Effective Marketing on a Shoestring Budget

Transcription

1 Effective Marketing on a Shoestring Budget Finding Motivated Buyers & Sellers Copyright Sand Dollar Realty Group, Inc. All rights reserved.

2 Networking / Referrals Trade shows homebuyer seminars Networking Chamber, Kiwanis, HOA, PTA, church Sphere of influence friends, family, coworkers, neighbors, stores/service people Professional people attorneys, CPAs, mortgage, title, insurance, inspectors Service people contractors, lawn service, pool service, mailman

3 Large groups Employers, government, military, hospitals, schools, churches REO asset managers Small portfolio lenders Builders Volume investors (not wholesalers)

4 Print Advertising Newspapers regional papers, weekly papers, classified only papers ad or flyer Magazines hundreds of different industries Newsletters HOAs, church bulletin, schools, trade groups, clubs, employers Flyers in lobbies of local businesses / stores

5 Signs Yard signs Directional signs Roadside/bandit signs be careful with code enforcement Bus stop benches/billboards/shopping carts Car signs/magnets Venues bowling alleys, baseball fields, movie theaters

6 Accessories T-shirts, ball caps, book bags with your ad Sponsor a sports team Free giveaway stuff with ads on them pens, magnets, drink holders, candy bars

7 Internet Advertising Online ads most are free or cheap Online classifieds: Postlets, Craigslist, Ebay Online searches/apps: Google Places, Merchant Circle, Yelp, Where, Kudzu Social sites Blog sites: Wordpress, Blogger Social media: Facebook, Twitter, Linkedin Video sites: YouTube, Metacafe, Daily Motion

8 Internet Search Engines Pay Per Clicks: Google, Yahoo, Bing can add up fast so best to work a niche Organic website: Inexpensive but takes time, effort, and knowledge to get ranked NAR has website suffix dot realtor Cross-promote with your other internet ads

9 Lead Generation Sites Zillow, Trulia, Realtor.com the big 3 for Realtors Tons of smaller sites that are much cheaper for Realtors and We Buy Houses

10 Targeted Direct Mail Expired and withdrawn listings Foreclosure, Bankruptcy, Probate Divorce, Evictions, Absentee owners Commercial and multi-family owners Specific neighborhoods Tips: Keep the message simple Letters cannot look like junk mail Make people curious to open it/postcards

11 Problem properties Foreclosures/short sales Bankruptcies Code enforcement liens HOA and condo liens Back taxes/tax deed auction Title problems

12 Driving for Dollars Vacant houses High weeds, neighborhood eyesore For Sale By Owner For Rent By Owner

13 How to track the owner down Knock on the door Leave a flyer on the door Put a sign in the yard For Sale? 407-xxx Ask the neighbors Online search Imapp, previously in MLS, phone # search, social media Skip trace FindTheSeller.com

14 Keys with advertising Do it for a reasonable period of time. It takes consistency to get results. Track where your leads come from. Experiment with different types of marketing. Use multiple sources to generate leads. Work a niche less competition. Follow up, Follow up, Follow up.

15 Converting leads Explain what you can do for THEM. People want to know What s in it for me. Presentation manual/credibility kit with resume, references I-pads are great. Sand Dollar is an accredited member of the BBB with an A+ rating. Member of Realtor association, CFRI, IRC. Get help from a colleague.

16 Finding a niche / specialty Farm certain neighborhoods, complexes Property types waterfront, multi-units, horse farm Situations short sale, probate, relocation Certain customers 1 st time buyers, international buyers, (fair housing) Get a designation ABR, CDPE, GRI, CIPS, CRS

17 Getting inventory is the key Screen the seller to make sure they are motivated and realistic. 3 offers (1) cash purchase, (2) terms purchase, (3) listing. Short sales Is the seller cooperative? What are the odds of actually closing? Commission needs to justify the effort. Listings generate buyer leads. Buyer leads do not generate listings.

18 Plan of action Write down your goal and set a deadline. Break that goal down into smaller steps to create the plan of action. Do something to move you closer to that goal every day.