2015 CORPORATE SPONSORSHIP MAY 22-24, 2015
OVERVIEW The Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the heritage of jazz music. The Atlanta Jazz Festival includes a series of events beginning in March of each year and culminating each Memorial Day weekend, in one of the largest free jazz festivals in the country. HISTORY Atlanta Jazz Festival was established with the help of Atlanta Mayor Maynard Jackson in 1978. The city s commitment was to present a free jazz festival straight ahead, avant-garde, improvisational, harmonically and rhythmically complex and beautiful. It would showcase the best performers of pure jazz, eschewing the genre blends. Thirty-seven years later, the Atlanta Jazz Festival has stayed true to that mission. As the genre has birthed many other forms, jazz still lives on and continues to evolve in its truest form. Atlanta Jazz Festival is one of the few places in the country where masses of music enthusiasts, families and culture lovers gather year after year to hear and experience this great American musical tradition.
MARKETING Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust marketing program that annually reaches thousands of residents and visitors over a three month promotional period. Our marketing program uses a variety channels to attract several audiences: Residents of the Atlanta metro area Patrons of arts and cultural events Jazz lovers and music lovers generally Tourists and visitors to Atlanta Families looking for free entertainment Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority of the advertising push at the end of April through May. COLLATERAL Concert Event Guide (75,000) Festival Season Brochure (50,000) Festival T-Shirts PRINT + DIGITAL ADVERTISING Atlanta Journal Constitution Atlanta Magazine Creative Loafing Rolling Out Magazine Jazz Times Downbeat Magazine El Nuevo The Atlanta Tribune The Atlanta Inquirer BROADCAST ADVERTISING MAJIC107.5 V103 WVEE WAOK 1380 WRFG Free Radio Georgia WABE Public Broadcasting WCLK Clark Atlanta Jazz OUTDOOR ADVERTISING MARTA Transit Systems Hartsfield-Jackson International Airport
PUBLIC RELATIONS Atlanta Jazz Festival is covered in local and national press beginning as early as February and running through the end of May. A variety of media pick up on the value of the festival to their audiences including: Entertainment Magazines Travel Publications Music Blogs Regional and Community News Outlets In 2014, the festival generated more than 140 million impressions, receiving national, regional and local press coverage at a media value of more than $2 million. Atlanta Jazz Fest Lineup is Finalized The 37th annual Atlanta Jazz Festival will ping-pong from the traditional jazz of Freddy Cole to the contemporary flair of Russell Gunn s Krunk Orchestra with a lot of other flavors filling in the gaps. Melissa Ruggieri April 3, 2014 Atlanta Jazz Festival Announces Locations And Performers For Popular Neighborhood Jazz Series "As part of our mission, the Atlanta Jazz Festival serves as a cultural bridge uniting Atlanta's diverse communities. 11 Alive Staff May 3, 2013 Must-See Performances at the Atlanta Jazz Festival the consensus around town is that this is the best year for jazz at the festival in a long while the lineup looks like it will present a solid three days of jazz in Piedmont Park. Jon Ross May 22, 2014
AUDIENCE Atlanta Jazz Festival reaches a variety of audiences through the various events during festival season. However, the core audience over the concert weekend is a good representation of our average audience across channels. 80 60 40 20 0 Age 3% 65+ 25% 49-65 32% 37-48 14% 18-24 Ethnicity 26% 25-36 80 60 40 20 0 Gender Male 38% Female 62% Household Income 14% - Under 25K 25% - 25K-49K 24% - 50K-74K 14% - 75K-99K 14% - 100K-149K 6% - 150K-249K 3% - 250K+
