Auto Service Professional Auto Service 2014 Media Kit (including editorial calendar and rate card) Professional Currently averaging 3,230 sales leads per issue Total Circulation 150,000
Auto Service Professional: Marketplace TOTAL CIRCULATION 150,810 Information on this page from publisher s Sworn Statement for Sept./Oct. 2013 issue. Total circulation (150,810) includes non-u.s. copies. 2
Auto Service Professional: Marketplace ASP reaches the largest automotive service providers who are responsible for 87% of all aftermarket repair work 85,000 General & Specialty Repair with Three or More Technicians Performed 87% of all aftermarket repair done by general repair shops in 2012 Performed roughly $78 Billion in aftermarket repair in 2012 Employ 88% of all general repair shop technicians Average 6 technicians and 7 service bays per location Employ 438,000 technicians and control 515,000 service bays 17,635 New Car Dealer Service Departments Performed $46.4 Billion in aftermarket repair in 2012 Average 13 technicians and 18 service bays per location Employ 238,000 technicians and control 309,000 service bays Have well over 50% of their technicians ASE Certified Carry an average parts inventory of $306,420 35,000 Tire Dealers Performed $24.1 Billion in aftermarket repair in 2012 Derive 47% of their annual sales revenue from aftermarket repair Average 5 technicians and 6 service bays per location Employ 150,000 technicians and control 180,000 service bays Have well over 50% of their technicians ASE Certified Purchased over $11.6 Billion in aftermarket parts in 2012 12,765 Fleet Service Facilities Are responsible for more than 10 million fleet-owned vehicles Performed over $9.1 Billion in aftermarket repair in 2012 Average 7 technicians and 9 service bays per location Employ 75,000 technicians and control 116,000 service bays Have over 70% of their technicians ASE Certified Purchased over $7.6 Billion in aftermarket parts in 2012 The Light Vehicle Marketplace There were over 247,571,000 registered light vehicles in the U.S. in 2012. Passenger Cars: 118,457,000 Light Trucks: 129,114,000 Total: 247,571,000 Source: R.L. Polk The Light Vehicle Service Aftermarket $181 Billion in aftermarket repair was performed by approximately 1 million repair technicians in 201,385 repair facilities during 2012. Facility Locations Techs Aftermarket Repair Gen & Spec 127,350 498,000 $90.1 Billion Car Dealers 17,635 237,000 $46.4 Billion Tire Dealers 30,000 150,000 $24.1 Billion Fleets 12,900 75,000 $9.1 Billion Others 1 13,500 38,000 $11.1 Billion Total 201,385 2 998,000 $180.9 Billion 3 Sources: Info USA, Dun & Bradstreet, NADA, Modern Tire Dealer, Bobit Fleet Central. 1. Other includes service chains like Sears, Pep Boys, and Midas and used car dealer service departments. 2. Total does not include quick lube facilities. 3. Does not include $29.8 Billion in replacement tire sales. 3
2014 Editorial Schedule JANUARY/FEBRUARY BRAKE REPAIR Brake system service done the correct way. We cover driveability issues such as low pedal, soft pedal and chattering. Analysis of friction material, rotors, calipers, master cylinders and ABS tips will be covered. DRIVEABILITY: CHECK ENGINE LIGHT DIAGNOSIS Our diagnostics expert addresses a specific DTC. We ll walk through diagnosis and service on a methodical and step-bystep basis to solve the problem. LIGHT DUTY DIESEL SERVICE Diesel engines are now commonplace in both light and midduty trucks. Our experts will explore key areas that require service and provide solutions to problems that technicians must know. BATTERY TESTING/ELECTRICAL SYSTEM We discuss the various testers available today and provide tips regarding testing of batteries and electrical systems. MARCH/APRIL A/C SERVICE This article discusses the latest in A/C service equipment and provides tips on refrigerant recovery. FUEL SYSTEM DIAGNOSIS The fuel pump isn t always to blame. Here we examine all potential root causes of fuel delivery concerns. We ll help technicians better understand how to trouble-shoot for problems. EXHAUST EMISSIONS DIAGNOSIS We use a current model car as the basis for exploring the hightech ways carmakers are lowering emissions and improving fuel economy. All of these new systems must be understood in order to