Content Strategy. Frokostmøte Oslo Trondheim
|
|
- Matthew Porter
- 8 years ago
- Views:
Transcription
1 Content Strategy Frokostmøte Oslo Trondheim
2 Customer Decision Journey
3 Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty
4 Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Need Sale
5 Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Need Sale
6 Visibility throughout the Customer Journey
7 Fastest ROI Focus on: Purchase Phase Days: Adwords Weeks: SEO Weeks: AB Testing Months: Content Marketing Create Awareness Influence Consideration Drive Sales Grow Loyalty Adwords
8 Most Economical Investment SEO Long term improvement of rankings Fat Head Keywords Content Marketing Showing Expertise Keep Current Clients Happy Create Awareness Influence Consideration Drive Sales Grow Loyalty Content Marketing SEO
9 Our Approach: Authority Model
10 Optimize Website (SEO) Create Awareness Influence Consideration Drive Sales Ambassadors Social Network Expertise Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
11 Share Expertise Create Awareness Influence Consideration Drive Sales Ambassadors Social Network Expertise Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
12 Built a Network Create Awareness Influence Consideration Drive Sales Ambassadors Social Network Expertise Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
13 Built a Network Ambassadors Social Network Expertise Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
14 Become an Authority Ambassadors Social Network Expertise Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
15 Become an Authority Ambassadors Social Network Expertise Expert Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
16 Become an Authority Ambassadors Acknowledged Social Network Expertise Expert Knowledge Centre Product Website Share & Connect Teach, Entertain Inspire Show Products & Sell
17 Become an Authority Ambassadors Acknowledged Social Network Expertise Expert Knowledge Centre Product Authority Website Share & Connect Teach, Entertain Inspire Show Products & Sell
18 Content Marketing Focus on Ambassadors
19 Copyright: It s not about going viral
20 Mythbusting Facebook: Facebook is not about: Viral Marketing Sales & Clients It s not about sales
21 Customer Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty
22 Customer Journey - Clients Create Awareness Influence Consideration Drive Sales Grow Loyalty Suspects Prospects Leads Clients
23 Customer Journey - Ambassadors Create Awareness Influence Consideration Drive Sales Grow Loyalty Suspects Prospects Leads Clients Strangers Aquaintances Friends Ambassadors
24 Share Knowledge
25 Why Blog Share knowledge Expertise Show your expertise, beyond product benefits Customer Journey Reach your customer in the whole process Being found for long tail keywords in Google More content means wider visibility SEO optimization for your main products Writing about knowledge allows easy links to products Stay top of mind for your Also after someone bought at you or your competitor
26
27 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales Car Insurance Costs Policies Shopping Cart Company Address
28 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales Car Insurance Costs Policies Shopping Cart Company Product Address Information
29 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales Buying a Car Accident! What to do? Tested: Best conditions Car Insurance Costs Policies Shopping Cart Member of NAF Company Product Address Information
30 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales Buying a Car Accident! What to do? Tested: Best conditions Car Insurance Costs Policies Shopping Cart Product Member Knowledge of NAF Company Product Address Information
31 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales BMW highest % drunk drivers Review: Saving Fuel App News Buying a Car Accident! What to do? Tested: Best conditions Product Knowledge Car Insurance Costs Policies Shopping Cart Company Product Address Information
32 Create Content Create Awareness Influence Consideration + Grow Loyalty Drive Sales BMW highest % drunk drivers Review: Saving Fuel App Industry Insights Buying a Car Accident! What to do? Tested: Best conditions Product Knowledge Car Insurance Costs Policies Shopping Cart Company Product Address Information
33 Knowledge Centre
34 Facts to Emotions Website presents facts Website Shows Facts Create content with how it really is Use Customer Start Blogging
35 Facts to Emotions Website presents facts Create content with how it really is Use Customer Start Blogging log shows Experience
36 Blog show Expertise
37 What is a blog? Website Structured Products Benefits Fixed Categories Few Updates Blog Unstructured Expertise Experiences Tags Regular Updates
38 Blog is a technology
39
40
41
42
43 Stay in Touch
44 Stay in Touch Create Awareness Influence Consideration Drive Sales Facebook Blog Website Most Stolen Phone 2012
45 Stay in Touch Create Awareness Influence Consideration Drive Sales Facebook Blog Website How to sell your phone on Finn
