STEP 1: Create a low-branded lead generation website

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Kerry Sanders
10 years ago
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1 In today's real estate world, technology plays a key role. If you want to generate online leads, it is more important than ever to be well positioned on the internet. Attract more internet leads using this 3-step process: STEP 1: Create a low-branded lead generation website Most homebuyers (especially first time homebuyers) start their home search online. They want information on properties for sale, but many are reluctant to commit to a Realtor prior to doing their homework. To capture more of these leads, create a low-branded website. This simple website has very little branding and promotes home searches in your community, rather than promoting your services as a Realtor. Homebuyers will be more willing to give you their contact information in exchange for receiving updates on properties for sale if they don t feel like they are committing to a specific Realtor. STEP 2: Create a branded lead generation website The best quality leads are those that come to you via your branded website. When visitors give you their contact information through your branded website, you know it is a high quality lead because they know who you are, what services you offer and which company you represent. The key to getting more leads from your branded website is to offer great information, which they can download in exchange for their contact details. STEP 3: Drive traffic to your websites You can build the best website, but it is only good if people can find it. Drive traffic to your websites using: Marketing (put your website address on all print and online marketing pieces) Free Classified Ads (e.g. Craigslist, Kijiji) works best with low-branded websites Pay Per Click Ads (e.g. Google, Yahoo, Bing) works best with low-branded websites Targeted Keyword Search Engine Optimization (SEO) works best with branded websites Blogs works best with branded websites Backlink Campaigns works best with branded websites

They want information on properties for sale, but many are reluctant to commit to a Realtor prior to doing their homework. To capture more of these leads, create a low-branded website.

2 STEP 1: Low-branded Websites Low-branded website (example: Non-threatening lead generation site (targets home searches in your area) Attracts high volume of leads, but requires good phone skills to convert. Template website customized for your target market Monthly website hosting * $199 one-time set-up fee not included * Only $29.99 per month if paid annually in advance

volume of leads, but requires good phone skills to convert.

STEP 2: Branded Websites Branded website Ex: www.huntsville-real-estate.

3 STEP 2: Branded Websites Branded website Ex: Strategic lead generation pages to capture more leads Ability to add downloadable reports and videos Template website customized for your target market Monthly website hosting Ability to change headers and download videos/reports $199 one-time set-up fee not included * Only $29.99 per month if paid annually in advance

videos Template website customized for your target market Monthly website hosting Ability to

4 BUNDLE Package $100 Leader s Edge Discount Get both the Gold Rush Leads low-branded website and the Performance Webpage branded website for one low monthly or annual fee. Create unlimited webpages for yourself and team members. PLUS, get several additional resources for free: Low-branded lead generation websites. Best used with Google, Yahoo and Bing pay-per-click advertising. Personal branded website designed to promote you and your listings, and capture buyer and seller leads. It is enhanced with video and lead capture technology. Can be used as a personal branded or low-branded website. Designed for split testing or single property websites. Very successful at lead capture with online classified ads (e.g. Craigslist, Kijiji). Used on your listing presentations to educate your sellers on how to send you the referrals of all the people that they will be meeting over the course of their buying and selling. Your blog is an essential component of this prospecting system. When used correctly, It allows you to keep in contact with your list without the appearance of selling. Free internet-based training videos showing you how to shoot, edit and prospect with video, driving 1000s of visitors to your website. Unlimited webpages (for yourself and team members) Website Hosting Video training tutorials * $199 one-time set-up fee not included

Best used with Google, Yahoo and Bing pay-per-click advertising. Personal branded website designed to promote you and your listings, and capture buyer and seller leads.

5 STEP 3: Drive traffic to your sites STEP 3: Drive traffic to your websites You can build the best website, but it is only good if people can find it. You must drive traffic to your websites using print marketing, online classified ads, pay-per-click campaigns, backlinks, targeted keyword search engine optimization and blogs. For Realtors who are not tech savvy, it can be a daunting task to set up and manage these online marketing efforts. SellingToolz Inc. has the expertise to drive your websites to the first page of Google searches. You set a budget for how much you want to spend on advertising and Selling Toolz Inc. will do the rest. SEO Services (be on the 1 st Page on Google) using: 1) Targeted keyword search engine optimization (SEO) 2) Backlink Campaigns PPC Services (drive more leads) using: 1) Pay-per-click ad campaigns for Google, Yahoo & Bing 2) $10 per day = 2-5 leads per day 3) Ability to set spending limit per day/week/month 4) Ongoing tracking to ensure best quality leads for your target market Includes set up and management of: SEO Services listed above PPC Services listed above Cost of PPC ads is additional (costs will vary by market) *Purchase in conjunction with Gold Rush Leads & Performance Websites.

For Realtors who are not tech savvy, it can be a daunting task to set up and manage these online marketing efforts. SellingToolz Inc.

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