properly repair them when something goes wrong. HYBRID SERVICE Training is essential for hybrid service. In this article, we discuss the basics of hybrid systems and precautions necessary to avoid component damage and personal injury. MAY/JUNE COMPUTER REFLASHING The ins and outs of reprogramming control modules to address specific repairs and to accommodate factory software updates. SUSPENSION SERVICE We discuss diagnosis and replacement of specific upper and lower ball joints. BRAKE REPAIR We examine how to analyze premature brake wear problems. We will show how to do this to solve potential future issues and satisfy customers. COOLING SYSTEM SERVICE This article discusses the entire engine cooling system, including drive belts, water pump, thermostat, radiator and hoses. We ll also explain how current model vehicles fully integrate cooling system temperatures into the computer settings for driveability. JULY/AUGUST O 2 AND AIR/FUEL SENSORS This article discusses the differences between types of oxygen sensors and air/fuel ratio sensors for a better understanding of this topic. SYNTHETIC OIL Today s synthetic engine oil technology is wonderful, but specific applications can vary. We discuss which type of oil is best suited for various engine applications. ALIGNMENT AND WHEEL BALANCE Too often, technicians forget the importance of these key ingredients toward eliminating NVH issues. This article discusses various tips for both procedures. KEY FOB NIGHTMARES The keyless ignition system is erratic. The key fob battery is OK. Before you tell the customer to buy a new key fob, here are the important troubleshooting tips to make sure the problem doesn t lie somewhere else. TPMS We provide an update regarding TPMS sensor availability and programming issues, as well as tips on replacing TPMS valve stem/sensors. BBM AD READERSHIP STUDY 4
2014 Editorial Schedule SEPTEMBER/OCTOBER DIESEL SERVICE We take a close look at the fuel injection system of the Ford Navistar 7.3L turbo diesel, including high pressure injection pump, injectors, etc. EXPANDED LIFT GUIDE AND SHOP EQUIPMENT The latest and greatest offerings are previewed. FILTRATION (AIR/OIL/CABIN) Filters are an integral component toward making vehicles run better and last longer. Here s an update on filtration products for engine, transmission and cabin applications. SHOP COMPRESSORS AND AIR TOOLS This article focuses on compressor and pneumatic tool care and maintenance. DETAILING/VEHICLE APPEARANCE UPDATES Customers who are concerned with vehicle appearance are willing to pay to have the job performed properly. This article provides tricks of the trade. Our monthly departments Straight Talk Mike Mavrigian speaks out on key topics of interest in his editorial. The Tech Bench This department features short technical repair tips on many different vehicles and topics. These repair tips will keep technicians up-to-date on a wide variety of repairs they are sure to see in their shops. TSBs Each issue we ll pick out a handful of the most pressing technical service bulletins that technicians need to see to be more efficient. BBM AD READERSHIP STUDY NOVEMBER/DECEMBER TECHNICIANS HELPING TECHNICIANS This is our annual issue that features technicians providing useful tips to other technicians. Our loyal readers have uncovered excellent ways to repair vehicles and we are able to share them in this highly-read issue. ENGINE PRE-OILING Whenever a shop rebuilds an engine or installs a rebuilt or factory-new engine replacement, pre-oiling the engine prior to startup is absolutely critical to avoid engine damage and comebacks for the shop. Simply cranking the engine without spark doesn t do the job. We explain this vital procedure. THREAD CHASING When female threaded holes require a cleanup due to burrs, etc., running a cutting tap can easily weaken the threads. A specialty chasing tap is required that re-forms the thread. This article provides detailed information. ASP Tool & Equipment Showcase Here we present the latest in tools and equipment for technicians. Tool Review We give technicians the lowdown of various tools that our advisory board members have used. We ll deliver the good, the bad, and the facts. Products This department tells technicians about new products being offered to them and their customers by parts and equipment suppliers and manufacturers. Letters Our readers share their thoughts and experiences with us. 5
