Search Engine Marketing (SEM) with Google Adwords

Save this PDF as:
Size: px
Start display at page:

Download "Search Engine Marketing (SEM) with Google Adwords"

Transcription

1 Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups and keywords that comprise your account are all working to meet your business needs.

2 Organization Defining your business needs Develop a comprehensive understanding of your core business needs, and the goals of your online advertising. What do you offer? How is it different than your competitors? What do you want to achieve with your advertising? Who is your core audience? Where do you provide products / services? Developing the campaigns Campaigns are structured around specific themes and/or products that you offer. Each campaign will customized based upon: Goals (i.e. increasing sign-ups, selling more products, developing brand awareness, etc...) Target location / language Display network Daily spend limit Splitting each campaign into ad groups. Just like campaigns, each ad group is focused on a single theme or product within a general product category. This makes it easier to create targeted keywords and focused ad copy. Coffee Co. example :

3 Keywords List List as many keywords that relate the campaign themes as possible. What would you search for if you were using a search engine to find your products? Group With the keywords listed, they are placed into relevant groups known as ad groups. Having ad groups based on specific themes or similar products makes it easier to write ad copy that is compelling and corresponds directly to those keywords. Refine With the keywords placed into their appropriate ad groups, they are refined to eliminate ones that are too generic, too specific, or irrelevant to the business needs. Keyword matching is then set to determine how a user triggers the ads: Broad match: will reach the largest audience as the ads will display whenever a user searches for the keywords and/or variations of the keywords Phrase match: narrows the ad reach by only displaying when the users search query contains the keyword(s) as they are listed in the ad group. Additional may come before or after the keywords and still trigger the ad. Exact match: narrows the reach even further by only displaying the ad when a user searches for the exact keyword(s) as they are listed in the ad groups. Negative match: will prevent the ad from displaying if certain words are included in the user's search query

4 Ads Composing the headline The most effective headlines are ones that related directly to the keywords that are being searched for. This demonstrates relevancy to the searcher and increases the likelihood the ad will be clicked. 25 characters in length Keyword match listed in bold Keyword insertion for increased relevancy Writing compelling copy The descriptive text (or copy) for each ad should speak to the key benefits of the theme or product of the ad group, and contain a compelling call to action. 2 lines of descriptive text 35 characters in length (per line) Keyword match listed in bold Keyword insertion for increased relevancy Designating display and destination URLs The display URL, which is what users see below the descriptive text, does not have to match the destination URL, which is where the user is taken once they click the ad. 35 character limit Keyword insertion can be used to increase relevancy Keyword match listed in bold Keyword insertion for increased relevancy Destination and display URL domain must match

5 Search Engine Marketing with Google Adwords Cont. Account Optimization An Adwords account should be regularly monitored and revised to maintain optimal performance. This ensures that campaigns keep up with a continuously changing business landscape. Factors such as seasonality, customer trends/behaviors, and competitor advertising all affect SEM results.

6 Performance Maximizing Monitoring campaign results Daily monitoring of the campaign will ensure that keywords and phrases are being properly triggered, ad copy and keyword insertion are displaying properly, and daily spend thresholds are providing a return on investment. Revising for continuous performance Once the campaign is in full swing, it is important to actively review and revise the campaign, ad groups and keywords so that they are performing at optimal levels. This involves: Eliminating low quality and expensive keywords Expanding high performing keywords Allocating the budget towards high performing ad groups A/B split testing ad copy, bids, placement and delivery to increase conversion rates Reporting key metrics Each month, a customized report will be issued that will detail the key performance metrics associated with the Adwords account. It will include statistics for items such as average cost per click, number of clicks and conversions per click. Reported monthly Average CPC Daily spend Conversion rate Display network Number of clicks Number of impressions

7 Search Engine Optimization (SEO) Keyword Research The foundational piece of SEO, which will determine the keywords that users are typing into search engines, how relevant they are to your business objectives, the frequency at which they are being searched, and their relative competitiveness.

8 Keyword Analysis Brainstorming What products / services do you offer? Where do you offer them? How might customers refer to, and search for, these products / services? Attributes Determine the relevance, demand, and competition for the keywords that are to be targeted with a focus on long-tail keywords (2-3 words) for higher relevancy and lower competition. Do the chosen keywords accurately reflect the nature of the products / services that you offer? The number of searchers per month for a particular keyword The number of other websites competing for a particular keyword or phrase Categorization Develop groups of similar topics, product categories, or themes for the chosen keywords. Wine Co. example :

9 Search Engine Optimization (SEO) Cont. Site Optimization Improving the quality and relevancy of the site by optimizing its textual and non-textual elements, and promoting usergenerated content.