46 Stay in Touch Create Awareness Influence Consideration Drive Sales Facebook Blog Website Compare Subscriptions
47 Stay in Touch: Social Media Newsletter Facebook Twitter Linkedin Etc.
48 Plan Content
49 Why Content Planning Consistency & Continuity Every Day/Week at least 1/2/3 updates Amplify: align focus across channels SEO/ Adwords/ Content Marketing TV Commercials/ Newspaper/ Radio/ Billboards Align with Marketing Plan Promotions Seasonal Focus on SEO Keep existing high rankings What content should rank higher?
50 Content Planning
51 What s in the Content Plan Overall Topics Following Steps of Customer Journey Personas Goal of Content Selling Teaching Inspirational Time & Date of Publication Blog/ Facebook/ Twitter SEO Focus
52 Share properly
53 Create, Share and Sell on Social Media 80% Knowledge 20% Product & Company 1x Share others 1x Share others 1x Selling 1x Share own 1x Share others 1x Share others
54 Create, Share and Sell on Social Media Conversation 1x Share others 1x Share others 1x Selling 1x Share own 1x Share others 1x Share others
55 Curation of Content
56 Content Marketing & SEO Create Signals For Google
57 Signals Facebook Blog Website
58 Signals Facebook Blog Website
59 Signals Facebook Blog Website
60 Signals Facebook Blog Website
61 Signals Facebook Blog Website
62 Signals Facebook Blog Website
63 Signals Facebook Blog Website
64 Signals Facebook Blog Website
65 Signals Facebook Blog Website
66 Signals Facebook Blog Website
67 Facebook Blog Website
68 1. Share expertise, inspire 2. Connect & built network 3. Become an authority Michiel Ouwerkerk - michiel@synlighet.no Product Manager Inbound Marketing
INTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationHow to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal
How to Attract Customers Using Digital Marketing Seth Spears Chief Strategist/Principal What I Do Digital Marketing Consultancy Digital Marketing Strategy & Consulting 270-495-0014 @SpearsMarketing http://spearsmarketing.com
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationCreating a Content Strategy
Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and
More information10 ways Professional Service companies can increase their profits through marketing
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally
More informationINBOUND CERTIFICATION STUDY GUIDE
The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More information80 Point Business Marketing Checklist
80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationMarketing automation is a buzzword in the marketing world. This chapter
In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More informationMarketing Communications Essentials: B2B Marketing for Small Businesses. June 18, 2014
Marketing Communications Essentials: B2B Marketing for Small Businesses June 18, 2014 Agenda B2B Marketing Consumer vs. B2B Decision-Makers Messaging: Rational or Emotional? Key Steps: Developing a B2B
More informationHow To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationSocial Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationHow to Optimise your Content for SEO Success
How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More informationexecutive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
More informationIS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationFilling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.
Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business
More informationSocial Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationUnderstanding the Path to Purchase
Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less
More informationSEO Referral Partner Program
SEO Referral Partner Program 1 We Live To Share Good Things In a world with Facebook, Twitter and emails; we live to share good things. If we go to a great restaurant, watch a moving video or find a great
More informationSEO Referral Partner Program
We Live To Share Good Things In a world with Facebook, Twitter and emails; we live to share good things. If we go to a great restaurant, watch a moving video or find a great Australian SEO company we naturally
More informationGet Found Online. Consumers are searching for your products and services online. Is your website getting found?
Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.
More informationDemystifying Digital Digital Marketing 101. Mal Chia Digital Account Director
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
More informationTransform Your Marketing to the Way the World Wants to be Marketed To!