Auto Service Professional: Specs & Dates Digital Specifications APPLICATIONS Adobe Acrobat, Illustrator, InDesign, Photoshop, QuarkXPress. PREFERRED FORMAT PDF (Press Optimized with no RGB or Spot Colors). Photoshop files created for any ad configuration that contains a bleed, must be set to bleed size before saving as a PDF. OPEN FILES Collect all elements used to construct the file: layout, images, art and fonts. Export InDesign Documents as InDesign Interchange (.inx) files. IMAGE FORMATS 300 dpi or higher. Image Mode is CMYK Color or Grayscale. Color Type is Process. Ad Configurations COLOR All ads must be converted to CMYK. The use of Pantone/Spot colors may incur additional charges if used. FONTS Do not apply Style Attributes to copy (Bold, Italic, etc.). Use the actual Bold or Italic font. TRAPPING Set all type and elements on top layers to knockout. If overprint is specified for desired effect, do not knockout. PROOF Submit PDF file or hard copy. Include additional instructions on proof. Production Manager Karen Runion 330-899-2200, Ext. 10 karen.runion@bobit.com Full Page 6 wide x 9 deep (trim size) Space and Materials Closing Dates Month Space Material 2014 Close Close Jan./Feb. January 10 January 17 Mar./Apr. March 7 March 14 May/June May 9 May 16 July/Aug. July 11 July 18 Sep./Oct. September 12 September 19 Nov./Dec. November 7 November 14 Auto Service Professional Advertising sales: Publisher Greg Smith 330-899-2200 Ext. 12 330-899-2209 Fax Greg.Smith@bobit.com Dan Thornton 734-676-9135 313-410-0945 Mobile djtinc@gmail.com Michele Vargo 330-899-2200 Ext. 17 330-899-2209 Fax Michele.Vargo@bobit.com Spread 12-1/4 wide x 9-1/4 deep (bleed) 11 wide x 8 deep (live area) 6-1/4 wide x 9-1/4 deep (bleed) 5 wide x 8 deep (non-bleed) 2/3 Horizontal 5 1/2 wide x 5 5/8 deep 1/2 Vertical 2-5/8 wide x 8 deep The Dyal Company Marianne Dyal 760-451-9216 760-451-9292 Fax Marianne.Dyal@bobit.com Half Page bleed live area 5 wide x 4 deep (centered) 1/2 Horizontal Bleed 6 wide x 4-5/8 deep, add 1/8 (bleed) all sides 1/2 Horizontal 5-1/2 wide x 3-7/8 deep 1/3 Horizontal 5-1/2 wide x 2 5/8 deep 1/4 Vertical 2-5/8 wide x 4 deep John Dyal 760-451-5026 760-451-5039 Fax John.Dyal@bobit.com Production Manager: Karen Runion 330-899-2200 Ext. 10 330-899-2209 Fax Karen.Runion@bobit.com 6
Auto Service Professional: Rates for 2014 GENERAL INSTRUCTIONS Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word advertisement on copy that, in its opinion, closely resembles editorial matter. Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based. Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding. INVOICES, CREDIT & CONDITIONS Our invoices are NET 30 Days on approved credit for all services, payable in U.S. dollars. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance. POSITIONING REQUESTS Positioning of advertisements is at the discretion of the Publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the Publisher. SEQUENTIAL LIABILITY Advertising Rates (All figures are gross rates in U.S. dollars) Space Unit 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1X 8,900 7,150 5,170 3,650 2,650 3X 8,500 6,800 4,950 3,470 2,530 6X 8,000 6,450 4,700 3,300 2,410 9X 7,500 6,100 4,470 3,120 2,290 12X 7,100 5,650 4,230 2,950 2,180 (All rates include color) Special position rates Covers and a limited number of preferred positions are available, conditions and rates on request. Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to Publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order. PUBLISHER S LIABILITY Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images and illustrations), representations, trademark or copyright of submitted advertisements. Publisher s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery. DIGITAL AD PRODUCTION REQUIREMENTS Complete digital ad specifications can be downloaded at: www.autoserviceprofessional.com. Click on the Advertise icon then Ad Specifications. All ad materials and production questions can be addressed to: Auto Service Professional Karen Runion, Production Manager 3515 Massillon Rd. #350 Uniontown, OH 44685-6217 