BIDIS: Bidimensional codes linked to different actions (customer care center calls, links to a site, etc ) Images Recognition solutions: Interactivity between logo brands and customers BIDI campaign: Medal of Honor new game launch ADVANTAGES Increase the available inventory Perfect integration with advertiser graphic media campaigns Increase the branding awareness 7

8 Digital Merchandising Gift Bonds: traffic operator bonds to be given for free, drawing. by advertisers to final users SMS, MMS, minutes calls, surfing sessions, ADVANTAGE Gift of high perceived value of daily use Core target: teenagers and immigrants Flexibility to raise very heterogeneous campaigns 8

9 Convergent Solutions Cross Telefonica World Wide Campaigns Terra; Imagenio,. Cross-Country Campaings O2 UK; O2 Germany, etc Spain - MoviStar Germany O2 UK O2 Czech Repub. O2 UK Ireland O2 ADVANTAGE Increasing the available inventory A complement to local mobile marketing campaings extending inventory to other countries One multicross simultaneous campaign 9

10 LIDERANDO EL FUTURO MARKETING MOVIL Telefónica España Dirección General Residencial Unidad Negocio Móvil 10