SPONSORSHIP The array of events that constitute Atlanta Jazz Festival grant many opportunities to reach a diverse range of audiences throughout the metro Atlanta area. Sponsorship means that your brand will be presented to these audiences of culture lovers through a variety of media outlets, on-site branding and social engagements. The AJF team works with you and your brand activation teams to customize a program to meet your specific engagement needs. Previous sponsors include: General Motors, Anheuser-Busch, Bank of America, Coca-Cola, Publix, Ford, Georgia Lottery, PNC and many others. 2015 COMMITMENT DEADLINES EARLY DEADLINE: FEBRUARY 27, 2015 LATE DEADLINE: MARCH 27, 2015
PRESENTING SPONSORSHIP -- $100,000 Naming Rights Category Exclusivity Custom Mark Official Product/Service of the Festival SIGNAGE BENEFITS Logo on AJF Step and Repeat Branded Yard Signs (sponsor provided) Logo on Park Entry Signage Logo on Merchant Area Signage Logo on A-frame Park Signage Festival Fencing Banners (sponsor provided) Logo on Signage at all AJF Events MEDIA AND PROMOTIONAL BENEFITS AJF Website :30 commercial (sponsor provided) Access to mailing lists/event database Presentation at AJF press conference AJF Website banner ad (sponsor provided) AJF Logo rights Mentions in radio and broadcast buys Logo in print, outdoor and digital ads Logo w/ hyperlink on website Logo in all AJF promo collateral Logo in AJF Email blasts Logo on AJF 2015 merchandise Mentions in AJF press releases Mentions on AJF social media platforms Onstage mentions at all AJF events Collateral in VIP gift bags (sponsor provided) HOSPITALITY BENEFITS 6 AJF VIP Badges w/lunch & Priority Seating 3 AJF Parking Passes 10 Late Night Jazz Tickets FESTIVAL ON-SITE ACTIVATION 2min On Stage Presentation Data collection rights :60 Jumbotron commercials 4x/day On site announcements 6x/day 40x40 Festival footprint On site sampling/collateral distribution BRANDED ADD ONs Option to brand (1) of these add-ons Neighborhood Jazz Series AJF Kids Zone Late Night Jazz Event Youth Jazz Band Competition Branded Ancillary Stage Option to brand (1) of these add-ons Fernbank Martinis & IMAX (1 night) 31 Days of Jazz Branded AJF VIP Area Jazz Education Series AJF Website Feature AJF Twitter Wall
SUPPORTING SPONSORSHIP -- $50,000 Official Product/Service of the Festival SIGNAGE BENEFITS Logo on AJF Step and Repeat Branded Yard Signs (sponsor provided) Logo on Park Entry Signage Logo on Merchant Area Signage Logo on A-frame Park Signage Festival Fencing Banners (sponsor provided) Logo on Signage at all AJF Events MEDIA AND PROMOTIONAL BENEFITS Mention at AJF press conference AJF Website banner ad (sponsor provided) AJF Logo rights Mentions in radio and broadcast buys Logo in print, outdoor and digital ads Logo w/ hyperlink on website Logo in all AJF promo collateral Logo in AJF Email blasts Logo on AJF 2015 merchandise Mentions in AJF press releases Mentions on AJF social media platforms Onstage mentions at all AJF events Collateral in VIP gift bags (sponsor provided) HOSPITALITY BENEFITS 4 AJF VIP Badges w/lunch & Priority Seating 2 AJF Parking Passes 4 Late Night Jazz Tickets FESTIVAL ON-SITE ACTIVATION Data collection rights :30 Jumbotron commercials 4x/day On site announcements 3x/day 20x30 Festival footprint On site sampling/collateral distribution BRANDED ADD ONs Option to brand (1) of these add-ons AJF Kids Zone Late Night Jazz Event Youth Jazz Band Competition Branded Ancillary Stage Fernbank Martinis & IMAX (1 night) 31 Days of Jazz Branded AJF VIP Area Jazz Education Series AJF Website Feature AJF Twitter Wall
