About 0 to 60 Marketing

Transcription

1 About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in to 60 Marketing has helped numerous businesses attract more clients from online marketing. Our approach is like having your very own internet marketing consultant work for you. Proprietary technology that allows us to get fast results! Exclusive local team of Internet marketing experts Real time customer service You call and we respond quickly. We only sell full solutions. None of our services are a la cart. Everything is all turnkey solution. ROI Driven Marketing 0 to 60 Marketing provides you ROI through: Full business assessment to understand exactly what your challenges and goals are and a marketing strategy to align with your goals. Marketing plan that is not only competitive but provides results. Education process that ensures that you make a sound decision and that you understand exactly how to attract more business from online so you can always grow your business with or without us. Our areas of expertise are SEO, web design, PPC, social media and online branding. We are also a Google Adwords Certified Partner and a Yext Certified Partner.

2 0 to 60 Marketing Client Showcase

3 Lawyer Results We help all of our law firms get more web visits & leads! This is just a very small sample of some of our clients that are ranking on page 1 auto accident lawyer plano tx` car accident lawyer plano tx` car accident lawyer georgetown auto accident lawyer georgetown accident lawyer plano criminal lawyer carrolton dwi lawyer carrolton family law lawyer the woodlands divorce lawyer the woodlands bankruptcy lawyer conroe bankruptcy lawyer the woodlands criminal lawyer college station dwi lawyer college station`

4 Most Law Firms Partner With Us For Three Reasons: Step 1: Get visitors to your website Step 2: Get website visitors to contact you Step 3: Convert leads to clients

5 Keys to Attracting More Business Online 0to60 Marketing has the online expertise, products and services. Visibility Consumers seeking legal help can only hire you if they can find you. Credibility Nearly 6 in 10 consumers seeking an attorney in the past year checked ratings and online reviews 1. Personality The more consumers can learn about you, the more likely they are to hire you. 1 Based on survey respondents of internet users (internet users comprise 78% of the US adult population**) conducted by The Research Intelligence Group, March ** According to The Pew Research Center's Internet & American Life Project's Spring Tracking Survey conducted April 26-May 22,

6 Our Solutions 82% of consumers begin their search for a lawyer online * This is how we can help your law firm! * Source: New York State Bar Association Journal, 2009

7 Website Development Most businesses consider their website the best method for attracting new clients. 0 to 60 Marketing Website Services help businesses increase their visibility online to attract new business and generate more leads. Establish a professional online presence with a website that gives you just the essentials or a fully customized solution. All of our websites are designed with a focus on converting visitors to leads and acquiring new clients. Our sites are built & SEO optimized to get you more business online FOR A FRACTION of what most companies charge. We understand that time is money for businesses so no matter what, we make sure that your business is up and running online in less than 60 days!

8 Website Features Gain a competitive edge, engage potential clients and win new business with a professional online presence. Customizable design templates Website Optimization Features Choose from sophisticated, search-engine friendly designs including logo design Set up your site with all of the basic content such as a maps/directions page, /contact us page and sitemap. As well as a fully optimized website. # of pages Unlimited amount of pages*** Mobile Website Website is optimized for mobile phone users. 0 to 60 Website Installation Custom Microsites/ Facebook Page Access to one and only tool they need to create and maintain a successful online marketing campaign for any industry. Create custom microsites for products or other areas that you service or create a custom Facebook page. Website performance dashboard Website hosting Content Management System Track your website s performance and key site statistics, including number of visitors, page views and / telephone leads. Superior hosting services with 24/7/365 reliability and security all included. Make updates to your website anytime. Benefits Engage potential clients with your company s unique personality and capabilities. Drive more leads with our proven web design and content-development best practices. Have your site seen by more potential clients *** Client is responsible for content

