DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

Transcription

1 DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing platforms Digital Marketing strategy for websites Types of Websites and CMS Tools Ecommerce Website Development Search Engine Optimization What is Domain? Basic Knowledge of World Wide Web Difference between Portal and Search Engines What is SEO? Types of SEO Techniques Black hat techniques White Hat techniques How Search Engine works SEO Research & Analysis Market Research Keyword Research and Analysis Keyword opportunity Competitors Website Analysis SWOT Analysis of Website How to Choose Best Keywords Tools available for Keyword Research Website Design SEO Guidelines Content Research Content Guidelines Content Optimization Design & Layout XML Sitemap / URL List Sitemap On-page Optimization The Page Title Meta Descriptions & Meta Keywords

2 Headings Bold Text Domain Names & Suggestions Canonical Tag Meta Tags Images and Alt Text Internal Link Building The Sitemap Invisible Text Server and Hosting Check Robots Meta Tag Doorway Pages 301 Redirects 404 Error Duplicate content. Off-page Optimization Page Rank Link Popularity Link Building in Detail Directory Submission Social Bookmark Submission Blog Submission Articles Links Exchange Reciprocal Linking Posting to Forums Submission to Search Engine RSS Feeds Submissions Press Release Submissions Forum Link Building Competitor Link Analysis Analytics Google Analytics Installing Google Analytics How to Study Google Analytics Interpreting Bars & Figures How Google Analytics can Help SEO Advanced Reporting Webmaster Central & Bing/Yahoo Open Site Explorer

3 Website Analysis using various SEO Tools available SEO Tools Keyword Density Analyzer Tools Google Tools Yahoo / Bing Tools Rich Snippet Text Comparison Tools Link Popularity Tools Search Engines Tools Site Tools Miscellaneous Tools SEO Reporting Google analysis Tracking and Reporting Reports Submission Securing Ranks Search Engine Marketing Benefits of Search Engine Marketing Google AdWords Vs. Microsoft Ad center Facebook Ads Advertising Strategies Direct Campaign Vs. Branding Campaign Introduction to Google AdWords Account Creation Billing Types AdWords Interface Basic AdWords Terminology Recent updates in AdWords Account structure in AdWords Limits in AdWords Campaign Setup Types of Campaigns Search, Display, Shopping, Online Video Location Settings and Advanced Settings Language, Networks and Devices Bidding Strategies Budget Settings

4 Schedule: Start date, end date, ad scheduling Ad delivery and Ad Rotation AdGroup and Keywords Setup Adgroups Structure Example Adgroups Keyword Match Types Broad Match Phrase Match Exact Match Negative Match Broad Match Modifier. Keyword Planner Keyword Research Process Ad Format and Guidelines Structure of Ad. Types of Ad Position Character Limits Landing Page Quality Best and Worst Ads Examples uidelines for Ads Creation Ad Extensions Location Site links Call App Reviews Call Extensions Campaigns, Ad groups and Keywords Dashboard Filters and Segments Column Customizationc Search Terms Auction Insights Keyword Reports Automate Rules Keyword Diagnosis Dimensions Tab Conversion Tracking What is Conversion? Types of Conversions

5 Implementing Conversion Tracking Conversion Reports Practical Case Study ROI Calculation Display Ads / Remarketing / Mobile Marketing Setting a Display Network Campaign Concept of CPM and Branding Types of Targeting Keyword Based Interest and Remarketing Topics Placements Targeting Demographics Ad Formats for Display Network Display Ad Builder Display Planner Tool Remarketing Campaign Dynamic Remarketing Mobile Apps Campaign Mobile Ad Formats Video Marketing Importance of Video Marketing Setting a Video Campaign YouTube Targeting Methods Bidding Types Type of YouTube Ads Reporting and Analysis Shopping Campaign Shopping Campaign Setup Google Merchant Centre Product Groups Ad Formats Reporting and Analysis Shopping Campaign Shopping Campaign Setup Google Merchant Centre Product Groups Ad Formats Reporting and Analysis

6 AdWords Tools Opportunities Change History Account Access Levels Display Planner Ad Preview and Diagnosis My Client Center AdWords Exam Guidelines AdWords Certification Exams AdWords Certification Exams Sample Exam Questions Interview Questions Exam Guides in PDF SOCIAL MEDIA MARKETING [SMM] Introduction to Social Media What is Social Media Marketing? Difference between SMM & SMO Benefits of using Social Media Social Media Strategy. Social Media Metrics in SEO Facebook Marketing Facebook Account Setup Facebook Marketing Options Facebook Page Setup and Types of Pages Dimensions of Various FB Elements Facebook Page Management Options Facebook Content Strategy Types of Posts and Statistics Facebook Insights Generating use Engagement Implementing Facebook Share Button Implementing Facebook Like Box Facebook Groups Facebook Apps integration Facebook Advertising Ads Manager Types of Facebook Campaigns Types of Bidding Audience Targeting Methods

7 Practical Example Reporting Twitter Marketing Benefits of Twitter Profile Creation and Management Design the Twitter Page Types of Tweets Content Strategy for Twitter #Hashtags and its uses. Twitter Analytics Twitter Promotions Google+ Marketing Benefits of Google+ in SEO Creating Profile Managing Connections Creating Google+ Page Enable Authorship on Site LinkedIn Marketing Why us LinkedIn? LinkedIn Strategy Creating a LinkedIn Profile Creating Company Page Improving Connections Improving Recommendations. Other Social Networks Pinterest [Info Graphics Marketing] Stumble Upon Document Sharing Networks Video Marketing using YouTube Why use Video Marketing Creating Account and Channel in YouTube Customizing the YouTube Channel Optimizing the Videos on YouTube Tips and Tricks for Promotion Video Marketing Strategy Examples YouTube Analytics Monetizing the YouTube Channel

8 Famous YouTube Channel Examples Marketing Importance of Marketing Popular Marketing Software s Creating a Subscriber List Creating an Marketing Campaign Sending Newsletters. Measuring the Results Online Reputation Management What is ORM? Why we need ORM? Case Studies of Brands Commons mistakes made by the website owners Impact of Negative SEO What we need to do in ORM Monitor the Brand Mentions on Web Customer Response and Feedback Protect from Fake Profiles Fake and Spam Blog Profiles Negative SEO Attack Negative SEO Attack Tools for ORM Social Media Optimization Fundamentals of Social Media Optimization (SMO) Part 1 Why to use SMO? SMO best practices and guidelines How to develop SMO strategy? Which social media tools to use? Current SMO scenario SMO project management Impact of social media in online reputation of a brand How to measure ROI of social media marketing campaigns? Social Media Marketing for B2B (Business to Business) brands Budgeting for social media marketing When to seek expert help for social media marketing? Social Media reporting Introduction to SMO

9 SMO Usability Types of SMO SMO Guidelines SMO Strategy Development SMO Tools Part 2 Part 3 Introduction to Facebook and Google+ Strategy Development for Facebook Strategy Development for Google+ Guidelines for Facebook & Google+ Performance measurement pointers Custom Facebook Pages / Apps introduction to LinkedIn and Twitter Strategy Development for LinkedIn Strategy Development for Twitter Guidelines for LinkedIn & Twitter Performance measurement pointers LinkedIn Company Pages Developmen