90% of home buyers searched online during their real estate process
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- Bernadette Lester
- 8 years ago
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2 90% of home buyers searched online during their real estate process Source: 2012 Profile of Home Buyers and Sellers; Google Internal Data, Q3 2012
3 52% of first time home buyers start online Source: 2012 Profile of Home Buyers and Sellers; Google Internal Data, Q3 2012; Google Trends, Q3 2012
4 Millennials are now the largest Group of homebuyers at 31% Source: NAR Home Buyer and Seller Generational Trends 2014
5 140,000 People are expected to Move to Houston this year. Source: US Census Bureau, Population Estimates Program, June 2014
6 The challenge for real estate agents: Streamlining and integrating effective marketing to grow your business, can often result in more time managing and less time selling. BLOG SOCIAL MEDIA MARKETING WEB MANAGMENT LISTING PROMOTION LEAD GENERATION
7 Step 1: A Real Estate Web Ensure your brand is represented with the quality you deserve. Our platform upgrades your web presence through a simple and powerful design; aimed to convert with IDX listing integration included.
8 Step 2: Stop Guessing Agent Plus offers an expert to identify the correct formula to grow your business
9 Find new buyers and sellers! Our Acquisition strategy combines the effective reach of the Houston Chronicle s Real Estate section in print and online, and a custom design Marketing Genius strategy to build awareness and drive direct leads.
10 Standout as a Houston Premier Agent 17.3 Million 1.6 Million 543,377 Monthly Pageviews on Chron.com Real Estate Section Monthly Unique Visitors for Chron.com Real Estate Section Weekly readership of Houston Chronicle Homes Section Premier Agent on Chron.com Buyer Agent List: Appear as the agent to contact in your farm area Community Expert: Highlight a listing or yourself when shoppers search for homes in your area Feature your listings: Your listings will appear at the top of the search result Premier Agent Spotlight and Directory Spotlight: Article featuring you as one of the Premier Agents in Houston & highlighting the area you serve Directory: Brand yourself in our Premier Agents directory, appearing in the Sunday Houston Chronicle Homes section Source: Adobe Marketing Cloud October 2014, past 3 months average; Scarborough Houston Recontact 2014 R1
11 Drive leads with a custom Marketing Genius strategy Powered by Take the guess work out of online advertising. Your Marketing Genius creates tailored campaigns for you! We focus on getting you exposure, traffic, and generating leads within your target neighborhoods and markets.
12 Grow your relationships into future sales! Our Loyalty and Engagement strategy leverages the power of and social marketing communication to keep your name top of mind. Watch your contacts turn into clients with through our lead nurturing program.
13 Complete Marketing Engine to Drive Your Business Powered by We create, design, and deliver custom and social media campaigns to keep real estate agents top of mind with their clients. Effortless Marketing Campaigns Professionally designed s that build relationships with clients, keep you top of mind, and generate referrals. Automatically. Automated Social Media Updates Keep an ongoing conversation with your customers with regular social media posts across Facebook, Twitter, and LinkedIn. Content Written for You We automatically deploy your marketing campaigns, and we write them for you as well. Professional, engaging, and relevant.
14 s Sent Automatically This turn-key solution makes it easy for you to operate. You simply manage your contact list and the rest of the work is done for you! Custom branded, professionally designed campaigns are sent automatically to you network of contacts. Our program keeps you top of mind and driving activity through strategically placed calls-to-action. Social Media Updated for You Our team will write your social updates and find great content to share. We fully integrate with your Facebook, Twitter, and LinkedIn; making it completely automated. With monthly designed campaigns, your social channels will keep you customers engaged.
15 Elevate your listings creating greater exposure and higher demand! Boost campaigns allow you to promote your business on an as-needed basis and allow for seasonal fluctuations.
16 My Agent Ads is an automated solution allowing you to provide additional exposure to your current listings. The self- serve portal is auto populated from HAR to make featuring your listing or open homes fast and easy Why Advertise with the Houston Chronicle "My Agent Ads"? Gives you the agent/broker control and convenience to reach the Houston real estate market by advertising your listings at an affordable cost. Everything is a click away! No need to upload photos, logo or data. We have it all in "My Agent Ads" with a feed received from the Houston Association of Realtors (HAR) daily. The great convenience of paying by credit card online, edit your ads, and receive proofs of your ads instantly! No contract commitmentspay as you go.
17 Program Investments $300/mo. Premier Agent on Chron.com Premier Agent Spotlights and Directory $199/mo. Engine Up to 1,000 contacts starting at $75 Per listing Feature Listings Marketing Genius Program powered by Placester - Optimized for lead capture - Immediate site traffic and exposure - Comprehensive keyword research -Personalized ad campaigns - Monthly reporting Content Engine Social Engine Open Homes City Wide & Community Exposure For more information contact Brandon Buras at Brandon.Buras@chron.com or
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