Internet Marketing Services From Transform Your Marketing to the Way the World Wants to be Marketed To! It's no secret that the marketing landscape has changed dramatically over the past few years as Internet
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More informationYoutube Search Engine Optimization (SEO) - How to Rank a Youtube Video:
Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it
More informationHow to Optimize Your Web Presence for Lead Generation
How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationGETTING FOUND. small business guide to online marketing
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationTop Of The Search. Helping Companies Expose Their Brand On-Line
Top Of The Search Helping Companies Expose Their Brand On-Line www.topofthesearch.co.uk tweet us: @topofthesearch or email us: sales@topofthesearch.co.uk Top Of The Search Top Of The Search is a Digital
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationGuide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
More informationPage One Promotions Digital Marketing Pricing
Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth
More informationTop 6 Strategies to Build Your Marketing Communication Plan
Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook
More informationLocal SEO. Making Your Brand Famous Locally. The Definitive Guide
Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting
More informationREAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11
REAL ESTATE DIGITAL MARKETING SOLUTION BRANDING LEADS ENGAGEMENTS Ver 1.11 Techzone Real Estate Digital marketing Solutions end to end digital marketing platform - Ver1.11 Page 1 Index of the documents
More informationA Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging
A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign
More informationToday s Agenda. Path to Purchase Digital Influence SEM Talk Track
Today s Agenda Path to Purchase Digital Influence SEM Talk Track New Insights on Digital Influence New insights: What influences auto shoppers? Objective: Understand what sources are influencing shoppers
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationAbout 0 to 60 Marketing
About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses
More informationGrow Your Business! 2013 Summit. Digital Agency Best Practices
Grow Your Business! 2013 Summit Digital Agency Best Practices About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell
More informationPART 1 of 2 Local SEO Questionnaire
PART 1 of 2 Local SEO Questionnaire Fill everything out below ONLY after you have become our client and made your initial payment. We will then get started immediately. We are so excited about helping
More informationSHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media
SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationSocial Media as a Search Prism
04. Social Media as a Search Prism 13 Cisco Understanding the Next Wave of Social Media 1 About Performics Founded in 1998, and named the original Performance Marketing Firm by Forrester Research. +25%
More informationSearch Engine Optimization for Continuing Education and Lifelong Learning
Search Engine Optimization for Continuing Education and Lifelong Learning Suzanne Kart, M.A., CeP Director of Marketing, LERN Brought to you by General Webinar Guidelines Polling questions will be displayed
More information4Local, Social and Mobile Marketing Solutions
The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More information1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.
1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500
More informationSocial Mediansics - A Practical Science
Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company value-driven and results oriented? Have you fully integrated your Internet
More informationOnline Branding Proposal
Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationSocial Media Marketing - A strategic Perspective
DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho
More informationMaximising Digital Marketing: Andrew Binns Head of Strategy
Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationIgnite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1
Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationSearch Engine Optimization A Basic Idea & Its Uses
Search Engine Optimization A Basic Idea & Its Uses Copyright 2013 credencedigital.com 1 Introduction Today, people find Internet a very effective tool to search products services that are of interest and
More informationInbound Marketing - A New Format
MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus
More informationCAPTIVATE DIGITAL CAPABILITY STATEMENT
CAPTIVATE DIGITAL CAPABILITY STATEMENT 2016 Table of Contents 4Digital Services Branding 4 Web Design 5 Search Engine Optimisation (SEO) 6 Copywriting 8 Print 10 Photography 12 3Overview 2 Captivate Digital
More informationVIRTUAL COLLEGE A Guide to Marketing your new Reseller Site
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers
More informationGetting Found. Small Business Guide to Online Marketing Page 1 of 11
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationKey Performance Indicators (KPIs): Taking the Mystery Out of Marketing
For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods
More informationSearch Engine Optimisation Managed Service
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
More information9You can help build your customer base and attract more visitors to your ebay
TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationobelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole
ROPOSAL obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole (877) 962-3547 RobbiePoole@obelismedia.com Introduction Obelis Media is pleased
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More informationLOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale
LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More information