PARTICIPATING SPONSORSHIP-- $25,000 SIGNAGE BENEFITS Logo on Park Entry Signage Logo on Merchant Area Signage Logo on A-frame Park Signage Festival Fencing Banners (sponsor provided) Logo on Signage at all AJF Events MEDIA AND PROMOTIONAL BENEFITS Logo in print and digital ads Logo w/ hyperlink on website Logo in all AJF promo collateral Logo in AJF Email blasts Logo on AJF 2015 merchandise Mentions in AJF press releases Mentions on AJF social media platforms Onstage mentions at all AJF events Mention at AJF press conference Collateral in VIP gift bags (sponsor provided) HOSPITALITY BENEFITS 2 AJF VIP Badges w/lunch & Priority Seating 1 AJF Parking Passes 2 Late Night Jazz Tickets FESTIVAL ON-SITE ACTIVATION :30 Jumbotron commercials 2x/day On site announcements 1x/day 20x20 Festival footprint On site sampling/collateral distribution BRANDED ADD ONs Option to brand (1) of these add-ons 31 Days of Jazz Branded AJF VIP Area Jazz Education Series AJF Website Feature AJF Twitter Wall
ANCILLARY STAGE SPONSORSHIP-- $10,000 - $25,000 tage Naming Rights: nternational Stage - $25,000 ocal Stage - $10,000 SIGNAGE BENEFITS Logo on Stage Banners/Backdrop Festival Fencing Banners (sponsor provided) Logo on Signage at all AJF Events MEDIA AND PROMOTIONAL BENEFITS Logo in print and digital ads Logo w/ hyperlink on website Logo in all AJF promo collateral Logo in AJF Email blasts Logo on AJF 2015 merchandise Mentions in AJF press releases Mentions on AJF social media platforms Onstage mentions at all AJF events Mention at AJF press conference Collateral in VIP gift bags (sponsor provided) HOSPITALITY BENEFITS 2 AJF VIP Badges w/lunch & Priority Seating 1 AJF Parking Passes 2 Late Night Jazz Tickets FESTIVAL ON-SITE ACTIVATION :30 Jumbotron commercials 2x/day On site announcements 1x/day 20x20 Festival footprint On site sampling/collateral distribution BRANDED ADD ONs Option to brand (1) of these add-ons 31 Days of Jazz Branded AJF VIP Area Jazz Education Series AJF Website Feature AJF Twitter Wall
BRANDED ADD ON s Atlanta Jazz Festival provides additional opportunities to customize your sponsorship. Through presenting one or more AJF special events or branding a feature of the festival, AJF can target your impact for the greatest audience impression. EVENTS MARCH 2015 AJF Youth Jazz Band Competition -- $20,000 MAY 2015 Neighborhood Jazz Series -- $35,000 Late Night Jazz -- $20,000 AJF 31 Days of Jazz -- $10,000 Jazz Education Workshops -- $10,000 Fernbank Martini s & IMAX Evening -- $10,000 FESTIVAL ON-SITE ACTIVATIONS Kid s Zone -- $25,000 Branded International Stage -- $25,000 Branded Local Stage -- $10,000 Branded VIP Lounge -- $10,000 Branded Jumbotron Twitter Wall -- $5,000
CORPORATE VENDORS Atlanta Jazz Festival is a great opportunity for small companies who want to engage directly with the AJF audience. These programs are also ideal for brands that want to focus efforts on activation with the audience over the three day concert weekend. INTERACTIVE -- $12,000 Logo w/ hyperlink on website On site sampling / collateral distribution 20x20 Festival Footprint ENGAGING -- $6,000 On site sampling / collateral distribution 10x20 Festival Footprint INFORMATION -- $3,000 10x10 Festival Footprint
FESTIVAL SEASON MARCH - APRIL MARCH 2015 Youth Jazz Band Competition The Atlanta Jazz Festival s Youth Jazz Band Competition - launched in 2001 - highlights high school jazz bands from all over metropolitan Atlanta who compete for a scholarship for their school music programs, and for an opportunity to perform on the festival main stage during the Memorial Weekend concert. Competition sponsors for 2014 included Bank of America and Publix Super Markets. APRIL 2015 AJF Press Conference Atlanta Jazz Festival is a tradition founded by one of Atlanta s most visionary leaders, Mayor Maynard Jackson. Each year the festival is launched with a press conference hosted by the Mayor of Atlanta. Special guests of the city and the press are invited to a private reception where the AJF official artwork is presented, the lineup for the festival is officially announced and a feature jazz artist performs.