9 0 to 60 Marketing Optimization Features Features. Search engine submissions Ongoing content review On-site optimization Press releases Local Maps Optimization Register businesses name with the top search engines for improved placement and rankings. Continuously refresh and re-optimize website content Drive more visitors to your website and generate more leads with targeted content, optimized titles, keywords and descriptions. Send important news about your business directly to media outlets. Distribute an annual press release on your business over the wire and post to blogs. Optimize your local maps listing. With more an d more people searching locally, it is critical for your business to show up in the local map section. Directory submissions Submit your business to online directories along with a link to your site so more potential clients can find you. Let us help you make the most of your online investment put your business on the top of everyone s list. Blog links Social bookmarking Expert consultation and communications Performance dashboard Work with our SEO experts to create custom blog posts and articles that are linked and optimized to direct more traffic to your website. Link to your site from relevant professional, business and consumer sites to help boost rankings in search results. Consult with our marketing specialists to implement optimization strategies that meet your business objectives. Monitor your site s performance 24/7/365 with easy to access reports. Make periodic adjustments to get the most from your online investment. Benefits Improve search engine rankings to maximize your online visibility and drive more leads. Provide more relevant, targeted content on your website that boosts your search results and helps buyers find you. Attract more potential clients with links everywhere.

10 Social Media Marketing Social Media is growing and evolving everyday. Social Media turns web based technology into forms of dialogue and communication Nearly 80% of people who use the internet, use it to research products or businesses* Over 50% of people said they turn to Friends on Facebook for product news and info before any other source Big Five. Facebook, Twitter, Google Plus, Linkedin, Pinterest

11 Pay Per Click Ads

12 Pay Per Click Benefits Own the Page: Appearing in the organic, local and PPC sections of the page helps you own more of page one real estate, where over 95% of clicks take place. PPC is the only guaranteed page one result. Increase Lead Conversion: Visitors who arrive at a site from paid search ads are 50% more likely to convert than those who come from clicking on a natural search link. Immediate launch: We quickly develop a targeted keyword campaign for Google, and ads can go live within a matter of days. Flexible budgets: We can set daily and monthly budget caps to ensure you never spend more than you re comfortable with. We will change keyword bids and budgets on the fly to respond to the dynamic auction environment. Control: Have a high level of control over your marketing message. Paid search advertising lets advertisers control what your listings say and how they look on the Google results page. We also specify targeted landing pages, so you re able to drive users to the page that has the exact information they re looking for.

13 0 to 60 PPC Process Keyword research Bid and Budget Management Ad Copy We use sophisticated analytics to find the keywords that will most effectively drive qualified traffic to your business PPC auctions are dynamic, and we ensure your bids and budgets are optimized for success. Sophisticated bid management technology We write and refine your ad copy, testing messages that drive qualified users to you. Landing Pages We can create landing pages to optimize for lead conversion Ongoing Optimization We refine your program in response to what s working well for you- by expanding keywords, changing bids and ad copy. Reporting Call and tracking provide accountability for ROI Targeting We use geographically targeted keywords to ensure you are reaching prospective clients in the areas where you want to be found.

14 Internet Marketing Software Our internet marketing software combines into one single platform all of the tools needed to get your website ranking in more searches and converting more prospects online.

15 Website Evaluation So how does your Website Measure Up? 15

16 What drives prospects to contact one attorney over another based on their website? There has been extensive market research focused on website conversion for the small law market: How would you find a lawyer? What about that attorney s website made you want to contact them? Which attorneys would you contact to potentially represent you? What did the other sites do that made you not want to contact the attorneys?

17 Website Evaluation New websites should include- Compelling title Call to Action and Free Consultation Targeted content-rich pages for each area of practice Lead Capture Third party ratings

