Pay Per Click (PPC) Drive Calls To Your Business

Transcription

1 Pay Per Click (PPC) Drive Calls To Your Business

2 Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display Network Remarketing

3 Top Ads Under Search Right Hand Ad Column

4 PPC Optimization Campaign Optimization: Relevant Keywords Ad Copy Optimization Keyword In Ads Keyword in Reveal URL Relevant Ads To Webpage Negative Keyword List On Page Optimization Relevant Copy To Ads Keyword in H1-H3 Tags Organically Written Copy Conversion Trust Signals Strong Call To Action

5 PPC Campaign Development Campaign Goes Live Clicks, Conversions & Reporting Spy On Competitors Keywords & Ads Landing Page Development PPC Campaign Optimization Keyword Research

6 PPC Development Finding Your Market Research Development Reporting 1 2 Topic Keyword Research: Landing Page Development 3 Monthly Reporting tc 1. Topic Seed Keywords 2. Related Searches Compeditor Analysis: 1. PPC Platform Analysis 2. Landing Page Analysis 3. Trust Signal Anaylsis 4. Call To Action 5. Ad Group Analysis 6. Keyword Analysis 7. Ad Analysis Monthly Optimization On Going Optimmization On Going Management 1. Content Development 2. Design Integration 3. Trust Signal Integration 4. Call To Action 5. Call Tracking 6. Contact Form Setup PPC Campaign Setup 1. Campain Setup 2. Ad Group Setup 3. Ad Development 4. Negative Keyword List 5. Network & Time Setup 1. Monthly Calls 2. Phone Tracking Report 3. Keyword Tracking 4. Conversion Tracking 5. Form Tracking 6. Daily Spend 7. Monthly Spend Options 1. Text Form Integration 2. CRM Integration 3. Mobile CRM App

7 PPC Call Tracking An Optimized PPC Campaign Must Have Great Metrics 1 Google Analytics & Google Adwords Integration Dynamic Phone Tracking Insertion By Traffic Source Keyword Level Tracking Local Phone Numbers 5 Call Recording 6 Conversion Data By: campaign, Adgroup & Keyword 7 Determine Which Keywords Are Driving Traffic

8 Pay Per Click Fee Transparency We have our clients credit cards set up directly on Google for their campaigns, so that the clicks come directly from your credit card. Conversion Optimization We optimize campaigns to provide conversion of web visitors Decrease the click to call To Increase the ad column position with relevancy and On Page SEO To increase our clients impression share To appear across Google's display network To appear on mobile and smart devices To re-market to the visitor after they leave your website

9 PPC Campaign Set Up Fees We charge a fee for the setup and optimization of each and every PPC campaign. This does not include fees for developing content for PPC landing pages, which can include both: Content Website Design Campaign Setup & Optimization PPC Initial Campaign Setup & Optimization: $1,500-3,000 (depending on depth of research needed for competition). Re-marketing is set up as a separate campaign but it's reporting and management is included in the primary initial GEO specific campaign. A separate setup fee is applicable. PPC Landing Page Content Development Relevant content written by a professional copywriter and optimized with On Page SEO to the goals of the Ad Group of the PPC campaign: $1,200-2,000 per page. (depending on depth of research needed for competition). Call for a custom quote

10 Click Budgets Under $3, Per Month We currently are not accepting monthly click budgets under $1, Our monthly management fee for campaigns with monthly click budgets under $3,000 is: $ Click Budgets Over $3, Per Month Our monthly management fee for campaigns with a monthly click budget over $3, is a 20%-30% management fee of the total click spend. (depending on the strength of the competition and the length of the contract) Legal Fee Disclosure The minimum monthly click budget is established on the outset of the campaign. The first month s management fee is to be delivered upfront at the outset of the campaign based upon the minimum monthly click budget. Subsequent PPC management fees are due on the 1st day of each month. All recurring fees are required to be set up for auto debit on a Visa or MasterCard credit card on the 1 st day of each month for the duration of the campaign.

11 Start Your Campaign Today Call Us At (908) Icon Internet Marketing, LLC 243A S. 8 th Avenue Highland Park, NJ (908) Pay Per Click Advertising