Online Marketing Plan for Selling Your Home Jim Hurley Expert, REALTORS 314-415-2145 jhurley@stlexpert.com
Expert, REALTORS Founded by a former agent, then multi franchise owner/manager with then 18 years industry experience managing thousands of real estate transactions. A forward thinking company that embraces the consumers desire to get the best value when buying or selling real estate. We are a locally owned company comprised of experienced educated agents that understand the marketplace and the consumer. Our marketing is specifically designed to sell your listing by providing top level marketing for your listing not marketing our brand. As a locally owned and operated company there is no costly national brand building marketing or other unnecessary expenses passed on to you. Our marketing is specifically designed to sell your listing by providing top level marketing for your listing. This is not your traditional real estate company. Today s consumer is not fooled by marketing slogans and big brand advertising. It s a simple value proposition. Expert, REALTORS is a forward thinking company that embraces the consumers desire to get the best value when buying or selling real estate. Our professionals are among the best trained and practiced in the industry. 2
More About Us We Have: Ethics Experienced Knowledge of the market Targeted marketing designed specifically for your listing We Don t Have: Transaction fees Franchise fees National/international brand building advertising expenses passed to consumer Advanced technology Ongoing training A large buyer pool Strategic partners Experienced knowledgeable staff Advanced communications Commitment Passion 3
Jim Hurley Licensed in 1988 I started my real estate career with Gundaker REALTORS. After several years of sales and awards I was asked to manage The Real Estate Channel for real estate marketing at Charter Communications while with Gundaker REALTORS. In 1998 I opened the first Keller Williams in the St. Louis MO market as Team Leader. In 1999 I purchased the first of 3 St Louis metro RE/MAX Franchises which I managed until 2006. In March of 2006 I founded Expert, REALTORS based on my years of industry experience and over 3,500 transactions. Past/current: Chairman Ethics and Professional Standards; Director Missouri Association of REALTORS, St. Louis Association of REALTORS and Mid America Regional Information Systems (MARIS); Executive Committee St. Louis Association of REALTORS; Contracts and Forms Committee; Budget Committee; Legal Affairs Committee; Public Relations Committee; Grievance Committee; Short Sale and Foreclosure Resource 4
Online Marketing to Generate Buyers for Your Home! The standard way of marketing your home online is to market your home on a bunch of websites create a virtual tour and single property website and hope to get a buyer to show the home to! A much better way is to create a buyer lead generation platform around your listing to literally drive hundreds of interested buyers for your home to me. The MORE buyer leads we generate for your home, the more buyers I talk to and show your property to! 5
Your Home and the Market The Tools: Virtual Tours Single Property Websites Craigslist eflyers All major Real Estate Sites Blogs QR Codes Mobile Single Property Websites Facebook YouTube Twitter Video Landing Pages MLS 6
The Strategy Your Home will be ALL over the Internet! Problem: Solution: Benefit: Individual home listings generate very few buyer leads! I offer proven specific call-to-actions with your home s marketing to generate more buyer leads. I pre-qualify these buyers and then schedule showings for your home! This means more opportunities to get qualified buyers into your home! 7
On the Internet: These national sites and the sites that they power total more than 500 real estate search Web sites! 8
Craigslist My Craigslist ad displaying your home for Craigslist with proven call-to-actions that generate more buyers. 9
Virtual Tours Virtual Tours are favorites for buyers! My Virtual Tour captures more buyers for your home! 10
Single Property Website Showing all the photos of your home with everything a buyer could want WalkScore Google Maps Yelp Schools Virtual Tour With proven calls-to-action to attract buyers! 11
Listing eflyers My eflyer beautifully displaying your home with multiple ways to contact me, schedule showings and proven call-to-actions that generate more buyers. 12
Open House epostcards Advertise Open Houses through the MLS, email, Facebook, blogs, Craigslist and more! 13
Google Page 1! My listings get found more on Google page 1 via my marketing generating more buyer leads for us. 14
Blogs: RealTown 146,956 Real Estate Professionals. Strong SEO. 15
Blogs: activerain 209,442 Real Estate Professionals, over 1.7 million pages, huge SEO. 16
Blogs: WordPress 328,025 Bloggers, Largest Blog Platform in the world, favored by Google. 17
Mobile Marketing QR Code scans to Custom Mobile Single Property Website http://grf.me/x1r0 Scan with your smartphone & take me with you. Your QR Code will go on: 1. Property Flyer 2. Just Listed Postcard 3. Sign Rider on Yard Sign 4. Online Marketing 18
Social Media Continuous Engagement 19
Weekly Reports 20