Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify and implement a web based brand building strategy Ways we efficiently integrate new technologies Guidance on the usage of analytic reports and AdWords campaigns How we use Social Marketing and similar techniques to drive web traffic and increase overall web presence Leveraging a smart strategy to compete and exceed Competitors marketing efforts Reviewing existing site content Content Analysis Analysis on site content areas Implement a strategic plan of action to increase visibility Organic Search Engine Placement (one time only) HREF s (aka URL s) on relevant industry sites and public forums Creating and adding to discussions on high ranking blogs and news articles (info provided web ready by client) Press Releases on existing products/services to major web newspapers and magazines (info provided web ready by client) Provide suggestions to improve current content for better organic placement Set Up of Analytics Google Analytics account Google Analytics reporting Assure SEO/SEM Basics Review site for SEO/SEM areas of improvement Update SEO basics Submit site to relevant search engines Page 1
Package - Level 2 Prerequisite: Level Package 1 Quarterly Analytics Report Web Market & Competition Analysis Google AdWords (PPC) Campaign Development Google AdWords (PPC) Campaign Management Google Analytics Goal Setting Google AdWords Conversion Tracking Setup Google Places Account Setup Link Building Quarterly Recurring Organic Placement Optimization Quarterly Summary Report Quarterly Analytics Report Quarterly report with analysis of relevant information and data Report is sent directly to email of your choosing Web Market & Competition Analysis Analysis of your company s web presence in your specific industry Breakdown of Top 10 industry competitors Assessment of Top 10 competitors overall web presence Google AdWords (PPC) Development Develop customized AdWords campaign for client Implement strategic AdWords marketing campaign Quarterly report on AdWords campaign Research of relevant keywords and phrases Develop negative keyword list Google AdWords (PPC) Management Continuously manage AdWords campaign Quarterly monitoring of keyword performance Manage keyword bidding Identify trends and swiftly implement strategic changes Advise client on campaign budget selection Google Analytics Goal Setting Specifying and setup of an internal analytics goal Ex. e-mail sign up form or contact form or shopping cart checkout Page 2
Google AdWords Conversion Tracking Setup Setup of Google AdWords conversion tracking integrate metric to measure conversions, and identify effectiveness of AdWords ads and keywords Google Places Account Setup Set up Google Places account Accompanied by a map of the region specified Link Building Selecting sites to submit your company s URL Create a list of linked areas Updating current existing link site(s) Quarterly Recurring Organic Placement Optimization Add to discussions on high ranking blogs and news articles (info provided web ready by client) Press release on existing products/services to major web newspapers and magazines (info provided web-ready by client) Provide suggestions to improve current content for better organic placement Update HREF s (aka URL s) on relevant industry sites and public forums Report includes strategic web site content changes and an overall summary Page 3
Package Level 3 Prerequisite Level Package 1 & 2 Social Network Marketing Set Up Social Media Marketing Set Up Social Network Management Social Media Marketing Management Industry Web Integration Overview Internet Marketing Landscape Review Social Network Marketing Set Up Set up three selected social marketing sites (Facebook, Twitter, LinkedIn) Blog development RRS Feeds Social Media Marketing Set Up Distributing video in up to three social media networks (YouTube, Google Video, etc. video supplied by client) 1 video distribution per quarter Social Network Marketing Management Managing your selected social marketing sites Managing your blog Information Social Media Marketing Management Managing your selected media sites Industry Web Integration Overview Report on how your industry uses web marketing as a business tool Exploration of nitch markets Suggest product and/or service specific sites Internet Marketing Landscape Review Quarterly review of goals Identify continuous opportunities for web marketing investments Monitoring web marketing techniques to maximize ROI Overall assessment and summary Page 4
Note Social media outlets are subject to change. Change is dictated by current market demand. Fees for future set-up changes are independent of these packages. Custom INTERNET MARKETING SERVICES (IMS) requests can be added to these packages as needed. These are categorized as an Ad On. Pricing based on the custom service. Page 5