PH: (330) 899-2200 Ext. 10, Fax: (330) 899-2209 E-mail: karen.runion@bobit.com Digital Submissions for Advertisers (Print edition): All files must be Mac compatible. Ads can be accepted on CD, DVD or via our ftp site. Please provide a digital proof or color laser. Acceptable file formats for page layout and images include: PDF, QuarkXPress, InDesign, Illustrator or Photoshop, EPS, JPEG, or TIFF. Resolution must be at least 300 dpi. Please convert all colors to CMYK (no PMS or RGB colors/ images). Fonts must be Type 1 postscript (include both printer font and screen font). We do not accept True Type, Multiple Master or PC fonts. No embedded ICC profiles. Please contact the Production Manager for our ftp instructions and/or further requirements. Digital Submissions for Advertisers (Digital edition): Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All Web/URLs must contain active links. INSERTS AND OTHER SPECIAL MARKETING INNOVATIONS Inserts, tip-in, gatefolds, business reply cards and other custom publishing are available by custom quote. Please consult with your Auto Service Professional Sales Rep for a specific quotation on any of these services. If you have a unique marketing concept, please let us know we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact our Production Manager to determine quantity, size specs, mechanical requirements and shipping instructions. AUTO SERVICE PROFESSIONAL NEW PROD- UCT RELEASE SUBMISSIONS FOR EDITORIAL Advertisers may send new product releases for complementary editorial publication to: Bob.Bissler@bobit.com or via regular mail. Only 5 X 7 @ 300 dpi color photos or images are acceptable for proper production quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion. Executive Offices: 3520 Challenger Street, Torrance, CA 90503 Chairman: Edward J. Bobit CEO & President: Ty F. Bobit CFO: Richard E. Johnson COO: Cyndy Drummey 310-533-2400 7
Online autoserviceprofessional.com Website top 728x90 $2,000/Mo. right #1 300x250 $2,000/Mo. mid #1 300x250 $1,800/Mo. right #2 300x250 $1,600/Mo. We have designed our Website to allow you to take your marketing campaign to the next level. Whether your objectives are building brand awareness, driving traffic to your Website or generating leads, we will deliver the results you need. Our Website is designed to be THE PLACE for technicians to search for technical information and new products that will help them perform their jobs at a higher level. 728x90 Banner $2,000/Mo. 300x250 Button $2,000/Mo. 468x60 Banner $1,200/Mo. E-Newsletter bottom 728x90 $1,600/Mo. Technicians also will be viewing our weekly e-newsletter to look at the latest incentives, spiffs and programs that companies are offering. Our opportunities include: High impact banners Channel sponsorships E-newsletter Web Technical Seminars Forum sponsorship All rates shown on this page are NET. Automotive Aftermarket Group Auto Service Professional Modern Tire Dealer Auto Service Professional is backed by a company with over 50 years of publishing excellence Bobit Business Media is in business, for business. For over 50 years we have connected buyers with sellers in a wide variety of business-to-business markets. We have done this with a successful portfolio of magazines, trade shows, websites, directories, newsletters and e-newsletters. We have the experience, the resources and expertise you need to effectively reach and market to your specific industry in print, in person and online. We firmly believe we are only as good as the products and services that we provide. We are committed to superior quality, innovation and value. We believe that superiority derives from strict attention to details. Accuracy is a must as is in-depth knowledge of our respective industries. Auto Service Professional 3515 Massillon Road, Suite 350, Uniontown, Ohio 44685-6217 Phone (330) 899-2200, Fax (330) 899-2209 Website www.autoserviceprofessional.com FleetGroup Automotive Fleet Auto Rental News Business Driver Business Fleet Fleet Financials F&I and Showroom Government Fleet Green Fleet Heavy Duty Trucking Limousine, Charter & Tour Metro Magazine School Bus Fleet Work Truck Beauty Group Nails Magazine VietSalon Protection Group Campus Safety Police Police Recruit Security Sales & Integration 8