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Maximize your Presence SPS Sales Summit: Partner Update Agenda Event Overview Personalize Your Experience Logistics 2 1

SPS Sales Summit Theresa Goodreau Director of Marketing POWER the VISION Hilton Houston North February 3-6, 2015 Partner Engagement February 5 Audience >260 Sales & Sales Directors System Engineers Solution Architects Managed, Professional & Technical Services Teams Leadership Team Industry Analysts 3 Event Flow for SPS Attendees SPS Content SPS Business Objectives Messaging by Line of Business: Collaboration Contact Center Video Core Voice & Messaging Converged Infrastructure / Virtualization Partner Messaging & Engagement POWER the VISION! 4 2

SPS Internal Content AUDIENCE: SPS ONLY* Tuesday Travel/SPS Reception Wednesday General Session* Breakout Sessions by Line of Business* Evening Award Gala* Thursday Partner Engagement Day General Session* Breakout & Panel Sessions Alliance Arena Friday General Session* 5 Partner Engagement AUDIENCE: SPS & PARTNERS Thursday Breakout Sessions Concurrent Options for Sales & Technical Audiences Alliance Arena! Setup: 10 am 2:30 pm Open: 3 pm 8:30 pm Tear down after 8:30 After Party 9 pm 11 pm Meals & Breaks Thursday all Friday breakfast & lunch 6 3

Thursday Agenda times & sessions subject to change 7 Alliance Arena SPS Team Competition Build the Vision! SPS will provide each partner with materials to distribute throughout the event Partners distribute the materials to SPS team members as they engage you At 8:30 pm SPS teams join forces to Build the Vision! At 9 pm Partners cast their votes for the winner Partner Drawings 8 4

SPS Advocate Provides context Introductions Point-person throughout event Introduce sponsor breakout sessions (Presenter-level) Moderate sponsor panel discussions (Panelist-level) 9 Maximize Your Presence How to Tailor Your Message Jim Maynard Executive VP / General Manager 5

How Do I Best Tailor My Message? Framework for executive messages Systems Integration Find business problems and craft solutions Strong emphasis on managed services Best adoption from our teams What problems/pain points do you solve? Avoid product specs How are people using your product to make themselves better? Business trends you are riding Tell them how to probe for problems you solve Target our SE/SA community with your technical/product messages and functionality Tell them how to best engage with your territory or channel managers Avoid discussing any promotions we have not approved 11 The Details Hotel Registration/Confirmations Welcome and Onsite Registration Food and Beverage Special Needs Linda Amatucci Marketing Development Specialist 12 6

Lodging The Marriott Houston North Registration for hotels closes today please make your reservations 13 Registration ACTION ITEM 14 7

Confirmation Hotel Reservations Hotel Shuttle Service (IAH) Alliance Arena Inbound / Outbound Shipping (Labels) Ordering Audio Visual SAVE THIS! 15 Welcome / Registration The Hilton Houston North 12400 Greenspoint Drive, Houston, TX 77060 (281)875.2222 All attendees should check in at the front desk for your SPS Sales Summit registration package. SPS Contact Linda Amatucci 973.852.5033 direct / 973.347.7629 mobile lamatucci@ After hours, please contact the front desk of the hotel. 16 8

Food and Beverage / Special Needs and 911 Two buffet areas available 1 st and 2 nd level, all tables are SPS. All meal options available. Ask staff to assist if any special needs (Area on Registration form) Special Needs Please see the front desk or Linda Amatucci LAmatucci@ Calling 911 From guest room - Automatic alert of location and advises the front desk. Any Hilton staff can call on your behalf. From your cell, you will need to tell them the location. SALES SUMMIT LOCATION - Hilton Houston North 12400 Greenspoint Drive, Houston, TX 77060 HOTEL FOR SPONSORS Marriott Houston North 255 N. Sam Houston Parkway East, Houston, TX 77060 17 Action Items 9

19 Questions? Please direct inquiries to: Emily Fenneuff 517.853.6036 direct efenneuff@ Linda Amatucci 973.852.5033 direct / 973.347.7629 mobile lamatucci@ 20 10