10 Content Optimization Contextual elements Optimizing the contextual (text-based) and HTML elements on your site will improve the page rank within search engine results pages and provide a more relevant experience for users searching for the targeted keywords. Uniform Resource Locator (URL) Title Tags Meta Descriptions <h1> through <h6> heading tags Page content Image source and alternative attributes Non-contextual elements Optimizing your sites non-contextual content including images, videos, audio files and.pdf s will help search engines better understand the content and index it for search engine results pages. Optimizing before-and-after contextual elements Micro-formatting HTML meta data markup Video specific XML sitemap files Content Curation Defining and understanding your target audience Who are the people that you would want to be visiting your site? Develop customer profiles Fill in the gaps not provided by competitors Compose blogs, how-to s, before-and-after, videos and image slideshows Promote user generated content and social sharing

11 Search Engine Optimization (SEO) Cont. Link Building Internal and external links provide search engines with information about the context and organization of your page content, and its relative authority.

12 Link Optimization Internal links Internal linking helps search engines understand the structure, topic and relative importance of content within your site. Navigation links Contextual links Anchor text Link Building External links External, or inbound, links from other websites inform search engines about your sites relative authority. The more inbound links your site has from relevant, authoritative and industry-specific pages, the higher your sites page rank will be in search engine results pages. Qualified web directories Industry-specific pages Local pages Social sharing Competitor back links Analyzing the back links, or the external links of other sites that competing for the same keywords that your site is attempting to rank for. Sites with high page rank and domain authority Guest blogging / content curation Educational outreach

13 Pricing - SEM Three unique pricing plans, all of which include comprehensive account setup and monthly optimization best practices. Pro $399 account setup + $349 per month Premium $699 account setup + $649 per month Deluxe $699 account setup + $949 per month Campaign Ad groups Keywords up to 30 up to 100 up to 200 Dynamic keyword insertion Make your ads more relevant by customizing the copy to match the user's search query Conversion tracking Track the actions of a user after they click your ad Monthly reporting Metrics that help you stay on top of your account s budget & performance Ad extensions Enhance your ads with phone #, address, images & pricing Custom bid type Maximize ROI with manual CPC bids for every keyword in your account Display ads Expand your advertising reach with image & video ads A/B split testing Optimize your account with real time keyword, bid, ad & placement experiments

14 Pricing - SEO Three unique pricing plans, all of which include comprehensive keyword analysis, page indexing / directory listing and expansive link building. Pro $399 per month Premium $699 per month Deluxe $999 per month Target Pages up to 10 up to 25 up to 50 Keyword Analysis Evaluate targeted keywords by analyzing their relevancy, frequency and competition. Page Indexing XML sitemaps and robot.txt to top search engines. Custom site submission to authoritative Link Building Enhance page rank and site authority with enhanced internal and external linking Content Optimization Improve the quality and relevance of contextual and non-contextual site elements for greater relevancy of Local Search Increase local visibility with a custom Google+ Local business page complete with photos, videos, and customer Social Sharing Promote user generated content and social sharing with integrated social content promotion Content Curation Develop customer profiles, define content types and industry short-falls, implement curation schedule.

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

Is your SEO campaign giving you a headache?

Is your SEO campaign giving you a headache? Is your SEO campaign giving you a headache? To secure a top spot in the search engine listings, you need to understand how SEO and search engines work together. Mastering the nuances of SEO takes time,

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

SEO, Mobile, Local, Video Internet Marketing Tools for 2010

SEO, Mobile, Local, Video Internet Marketing Tools for 2010 SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

SEO and Internet Marketing. For Professionals

SEO and Internet Marketing. For Professionals SEO and Internet Marketing For Professionals Effective from: Jan 2014 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Practical Exercises. Professional Diploma in Digital Marketing SEO

Practical Exercises. Professional Diploma in Digital Marketing SEO Practical Exercises Professional Diploma in Digital Marketing SEO Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Search Engine Optimization: The Basics. Presented by Craig Chevrier

