Search Engine Optimization Services

Transcription

1 Search Engine Optimization Services

2 Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients. A typical search results screen as seen below includes organic search results, paid listings (PPC) and in some cases local search results. Webfective can help you maximize your exposure on a search results screen. Organic search (SEO) - SEO has the highest long term ROI but top rankings require time and some keywords are very competitive. Paid search (PPC or SEM) - PPC has the most immediate results because your listing can show immediately. The downside is that you must pay for every click and some keywords have a very high cost per click. Local search - In some cases, the search engines will show a map of local businesses that are relevant for a search phrase. The graphic on the bottom right shows how the top few listings get an overwhelmingly large share of the total clicks on a page. Search marketing is a winner take all situation.

3 Online Tracking Tools Every Webfective campaign comes with access to our proprietary search marketing dashboard tools. The next 3 pages go over our custom tools for: Tracking your website visitors Viewing your SEO results Viewing your PPC results The first screen to the top right shows traffic trends to your website, the source of that traffic, top organic keywords and how many phone calls or leads the website has generated. The screen below to the right shows a detailed view of our phone tracking results screen. This is an optional feature that dynamically changes the phone number on your website and then tracks which keywords and sources are driving phone calls. We also track your leads so that we can provide a full picture of who is coming and who is asking for more information.

4 Online Tracking Tools Cont The screen to the top right is our SEO Analytics screen. We keep track of the following rankings: Baseline - the beginning ranking 8 Week Average - Average over the past 8 weeks 4 Week Average - Average over the past 4 weeks 1 Week Average - Last Week Average You can also click on a ranking to see a detailed day by day chart with trends. The screen to the bottom right shows: Daily article and blog placements for back linking The specific website and URL where your content was placed. You can click on the links to see where your content is going.

5 Our SEO Approach Good website rankings are driven by content on your site and the links and content from other sites. During the keyword discovery phase of the project, we work with you to determine the best keyword targets. It is critical to find keywords that will bring you high quality visitors but are not so competitive that you will never get good position. Depending on the project and state of your website, we will provide written recommendations for onsite website enhancements that you need to make. We then create keyword relevant articles for your targeted keywords each month. The content is developed so that one article can be used several times during the linkbuilding phase of the project. Our ongoing link-building program distributes that content to over hundreds of sites that accept user-generated content. Each of the articles links back to your site with relevant anchor text. All submissions are added to social bookmarking sites and other locations to improve the indexing of the content by search engines. Any confirmed links are included in our linking rotation so that some new articles my link to other articles or social bookmarks. The process increases the value of the links into your site.

6 Search Engine Optimization Proven Results Guaranteed Exposure INCLUDES: Month to month plan Lowest Price Guaranteed Detailed Campaign Tracking Monthly Progress Reports Online Reporting Free Keyword Analysis / Selection On-Page Recommendation/Implementation Unique Content Articles & Relevant Link Building Call Now To Get Started! Or order online at: Google maps, Yahoo maps and Superpages.com local listings setup 90 day FIRST PAGE guarantee (60% of phrases or you don t pay)