Get in Touch Session - 1. Digital Marketing - Introduction & Overview

Transcription

1 Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your Website. How To Upload The Word Press Theme. Ways To Import Demo Content For Your Word press Website. Module - 2 PPC Advertising And Google Adwords Brief On Search Ads, Display Ads, Rich Media Ads, Shopping Ads And Mobile Ads Module - 3 Google Analytics What Is Google Analytics. How Is It Implemented On A Word press Based Website. How To Check Whether Google Analytics Is Working Fine Or Not? Module - 4 Marketing Introduction To Marketing Difference Between Spam And Subscription Based Marketing. Industry Renowned Tools. Marketing Campaign Performance Measurement Fundamentals Module - 5 Online Display Ad/Search Ad Defining Display Advertising Targeting Methods Display Ad Optimization

2 Module - 6 E-Commerce Marketing What Is Ecommerce Ways To Promote An Ecommerce Portal. Module - 7 Adsense And Blogging What Is Adsense. Brief On Policies Of Adsense. Requirements For Getting Adsense Approved As A Publisher. What Are Different Types Of Blogs How To Earn Money As A Blogger From Adsense Module - 8 Affiliate Marketing Introduction To Affiliate Marketing. Popular Affiliate Networks Different Ways To Do Affiliate Marketing How To Get Approved As An Affiliate. Module - 9 Video Advertising With Google Why Video Advertising Is Gaining Attraction. Ways To Promote A Business With The Help Of Videos. Kind Of Videos To Be Created For Promotion Of Business On The Internet. Session - 2 Module - 10 Seo (Search Engine Optimization) Search Engine Ecosystem What Is Search What Are Search Engines Evolution Of Search Engines What Are Serps Categorization Of Serps Module - 11 Seo Audit Important Seo Commands To Carry Out Seo Audit Robots.Txt Domain Tools Sitemap.Xml Canonicalization Module - 12 On Page Optimization Keyword Research Tags - Title Tag, Meta Tag, Alt Tag Header Tags ( H1 To H6 ) Broken Links Anchor Text Internal Linking Keyword Density, Proximity, Prominence. Content Creation For Seo

3 Module - 13 Google Webmaster and SEO Tools WEb CEO SEO Profiler Checking Dupicate Content Filing a DMCA complaint Screaming Frog Checking Mirror Websites Module - 14 Off Page Optimization Links from Social Bokmarking Guest Blogging Article Optimization Back link creation from Blogs and social media websites. Video Submission Image Submission Module - 15 Online Reputation Management What is ORM? Listening Tools Tactics to fight against negative reviews. Precautions to take before hand for handling negative reviews. Module - 16 Google Algorithm Update Google Top of the page Google Pirate Google Penguin Google Panda Session - 3 Module - 17 SMO (Social Media Optimization) Introduction What is Social Media How Social Media Marketing is different from other forms of digital marketing Module - 18 Facebook Non Paid Marketing Facebook fan page vs group cs personal profile Facebook Edge algoritham Effective ways to set up facebook business page Optimization of Facebook Page Creation of Facebook vanity URL Module - 19 Facebook Paid Advertising Types of Facebook Ads Creation of facebook ads with different objectives. Conversion tracking set up with facebook pixel. Ad Copy Creation and targetting Different types of bidding options.

4 Module - 20 Twitter Marketing Proven techniques to set up twitter account for a brand. Different tools for twitter marketing. Usage of Retweets, Hashtags and Direct Messages. Effective Content making strategy for twitter to accumulate targeted followers. Advertising on Twitter. Module - 21 Linkedin Marketing Understanding Linkedin. Difference between company profile and individual profile. Marketing through Linkedin groups. Paid Advertising on Linkedin Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads. Apps to configure with Linkedin Profile. Module - 22 Google+ Marketing Uderstanding Google Plus and Google Business How to register Local business on Google Maps listing. Different Kind of content to be created and shared on google plus. Techniques to optimize Google Plus page for a brand. Creation of Custom URL of Google Plus Page. Module - 23 Youtube/Video Marketing Understanding Video Advertsing. Creating Video Campaigns. Creation Video Ad groups, AdCopies and Bid strategy. Creating Youtube Channel. Types of Videos to create, upload and promote on youtube channels. Creation of custom URL on Youtube. Session - 4 Mobile Marketing - Module - 24 Why Mobile Marketing is Critical for Success Power of Mobile The Mobile Toolkit and current unplanned usage of Mobile. Consumers Mobile Lifestyle. Ecosystem Overview: Mobile Web Ecosystem Overview: Mobile Apps Understanding Micro-Moments & Mobile-led Customer Journeys Mobile Payments Mobile CRM Module - 25 Usability & Building Your Mobile Presence What is the User Interface? What is the User Experience? Why is it critical to create an ideal User? Mobile Website UI: Best Practices Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus Responsive Design. Mobile Search Optimization Native versus Hybrid versus Mobile Web Mobile Apps: UI / UX Frameworks Integrating your Mobile Strategy into your marketing strategy (online / offline)

5 Module - 26 Leveraging key Mobile Ad Formats Introduction to Mobile Ads on Google Adwords Types of Mobile Ads: Location Ads Mobile Ad units - Banner / Interstitial Rich Media Ads o Native Ads Search Ads Video Ads Ad Extensions for Mobile Apps Linking Google Play & Adwords Interstitial Mobile App Campaign Language targeting in Mobile App Installs Campaign Module - 27 Mobile Advertisements (Part 1) Driving Mobile App downloads Mobile Engagement Campaigns Google Display Network for Mobile Apps Managing Placement Ads for Mobile Campaign Bidding Strategy for Mobile App installs Set-up Google Analytics for Mobile App Setting conversion tracking Tracking Mobile App conversions Mobile Advertisements (Part II & III) Remarketing for App Engagement Landing page for Mobile App Install Campaign Optimizing Mobile App Campaigns Advanced options for campaign on mobile Landing Pages for Mobile App Targeted Ads Best practice checklist for mobile success Mobile Media Mix Understanding multiple mobile ad platforms Introduction to platforms like Admob, inmobi etc Please find the Course and Fee Details. Classes & Course can be Designed/Customize as Per Request Fee INR Service Tax- Regards SLA Consultants India [email protected]