Why Digital Marketing?

Transcription

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2 Why Digital Marketing?

3 Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses and there are ample examples to prove this point. However, offering your visitors a website is not the final answer. With the growing competition, it has become extremely important to make your business visible online and over the entire digital domain. Your digital presence needs to be fine tuned and customized to suit your specific consumer group. This requires careful analysis of your business domain, your competitors and your targeted consumers.

4 Digital Mix- Your Solution to Profitable Sales

5 Digital Mix - Budget Split Social Media SEO PPC Online Reputation Management

6 What are your options on Digital?

7 Options for Digital Marketing SEO: Ensure that your website is on top for most of the search terms that are being used by your consumers SMM: You need to invest in building your brand online & there is no better way of doing it by communicating socially with your target group PPC: One needs to advertise on the online space & try and be at the face of the consumer all the time, thereby creating a higher recall & higher percentage of leads

8 How will we Improve your SEO

9 On-Page Optimization Meta Title, Meta Description, Meta keywords, Alt Txt, Title Tag, Robots.txt creation, XML-Sitemap Creation & Submission, Keyword Research, Site Indexing in Search Engines, Monitoring through Google Analytics, Webmaster tool. Parameters SEO Optimization Mobile Optimization Usability Analytics Header Tag optimization Meta Tag Optimization Keyword Fixation Keyword Consistency Alt Text Setting Meta Tag and Meta Description Setting In page links Broken Links Fixation Robot Text Fixation Blog Optimization Mobile CSS Responsive Favicon 404 Fixation Load Time Reduction Safe Browsing Spam Blocking Google Analytics Webmaster Tools

10 Off-Page Optimization Number of Keywords Search Engine Submission Directory Submission Social Bookmarking Press Release Submission Classified Submission Article Submission Bookmarking Of Approved Articles Time period All Search Engines 200 Per Month 50 Per Month 1 Per Month 5 Per Month 50 Per Month All Approved URL s Months

11 What value can we deliver in PPC

12 How we can add value through PPC Run targeted Display & text ads on Google & YouTube Registering your products on merchant centre Run remarketing campaigns on Google thereby ensuring a low cost of conversion Ensure that ads run all forms of environment- Tablets, Desktops & Mobile Use different Ad engines to bring average costs

13 Social Media Marketing

14 Why Social Media is Important? Social Media accounts for the largest share in driving targeted traffic to your website. Social Media serves as the best platform to target specific audience to increase subscription through different promotional activities. Through social media you are virtually available besides being physically accessible. You can keep the audience engaged and active through social Media You can show special offers and discounts on Facebook. Generate leads besides offline marketing. Helps create a brand and user engagement.

15 Social Media Marketing approach Analyze Listen Activate Social Media Channels Engage Drive engagement through content strategy Build follower base on social assets Increase in subscriber base Generate brand visibility & online influence

16 Content strategy for social Channel 1. Facebook Marketing 2. Twitter Marketing 4. YouTube Marketing 5. Pinterest Marketing 6. Content Marketing

17 FACE BOOK Posts Apps Run Contest Engage Updates Coupons Quotes and videos post a week 1 Facebook App per quarter What we will do Run free offer for free e-catalogue downloads/ e-book / whitepapers in exchange for an address. Ask questions and engage Business updates and latest news Publish coupons and attract users These see an average of over 25% more likes and almost 20% more shares. Fan Posts 35% of Facebook fans like a page for the opportunity to participate in contests Rule Following the rule consistently for all photo posts. Photo captions Engaging by asking fans to provide captions to photos #tags Use # tag for keyword for better search results Fortnightly Report Will provide you fortnightly stats Monthly Report Will provide you monthly stats

18 TWITTER Tweets Images Infographics Unfollowers Share links and ideas What we will do tweets a week and Retweets 2 image post/ day 1 info graphic a month Using unfollowers to keep track of your followers and unfollowers Sharing business related links and ideas

19 PINTEREST Pins video pins keyword search Commenting Repining Slide share Pins Regional pride Pins Run Contest Pins Guest pins Target audience Pins Behind the scene Pin What we will do pins / week Use Video pins from YouTube Using advanced keyword research tool for recent trends and pins. Commenting to Pins and Engaging Re-pinning original content Use Slide share pins to cross promote Using regional pride pins will engage the local pinners within your city Add Links to Run contest Use Guest Pins for guest pinners to engage actively Pins according to specific trends in different countries in the industry These pins highlight the company culture, employees and events.

20 YOU TUBE What we will do updates Related Videos Cross promote Back-linking Tags Branding Channel 3 Video update a month Use related videos to engage Linking the videos to all other social media. Back linking the videos to your website/blog Using tags within video description Branding your channel by your colour or theme

21 CONTENT MARKETING Blog post Informative blog Real time update Forum Article submission Directory submission Optimized Content Creation Keyword Research Blog promotion What we will do 7-8 blog in a month Publish informative blog on your services Write tips on real estate blog related to your services Posting to forums Submitting articles to forums Submitting to article submitting directories Creating content which would be SEO optimized Product related keywords search Promoting the blog to different social media

22 ROI from Social Media Increase Referral Traffic Brand Awarenes s ROI Wide Spread through Word of Mouth Publicity Lead Sales through Facebook Apps

23 How will we deliver ROI

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