FESTIVAL SEASON MAY MAY 2015 AJF 31 Days of Jazz Throughout the month of May, Atlanta Jazz Festival partners with restaurants, lounges and entertainment venues around the city to present the best in local jazz. These intimate concerts and special evenings are a highlight of the AJF season. Neighborhood Jazz Series The Neighborhood Jazz Series is an Atlanta Jazz Festival signature concert series held every weekend in the month of May. Each Neighborhood Jazz Series mini concert is presented by a City of Atlanta Councilmember in a neighborhood park within their district. This series brings the jazz experience into communities throughout the city while giving families an opportunity to enjoy the beauty of Atlanta's parks. Edgewood Jazz Crawl The Edgewood Jazz Crawl is a fun interactive event in Edgewood, one of Atlanta s hottest up-andcoming districts. There will be live music and Jazz themed activations at venues and business all along Edgewood Ave. We will be working closely with the brand new Street Car and invite people to go for a ride while enjoying a live jazz performer inside of the street car. Jazz Education Workshops Jazz Education Workshops, held throughout the concert weekend, aim to educate the community about the history of jazz as well as the future of the genre. In 2014, Roy Hargrove led a trumpet workshop and the Airmen of Note discussed effective rehearsal strategies, just to name a few of the presented classes. Late Night Jazz Jam After enjoying all-day jazz presented in Piedmont Park, contemporary jazz music lovers make their way to the highly anticipated Late Night Jazz Jam. This live jam session features an exciting contemporary jazz artist, as well as a DJ who melds popular music with jazz standards for a musical experience that both preserves and celebrates jazz music s history of late night jamming.
MISSION The mission of Atlanta Jazz Festival is to present the rich heritage of jazz music and to educate the community on jazz as an original form of American culture. Produced by the City of Atlanta Mayor s Office of Cultural Affairs, Atlanta Jazz Festival presents a variety of outlets to experience and learn about jazz music with the Memorial Day Weekend concert and festival as the culminating event. Beginning in the month of March, Atlanta Jazz Festival has evolved into a season of educational, social and community events with jazz music as the unifying influence. The Atlanta Jazz Festival is our homage to the legacy and tradition of a true American art form. Mayor Kasim Reed The Atlanta Jazz Festival is a destination event for the city which attracts music lovers from around region and the country.
MEMORIAL DAY WEEKEND CONCERT AJF 2015 FRIDAY MAY 22 SATURDAY MAY 23 SUNDAY MAY 24 3 Day Concert Main Stage International Stage Arts Market Food Concessions Jazz Education Series Kid's Zone VIP Lounge For 37 years, Memorial Weekend has been reserved for Atlanta Jazz Festival with multiple days of free music, food, art and family fun as 200,000+ music lovers descend on Piedmont Park. In 2015, the Atlanta Jazz Festival will open on Friday, May 22 with an evening concert that kicks off the festival and the holiday weekend. Saturday and Sunday will be full days of performance, beginning in the afternoon and running into the late evening. The jazz festival Main Stage features some of the top named jazz performers in the country. In past years, Herbie Hancock, Ahmad Jamal, Roy Ayers, Tito Puente and Tito Puente, Jr. have all played the jazz festival Main Stage. The International Stage features musicians from all over the world including Cuba, France, South America, Africa, and Mexico. This lively presentation of jazz music culture is a display of Atlanta s cultural diversity. Between the two stages, patrons walk through our Arts Marketplace, where they look forward to scouting rare finds and collectible art works directly from local artists. And no festival is complete without funnel cakes and slushies! AJF Concessions feature all of those edible summertime favorites that make festival memories. The Jazz Education Series is also part of the weekend festival. Jazz artists present masterclasses, and panel discussions with jazz historians, artists and educators inform patrons about the heritage of jazz and its impact on many aspects of modern culture. Families enjoy our Kid s Zone with games and activities throughout the afternoon in the Piedmont Park Meadow. Our artists and special guests are treated to the exclusive AJF VIP Lounge with a live feed of festival performances and daily catered food and beverages. Atlanta Jazz Festival is a complete experience with something for everyone. It is a celebration of music, but it is also a celebration of Atlanta s historic culture of community.
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CONTACT US We are excited to customize the right sponsorship program to reach your audience and reinforce your brand initiatives. The Atlanta Jazz Festival is a historic tradition that reflects the heart and soul of our community. We look forward to working with you in 2015! Jenevieve Purcell Sponsorship Coordinator, Atlanta Jazz Festival City of Atlanta Mayor s Office of Cultural Affairs 233 Peachtree Street, NE, Suite 1700 Atlanta, Georgia 30303 JPurcell@atlantaga.gov Direct: (404)546-6826 Fax: (404)589-5262