Search Engine Optimization: The Basics. Presented by Craig Chevrier Search Engine Optimization: The Basics Presented by Craig Chevrier Search Engine Optimization (SEO) Just because you build it, doesn t mean they ll come SEO = Search Engine Optimization This is just one

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

Online Marketing Optimization Essentials

Online Marketing Optimization Essentials Online Marketing Optimization Essentials Bilal Saleh Principal Partner E-Nor Inc. May 20, 2014 Agenda 2 E-Nor Overview Search Engine Optimization (SEO) Paid search Web Analytics Q&A Graphics by: http://www.iconarchive.com/show/seo-icons-by-designbolts.html

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

www.webfective.com Search Engine Optimization Services

www.webfective.com Search Engine Optimization Services www.webfective.com Search Engine Optimization Services Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients.

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot:

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot: Admysys assists our clients across the globe in providing quality inbound marketing services using Search Engine Optimization, Social Media Marketing, Image and Videos Optimization, White Hat SEO Tactics,

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

Managed Pay per Click Advertising Google Adwords

Managed Pay per Click Advertising Google Adwords Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

Increase ROI through SEO

Increase ROI through SEO Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

Search Engine Marketing Pricing Guide

Search Engine Marketing Pricing Guide Search Engine Marketing Pricing Guide Search Engine Marketing Simply throwing a website online isn t enough for your business to be found in search results - especially in more competitive markets. This

More information

Overview Of Services. Adwords

Overview Of Services. Adwords 3 rd Floor 19 South Mall Cork City. Phone 021-2348038 & 085-7560397 Website Design Search Engine Optimization Email Marketing Pay Per Click Management Social Media Management Analytics & Conversion Testing

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com SEARCH ENGINE OPTIMIZATION WHAT IS SEO? SEO SERVICES Keyword & Competition Analysis Website Optimization On-going Optimization KEYWORD ANALYSIS Traffic Analysis Competitive Analysis Ranking Analysis Site

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Janet Bartoli Search Engine Optimization Consulting Small Business Packages

Janet Bartoli Search Engine Optimization Consulting Small Business Packages Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get

More information

2011-2012 Search Engine Optimization (SEO)

2011-2012 Search Engine Optimization (SEO) 2011-2012 Search Engine Optimization (SEO) Page 1 About TheMediaCrew TheMediaCrew -a leading search engine marketing and Optimization Company. We offer a complete range of search engine marketing services

More information

Vista Lead Generation Through Search Engine Marketing 2012

Vista Lead Generation Through Search Engine Marketing 2012 Vista Lead Generation Through Search Engine Marketing 2012 June 2012 SEM Overview Target Consumers Ready to Buy What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales EARCM ENG NE PT M ZA N Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales What is SED? Search engine optimization is

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Arya Progen Technologies & Engineering India Pvt. Ltd.

Arya Progen Technologies & Engineering India Pvt. Ltd. ARYA Group of Companies: ARYA Engineering & Consulting International Ltd. ARYA Engineering & Consulting Inc. ARYA Progen Technologies & Engineering India Pvt. Ltd. Head Office PO Box 68222, 28 Crowfoot

More information

Improving PPC Search Engine Campaign Results Using Generic Domain Names

Improving PPC Search Engine Campaign Results Using Generic Domain Names Improving PPC Search Engine Campaign Results Using Generic Domain Names Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns. One

More information

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 01 Chapter I Managing Business Listings and Social Pages 02 Chapter II Optimizing Websites for Local Audiences

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Basic Google AdWords Instructors: Alice Kassinger

Basic Google AdWords Instructors: Alice Kassinger Basic Google AdWords Instructors: Alice Kassinger Class Objectives: Learn how Google AdWords can help with your marketing and branding goals Discuss AdWords account structures Create an Adwords Account,

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

1.M2: Search Marketing (SEO)

1.M2: Search Marketing (SEO) 1.M2: Exercises A series of practical exercises is provided below: Module Domain Module Domain DMI_PDDM_PE_M2_00001 Search Marketing SEO Organic and paid search results display positioning of ad The Marketing

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

PROPOSAL & COST ANALYSIS

PROPOSAL & COST ANALYSIS PROPOSAL & COST ANALYSIS Dr. Badhwar Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have

More information

DIY SEO for Small Businesses

DIY SEO for Small Businesses DIY SEO for Small Businesses Anna Moseva, SEO analyst Webinar Why traditional means of advertising are a bad option for small businesses? high cost complexity of tracking the effectiveness lack of interest

More information