7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards [email protected]

Transcription

1 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards [email protected]

2 About Me 9 Years Full Time Internet Marketing

3 Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste money on wrong strategies

4 4 Essential Tips To Boost ROI from Adwords

5 Tip 01 ustomised dwords argeting Targeting the right audience is a key to have a better conversion rate, higher ROI Target users by search keywords, device, time and location etc.

6 Choose Right Keywords Find commercial intent keywords In depth keyword research is essential Power tip : Spy on competitors - Find the keywords that your competitors are using

7 Add Negative Keywords Exclude showing up your advertisement Build a list of keywords containing irrelevant words and phrases Frequently monitor your search terms reports

8 Location Targeting Target only the specific locations your business serves Local businesses can use local targeting Use GA to find locations that you get customers Bid higher for highly converting locations

9 Tip 02 Show you what happens after customers clicked on your ad rack onversions ncluding call racking) Know which of your keywords, ads, ad groups, and campaigns are good for your business

10 Conversion Tracking Identify the valuable actions that customers should take on your site, E.G enquiries, phone calls Make sure conversion tracking code is correctly set up to track each action

11 Call Tracking You may display your phone number in; 1. Adwords ads 2. In your website

12 Call Tracking 43% of all search related conversions happen over the phone 70% of mobile users have called an advertiser directly from the call button rather than clicking on the ad Source: Google Research Andrew R Edwards info@andrewredwar

13 Call Tracking Phone calls are the most valuable, highest quality source of leads and sales via PPC You must track those calls back to the ads that triggered them You can make smart decisions about your advertising budget and your sales strategy

14 Take Advantage of Google Forwarding Numbers - FREE Google server Call data Andrew R Edwards [email protected]

15 Take Advantage of Google Forwarding Numbers - FREE Website call tracking Dynamically change your website phone number to a 1800 number Result? You know which marketing campaigns and keywords are generating your leads & sales

16 Tip 03 nding In order to boost your conversion rate, it is essential that you carefully choose the perfect landing page for your advert ages and ptimisation Don t send Adwords traffic to your homepage. Use a landing page!

17 Landing Page Should have a single purpose and thus a single focused message Create dedicated landing pages for each ad group (if possible) Add marketing copy

18 Optimise Your Landing Pages For Conversions Keep it clean and simple Clear Call to Action Only ask the information you need most ex: name and Experiment with split testing Always-Be-Testing

19 Tip 04 emarketing Target people who visited your website but then left without taking your desired action Showing relevant ads as they browse other websites websites or do follow-up search on Google Retargeted visitors are 70% more likely to complete a purchase as compared to first time visitors to your site

20 Remarketing - Examples Show a coupon code to people who added something to their shopping cart but didn't complete a transaction People who visited your contact page, but didn t submit the contact form Only remarket to quality visitors (exclude bounced visitors)

21 oogle Analytics Tips To Use GA To Boost Your Online Success Andrew R Edwards [email protected]

22 Google Analytics Free website analytics service offered by Google Stop guessing about what marketing activity is worth your time or money How it works? 1. Create your account 2. Get the tracking code 3. Install in your website

23 Tip 05 tup Google alytics Goals Knowing how many people visited your website is not important Track if people are doing on your website what you want them to do Leads Trial signups Account creations Newsletter signups Ebook downloads

24 Set Up Goal Funnels The process people go through to buy one of your products, or to sign up for your newsletter Helps you to discover weak point in your website conversions process First Page Page X Page Y Conversion

25 Tip 06 Monthly alytics Review

26 Monthly Analytics Review Site speed Mobile visits Referrals - Opportunities to grow business

27 Monthly Analytics Review ounce rate of landing & content pages Custom reports to show only critical info In page analytics - Which priority website links are your visitors clicking on?

28 Search on Your Phones Now - Sell my home

29 Tip 07 ocial Media Tracking How many hours do you spend on Social Media per week? How many leads/ sales you get from Social Media per month?

30 Google Analytics Social Media Reports

31 Track How Social Is Influencing Your Business Measure social media ROI as it relates to your broader business goals Tools

32 Summary 1. Customised Adwords targeting 2. Landing pages and optimisation 3. Remarketing 4. Track conversions (including call tracking) 5. Setup Google Analytics goals 6. Monthly analytics review 7. Social Media tracking

33 Need more expert assistance to boost leads and sales from Integrated Marketing for your business? Contact Call:

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36 QUESTIONS?