18 Recommendation For Firms Who Want More Business A Thorough Audit and Analysis of SEO Techniques Website Design Some of this has been done in our initial research into your firm. However, upon engagement, we ll further analyze your search engine rankings along with your competitors SEO performance. These findings will help us develop the correct strategy to increase your rankings and drive new visitors to your website. 0to60 legal and online marketing experts bring you deep experience in building websites exclusively for legal professionals. We help you develop a site with content and graphics focused on converting visitors to leads and helping you gain new clients. Establish a professional online presence quickly to engage potential clients and win new business. SEO Setup Comprehensive SEO Campaign Management and Optimization We ll put our plan to action. This will be an entirely hands-off process for you; our team will build the framework to increase your search engine rankings and website traffic. This framework will increase the visibility of your website. We won t just launch a SEO campaign then part ways. We ll provide ongoing management of that campaign, allowing us to measure the results of your investment and make improvements where necessary. We ll also report all of our findings to you. An online strategy that impacts your business - The SEO campaign we implement will be completely comprehensive and perform all the necessary tasks and best practices to help your web site achieve prominent placement on search engines which will increase inbound leads to your firm. White hat SEO tactics only - Google is increasingly penalizing web sites that use SEO shortcuts such as content spinning and spammy/automated link building. As such, we perform all SEO task in house to ensure adherence to Google's best practices which greatly reduces the risk of your web site being hit with a penalty that results in a loss of traffic and new clients.

19 Fee Summary For Website Design Fee Summary Product Details One Time Monthly Customized Website Design (optional) $1,500 - $5,500 Web Site Consultation Design Coding Training Site Launch We ll meet with you, listen to your vision of how you want your site to look, and agree on the best way to achieve that vision in a clean and professional way. Based on your vision and input from our team, we will design no less than 3 design mock ups for you to choose from. Our designers will make unlimited design revisions until you are thrilled with the end result Once the design is agreed upon and finalized, we code your design into a customized theme software for it's ease of use and limitless functionality. Once the coding is complete, we will perform a virtual walk through of the site and train you and your staff how to perform tasks such as blogging, adding pictures and pages to your site. We launch your new site

20 Fee Summary SEO Setup Product Details One Time Monthly SEO Setup Fee $ $2,500 We perform a 46 step task list which includes analysis of your site and your competitors. This checklist includes mission critical SEO tasks such as SEO Audit configuring Google Authorship and connecting/optimizing your social media sites and addition to addressing technical webmaster issues such as crawler errors and sitemap submission. We will create custom pages of unique content for New Content to target the specific areas and keywords we have selected. We determine which keywords to optimize your web site Keyword Discovery for based on traffic levels and the competitive landscape for each We add all the necessary meta data to your site such On Page Optimization as title tags, meta description, H1s, etc. We configure our SEO Reporting tools, based on the information that's important to you and the Reporting information that will impact your business' bottom line.

21 Fee Summary Monthly SEO SEO Monthly Fee Local SEO Targeted City Keywords: Targeted Legal Keywords: Monthly Tasks Webmaster Tasks: Link Building: Content Marketing: On Page Optimization for New Content: Reporting: Product Details One Time Monthly Achieving rankings for keywords that are geographically specific We will optimize all of the cities that you service We will optmize for all of the areas of practices that you provide Monitoring crawl report, addressing critical errors, monitoring webmaster tools alerts, submitting sitemaps. Creating relevant contextual links weekly to increase domain authority and the likelihood of content ranking. Marketing new content social media platforms, find guest blogging opportunities to post content on other relevant sites Ensuring newly created content contains necessary meta data. Monthly Reporting that reflects keyword rankings, web site traffic, conversion rates and amount. $500 - $5000

22 Project Timelines Phase Activities Timeline New Website Design Collaboration between your law firm and 0to60 Marketing site designers to discuss the look and feel of the website. We will present 3 design options, select winner, make final revisions, code design into 0to60 platform 60 days SEO Set Up Perform in depth site analysis, SEO Campaign setup tasks, 5 days after perform on page optimization website launch One of the biggest benefits about partnering with us is that we don t take 3-6 months to launch your website. We have launched a ton of sites as quick as 20 days but no longer than 60 days. October 22, 2013

23 Next Steps To take advantage of this proposal & proceed with the project as outlined: Review the proposal with others in your law firm as needed. Finalize and sign the online agreement below. Submit an initial payment of 50 percent of total project fee Get your website up and running in less than 60 days Errick Greene Internet Marketing Solutions Errick Greene Owner Direct: Main: Fax : errick@0to60marketing.com Old Katy Rd, Suite 226 Houston, TX,