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24 Presented by: Tim Kassouf Constellation Home Builder Systems Erik Cofield Selling More Homes Media What is search Why Search? The Four Key Elements Including Common SEO Myths A Home Sales Approach Things & Tricks You Can Do Today! 80 90% of Buyers Search Online Before contacting a Builder or Agent Almost 100% of Homebuyers Will Use the Internet for Information Search is the #1 Way Buyers Find Information 1

25 How Buyers Find Open House Info: 62% online search 53% real estate agents 36% neighborhood signs 31% newspapers and local flyers Online readership & advertising has surpassed print newspapers Reuters, March 14, % of Online Ad Revenue is from Paid Search Advertising 2

26 SEO vs. Pay-per-Click Pay per Click Immediate Traffic Control the Keyword, Ad, Landing Page Detailed Reporting & Testing Options SEO 60-80% More Clicks Long Term Traffic & Brand Positioning No cost per click! 3

27 1. Keyword Research 2. Content Development 3. Website Development 4. Link Building Keyword Research Basis for all of your SEO work Think about actual searches Look at your Analytics if you can SEO is all about ranking #1 for the most general keywords. Keyword Research 4

28 Content Development Navigational Flow Site Copy, Articles, Pages Talk about your area & your communities! Related Content, Content that Changes The best way to rank for a keyword is to stuff it in my content as much as possible. Content Development 5

29 Content Development Web Development Text-Based whenever Possible Try not to use images for words Information Architecture Homepage 3 Most Important Keywords Keep Sub-Sections Related META Data & Mark-Up Page Title & Description Alt Tags & Headings Link Building Link Bait Write Content that Others Would Link To Top 10 Things To Do in Tallahassee Share Your content Ask for links! Vendors, Buyers, etc. 6

30 Link Building Get Listed! Web Directories, Local Directories, etc. Google Places Real Estate Listing Sites Buying links is the best way to build my site s profile. Social Links Facebook Twitter LinkedIn Google+ Your social media presence will impact your search results, but don t do social marketing just for the SEO. 7

31 Use Google s Keyword Tool to Find Suggested Keywords Use the Keyword Tool to Discover Your Site s Keywords Claim & Enhance Your Google Places Listing Write a Page About Your Community Find a Related Site & Share Yours! Questions: Tim Kassouf tkassouf@g1440.com Erik Cofield, CGA Erik@BuilderRadio.com 8

32 Build Your Website. Sell More Homes! Start Your Keyword Research Use Google s Keyword Tool: Type in the keywords you think relate most to your business, and Google will suggest other related keywords. Look at the search volume, competition, etc. to find other words to target. Type in your website to see if Google associates the right keywords with your website s content. Build Your Google Places Listing Claim your listing and build-out your profile. You probably want to have a listing for each community you build in! Find Opportunities for Content Use your keyword research and look through your entire site. Where could you add content that s related to your best keywords, and is also meaningful & valuable to users? Need content ideas? Consider adding pages about the local community. Talk about local restaurants, community family events, etc. Consider pages of partners that s an opportunity to add industry related content and explain how you bring value beyond your core business. BONUS: Whenever you mention another business on your site let them know! They could reward you with some links or social mentions because it makes them look good, too! Build Your Google+ Profile Create your Google+ Business Page in 3 Minutes: Social will continue to make search more personal so be sure to have a strategy here! Tim Kassouf, Constellation & G.1440, tkassouf@g1440.com Erik Cofield, Selling More Homes Media, Erik@BuilderRadio.com